Product Strategy Consultant
2016 - PRESENTHatch Ventures- Helped enterprise and startup companies launch and grow products; focused on growing SaaS and tech-enabled businesses.
- Won multiple innovation awards and workshops at Enterprise Innovation.
- Worked with #1 lean startup consultancy, Moves the Needle.
- Coached innovation teams ($9 billion enterprise).
- Rooted out what caused 1,000,000 calls per year and reduced the call volume by 4X (enterprise customer experience).
- Developed a product at a mid-size corporation which caused a 33% improvement in customer success outcomes.
- Helped companies with product strategy and B2B and B2C customer acquisition.
- Set TAM and target market segments for B2B products.
- Implemented rapid experimentation and identified customer behavior changes.
- Coached teams to manage using AARRR funnels.
- Created with teams MVPs in days and scaled up to production.
- Explored new ventures.
- Used my deep understanding of the customer experience and user journey to drive innovation and significantly increase conversion rates.
Head of Product
2015 - 2016Pulse Platform at CCI Systems- Led the product innovation for a $250 million company.
- Created a $50 million revenue opportunity.
- Conceptualized and validated new products.
- Sold $50,000 in preorder contracts for new product concepts—before product investments were made.
- Unleashed the team's creativity.
- Implemented OKRs with fast feedback to facilitate the team's progress.
- Collaborated with the sales teams to understand the distribution.
- Transitioned the team from features to customer success outcomes.
Co-founder | Product Manager
2012 - 2016Dynamis Software Corporation- Started, grew, and successfully sold the business to Strategic Buyer.
- Raised $4 million in venture capital.
- Managed the growth stage, Mixpanel, marketing automation, outbound SDRs, HubSpot, and Salesforce CRM.
- Built a sales funnel, implemented A/B testing, and increased conversion rates.
- Achieved a product-market fit.
- Designed a product with the CTO, UX team, and development team.
- Leveraged Outreach.io to increase SDR performance.
- Sized the market with ideal customer profiles; also created prospect rankings with the sales team.
- Performed customer discovery, interviews, onsite visits with clients, and more.
- Managed using LTV:CAC Ratios (by David Skok).
Agile Product Coach
2013 - 2014Resultech- Coached agile product teams.
- Created the continuous delivery strategy.
- Designed the deployment pipelines and stages.
- Automated the regression suites and deployments.
- Handled the digital transformation.
Ryan D. Hatch
Product Manager in Green Bay, WI, United States
Member since April 23, 2019
Ryan is a successful SaaS co-founder with 15 years of B2B and B2C product experience. With an incredible blend of customer insights, business know-how, creativity, and tech feasibility, Ryan's led teams to design and grow products that clients love. He’s created $400 million in value from idea to scale and is a firm believer in the usefulness of autonomous teams, customer empathy, funnel metrics, rapid experiments, and customer success.
Ryan is now available for hire
Project Highlights
- Co-founded a B2B SaaS and had a successful multimillion-dollar exit.
- Designed a new B2C digital bank—resulting in a multimillion-dollar investment from the CEO.
- Generated a $300 million revenue opportunity and coached the top 2 of 30 innovation teams; named as the #1 case study.
Expertise
- Growth Strategy
- Jobs to be Done (JTBD)
- New Products
- Objectives & Key Results (OKRs)
- Product Strategy
- Rapid Prototyping
- SaaS
- User Experience (UX)
Education
- Michigan Technological University
Select Certifications
- Product Talk
- Stanford Online
- Product Talk
Employment
Project History
- Successful EntrepreneurshipCo-founded a B2B SaaS and had a successful multimillion-dollar exit.
Dynamis helps employers provide the best health benefits possible for their employees.
I took $4 million in venture capital and led product through the PMF and growth stages. The clients are top brokers in the US. - Lead JTBD Product ManagementDesigned a new B2C digital bank—resulting in a multimillion-dollar investment from the CEO.
I was recruited by the number-one fintech innovation firm to take on this project. As an expert in jobs to be done and product strategy, I designed a disruptive new digital bank with zero retail locations.
I combined qualitative customer interviews, quantitative market data, competitive positioning, and a new business model. I then created the product strategy and pitch deck for the CEO who funded the new product and is currently building the bank that we've designed in London. - Fortune 500 Corporate InnovationGenerated a $300 million revenue opportunity and coached the top 2 of 30 innovation teams; named as the #1 case study.
I coached full-time innovation teams within a world-class lean innovation environment. I oversaw problem validation, metered funding, and rapid experimentation along with solution prototyping and validation.
- New Product ConsultingDesigned a next-generation business for a legacy print company; a new B2B2C digital eCommerce and sales enablement platform.
I selected the target market. I also oversaw the product strategy, business model, financial projections, and eCommerce platform selection.
Education
- Bachelor's degree in Computer Science1999 - 2001Michigan Technological University - Houghton, MI, USA
Certifications
- Rapid ExperimentationSEPTEMBER 2017 - PRESENTProduct Talk
- Machine LearningMARCH 2016 - PRESENTStanford Online
- Mapping the ChallengeJANUARY 2015 - PRESENTProduct Talk
