Aishwarya is available for hire
Hire AishwaryaAishwarya Karve
Verified Expert in Design
Designer
Location
London, United Kingdom
Toptal Member Since
October 7, 2022
Aishwarya is a dynamic and accomplished product designer with 13+ years of design experience creating pixel-perfect, data-driven, and delightful journeys for well-known brands globally. As a designer, she enjoys turning complex problems into beautiful, intuitive interface designs. Aishwarya believes the perfect user experience should look good and work even better.
Work Experience
Lead Product Designer
2018 - PRESENT
Marks and Spencer
- Redefined engaging user journeys and designed solutions to enhance overall digital and store experience, which plays a huge part in the company's digital transformation strategy to become a digital-first retailer with 32+ million active customers.
- Gathered and mapped customer insights using various research methods. Incubated a collaborative design environment by hosting regular design critiques within the team and wider business.
- Created, iterated, and implemented design artifacts, from low-fidelity prototypes to high-fidelity UI, integrating with the company's design systems to enhance customer experience on all digital platforms within the data and digital team.
- Led design in the company's first mission team to use product recommendations as a tool to build relevant, personalized experiences that would inspire and make customers' lives easier.
- Contributed to an idea for a personalization mission, which led to 1+ billion impressions generating £73+ million incremental revenue, and increased personalized customer interactions from 20 million to 500 million over the past two years.
- Led UX and service design to relaunch a loyalty scheme with a digital-first approach, which resulted in M&S being the number one downloaded app in the shopping category acquiring more than 16 million customers.
- Designed lean unified signup for web, app, and in-store journeys as a part of Sparks relaunch, resulting in over 260,000 new registrations in a month.
- Rolled out a new product details page (PDP) design for the web, making the customer experience consistent by adhering to the pattern library and getting more than 107 million cart additions over one year.
Technologies: Figma, Sketch, InVision, User Experience (UX), Mobile UI, User Onboarding, Mobile UX, User Interface (UI), UI Design, Mobile App Design, Android, Mobile Design, UX Design, Web App Design, iOS, Product Design, Cross-platform, Interactive UI, User Journeys, B2C, B2C Marketing, UX Documentation, eCommerce, User Engagement, Mobile Apps, Web, Web Design, Web App UX, Web App UI, Mobile, Consumer Applications, App Design, Wireframing, Native Mobile Apps, Prototyping, Design Systems, Design Consultation, Product Discovery, Mobile UX Design, Mobile UI Design, Mobile App UI, Interaction Design (IxD), Visual Design, Style Guides, Mockups, UI Components, Customer Journeys, Responsive Web Design (RWD), Websites, Landing Pages, Landing Page Design, Search Engine Optimization (SEO), Click-through Rates (CTR), Progressive Web Applications (PWA), Interactive Prototypes, Social Media Apps, Feature Prioritization, UX Strategy, Design Strategy, Customer Experience, Market Research, User Research, Innovation, Innovation Strategy, Email Templates, Design, Responsive UI, User Personas, Layout, UI Libraries, Best Practices in Design, Conversion Rate, Conversion Rate Optimization (CRO), APIs, Analytics, Consumer Behavior, Component Libraries, Layout Design, Web Layout, Graphics, Web UI Design, UX Wireframes, Information Architecture (IA), Strategic Design, Responsive Web Apps, Loyalty Programs, Enterprise Loyalty Programs, Cross-functional Collaboration, Agile, Competitor Analysis & Profiling, Mobile-first Design, User Validation, System Design, Web UX Design, WebApp, UX Audits, Web UX, User Interviews, User-centered Design (UCD), Design Guidelines, Product Strategy, User Testing, Design Workshops, Web UI, UI Prototyping, Consumer Products, Journey Mapping, AI Design, Design Production, Technology, Discovery Workshops, User Journey Maps, Usability Testing, Accessibility, Heuristic Analysis, Landing Page Optimization, Team Management, User Stories, High-fidelity Mockups, Web Applications, Low-fidelity Mockups, Stakeholder Management, Jira, Confluence, User Requirements, High-fidelity Prototypes, Personas, Retail & Wholesale
Design Director
2018 - 2022
ARK Design Studios
- Contributed to a wide range of digital and offline projects working alongside large companies, agencies, or boutiques as an independent creative worldwide.
- Designed an intuitive AI-driven property management app for tenants and landlords to manage rentals, collect rent, receive payments, and manage maintenance requests.
- Created design for a web app that encompasses health information intake, blood testing, and doctor consultations, which was founded by Tony Robbins, a life and business strategist in the US.
- Played a key role in rethinking and designing the subscription management for a cat litter portal. The portal was redesigned to make buying litter quick and efficient and to make the entire process mobile friendly and intuitive.
- Designed a landing page and website for a fintech investing platform that enabled users to grow their investment performance with facts and insights.
- Contributed to designing a web experience for a blockchain platform where customers could invest in real estate for as little as $1,000 with the help of a tokenization framework based on blockchain.
- Designed a trading platform powered by machine learning for a Silicon Valley startup. The idea was to accommodate the diverse investment goals of decentralized finance investors and liquidity providers through the app.
- Created design for an exclusive talent network portal to turn the tables and make top companies approach candidates.
Technologies: Figma, Sketch, InVision, User Experience (UX), Mobile UI, User Onboarding, Mobile UX, User Interface (UI), UI Design, Mobile App Design, Android, Mobile Design, UX Design, Web App Design, iOS, Product Design, Cross-platform, Interactive UI, User Journeys, B2C, UX Documentation, User Engagement, Mobile Apps, Web, Web Design, Web App UX, Web App UI, Mobile, Consumer Applications, App Design, Wireframing, Native Mobile Apps, Logo Design, Prototyping, Design Systems, Design Consultation, Product Discovery, Mobile UX Design, Mobile UI Design, Mobile App UI, Interaction Design (IxD), Visual Design, Style Guides, Mockups, UI Components, Customer Journeys, Responsive Web Design (RWD), Websites, Landing Pages, Landing Page Design, Search Engine Optimization (SEO), Click-through Rates (CTR), Web Marketing, Startups, Collateral Design, Brand Guidelines, Color Palettes, Brand Design, Progressive Web Applications (PWA), Interactive Prototypes, Pitch Presentations, Social Media Apps, Feature Prioritization, Pitch Decks, Dashboards, Dashboard Design, Design Leadership, Fintech Design, SaaS Design, LinkedIn Marketing, Digital Design, Ad Design, Fintech, UX Strategy, Design Strategy, Customer Experience, Market Research, User Research, Innovation, Innovation Strategy, Banner Ads, Social Media Design, Design, Responsive UI, Visual Identity, Label Design, B2B, User Personas, Layout, UI Libraries, Best Practices in Design, Conversion Rate, Conversion Rate Optimization (CRO), APIs, Analytics, Component Libraries, Print Design, Layout Design, Web Layout, Graphics, Web UI Design, Healthcare, Publishing, Blog Design, Adobe Photoshop, UX Wireframes, Nonprofits, Forum Design, Blogs, Branding, Information Architecture (IA), Strategic Design, Responsive Web Apps, Cross-functional Collaboration, Agile, Competitor Analysis & Profiling, Mobile-first Design, Food Ordering Platforms, Food Ordering, User Validation, System Design, Web UX Design, WebApp, UX Audits, Web UX, User Interviews, User-centered Design (UCD), Design Guidelines, Product Strategy, Image Retouching, User Testing, Design Workshops, Squarespace, Web UI, Questionnaires, Webflow, Wix, UI Prototyping, Journey Mapping, Events, Design Production, Internet of Things (IoT), Software as a Service (SaaS), Creative Tech, Technology, Discovery Workshops, Health & Wellness, User Journey Maps, ChatGPT, Usability Testing, Accessibility, Brand Books, Edtech, Colleges & Universities, Heuristic Analysis, Landing Page Optimization, Team Management, User Stories, High-fidelity Mockups, Web Applications, Low-fidelity Mockups, Stakeholder Management, Jira, Confluence, User Requirements, High-fidelity Prototypes, Personas, Information Technology, SaaS, Art Direction, Ad Campaigns, Creative Direction, Shopify
Principal Product Designer
2016 - 2018
Neilson Financial Services
- Led end-to-end customer experience and strategy across all channels globally. The main goal was to create a sector-leading, future-proof web presence by rethinking usability and applying atomic design principles to transform NFS.
- Redesigned the British Seniors insurance agency website, a Neilson Financial Services brand, establishing a flexible, mobile-first, responsive, market-leading design scheme and site structure individually tailored to their target audience.
- Designed a collection of reusable components, guided by clear standards, that can be assembled to build any number of applications.
- Mapped the existing multi-channel customer journey to identify the friction points and recommend changes per UX best practices.
- Adopted the UX best practices to comply with the GDPR changes that came into effect on May 25, 2018. This regulation had many implications on how businesses capture, store, and use user data.
- Launched a new product on the web and enterprise application, ensuring a clean, elegant UX model for the whole system so that customers get the same experience irrespective of the channel.
Technologies: Sketch, InVision, User Experience (UX), Mobile UI, Mobile UX, User Interface (UI), UI Design, UX Design, Product Design, Cross-platform, Interactive UI, User Journeys, B2C, UX Documentation, User Engagement, Web, Web Design, Web App UI, Mobile, Consumer Applications, Wireframing, Prototyping, Design Systems, Product Discovery, Mobile UX Design, Mobile UI Design, Mobile App UI, Interaction Design (IxD), Visual Design, Style Guides, Mockups, UI Components, Customer Journeys, Responsive Web Design (RWD), Websites, Landing Pages, Landing Page Design, Search Engine Optimization (SEO), Click-through Rates (CTR), Web Marketing, Interactive Prototypes, Dashboards, Dashboard Design, Fintech Design, SaaS Design, Fintech, UX Strategy, Design Strategy, Customer Experience, Innovation, Innovation Strategy, Design, Responsive UI, User Personas, Layout, UI Libraries, Best Practices in Design, Conversion Rate, Conversion Rate Optimization (CRO), Analytics, Web Layout, Graphics, Web UI Design, UX Wireframes, Information Architecture (IA), Strategic Design, Responsive Web Apps, Cross-functional Collaboration, Agile, Competitor Analysis & Profiling, Mobile-first Design, User Validation, Web UX Design, WebApp, UX Audits, Web UX, User-centered Design (UCD), Design Guidelines, Product Strategy, Data Visualization, User Testing, Web UI, UI Prototyping, Journey Mapping, Design Production, Technology, Discovery Workshops, User Journey Maps, Usability Testing, Accessibility, Heuristic Analysis, User Stories, High-fidelity Mockups, Web Applications, Low-fidelity Mockups, Stakeholder Management, Jira, Confluence, User Requirements, High-fidelity Prototypes, Personas
Senior Design Consultant
2014 - 2016
Harman
- Reviewed and assisted in proposal creation and participated in pre-sale meetings with business and development team members to sell design strategy, UX processes, and ideas.
- Designed and worked for several brands in the UK and Europe to create pixel-perfect solutions.
- Contributed to connected car concept with Harman and Ladbrokes and explored some early-day AI capabilities to provide a world-class experience for customers.
Technologies: Adobe CC, User Experience (UX), Mobile UI, Mobile UX, User Interface (UI), UI Design, UX Design, Product Design, Cross-platform, Interactive UI, User Journeys, B2C, UX Documentation, User Engagement, Web, Web Design, Web App UI, Mobile, Consumer Applications, Wireframing, Prototyping, Design Consultation, Product Discovery, Mobile UX Design, Mobile UI Design, Mobile App UI, Interaction Design (IxD), Visual Design, Mockups, UI Components, Customer Journeys, Responsive Web Design (RWD), Websites, Landing Pages, Landing Page Design, Interactive Prototypes, Pitch Presentations, Pitch Decks, Dashboards, Dashboard Design, UX Strategy, Design Strategy, Customer Experience, Market Research, Innovation, Innovation Strategy, Design, Responsive UI, Layout, Best Practices in Design, Conversion Rate, Web Layout, Graphics, Web UI Design, UX Wireframes, Information Architecture (IA), Responsive Web Apps, Cross-functional Collaboration, Agile, Competitor Analysis & Profiling, Mobile-first Design, Web UX Design, WebApp, UX Audits, Web UX, User-centered Design (UCD), Design Guidelines, Product Strategy, Web UI, UI Prototyping, Entertainment & Leisure, Journey Mapping, Technology, Wearables, User Journey Maps, Usability Testing, Accessibility, Edtech, Heuristic Analysis, User Stories, High-fidelity Mockups, Web Applications, Low-fidelity Mockups, Stakeholder Management, Jira, User Requirements, High-fidelity Prototypes, Personas, B2B
Senior UI/UX Designer
2014 - 2016
Ladbrokes
- Designed for different platforms in the gaming industry, such as lottery, bingo, and in-store screens like SSBT and FOBT.
- Evaluated briefs, analyzed opportunities, and managed projects to provide the UI/UX vision following the team's vision.
- Designed a mobile-friendly responsive application that eventually became the first multi-channel bet status tracker in the UK betting and gaming industry, enabling retail bettors to track or check the status of a retail bet slip online.
Technologies: Adobe CC, Axure, User Experience (UX), Mobile UI, Mobile UX, User Interface (UI), UI Design, Mobile App Design, Android, Mobile Design, UX Design, iOS, Product Design, Cross-platform, Interactive UI, User Journeys, B2C, UX Documentation, User Engagement, Mobile Apps, Web, Web Design, Web App UX, Web App UI, Mobile, Consumer Applications, Wireframing, Native Mobile Apps, Prototyping, Product Discovery, Mobile UX Design, Mobile UI Design, Mobile App UI, Interaction Design (IxD), Visual Design, Mockups, UI Components, Customer Journeys, Responsive Web Design (RWD), Websites, Landing Pages, Landing Page Design, Interactive Prototypes, UX Strategy, Design Strategy, Customer Experience, Innovation, Design, Responsive UI, Layout, Best Practices in Design, Conversion Rate, Web Layout, Graphics, Web UI Design, UX Wireframes, Mobile-first Design, Web UX Design, Web UX, Design Guidelines, Web UI, UI Prototyping, Casinos & Gaming, Game Design, Entertainment & Leisure, Journey Mapping, Technology, User Journey Maps, Accessibility, High-fidelity Mockups, Web Applications, Low-fidelity Mockups, User Requirements, High-fidelity Prototypes
Education
2011 - 2012
Master's Degree in Design Thinking
Goldsmiths, University of London - London, UK
2009 - 2010
Diploma in Animation
University of Cambridge, Maya Academy of Advanced Cinematics - India
2005 - 2009
Bachelor's Degree in Communication Design
Symbiosis International University - Pune, India
Certifications
JUNE 2022 - PRESENT
1000 Mentorship Minutes
ADPList
JUNE 2022 - PRESENT
Mentorship Sessions in 10 countries
ADPList
JANUARY 2019 - JANUARY 2020
Certified SAFe 4 Agilist
Scaled Agile, Inc
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