Jeannine Betts
Verified Expert in Sales
Sales Expert
Montreal, QC, Canada
Toptal member since April 16, 2024
Jeannine is a visionary entrepreneur with a rich background in SEO, sales, and digital marketing. Her creative approach to problem-solving and passion for driving business growth ensure transformative results for her clients. She exceeds expectations, surpassing a sales pipeline target by 170% at OpenText and overachieving quotas by 145% at Cornerstone OnDemand. Jeannine's proven track record of excellence and expertise in high-ticket affiliate marketing makes her an invaluable asset.
Expertise
- Blogging
- ClickFunnels
- Copywriting
- Email Marketing
- French
- SEO with AI
- Salesforce
- Social Selling
Work Experience
Principal Enterprise Executive Relationship Manager
UKG
- Enhanced a six-figure book of business across the USA, Canada, Mexico, and Europe through data-driven insights for compliance and change management.
- Spearheaded the planning of a groundbreaking diversity, equity, and inclusion event for Amplify in Toronto, uniting clients and a major strategic partner to delve into integrating these crucial principles across organizational cultures.
- Expanded the reference program to include global customers. Secured stakeholder support and demonstrated the value of partnerships through effective resource management practices, paving the way for increased advocacy and brand credibility.
Owner
Jeannine's Advice
- Boosted Facebook engagement by 30% in 3 months via strategic content planning and audience interaction. Raised brand visibility by 50% through consistent educational content, positioning as a makeup and mindset authority.
- Achieved 40% audience growth among female entrepreneurs aged 24-44, expanding client base. Improved audience retention by 20% with micro earning content, enhancing engagement.
- Enhanced networking with 5-10 daily friend requests and 25-50 follows, resulting in 60% more connections.
- Optimized content strategy for 25% increased reach and 15% higher engagement, driving visibility. Maintained consistent personal brand across platforms for enhanced credibility and trust.
- Maintained a consistent personal brand across all social media platforms, ensuring alignment with audience expectations and values, leading to enhanced brand credibility and trustworthiness.
- Analyzed and optimized content strategy based on engagement analytics, resulting in a 25% increase in post reach and a 15% boost in post engagement rate, driving higher visibility and interaction with the target audience.
Product Copywriter
Corpay - Main
- Worked with Marketing to develop an SEO strategy for their blogs.
- Collaborated with Marketing to develop a fraud ebook to distribute in 2025.
- Worked with Marketing to develop unique articles that matched brand, tone, and writer style for financial services markets.
Growth Marketing Consultant (via Toptal)
Black Tower Investments Limited
- Used shorts and increased their views on their YouTube channel by 72,500. This led to the content being shown 124,400 more times in the feed, 3,100 likes, and 147 subscribers from the shorts. This campaign ran from June 8 to July 5.
- Increased the overall channel views by 35%, from an average of between 147,000 and 185,000 to 226,500. The shorts brought in the most new viewers, 18,500. Increased their email list by 23% in five weeks.
- Developed an email campaign that brought in 29 sales in three sales campaigns and another long-term nurturing campaign that brought in 15 sales for a digital course.
- Expanded the social proof by gathering student video testimonials for the digital course they wanted to sell. I also advised them on what specific problem they had to address in order to increase their monthly sales.
- Contributed to the abandoned cart sequence with an open rate of 62.5% and a click rate of 20.1%.
- Re-engaged a campaign of passive, unengaged, and inactive subscribers successfully. The email list gained 45% in healthy contacts, increasing from 4,929 to 10,723 email subscribers.
- Testimonial: "Jeannine is a wonderful person to work with. Her best quality would definitely be how responsive and attentive she is when it comes to communication. This is absolutely crucial when it comes to working digitally. Her main role in our company was to increase sales of our "tripwire" product. She came up with two different ways to tackle this issue: increasing our YouTube leads and increasing our engagement with existing leads. Both of the above showed growth over the six weeks we were working together. However, we decided to stop our partnership with her as we want to fully focus on YouTube production for the time being. Nevertheless, if you are looking for someone who can lay out solid sales and marketing plans in your company, Jeannine is someone you can look for; she definitely has the knowledge and the capabilities for it."
Digital Marketer
Trauma Camp
- Obtained a CTR of 5.3% on a Meta ad promoting an Evergreen webinar in the online mental health and education space.
- Added 82 highly qualified leads to a very niche offer.
- Wrote ad copy with a CTR of 3.88% and brought in over 2,066 link clicks and 1,48 landing page views for a low cost per result of $0.25.
- Testimonial: "Jeannine was a really sharp and efficient marketer to have on my team. She was thoughtful and strategic in her approach to helping me with my projects, and was very resourceful in how she approached it."
- Testimonial: "Jeannine is someone you can trust to execute and deliver. She’s a treasure trove of knowledge and marketing insights that I believe will benefit any business that needs this kind of support."
- Testimonial: "I hired her to help me revive a webinar launch that had been dormant for several years. We did a lot of experimenting and ultimately landed on an approach that worked well for the business."
Client Executive
Cornerstone OnDemand
- Overachieved my quota of USD 800,000 by 145% in 2020 with a book of business across Canada through account-based marketing and relationship-building campaigns.
- Featured new product acquisitions to existing clients and tied them to their business goals.
- Achieved 90% of the USD 800,000 quota in 2019 despite ongoing challenges in the local market through alliance marketing partnerships and lead-generation referrals from consulting partners in the territory.
- Sold the first multi-suite deal in 2017 to a national construction company in Canada through multiple onsite meetings with VPs to explain the solution's value and why adding the entire suite was a better strategic outcome for their goals.
Senior Account Development Representative
OpenText
- Surpassed the sales pipeline target in my assigned territory by 170% through an account-based marketing campaign and cold-calling targeted businesses.
- Exceeded the sales quota in the first 90 days by over 200% through an account-based marketing strategy with outbound sales representation and providing qualified leads.
- Ranked as one of the top three representatives in North America among 65 others and was invited to share success strategies with peers on nuances of cold calling and how to secure a lead.
Vice President and Managing Director
The Sales Effect
- Developed short and long-term sales strategies. Conducted thorough market research to identify opportunities and threats. Analyzed competitors' strategies to capitalize on market gaps.
- Provided one-on-one coaching to address individual strengths and areas for improvement. Encouraged team collaboration to share successful selling strategies and tactics.
- Retained clients with an annual spend of over 100,000 in marketing services. Conducted regular check-ins to assess client satisfaction and identify areas for improvement.
Inside Sales Account Manager
Levitt-Safety
- Cultivated productive relationships and maintained quality communications with account contacts to maximize client retention.
- Liaised with clients via email or phone to identify and address needs, growing existing accounts through cross-selling.
- Built a sales pipeline of 500K through account-based marketing, email marketing, cold calling, and event marketing with field sales.
Managing Director
The Sales Effect
- Aligned department vision, goals, and objectives with company strategy to achieve consistently high results.
- Supervised the day-to-day operations of marketing programs. Provided weekly accountability metrics to clients on lead generation programs based on cold calling.
- Built a sales pipeline of over 3 million for key clients in the manufacturing industry. Cold-called air compressor facilities all over the US and Canada to secure 50 qualified monthly meetings.
Education
Bachelor's Degree in French
University of Alberta - Edmonton, Alberta, Canada
Certifications
Surfer Certified Expert
Surfer
Skills
Tools
Salesforce
Demand Generation
Paid Advertising, Brand Building, Email Outreach, Cold Calling
Competencies
Competitive Analysis, B2B, B2C, Communication
Sales Strategies
Outbound Sales
Roles
Customer Success, Business Development Representative (BDR), Sales Enablement
Other
WordPress, LinkedIn Marketing, Email Marketing, French, Pedagogy, Theater & Performing Arts, SEO Tools, Social Media, Social Selling, Videos, Zoom, Blogs, Copywriting, Copy Editing, Blogging, Blog Posting, Human Resources (HR), Sales, Content Writing, Content Strategy, Thought Leadership, Remote Team Leadership, Sales Funnel, Funnel Optimization, Funnel Marketing, Lead Generation, Field Sales, Software as a Service (SaaS), Client Management, Sales & CRM Platforms, Project Management, Public Speaking, B2C Marketing, B2B Marketing, B2B Lead Generation, B2B Partnerships, Sales Forecasting, Strategic Planning, Digital Marketing, Customer Retention, Customer Experience, Executive Presentations, Social Media Content, Social Media Posting, Social Media Optimization, Training & Training Content Development, LinkedIn Profiles, Email Marketing Automation, Customer Research, Market Research, Keyword Research, SEO Keyword Research, Microsoft Teams, Microsoft PowerPoint, Google Docs, Customer Acquisition, Content Marketing, Social Media Management, Search Engine Optimization (SEO), On-page SEO, Branding, Marketing, Marketing Automation, Social Media Marketing (SMM), SaaS, Content Creation, Canva, Writing & Editing, Social Media Strategy, Personas, Growth Strategy, Content, Go-to-market (GTM) Strategy, Business Development, Inbound Marketing, Linkedln, Organic Social Media, Audience Targeting, Growth Marketing, Storytelling, SEO Writing, Telemarketing, Brand Management, CRM Systems, Digital Marketing Strategy, Marketing Strategy, Account-based Marketing (ABM), Brand Strategy, Google SEO, Web Marketing, Facebook, Instagram, Market Segmentation, Digital Branding, Digital Campaigns, Digital Media, Marketing Leadership, SEO Audits, SEO Copywriting, Account Management, Training, Coaching, Leads, Content Marketing Platforms, Financial Services, SEO Backlinking, Brand Marketing, Financial Marketing, Marketing Plans, Article Writing, Email Content, Fintech, Keyword Analysis, Brand Awareness, Audience Segmentation, Email Marketing Strategy, Customer Engagement, Meta Ads, Email Automation, Email Delivery, Data Analysis, Personal Branding, A/B Testing, Social Media Content Writing, Web Content, Cold Outreach, Messaging, Outreach, ChatGPT, LinkedIn Connect, LinkedIn Sales Navigator, Ahrefs, Google Trends, YouTube, ClickFunnels, SEO with AI, SEO Content, Funnel Analysis, Lead Capture Pages, Lead Nurturing, Content Management Systems (CMS), Recruiting, B2B Sales Management, Strategic Marketing, Team Leadership, Team Management, Team Development, Analysis, Digital Advertising, Digital Strategy, Event Planning, Influencer Marketing, Negotiation, Social Media Advertising, Email Autoresponders, Affiliate Marketing, Email Campaigns, Sales Pitches, Customer Segmentation, Customer Insights, Trello, Slack, Microsoft Excel, Standard Operating Procedures Development, Website Audits, Salesforce Marketing Cloud, Facebook Ads, Facebook Pixel, Paid Media, Conversion Rate Optimization (CRO), Growth Hacking, Affiliate Programs, Startups, Video Editing, Customer Journey, SaaS Product Marketing, Competitor Analysis & Profiling, Buyer Personas, Market Research & Analysis, Product Marketing, Business to Consumer (B2C), Ads, Community Growth, Performance Marketing, Social Media Engagement, Semrush, X (formerly Twitter), Social Media Design, Social Media Analytics, Content Marketing Strategy, Partnerships, YouTube Marketing, Marketing ROI Optimization, Marketing Campaigns, Demand Generation, Landing Pages, Campaign Management, Performance Analysis, Value Proposition, Content Management, Campaigns, Channel Strategy, Analytics, Direct to Consumer (D2C), Direct Response Marketing, Regulatory Compliance, Ad Campaigns, Advertising, Instagram Ads, Drip Email, TikTok Marketing, Go-to-market Plans, Technical Writing, Link Building, Software, Networking, Client Relationship Management, Customer Relationship Management (CRM), Tech Sales, SaaS Sales, Cold Emailing, Business to Business (B2B), Web Design, Jasper, Hiring, Google Ads, Google Tag Manager, Paid Search, Search Engine Marketing (SEM), Google Analytics, Google Search Console, Google Paid Ads, Marketing Analytics, Strategic Partnerships, Inside Sales, Customer Service, Software Sales, Recruiting Sales, Financial Sales, Outbound Marketing, Advertising Copy, Marketing Program Management, Channel Sales, Return on Ad Spend (ROAS), AI-based Content SEO, CX Strategy, Data Analytics Sales, YouTube SEO, YouTube Ads, Multi-level Marketing, Landing Page Design, YouTube Channel Management, TubeBuddy, YouTube Shorts, YouTube Thumbnails, ThriveCart, Kajabi, Basecamp, Sales Analysis, Lead Magnet, TikTok, Guest Posting, Event Management, Wix, Online Course Design, Content Distribution Strategy, Instagram Marketing, Creative Design, Pinterest Ads, TikTok Ads, LinkedIn Ads, Product Positioning, Market Positioning
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring