Sam Nissinen, Product Manager in Cluj-Napoca, Cluj County, Romania
Sam Nissinen

Product Manager in Cluj-Napoca, Cluj County, Romania

Member since December 30, 2019
Sam is an experienced product manager focusing on early idea validation and launch of a minimum viable product. Throughout his career he has worked with over a hundred founders, both new and seasoned, to help them bring their vision to life, raise capital and understand how to launch successfully. Sam is also an award-winning digital product designer and has strong leadership skills having built and led multiple product development teams.
Sam is now available for hire

Project Highlights


  • Customer Journeys
  • Fintech
  • Marketplace Platforms
  • Minimum Viable Product (MVP)
  • Product Planning
  • Prototyping
  • Real Estate
  • Validation


  • Founder

    2017 - 2019
    • Created a rapid idea validation program designed to generate real market feedback.
    • Helped tens of founders to test their ideas.
    • Analyzed data gathered from website usage, advertisements, and general feedback.
    • Handled all of the management, design, branding, and marketing for the business.
    • Worked on both digital products and retail ideas.
  • Co-founder | Chief Design Officer

    2015 - 2017
    • Worked as part of a founding team that bootstrapped the company from 0 to $1.5 million revenue in 18 months.
    • Hired and led a team of 20 onsite individuals and 40+ remote designers. I also set up and managed an offshore office.
    • Fully designed Kubo and did all the UX, branding, and design concepts for Shebah; both projects won Gold in the World Tech Design Awards.
    • Prototyped over 25 ideas.
    • Worked with over 50 founders to validate their ideas.
    • Conceptualized, created workflows for, and managed the strategy and execution of a pre-revenue prototyping and capital raising program.
  • Lead UX Designer

    2015 - 2015
    Versent | MyBudget
    • Led the UX for the creation of MyBudgets internal digital tools.
    • Traveled onsite to conduct research and perform user interviews.
    • Observed the organization's current processes in order to create new tools for them to adopt.
    • Attended meetings directly with stakeholders to understand requirements and current problems.
    • Prototyped solutions and tested prototypes with real users.
    • Documented progress and insights.
  • Lead UX Designer

    2015 - 2015
    Metaverse Makeovers
    • Worked on UX, UI, and interactions for a beauty app in the augmented reality space.
    • Created interactive prototypes to test out various UX solutions.
    • Worked with the Chinese market in mind as this was the intended target market.
    • Produced full designs for a MVP.
    • Continued consulting after the initial MVP designs were delivered.
  • Creative Director

    2014 - 2014
    LOKE Digital
    • Managed all of the product design and brand-related work for all of LOKE's organizations and products including Boogiespot and Aston Club.
    • Led a small design team and remote team members.
    • Collaborated with CTO to build LOKE's next-generation mobile payment and loyalty products.
    • Created the Aston Club brand.
    • Redesigned the Aston Club mobile app and POS solution for merchants.
  • Head of Product

    2012 - 2014
    LOKE Digital
    • Managed all of the product design and branding within the organization.
    • Directly managed a small design team.
    • Worked with CTO to build LOKE Digital's next-generation payment gateway.
    • Conceptualized and designed LOKE's new white-labeled payments and loyalty app solution.
    • Fully designed LOKE Digital's new standalone mobile payments app, Aston Club.
  • Lead Designer

    2012 - 2012
    LOKE Digital
    • Oversaw all of the design-related work for LOKE's marketing CRM, Boogiespot.
    • Led all of the brand work for all of LOKE's products.
    • Managed two developers working on Boogiespot.
    • Implemented all of the UX and UI work for Boogiespots white-labeled mobile app product.
    • Conducted research and user testing.

Project History

  • Kubo - Fitness Sessions On-Demand
    I led and executed product specifications product design and worked closely with our CTO to deploy the app.

    Kubo was an app that let users book fitness sessions on-demand with just a few taps. It has since been acquired by a private equity firm, primarily for the technology created.

    My role was a mix of leadership and execution. I led and executed the creation of specifications, brand, wireframes, visual design, and interactions. I also sourced and vetted our partner agency who developed the Android version, while the iOS version was developed in-house. I collaborated closely with our CTO and the application was deployed successfully for both platforms after 3 months of development.

    The Kubo application also won the 2016 App Design Awards in the Best App Startup category, beating over 700 entries including companies with tens of millions in funding.

    Award page:

  • Shebah Ride Share
    Led product design and branding of the application, sourced developers and successfully helped deploy the app live.

    Shebah is a ride-sharing platform in Australia designed for women. I was on this project from the very beginning till some months after the MVP launch and my primary responsibilities were leading product design, branding and executing UX design and key visual design.

    I sourced most of the team to execute the project and communicated frequently with both the founder and our CTO.

    The MVP was successfully launched and Shebah has since gone to raise millions in funding, still using the platform that was developed for their MVP.

  • Hyper Prototyping and Capital Raise Program
    I conceptualized and led the initial creation and ongoing iterations of a program designed for early-stage founders.

    Hypers prototyping and capital raise program is a 12-week program that was designed for founders in the idea stage to bring their idea to life, start validating it and ultimately raise seed capital to create an MVP.

    I initially conceptualized the key elements of the program and did end-to-end execution until we had validated that the program works and has demand in the market.

    I hired, trained and managed the design, operations, and marketing team which was partially on-site, and partially remote. The team was made up of UX/UI designers, project co-ordinators, ad specialists, and content creators.

    I created structures that enabled us to understand resourcing needs to execute the program and trained team leads to offset some of the leadership overhead that came with growth.

    In 1.5 years, I took the program from napkin notes to a packaged program with a full roadmap, accurate resourcing needs, educational components for the founders on the journey.

    I also created a spreadsheet that allowed us to explore different financial outcomes based on decisions made around resourcing, included elements in the program, ad spend, cost per acquisition, and more.

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