Blaine Ford

I worked as an operations and strategy consultant supporting institutional single-family rental portfolios managed through Great Jones, a property management platform later acquired by Roofstock.

The business was scaling rapidly but experiencing operational fragmentation across leasing, maintenance, pricing, and vendor management. I was brought in to diagnose performance issues and redesign operating frameworks, connecting financial outcomes with day-to-day execution.

I rebuilt pricing and revenue management models to improve unit economics, introduced structured vendor management processes for maintenance and repairs, and redesigned operational dashboards to give operators clearer visibility into portfolio performance.

The work focused on aligning property operations, financial performance, and operational accountability across the portfolio. These changes improved revenue per unit by more than $150 and helped stabilize operational performance during a period of rapid growth and platform integration.

I was engaged to support sales operations and performance optimization for Common, a technology-enabled residential platform operating across multiple US markets.

The business was experiencing uneven sales performance across properties and limited visibility into the drivers of revenue outcomes. I worked with leadership and property operators to diagnose bottlenecks in the sales funnel and improve the operational systems used to track and manage performance.

The work focused on building clearer sales reporting and performance dashboards that allowed operators to better understand pipeline activity, conversion rates, and revenue trends across markets. I also advised on improvements to sales workflows and performance management practices that helped teams operate more consistently.

These changes improved visibility into sales performance, strengthened operational discipline around pipeline management, and helped portfolio teams exceed revenue targets across multiple markets.

I advised leadership at Common on pricing strategy and revenue performance across a portfolio of residential assets operating in multiple markets. The business was experiencing inconsistent revenue outcomes across properties and lacked a structured framework for evaluating pricing decisions relative to market demand and leasing performance.

I analyzed market trends, pricing benchmarks, and internal performance data to identify opportunities to improve revenue outcomes. Based on this analysis, I developed pricing frameworks that better aligned listing prices with demand signals and leasing performance across markets.

These changes helped operators adjust pricing more dynamically, improve revenue performance, and accelerate lease-up timelines in underperforming markets.

I advised the operations team at Roofstock following its acquisition of Great Jones, helping improve operational visibility across a rapidly scaling rental portfolio.

The platform lacked consistent reporting on maintenance performance, vendor reliability, and operational spend, making it difficult for leadership to evaluate portfolio performance or identify operational risks. I led an initiative to clean and standardize operational data across systems and develop reporting frameworks that connected maintenance activity, vendor performance, and cost trends into a unified view of operational performance.

These reporting tools gave leadership clearer insight into operational drivers of portfolio performance and enabled more informed decisions around vendor strategy, pricing, and service standards.