Product Strategy Consultant2016 - PRESENTHatch Ventures
- Helped enterprise and startup companies launch and grow products; focused on growing SaaS and tech-enabled businesses.
- Won multiple innovation awards and workshops at Enterprise Innovation.
- Worked with #1 lean startup consultancy, Moves the Needle.
- Coached innovation teams ($9 billion enterprise).
- Rooted out what caused 1,000,000 calls per year and reduced the call volume by 4X (enterprise customer experience).
- Developed a product at a mid-size corporation which caused a 33% improvement in customer success outcomes.
- Helped companies with product strategy and B2B and B2C customer acquisition.
- Set TAM and target market segments for B2B products.
- Implemented rapid experimentation and identified customer behavior changes.
- Coached teams to manage using AARRR funnels.
- Created with teams MVPs in days and scaled up to production.
- Explored new ventures.
- Used my deep understanding of the customer experience and user journey to drive innovation and significantly increase conversion rates.
Head of Product2015 - 2016Pulse Platform at CCI Systems
- Led the product innovation for a $250 million company.
- Created a $50 million revenue opportunity.
- Conceptualized and validated new products.
- Sold $50,000 in preorder contracts for new product concepts—before product investments were made.
- Unleashed the team's creativity.
- Implemented OKRs with fast feedback to facilitate the team's progress.
- Collaborated with the sales teams to understand the distribution.
- Transitioned the team from features to customer success outcomes.
Co-founder | Product Manager2012 - 2016Dynamis Software Corporation
- Started, grew, and successfully sold the business to Strategic Buyer.
- Raised $4 million in venture capital.
- Managed the growth stage, Mixpanel, marketing automation, outbound SDRs, HubSpot, and Salesforce CRM.
- Built a sales funnel, implemented A/B testing, and increased conversion rates.
- Achieved a product-market fit.
- Designed a product with the CTO, UX team, and development team.
- Leveraged Outreach.io to increase SDR performance.
- Sized the market with ideal customer profiles; also created prospect rankings with the sales team.
- Performed customer discovery, interviews, onsite visits with clients, and more.
- Managed using LTV:CAC Ratios (by David Skok).
Agile Product Coach2013 - 2014Resultech
- Coached agile product teams.
- Created the continuous delivery strategy.
- Designed the deployment pipelines and stages.
- Automated the regression suites and deployments.
- Handled the digital transformation.