Product Strategy Consultant
2016 - PRESENTHatch Ventures- Helped VC-backed startups and enterprise launch and grow products; focused on growing SaaS and tech-enabled businesses.
- Consulted on Product Strategy and B2B and B2C customer acquisition.
- Set TAM and target market segments for B2B products.
- Worked with #1 lean startup innovation consultancy, Moves the Needle.
- Achieved 33% improvement to business profitability, developed a product at a Startup funded by $250M services business.
- Won multiple innovation awards and workshops at Enterprise Innovation.
- Product Coach to Innovation Teams working across $9 billion customer base.
- Implemented rapid experimentation and identified customer behavior changes.
- Coached teams to manage using AARRR funnels, and focused on OKR's and leading indicators of growth.
Head of Product Strategy
2020 - 2022Headway Product Growth Studio- Managed and Consulted for Venture-backed Startups - Series A/B/C.
- Recruited & Managed Team of 5 Product Strategists Venture-backed startups.
- Created & Defined Process to Launch New Ventures from Zero to Traction.
- Led the Launch of a new B2C SaaS Startup. See video examples here: https://www.youtube.com/watch?v=UnCzxfqNwOM&t=303s.
- Led Product #2 for Series C funded Healthcare startup -.
- Recruited by Series C FinTech startup to define Product #2 feature sets.
- Created Ready to Scale - Video Series for Series S startups See video series here: https://bit.ly/3ySBUyz.
- Created B2B Growth Framework. See examples here: https://bit.ly/3z0bRWi.
Head of Product
2015 - 2016Pulse Platform at CCI Systems- Led the product innovation for a $250 million company.
- Created a $50 million revenue opportunity.
- Conceptualized and validated new products.
- Sold $50,000 in preorder contracts for new product concepts—before product investments were made.
- Unleashed the team's creativity.
- Implemented OKRs with fast feedback to facilitate the team's progress.
- Collaborated with the sales teams to understand the distribution.
- Transitioned the team from features to customer success outcomes.
Co-founder | Product Manager
2012 - 2016Dynamis Software Corporation- Started, grew, and successfully sold the business to Strategic Buyer.
- Raised $4 million in venture capital.
- Managed the growth stage, Mixpanel, marketing automation, outbound SDRs, HubSpot, and Salesforce CRM.
- Built a sales funnel, implemented A/B testing, and increased conversion rates.
- Achieved a product-market fit.
- Designed a product with the CTO, UX team, and development team.
- Leveraged Outreach.io to increase SDR performance.
- Sized the market with ideal customer profiles; also created prospect rankings with the sales team.
- Performed customer discovery, interviews, onsite visits with clients, and more.
- Managed using LTV:CAC Ratios (by David Skok).
Agile Product Coach
2013 - 2014Resultech- Coached agile product teams.
- Created the continuous delivery strategy.
- Designed the deployment pipelines and stages.
- Automated the regression suites and deployments.
- Handled the digital transformation.
Ryan D. Hatch
Product Manager in Green Bay, WI, United States
Member since July 26, 2019
Ryan is a successful product leader and previous SaaS Co-founder with 10 years of both B2B and B2C product experience. Growing new products with an incredible blend of GTM strategy, rapid prototyping, customer insights, data analytics, and more. He has spanned products from idea stage through scale and is a firm believer in the power of autonomous teams, customer empathy, funnel metrics, and continuous experimentation. Ryan leads teams to design and grow products that customers love.
Ryan is now available for hire
Project Highlights
- Co-founded a Venture-backed B2B SaaS Startup. Zero through Growth Stage with Successful Exit.
- Designed a new B2C digital bank—resulting in a multimillion-dollar investment from the CEO.
- New Product Launch Designed very smooth on-boarding experience (Product Led Growth) Funnel Metrics Campaign Attribution Customer data platform for personalization Session recordings on Mobile allowed us to quickly see where users were getting stuck.
Expertise
- Growth Strategy
- Jobs to be Done (JTBD)
- New Products
- Objectives & Key Results (OKRs)
- Product Strategy
- Rapid Prototyping
- SaaS
- User Experience (UX)
Education
- Michigan Technological University
Select Certifications
- Product Talk
- Product Talk
- Stanford Online
Employment
Project History
- Successful Exit - Venture-Backed SaaS Co-FounderCo-founded a Venture-backed B2B SaaS Startup. Zero through Growth Stage with Successful Exit.
I Co-Founded a successful B2B SaaS Company. We raised venture capital, and I was mentored directly by a CEO/CTO pair that had recently exited. I lead the Product Team from Zero to Growth. I Ran Funnel Metrics, Unit Economics, Growth Model & Revenue Projections, Ran Outbound SDR Team, Market Sizing, Customer Insights, Feature Designs, and more. Our software was used by the top insurance brokerage firms in the USA. We were acquired by Applied Systems, the global market leader. Successful exit.
- Fortune 500 Corporate InnovationGenerated a $300 million revenue opportunity and coached the top 2 of 30 innovation teams; named as the #1 case study.
I coached full-time innovation teams within a world-class lean innovation environment. I oversaw problem validation, metered funding, and rapid experimentation along with solution prototyping and validation.
- Lead JTBD Product ManagementDesigned a new B2C digital bank—resulting in a multimillion-dollar investment from the CEO.
I was recruited by the number-one fintech innovation firm to take on this project. As an expert in jobs to be done and product strategy, I designed a disruptive new digital bank with zero retail locations.
I combined qualitative customer interviews, quantitative market data, competitive positioning, and a new business model. I then created the product strategy and pitch deck for the CEO who funded the new product and is currently building the bank that we've designed in London. - New Product ConsultingDesigned a next-generation business for a legacy print company; a new B2B2C digital eCommerce and sales enablement platform.
I selected the target market. I also oversaw the product strategy, business model, financial projections, and eCommerce platform selection.
- Ditto - New Product Launch & GrowthNew Product Launch Designed very smooth on-boarding experience (Product Led Growth) Funnel Metrics Campaign Attribution Customer data platform for personalization Session recordings on Mobile allowed us to quickly see where users were getting stuck.
We designed & launched a new B2C subscription company. Ditto helps couples grow closer together in their relationship. Very high iteration cycles to get very tight with the target market. We leveraged platforms including Webflow, Intercom, Segment, UXCam, Mixpanel, Twilio, React Native, TypeForm, Sentry, AppsFlyer, Hotjar, Google Analytics, and so much more.
- D2C Series A Wellness StartupAdvised CEO on getting to strong Product-Market Fit and increasing Customer LTV.
Advised CEO on getting to strong Product-Market Fit and increasing Customer LTV.
Growth Bottlenecks.
OKR's for Teams
Specific Product Changes
Qual Deep Customer Insights
Quant Data Analytics
Currently Raising Series B
Education
- Bachelor's Degree in Computer Science1999 - 2001Michigan Technological University - Houghton, MI, USA
Certifications
- Opportunity TreesSEPTEMBER 2020 - PRESENTProduct Talk
- Rapid ExperimentationSEPTEMBER 2017 - PRESENTProduct Talk
- Machine LearningMARCH 2016 - PRESENTStanford Online
- Mapping the ChallengeJANUARY 2015 - PRESENTProduct Talk
