Adrian is available for hire
Hire AdrianAdrian Sule
Verified Expert in Design
Designer
Montreal, QC, Canada
Toptal member since January 8, 2016
Bio
Adrian is a highly skilled and full-spectrum product, UX, and UI designer of complex platforms, web and mobile applications, and websites, with 15 years in B2B and B2C companies and enterprises, such as eCommerce, SaaS, fintech, and retail. Adrian’s sophisticated designs have helped UBS Bank (Neo trading), YellowPages Canada (YP Shopwise and YP Compass), a Fortune 100 construction manufacturer, CutureIQ, and various eCommerce web and mobile businesses.
Experience
- Prototyping - 15 years
- User Experience (UX) - 15 years
- User Interface (UI) - 15 years
- Complex Application User Interfaces (UI) - 15 years
- Product Design - 15 years
- Enterprise Design - 7 years
- Figma - 4 years
- Design Systems - 3 years
Portfolio
YP Compass | Web Apps
User Interface (UI)Enterprise DesignUser Experience (UX)Product DesignDesign SystemsPrototyping+ 4 more
YP Shopwise | eCommerce Platform
User Interface (UI)Enterprise DesignUser Experience (UX)Product DesignDesign SystemsPrototyping+ 5 more
Dooin.it | iOS App
User Interface (UI)User Experience (UX)Product DesignDesign SystemsPrototypingComplex Application User Interfaces (UI)+ 1 more
NextHire | Web App
User Interface (UI)User Experience (UX)Product DesignDesign SystemsPrototypingComplex Application User Interfaces (UI)
Hike | iOS App
User Interface (UI)User Experience (UX)Product DesignPrototypingComplex Application User Interfaces (UI)Branding+ 2 more
TeekTak | Web and Native App
User Interface (UI)User Experience (UX)Product DesignDesign SystemsPrototypingComplex Application User Interfaces (UI)+ 2 more
Work Experience
Founder | Director | Principal UX/UI Designer and Architect
2013 - PRESENT
Future Moose, Inc.
- Unified cross-department and multichannel products, with living design systems, which I voiced, influenced, and built.
- Evangelized the adoption of living design systems following the Atomic Design methodology, across all product teams in the client's organization, while also coordinating with development teams on implementing it as reusable code libraries.
- Designed and helped to innovate and modernize web and mobile portals and platforms, and led UX teams in solving big, connected, and transactional problems.
- Engaged holistically on clients' customers' journies across the front, middle, and back offices to design seamless and cohesive experiences across multiple touch-points.
- Ensured that the design departments worked in tandem with business, technology, and marketing departments to create superior user experiences.
- Implemented new working processes for clients and created complex and engaging visual designs with sophisticated UX design patterns.
Technologies: User Experience (UX), Enterprise Design, Design Systems, User Interface (UI), Visual Studio Team Services (VSTS), Axure, Marvel, InVision, UXPin, Adobe CC, Sketch, Adobe Experience Design (XD), Figma, Product Design, Complex Application User Interfaces (UI), Web App UX, Web App UI, Interactive Prototypes, iOS UI Design, Data Visualization, Interactive Design, Rapid Interactive Prototyping, Enterprise System Design, UI Patterns, High-fidelity Mockups, Mobile Mockups, User Analysis, Use Cases, Responsive, Adobe Illustrator, Web Design, Web Animation, UI Design, B2B, Artificial Intelligence (AI), Branding, Graphic Design
Lead UX Designer
2013 - 2017
Yellow Pages Group (Contract)
- Led the UX/UI design team for creating a new customer-facing web application, which is an ecosystem of five web apps that consolidates 42 outdated legacy tools.
- Contributed work that had a direct result on sales results of an 18% increase; subsequently was praised by the CIO and company directors.
- Successfully iterated on wireframes, screen flows, prototypes, and high definition mockups for a continuous and direct collaboration with stakeholders and developers.
- Produced high-fidelity interactive mockups to showcase feature functionality to stakeholders and developers.
Technologies: User Experience (UX), Enterprise Design, Design Systems, User Interface (UI), OmniGraffle, Marvel, InVision, UXPin, Adobe Creative Suite, Sketch, Product Design, Prototyping, Figma, Complex Application User Interfaces (UI), Adobe Illustrator, UI Design, B2B, Graphic Design, Illustration
Lead UX Designer | Founder
2014 - 2016
TeekTak, Inc.
- Led a team of five and designed a new proprietary cloud software-as-a-service (SaaS) web application that simplified project tracking and billing workflows for freelance professionals.
- Designed the TeekTak.com website, the product responsive web interface, the iOS interface, marketing materials, and slide decks for pitches.
- Conducted user validation interviews and followed marketing strategies for growth hacking.
- Won two design awards and a Canadian government grant prize.
Technologies: User Experience (UX), User Interface (UI), Motion Design, InVision, Adobe Creative Suite, iOS, Responsive Design, Sketch, SaaS, Product Design, Prototyping, Figma, Complex Application User Interfaces (UI), UI Design, B2B, Graphic Design
Creative Technologist
2011 - 2012
UBS Investment Bank — Neo (at RMA Consulting)
- Delivered rich internet application solutions for clients within the financial services sector.
- Helped on the largest UX team in Europe at that time where the work helped bridge the gap between the creative and development teams.
- Collaborated with dedicated teams of developers, information architects, business analysts, and user researchers.
- Managed the assets generation library for developers and stakeholders.
Technologies: User Experience (UX), Enterprise Design, Design Systems, User Interface (UI), Wireframing, Prototyping, Adobe Flex, Adobe Creative Suite, Product Design, Figma, Complex Application User Interfaces (UI), UI Design, B2B, Illustration
UX Designer
2010 - 2011
Freelance
- Working with a variety of other high-caliber freelance professionals on projects within fast-paced environments across London, UK.
- Participated with great results in many interactive website projects such as Merrell's "Add Your Own Scenery" which was the world's biggest online panoramic photograph.
- Produced creative visuals which visually reflected clients' business visions and anticipated outcomes.
Technologies: User Experience (UX), User Interface (UI), Adobe Creative Suite, Product Design, Design Systems, Prototyping, Figma, Complex Application User Interfaces (UI), UI Design, B2B
Lead Interaction Designer
2009 - 2010
Volume Group
- Produced concepts for advanced social-video platforms such as for Oracle ‘At the Core'.
- Designed and developed interactive websites such as the 3D flythroughs for the printing company Zebra Inc.
- Carried out extensive research and development for new web 3D technology.
- Led the creative direction while working with account managers, copywriters, project managers, and creative directors.
Technologies: User Experience (UX), Enterprise Design, User Interface (UI), Adobe Flex, Axure, Flash, Adobe Photoshop, Product Design, Prototyping, Complex Application User Interfaces (UI), UI Design, B2B
Interaction and Web Designer
2007 - 2008
Innovative Systems — NetObjects Fusion
- Designed a series of smart-user components for the NetObjects Fusion software platform and it's website builder.
- Participated in requirement gathering and stakeholder feedback sessions.
- Worked with both front-end and back-end developers in order to make sure that the design solutions were implemented correctly.
Technologies: User Experience (UX), User Interface (UI), NetObjetcs Fusion, Eclipse IDE, Adobe Creative Suite, Product Design, Prototyping, Complex Application User Interfaces (UI)
Web Designer
2005 - 2007
Amaze
- Designed and coded interactive websites for clients such as Lexus, Toyota, House of Commons, and Atkins Global.
- Developed, communicated, and articulated design solutions to designers, developers, and end-users.
- Worked in a dynamic and fast-paced environment with a large creative team.
Technologies: User Experience (UX), User Interface (UI), Adobe Creative Suite, Product Design, Prototyping, Complex Application User Interfaces (UI)
Web Designer
2005 - 2005
Waterford Institute
- Designed and created educational math games for children between the ages of 5-7 years old.
- Developed and choreographed Flash animations to support the user interface.
- Collaborated and supported the developers though the whole integration phase.
Technologies: User Experience (UX), User Interface (UI), JavaScript, CSS, HTML, Flash, Adobe Dreamweaver, Fireworks, Adobe Photoshop, Product Design, Prototyping, Complex Application User Interfaces (UI)
Education
2005 - 2008
Bachelor's Degree in Computer Science
West University (Universitatea de Vest — UVT) - Timisoara, Romania
Skills
Tools
Fireworks, Adobe Dreamweaver, Flash, InVision, UXPin, Marvel, Eclipse IDE, Adobe CC, Visual Studio Team Services (VSTS), Adobe Photoshop, Adobe Illustrator, Visio, Sketch, Adobe Creative Suite, OmniGraffle, Axure RP Pro, Adobe Experience Design (XD)
Languages
CSS, HTML, JavaScript
Platforms
Axure, Android, iOS, Figma
Other
SaaS, Responsive Design, Motion Design, Adobe Flex, NetObjetcs Fusion, Prototyping, Product Design, Responsive, User Experience (UX), Interactive Prototypes, iOS UI Design, User Interface (UI), Data Visualization, Interactive Design, Rapid Interactive Prototyping, Complex Application User Interfaces (UI), UI Patterns, High-fidelity Mockups, Mobile Mockups, User Analysis, Design Thinking, Enterprise Design, Enterprise System Design, Use Cases, Wireframing, Design Systems, UX Design, Web App Design, Web App UX, Web App UI, Web Design, Web Animation, UI Design, B2B, Artificial Intelligence (AI), Brand Design, Branding, Graphic Design, Illustration, Human-centered Design (HCD), Web & Mobile Applications, Website Design
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