
Sean Everett
Verified Expert in Product Management
Growth Product Manager
Nashville, TN, United States
Toptal member since November 21, 2018
With clients including Walmart, AT&T, ESPN, Goldman Sachs, Verizon, Colgate, Cisco, Discovery, RadioShack, National City, HPE, Fujitsu, Sean has three decades of experience working with high-growth startups and middle-market to Fortune 500 companies on products that include Enterprise SaaS, eCommerce, AI, self driving, AR, hardware, payments, video, field services, social, gamification, and messaging in B2C and B2B markets. Sean has an MBA from Chicago Booth and a BS in Math & Actuarial Science.
Project Highlights
Expertise
- Artificial Intelligence Product Manager
- Fintech
- Growth
- Product Management
- Startups
- Strategy
- Two-sided Marketplaces
- Video Streaming
Work Experience
Technical Product Manager
Visual Art & Technology Films
- Established the software development lifecycle using best-in-class agile methodologies, processes, documentation, and tools (Jira, Confluence, Slack, Bitbucket) with a globally distributed team.
- Developed a market-leading generative AI product to compete against OpenAI and Runway in the text-to-video space in a fraction of the time and cost.
- Developed a financial model, pitch deck, and messaging to fundraise for the firm.
Lead Practitioner
Crosslake Technologies
- Performed product and technical due diligence on enterprise software companies for around 20 private equity boards.
- Acted as interim product executive to integrate M&A under tight deadlines while establishing product-growth roadmaps and accelerating velocity.
- Conducted interviews with experts, competitors, and stakeholders to develop a defensible strategy for $10 - $100 million portfolio companies.
Founder, Chief Product Officer
Evergence
- Collaborated with product management and growth professional services clients, including Amazon, Google, BASF, Angi/Home Advisor/Handy, Forbes/Q.ai, Gembah, Crosslake, and many middle-market companies and high-growth startups.
- Built multiple zero-to-one products, accelerated revenue and roadmaps for $10 - $100 million enterprise SaaS, integrated M&A transactions, grew North Star metrics by 15% to 90% per month as a partner to founders, executive teams, and VC/PE boards.
- Built high-performance financial models, pitch decks, and powerful messaging to raise capital for companies.
- Developed a competitive and defensible competitive product strategy with market size expansion, then executed it with the product development and growth teams to increase revenue and profitability for multiple companies.
- Crafted real-world, location-based, and digital experiential activations for large, well-known beauty, entertainment, sports, consumer, and enterprise brands.
- Hired as an interim executive to hire high-performance teams, accelerate roadmaps and revenue operations, re-brand companies, package and price bundles, and drive outsized growth for the firm.
Product Manager
Colgate-Palmolive
- Built an AI marketplace used by all employees globally, and included access to frontier AI tools across providers that were secure for enterprise use. It allowed employees to create their own AI assistants and share them securely with others.
- Created a Business Intelligence AI Agent from scratch, including 6 layers of a reasoning agent that pulled sensitive data from Snowflake in a ChatGPT-like interface, permissioned and securely.
- Worked with users globally across departments (finance, marketing, supply chain, IT) to deliver the CEO and Board's top initiative for the year.
Product/Project Manager
Colgate-Palmolive
- Developed the architecture for a suite of next-gen AI tools and AI assistants for all company employees to use internally.
- Worked with the engineering team and client stakeholders to determine product requirements, build a team of resources, and develop an execution plan covering all elements of a Fortune 500 company.
- Developed a data analysis AI Agent to work securely across company departments and data stores.
Product Manager
Pensero Inc.
- Advised the product team on how to use product board and product management processes to accelerate development velocity.
- Helped the team automate customer development insight capture and transform it into backlog items in the engineering sprint.
- Set up reporting for prioritization scoring and tracking progress within the SDLC process.
Product Strategy
Acquicent
- Built a zero-to-one product for fractionalizing museum-grade collectibles like vintage cars and high-end art and offering them for investment by others.
- Created the product strategy to capture market demand and compete against other fintech investing products.
- Wrote the product specifications and managed the design and engineering departments to build it.
Head of Product Management
Gembah Inc
- Built the global marketplace from scratch, connecting industrial engineers, electrical and mechanical engineers, supply chain, logistics, manufacturing experts, and a worldwide vendor ecosystem.
- Hired a high-performing, senior product management team in a few weeks.
- Helped productize a highly fragmented industry to accelerate sales cycles from weeks to minutes.
Chief Operating Officer | Product Development
Icarus Lived, Inc. / Goodpoint
- Built the product from prototype to MVP beta launch to v1 production release at Mygoodpoint.com.
- Recruited and hired senior engineers to build in-house engineering, QA, and content teams that built the product from scratch.
- Improved the app performance and usability while moving from a monolithic to microservices, test-driven development, and continuous deployment environment (LAMP to a MERN stack).
- Created financial models and market comparisons for P&L, MAUs, and valuation for fundraising purposes.
- Developed content and content strategy along with product requirements and roadmaps.
- Developed and managed high-quality documentation, agile Kanban development, continuous-release processes, and operational protocols.
VP Product Management
Q.ai
- Grew the North Star Metric (Assets Under Management) by nearly +50% every month by shipping major features, new consumer investment options, and new growth hypothesis tests every two weeks.
- Increased retention to 95% and DAU/MAU stickiness to 80% by releasing themed “AI-Guided Investment Kits”.
- Navigated the product from MVP to a v2 competitive mobile investing app.
Group Product Manager
Angi
- Tripled the purchase conversion rate by showing Roofing, Painting, Fencing offers as monthly prices.
- Read every user research report for the prior two years, then invented an “Interactive Invoice” experience where marketplace matching and messaging occurred prior to checkout to increase conversion rates.
- Created a simplified KPI analytics dashboard for weekly reporting of Presentations, GMV, AOV, Take Rate, Revenue by Major Category, Division, and Group that allowed easier management from the CEO down to individual contributors.
- Built a prototype product for the key Roofing category which doubled conversion rates.
Founder | Chief Product Officer
PROME, Inc.
- Mapped every neural connection in multiple animal brains and nervous systems to a dynamic software model then used to drive a robotic rover in real-time.
- Won the "Best AI in Robotics" Award and was invited (out of 1,000 startups) to join the Plug & Play Mobility and IoT batch in Silicon Valley.
- Created inbound interest with global F1000 companies, including Ford, BASF, Fujitsu, Goodyear, Hewlett-Packard, Lufthansa, and Rolls-Royce.
Director of Product Marketing
VERSES Foundation
- Built the spatial web protocol and consumer/enterprise ÐApps.
- Designed the security token offering, including financial valuations, projections, and company pitch decks.
- Established the customer requirements for the development team to build a blockchain-verified AR transaction system (smart assets, smart spaces, smart contracts, next-gen 4D browsers across iOS 12, Magic Leap, and WebGL).
- Wrote and developed the aspects of the technical whitepaper and gamified the tokenomics system.
- Established a go-to-market focus for supply chains such as warehouse pick & pack and Amazon Go-like retail shopping.
- Got MOUs signed from Devvio, NCoded, Telexistence, Path Network, Symbioses, Shadow Factory, and PROME.
- Worked with the OpenAR Cloud team to get the organization off the ground.
Vice President of Business Development
RealWear, Inc.
- Generated a third of the company’s Q1 2018 revenue through channels and ISVs, more than 50% increase quarter on quarter.
- Expanded the ISVs developing on the RealWear platform three-fold in three months, from 10 to 36 partners.
- Oversaw the biggest deals in the AR industry: Verizon, Honeywell, Cisco, Fujitsu, AT&T, Skanska, HPE, and ABB.
- Created money per user per month (MRR) for the Remote Expert hardware and software bundle with automated inbound lead generation.
Founder | Chief Product Officer
Humanizing Tech
- Founded a media publication growing 10% weekly, covering emerging tech, and predicting future trends in the industry from a product management perspective. It was recently acquired by the Mission, the largest, fastest-growing publication on Medium.
- Led the operations of a platform that has generated over 800 analyses. Two years later, these analyses have ranged from biologic intelligence, personal hedge fund, editable DNA, superhuman augmentation, video as an app, and SaaS space platforms.
- Acted as the top writer on Medium for these categories: space, virtual reality, health, fashion, technology, science, finance, investing, self-driving, psychology, social media, transportation, venture capital, business, and biologic intelligence.
Entrepreneur in Residence
The Mission, Inc.
- Wrote for the fastest growing and largest publication on Medium, beating the Economist and the Washington Post with millions of viewers every month.
- Authored the first podcast series on female entrepreneurs, which is currently live on Apple and other podcast platforms, which helped sell a Salesforce sponsorship.
- Acquired the original media publication, Humanizing Tech.
Vice President of Product & Business Development
Piksel, Inc.
- Oversaw enterprise-grade SaaS online video products with hundreds of customers in America, the UK, Germany, Italy, and resellers in LATAM and Japan.
- Built a video analytics platform from the ground up for real-time live streaming historical VOD across a number of demographic and viewership metrics while maintaining operations of two other platforms.
- Developed live-streaming and on-demand video products (white-label web console and players, Android/iOS mobile apps, Roku apps, Sony T2 Playstation app, ads and payments/offers, LPO scheduler & EPG, UGC, analytics, streaming faith site, MCN portal.
- Scaled the site to 375 million monthly views, more than 4 million monthly video minutes, and a streaming faith of 1.2 million monthly uniques.
- Reduced the error rate on a decade-old LAMP stack from 10% to 0.1%, increased the uptime from 99% to nearly 99.99% for a ground-up redesign & rebuild of a console, transcoding, HTML5 players, and real-time analytics.
- Fostered innovation for a live-streaming app for events, an MCN portal for Endemol, a personalized channel, and a media library.
- Reported to the CEO and wrote direct reports (for engineering, product management, docs/translation) and indirect reports for QA, UX, support, sales, legal, and HR (Solana Beach, Atlanta, New York, London, York, Malaga).
- Patented the personalized channel (No. 62/073,785) and 19 others for mobile live-streaming videos in a connected car.
- Acted as a thought leader and was selected to represent consumer/enterprise video products for our $100 million global company.
- Flew 150,000 miles globally in 18 months to do whatever it took to turn around the product.
Founder | Chief Product Officer
SuperKind LLC
- Created a private equity group that scales traditionally unscalable businesses by adding technology, entertainment, and marketing partnerships to our portfolio companies.
- Created a private equity purchase buyout opportunity of a multi-location, boutique gym chain in the Dallas metroplex.
- Analyzed 37 historical financial statements and prepared a 70-page private equity purchase prospectus outlining the business valuation, purchase price, marketing strategy, incentive compensation plan, and external partnerships to supercharge revenue.
- Established SuperKind as the exclusive American marketing and distribution partner for Anil Arjandas luxury Spanish jewelry line (Anilarjandas.com), including negotiating celebrity endorsement by Lilly Ghalichi of Bravo's The Shahs of Sunset fame.
Founder | Chief Product Officer
Adam & Luna LLC
- Launched the StoryApp from an inkling of an idea to the App Store without any angel or venture capital and with an entirely remote team.
- Recruited a world-class team: an Ice Age story artist, a Disney concept artist, a Badgeville engineer, and a US Air Force Cyber Security engineer.
- Partnered with Carnegie Mellon Robotics Lab Senior Fellow, and as one of the ten global companies partnered with Beyond Verbal, an Israeli intelligent emotion analysis company.
- Sold six-figure deals in design and engineering agency work to fund the team’s compensation.
- Developed HR cultural and performance management document, managed all accounting and legal contracts, controlled business expenses under $200 per month.
- Functioned, as acting the CTO, building product roadmap, specs, daily standups, scrum, and weekly sprints, all while training as a product apprentice.
- Engineered seven major versions of the website, including a Ruby on Rails app to collect user signups complete with transactional emails.
- Engineered StoryApp’s first character animations in Objective-C.
- Compiled, analyzed, and shared daily product analytics and implications with the entire team.
- Managed the media relations across multiple publications including Pando Daily, Dallas Morning News, and DFW Startups.
Head of Product
PLYFE, Inc.
- Transitioned an alpha product to a consumer-ready web application.
- Grew it from 50,000 users, one month after beta launch, in total earning nearly 210 million points.
- Oversaw the creative side, branding, UI/UX, game mechanics, analytics, social media, mobile exploration, product roadmap, point calibration, recruiting, sprint planning, and the relationships between design, engineering, and marketing.
Founder | Chief Product Officer
Evolyte, LLC
- Worked for Creative and Code agency which works for Fortune 10 companies and some of the top talent, creative, and sports management agencies.
- Created A/B tested pricing models (in-app purchase vs paid download) across multiple iPhone app launches.
- Built a daily-deals store selling iPads on sale over the Christmas holiday resulting in $30,000 revenue in one month with zero marketing budget.
- Developed Confide, an app for sharing anonymous thoughts online.
- Constructed search engine optimization backlinks and onsite performance increases for clients.
- Designed decks, ads, apps, and print materials for clients.
Founder | Chief Product Officer
BlueStone Investments, LLC
- Developed high-frequency trading algorithms for use in real-time equity investing.
- Worked with premiere financial engineering academic institutions and let them test their algorithms with our capital.
- Generated a greater than 43% return to the market benchmark during the biggest economic downturn since the Great Depression.
Management Consultant
Willis Towers Watson, Inc.
- Won the Chairman's Award for Excellence out of 10,000 employees for exemplary quality work and client relationships.
- Worked for notable clients including AT&T, Walmart, Goldman Sachs, Celanese, Citizens Republic Bancorp, National City, and The Container Store.
- Managed executive compensation by conducting competitive assessments (executive market pricing for the base, bonus, LTI, perquisites, and benefits).
- Designed incentive plans (annual + long-term) including performance metrics and goal setting, pay-for-performance analysis, 280G calculations, peer group compilations, proposal writing, billing/AR/project management, and new hire analyst training.
- Executed broad-based compensation by implementing competitive assessments (non-exempt and exempt positions for the base and total cash), building structures, leveling guidelines, custom surveys.
- Acted as one of three leaders for the Breakfast Club.
- Developed and implemented an associate development program to jumpstart high potential associate engagement and opportunities within the organization.
- Engaged and motivated the employees by opening communication channels between lines of business.
Project History
Text to Video GenAI
Built a text to video GenAI product to compete with OpenAI and Runway in a fraction of the time and cost using a globally distributed team.
The project was not proceeding as hoped, so I was brought in to align the global team, set up professional software development lifecycle and agile development processes, establish communication protocols, and create a pitch deck and financial model to raise additional capital and accelerate engineering velocity.
Fractionalized Asset Trading Platform (Collectibles)
https://acquicent.comBuilt a compliant, zero-to-one product in the Web3 space for a fractionalized asset trading platform.
I worked with the founder to turn his Web3 idea into a working platform for accredited investors to buy and sell fractions of collectible cars (like vintage Ferraris) and museum-grade assets. The payment mechanisms included debit, credit, ACH, Ethereum, and Bitcoin. I partnered with Circle, Stytch, and other providers to accelerate the development.
Tripled Purchase Conversion Rates – Global Marketplace
Working with the team, we discovered a way to triple purchase conversion rates for consumers purchasing high-priced services over the internet (e.g., $15,000 to $50,000).
Managed the highly complex, strategic divisions of Angi, Home Advisor, and Handy’s home improvement marketplace and was responsible for $0.4 billion in GMV. This included interior and exterior painting, roofing, fencing, and additions and remodels.
Field Services Home Improvement Product Builds
https://carear.comWorked with companies like RealWear, Xerox/CareAR, and Angi/HomeAdvisor/Handy in the fields of field services, home improvement, HVAC, electrical, plumbing, roofing, fencing, additions and remodels, and painting to enable faster revenue growth.
Drove product development velocity and revenue acceleration by establishing industry channel partnerships (ISVs, Distributors, Resellers), determining competitive product strategy, developing new pricing and packaging models that tripled purchase conversion rates, and leading large distributed teams.
Live and VOD Streaming Video Analytics
Built a streaming video analytics solution from scratch for real-time Live events and historical VOD for OTT, OVP, and MCNs.
For this project, I worked with engineering teams in the US (Georgia), England, and Italy, and a UX design team in California to conceptualize, design, develop, and release a scalable video analytics solution using a containerized microservices approach on top of AWS.
It’s now running 24 hours a day, seven days a week, and 365 days a year for all its customers worldwide.
AI in Self-driving Robotics
Led the build of PROME, which mapped animal brains and nervous systems into software that enabled adaptable self-driving.
It uses animal connectomes (i.e., brain and nervous system of animals) instead of deep learning for real-time decision-making and control that can also adapt to black swan events without prior training data.
Blockchain Transactions in Augmented Reality
https://youtu.be/yy0BxGQAqsMLed the first team in the world to successfully complete a blockchain transaction (NEM Assets) in Magic Leap, web, and iOS.
I worked with former Microsoft and Unity engineers to create Amazon Go-like augmented reality digital twins for blockchain-based transactions in retail and pick-and-pack scenarios, using an off-the-shelf iPhone and iOS 12.
Private Equity Operational Model
Built a monthly operational model in excel linking orders, OPEX, CAPEX, debt, and DCF through to 5-year financial statements.
I made an easy-to-use operational model with the following tabs, in the order of entry:
- Assumptions.
- Revenue and cash flow timing.
- Payroll.
- Operating expenses.
- Detailed statements.
- Summary statements.
- Discounted cash flow.
PropTech M&A Integration & Gen AI Product Development
https://gracehill.comDetermined the strategic approach to a complex M&A product integration while also executing a Gen AI new product development build.
Worked with the executive team to determine the product and integration strategy for a recent acquisition, develop a growth plan and financial model for the firm, present it to the board, and develop a new Generative AI product after interviewing the top 30 customer executives in the industry.
CPG Financial Model
Created a highly complex operating financial model for a California-based CPG expanding into other states.
I produced five major versions for internal use and investor diligence with the following features:
• Three-year monthly data with quarterly and annual roll-ups
• Assumptions
• SKU-based order packages by three tiers
• Wholesale orders by state, with a six-month ramp of dispensaries being signed up
• Inventory management with yields by product SKU and associated cash-flow timing
• Fully loaded compensation expenses
• OPEX expenses organized by company departments and cost caps based on budgets by department
• Financial statements that are broken down by product families, departments, and state
• Budgets versus historical actuals
• KPIs and achievement levels
• Unit economics by product and state
• Discounted cash flow valuation
• Production process timelines
Voice & Video Sharing App with AI
Built an app that lets users record their voice over photos and creates a shareable video with animated AI emoticons.
StoryApp is a social media mobile app that combined voice, photo and video sharing, emotion AI detection from voice, and animated emoticons back in 2012 before voice, AI, animojies, stories, and AR all hit the mainstream.
Daily Deals Store
Sold $30,000 worth of product in one month with zero marketing budget.
I built the Evolyte Store which sold Apple iPads at a discount if enough products were purchased; it included viral sharing options to get the word out.
It was picked up by multiple Apple blogs over a recent holiday season.
GenAI Content Creation | $100 Million Pharmaceutical Private Equity M&A
Led a private equity M&A assessment of a $100 million business in the pharmaceutical space, specific to GenAI for content creation.
I led a private equity M&A assessment of a $100 million business in the pharmaceutical space, specifically on the capabilities of their data science, artificial intelligence, and generative AI capabilities for creating content tailored towards healthcare professionals following FDA and internal review guidelines.
Growth Drivers Dashboard | Enterprise Analytics
Built, commercialized, and sold a growth-drivers dashboard for use by expert operators to align teams and portfolio companies into the core actions that drive North Star metrics.
I developed a proprietary dashboard interface used by sales and marketing, research and development, and finance teams to accelerate growth while reducing expenses and waste. It uses research by McKinsey and decades of operational and advisory experience to implement the summary dashboard used by all teams to align their activities. It works well with OKRs and other performance management and compensation systems.
Education
Master of Business Administration (MBA) Degree in Finance & Economics
University of Chicago Booth School of Business - Chicago, IL, USA
Bachelor of Science Degree in Mathematics and Actuarial Science
University of Iowa - Iowa City, IA, USA
Skills
Tools
Google Analytics, Trello, Jira, Slack, Zoom, Figma, Photoshop 2017, Confluence, DeepSeek
Paradigms
Scrum, Agile, Waterfall Development, Kanban, Augmented Reality (AR), Agile Product Management, Agile Workflow, Mobile App Design, Agile Project Management, B2C
Platforms
Blockchain, Productboard
Industry Expertise
Biotechnology, Consumer Products, Industrials, Bitcoin, Construction, Professional Services, Automotive
Other
Two-sided Marketplaces, Product Management, Video Streaming, Business Analysis, Startups, Retail & Wholesale, Web, Mobile, Media, Technology Consulting, Management Consulting, Artificial Intelligence (AI), Financial Modeling, Product Strategy, Product Owner, Digital, Coaching, IT, Remote Work, Leadership, Freelancing, Requirements, Product Roadmaps, Go-to-market Plans, User Research, Business Models, Product Design, Product Marketing, Product Frameworks, Innovation, Product Ownership, Product Discovery, Product Delivery, Business Requirements Documentation (BRD), Software Requirements Specifications (SRS), Product Leadership, Business Planning, Product Coach, Growth Marketing, Business Consulting, Outsourced Product Management Professional, Director of Product, Artificial Intelligence Product Manager, Contract, Fintech, Strategy, Product Operations, Growth, User Experience (UX), User Interface (UI), Social Marketplaces, Social Media, Product Vision, Videos, Feature Backlog Prioritization, Project Timelines, Feature Roadmaps, Technical Product Management, Ideation Workshops, Direct to Consumer (D2C), Chief Product Officer (CPO), B2B Product Management, Enterprise SaaS, Agile Coaching, Machine Learning, Software Development Lifecycle (SDLC), Product Lifecycle Management (PLM), Lean Project Management, Roadmaps, Project Rescue, Project Review, Disruptive Innovation, B2B, SaaS, B2B, Business Development, Design, Data Analytics, Software Development, Team Leadership, Large-scale Systems, Product Development, Team Management, Organization, Market Research, Website Redesign, Project Management, Motivation, AI Product Management, Small Business, Training, Agile Project Management, Workshops, Web3, Backlog Management, Generative Artificial Intelligence (GenAI), Stakeholder Management, Software Engineering, Market Research & Analysis, Interdisciplinary Collaboration, User Acceptance Testing (UAT), AI Design, Web Applications, Pitch Decks, Social Networks Development, Mobile Apps, Web & Mobile Applications, Digital Payments, Competitive Intelligence, Market Entry, OpenAI, Product Strategy Consultant, AI Strategy Development, Finance, iOS, Magic Leap, eCommerce, Mobile UX, Valuation, Fundraising, Non-fungible Tokens (NFT), Crypto, Cryptocurrency, SEO Tools, Digital Marketing, SEO Marketing, Large Language Models (LLMs), Sales, Sales Strategy, Field Service, HVAC, Climate Change, Environmental, Social, and Governance (ESG), AI Agents, Microsoft Excel, HTML, CSS, Agile Product Delivery, Monetization, Monetization Models, Android, Investments & Risk Management, React, Engineering, Artificial General Intelligence (AGI), Collaboration, Decentralized Finance (DeFi), Management, Due Diligence, ServiceNow, Customer Acquisition, New Product Development, Mergers & Acquisitions (M&A), Integration, Trusted Advisor, Business Development, Revenue Strategy, B2B Partnerships, Pricing, Software, Financial Analysis, Analytics, Business Intelligence (BI), General Data Protection Regulation (GDPR)
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