
George Augustaitis
Verified Expert in Project Management
Project Manager
Detroit, MI, United States
Toptal member since September 11, 2024
George is a strategic leader passionate about using data to drive innovation and growth. With over a decade of experience spanning global companies like Coca-Cola and entrepreneurial ventures like List My Nest, he brings a unique blend of corporate strategy, market research, and hands-on product development to every project he undertakes. George thrives on tackling complex challenges and keeping updated on the latest technologies and market trends.
Project Highlights
Expertise
- AI Marketing
- MURAL
- PMO
- Product Development
- Product Launch
- Remote Team Leadership
- Storytelling
- Team Leadership
Work Experience
Planning and Growth Architect
List My Nest
- Founded and spearheaded the development of List My Nest, a cutting-edge real estate platform, managing every phase from concept to launch, including product design, development, and market entry strategies.
- Developed a proprietary algorithm leveraging five years of real estate data to calculate listing values based on market hotness, average days on the market, and listing prices, providing homeowners with actionable insights.
- Pioneered a new real estate transaction model where realtors bid for the opportunity to represent high-demand listings, transforming the traditional real estate process into a competitive and rewarding experience for homeowners.
- Led a team of app and back-end developers, ensuring on-time delivery and quality execution, culminating in the successful launch of the platform within three months.
- Managed all legal and administrative tasks, including forming a C corporation, registering the platform with relevant app stores and services, and creating investor pitch materials to secure funding and talent.
- Integrated AI-powered tools to automate research and content creation for regional microsites, enhancing operational efficiency and maintaining consistent branding across different markets.
Global Director – Next-gen Consumer Marketing Data, Research Strategies, and Platform Approaches
Coca-Cola Company
- Co-launched the Coca-Cola Global Experimentation at Scale program, scaling from three markets to a fully funded department across four verticals: digital, packaging, innovation, and ESG.
- Launched five proofs of concept that tested innovation stage gates, digital data collection, market basket optimization, and a knowledge center.
- Conceptualized and launched a strategic partnership architecture and a data-driven planning tool, targeting $25 million in savings over three years by optimizing supplier partnerships.
- Devised, developed, and launched the Learning Hub Platform as an outside-in learning agenda focused on establishing global consumer insight partners throughout Coca-Cola.
- Directed the global tagging program, delivering over 300 million 1st-party data points in 2022 and contributing significantly to the Coca-Cola 1st-party database.
Director - Industry & Economic Analysis
Cargurus
- Awarded the "We Move Fast" award for detailed analysis of COVID-19's impact, which influenced company strategy and communication during the pandemic.
- Served as company spokesperson for economic and automotive topics, leading to a 200% increase in earned media across the US, Canada, the UK, Italy, and Germany within six months.
- Partnered with IT and finance teams to build and test data products.
- Implemented a website survey to track consumer confidence and economic outlook, resulting in a nearly 100% increase in PR coverage YoY in Q2 2020 vs. Q2 2019.
- Spearheaded the development of reporting and sales intelligence systems in a newly created role, streamlining data-driven insights to inform strategic decisions across multiple markets (Canada, Germany, and England).
- Acted as a public spokesperson for CarGurus, contributing written content such as guest articles and blog posts and representing the company in the media, resulting in coverage from major outlets like the AP, New York Times, Reuters, and Auto News.
- Delivered industry analysis presentations at conferences worldwide, including a presentation to an audience of 500 attendees, positioning CarGurus as a thought leader in the automotive industry.
- Developed and implemented an automated reporting tool, enabling the sales team to deliver fast, consistent insights, improving B2B client engagement, and strengthening CarGurus’ market reputation.
Director - Strategic Analytics
Team One
- Awarded the "Egg Award" for automating 198 market briefs, providing customer insights, and increasing reporting efficiency by 30%.
- Awarded the "Launch Award" for integrating Lucy AI across Team One, reducing manual data entry by 50% and saving 10 hours per week for the team.
- Led analytics and data implementation of MTA and MMM models for Jacuzzi Holdings, Polaris, Lexus, and the Lexus Dealer Association, improving marketing campaign effectiveness by 15%.
Director - Market Intelligence & Research
Cox Automotive
- Conducted strategic market research, developing analytical reports and presenting findings, resulting in a 20% increase in client satisfaction and decision-making efficiency.
- Awarded the “Rising Star Award” for implementing a knowledge center with monthly webinars, bi-weekly podcasts, and a comprehensive insights hub, enhancing sales staff training and performance by 25%.
- Led the development of five innovative products from experimental concept to post-test phase across multiple Cox Automotive companies, ensuring seamless integration and driving product success through data-driven insights and strategic planning.
Manager - Market Intelligence, Analytics, & Forecasting
Nissan North America
- Led a cross-functional team of three, including a PhD statistician and two senior analysts, to validate marketing plan estimates, segment share assignments, and incentive strategies, positioning the team as the company's "voice of truth."
- Developed planning tools and conducted strategic planning for STP and MTP incentive offers, using scenario planning to project market share gains and optimize marketing strategies.
- Directed ad hoc research on competitive trends, delivering executive-level insights, including rapid-response analysis for senior leadership, such as explaining shifts in competitor performance (e.g., Subaru sales increases).
Project History
List My Nest
https://www.listmynest.com/Launched List My Nest from the white paper stage to being made available in Google Play Store and App Store.
The platform simplifies the home listing process, allowing homeowners to receive bids from realtors eager to represent high-value listings. This competitive bidding gives homeowners a better solution and creates a unique experience in which realtors pitch their services, ensuring that homeowners get the best possible representation. List My Nest also integrates an escrow system, ensuring security and transparency until a listing agreement is finalized. By streamlining and innovating the real estate process, List My Nest provides homeowners with tangible value and a personalized real estate experience.
COVID-19's Effect on the Automotive Market
https://www.autoremarketing.com/ar/podcast-economic-analytical-look-covids-used-car-impacts/Prepared a detailed analysis of the effect of COVID-19 on the automotive market, which gained traction in multiple media outlets.
Our analysis provided crucial insights into shifts in consumer confidence, market demand fluctuations, and the long-term impacts of the pandemic on supply chains and vehicle pricing. This work resulted in a 200% increase in earned media coverage across the US, Canada, the UK, and several European markets. I was honored with the We Move Fast award for my efforts, which recognized the project's significant influence on CarGurus' business strategy during a critical time.
Career in Genetics
http://careeringenetics.comHelped Career in Genetics rank first in searches for topics surrounding genetic counseling shadowing, resumes, and school help.
Education
Master’s Degree in Business Administration (MBA)
Emory University - Atlanta, GA, USA
Bachelor's Degree in Economics and Applied Statistics
University of Michigan - Ann Arbor, MI, USA
Skills
Tools
MURAL, Slack, Zoom, Miro, Jira, Skype, SQL, Looker, Microsoft Power BI, Tableau, Atlassian, Microsoft Access
Paradigms
Testing, Agile, Kanban, Scrum, Agile Delivery, Agile Project Management
Platforms
Monday.com, Oracle
Other
Remote Team Leadership, Soft Skill Training, Storytelling, Story Mapping, Storyboarding, Brainstorming, Budgeting, Planning, Product Launch, Microsoft Teams, Teams, Outlook, Product Development, Web Content, SEO Content, AI Marketing, Product Marketing, Product Management, Microsoft, Team Leadership, PMO, Product Design, Large Language Models (LLMs), Artificial Intelligence (AI), Analysis, Business Administration, Economics, Statistics, Python, Jira Align, Qualtrics, Snowflake, Microsoft Office, SAP, UX Research, Delivery Management
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