Stig Parfrey

I developed and executed a comprehensive training and implementation program that empowered government staff to conduct effective user research.

The program included creating standardized research frameworks, training materials, and governance policies. Five research engagements across different city departments were successfully completed, improving public services and establishing permanent research capabilities.

The program's success led to its adoption as a standard model across other city governments and was showcased at the Forward 50 conference.

I managed a cross-functional team of engineers and designers to create Workday's first comprehensive research operations platform.

The system included a public-facing participant recruitment portal (research.workday.com), an internal research library, and automated data retention features for privacy compliance.

I successfully navigated complex organizational requirements, including security reviews and legal compliance, while managing stakeholder relationships across multiple departments.

The platform significantly reduced operational costs and improved research efficiency for a global team of 40+ researchers.

I created a novel solution for UX researchers to test and iterate research approaches using AI-simulated personas. The tool employs advanced AI technologies to generate realistic participant responses, allowing researchers to refine their research questions and methodologies before conducting live studies.

I applied Agile development practices to rapidly prototype and validate features through iterative testing with UX professionals, resulting in a more efficient research planning process.