Aishwarya Karve
Verified Expert in Design
Designer
Dubai, United Arab Emirates
Toptal member since October 7, 2022
Aishwarya designs for the frontier of product: agentic AI that can reason, plan, and act on its own. With 15+ years leading design across startups, scale-ups, and global enterprises, she makes autonomous systems trustworthy enough for humans to depend on when the stakes are high. Aishwarya is a Cambridge-certified expert in AI and HCI. Most designers theorize this. She ships it.
Portfolio
Outfit Builder
Healthtech Platform
Work Experience
Fractional Head of Product Design
OrbitronAI
- Led and managed product design at Orbitron AI, a platform building trusted AI agents for regulated enterprise environments across energy, aviation, government, and supply chain.
- Designed multi-agent orchestration interfaces for enterprise operators, managers, and developers.
- Embedded Glass Box transparency and human-in-the-loop principles across every product surface.
Head of Design
Desertcart
- Led design strategy and execution at Desertcart, one of the world's largest cross-border eCommerce platforms, serving 160+ global markets.
- Re-architected global UX to improve mobile performance, accessibility, and conversion, contributing to 1+ million orders in 2025, a 70% increase year-on-year.
- Delivered six large-scale Blue November campaigns in two weeks, directly supporting a $5.3 million revenue target across multiple markets.
- Established a token-based design system enabling deep localization across GCC and India, maintaining brand consistency, accessibility standards, and PageSpeed performance at scale.
- Introduced AI-assisted design workflows to accelerate ideation, reduce iteration cycles, and standardize quality at scale.
Lead Product Designer
Marks and Spencer
- Redefined engaging user journeys and designed solutions to enhance overall digital and store experience, which plays a huge part in the company's digital transformation strategy to become a digital-first retailer with 32+ million active customers.
- Gathered and mapped customer insights using various research methods. Incubated a collaborative design environment by hosting regular design critiques within the team and wider business.
- Created, iterated, and implemented design artifacts, from low-fidelity prototypes to high-fidelity UI, integrating with the company's design systems to enhance customer experience on all digital platforms within the data and digital team.
- Led design in the company’s first mission team to use product recommendations as a tool to build relevant, personalized experiences that inspire and make customers’ lives easier.
- Contributed to an idea for a personalization mission, which led to 1+ billion impressions generating £73+ million incremental revenue, and increased personalized customer interactions from 20 million to 500 million over the past two years.
- Led UX and service design to relaunch a loyalty scheme with a digital-first approach, which resulted in M&S being the number one downloaded app in the shopping category, acquiring more than 16 million customers.
- Designed lean unified signup for web, app, and in-store journeys as a part of Sparks relaunch, resulting in over 260,000 new registrations in a month.
- Rolled out a new product details page (PDP) design for the web, making the customer experience consistent by adhering to the pattern library and getting more than 107 million cart additions over one year.
Design Director
ARK Design Studios
- Contributed to a wide range of digital and offline projects working alongside large companies, agencies, or boutiques as an independent creative worldwide.
- Designed an intuitive AI-driven property management app for tenants and landlords to manage rentals, collect rent, receive payments, and manage maintenance requests.
- Created design for a web app that encompasses health information intake, blood testing, and doctor consultations, which was founded by Tony Robbins, a life and business strategist in the US.
- Played a key role in rethinking and designing the subscription management for a cat litter portal. The portal was redesigned to make buying litter quick and efficient and to make the entire process mobile friendly and intuitive.
- Designed a landing page and website for a fintech investing platform that enabled users to grow their investment performance with facts and insights.
- Contributed to designing a web experience for a blockchain platform where customers could invest in real estate for as little as $1,000 with the help of a tokenization framework based on blockchain.
- Designed a trading platform powered by machine learning for a Silicon Valley startup. The idea was to accommodate the diverse investment goals of decentralized finance investors and liquidity providers through the app.
- Created design for an exclusive talent network portal to turn the tables and make top companies approach candidates.
Principal Product Designer
Neilson Financial Services
- Led end-to-end customer experience and strategy across all channels globally. The main goal was to create a sector-leading, future-proof web presence by rethinking usability and applying atomic design principles to transform NFS.
- Redesigned the British Seniors insurance agency website, a Neilson Financial Services brand, establishing a flexible, mobile-first, responsive, market-leading design scheme and site structure individually tailored to their target audience.
- Designed a collection of reusable components, guided by clear standards, that can be assembled to build any number of applications.
- Mapped the existing multi-channel customer journey to identify the friction points and recommend changes per UX best practices.
- Adopted the UX best practices to comply with the GDPR changes that came into effect on May 25, 2018. This regulation had many implications on how businesses capture, store, and use user data.
- Launched a new product on the web and enterprise application, ensuring a clean, elegant UX model for the whole system so that customers get the same experience irrespective of the channel.
Senior Design Consultant
Harman
- Reviewed and assisted in proposal creation and participated in pre-sale meetings with business and development team members to sell design strategy, UX processes, and ideas.
- Designed and worked for several brands in the UK and Europe to create pixel-perfect solutions.
- Contributed to connected car concept with Harman and Ladbrokes and explored some early-day AI capabilities to provide a world-class experience for customers.
Senior UI/UX Designer
Ladbrokes
- Designed for different platforms in the gaming industry, such as lottery, bingo, and in-store screens like SSBT and FOBT.
- Evaluated briefs, analyzed opportunities, and managed projects to provide the UI/UX vision following the team's vision.
- Designed a mobile-friendly responsive application that eventually became the first multi-channel bet status tracker in the UK betting and gaming industry, enabling retail bettors to track or check the status of a retail bet slip online.
Education
Advanced Diploma in Human-computer Interaction (HCI) for AI Systems Design
Cambridge University - Cambridge, UK
Master's Degree in Design Thinking
Goldsmiths, University of London - London, UK
Diploma in Animation
University of Cambridge, Maya Academy of Advanced Cinematics - India
Bachelor's Degree in Communication Design
Symbiosis International University - Pune, India
Certifications
Generative AI Mastermind
Outskill
AI Builder Sprint
JFBI
AI Head of Product Design
micro1
1000 Mentorship Minutes
ADPList
Mentorship Sessions in 10 countries
ADPList
Certified SAFe 4 Agilist
Scaled Agile, Inc
Skills
Tools
Sketch, Miro, InVision, Adobe Photoshop, Photoshop CC, Wix, Jira, Adobe, Adobe CC, ProtoPie, Confluence, Adobe Creative Suite, FigJam, Illustrator CC, Artboard Studio, Adobe Illustrator, Figma Make, UX Pilot
Platforms
Figma, Web, Mobile, Android, iOS, WordPress, Webflow, Shopify, Axure
Industry Expertise
Healthcare, Casinos & Gaming, Consumer Products, Events, Creative Tech, Technology, Health & Wellness, Retail & Wholesale, Luxury Goods, Entertainment & Leisure, Information Technology
Other
Design Thinking, Research, CX Strategy, Graphic Design, Branding, Wireframing, UI Prototyping, Web App Design, Artificial Intelligence (AI), User Experience (UX), Gamification, Mobile UI, UX Strategy, Loyalty Schemes, Service Design, Information Architecture (IA), Visual Design, User Flows, Heuristic Analysis, Dashboards, Design Strategy, User Onboarding, Mobile UX, User Interface (UI), UI Design, Mobile App Design, Mobile Design, UX Design, Product Design, Cross-platform, Interactive UI, User Journeys, B2C, UX Documentation, eCommerce, User Engagement, Mobile Apps, Web Design, Web App UX, Web App UI, Consumer Applications, App Design, Native Mobile Apps, Logo Design, Prototyping, Design Systems, Design Consultation, Product Discovery, Mobile UX Design, Mobile UI Design, Mobile App UI, Interaction Design (IxD), Style Guides, Mockups, UI Components, Customer Journey, Responsive Web Design (RWD), Websites, Landing Pages, Landing Page Design, Startups, Collateral Design, Brand Guidelines, Color Palettes, Brand Design, Interactive Prototypes, Pitch Presentations, Pitch Decks, Dashboard Design, Design Leadership, Fintech Design, Digital Design, Fintech, Customer Experience, Market Research, User Research, Innovation, Innovation Strategy, Banner Ads, Design, Responsive UI, Visual Identity, B2B, User Personas, B2B2C, Layout, UI Libraries, Best Practices in Design, Conversion Rate, Conversion Rate Optimization (CRO), Consumer Behavior, Print Design, Layout Design, Web Layout, Graphics, Web UI Design, UX Wireframes, Nonprofits, Forum Design, Blogs, Strategic Design, Responsive Web Apps, Loyalty Programs, Business to Business to Consumer (B2B2C), Presentations, Cross-functional Collaboration, Agile, Competitor Analysis & Profiling, Mobile-first Design, Food Ordering Platforms, Food Ordering, UI Animation, User Validation, System Design, Web UX Design, WebApp, UX Audits, UX Research, User Interviews, User-centered Design (UCD), Design Guidelines, Product Strategy, Data Visualization, Image Retouching, User Testing, Design Workshops, Squarespace, Minimalism, Web UI, Game Design, Journey Mapping, Design Production, Discovery Workshops, User Journey Maps, Usability Testing, Accessibility, Landing Page Optimization, Team Management, User Stories, High-fidelity Mockups, Web Applications, Low-fidelity Mockups, Stakeholder Management, User Requirements, High-fidelity Prototypes, Personas, SaaS, Art Direction, Ad Campaigns, Creative Direction, Color Schemes, eCommerce Design, Marketing Design, Skincare, Responsive UX Design, Responsive Design, Heuristic Evaluation, UX Prototyping, Design Documentation, Discovery, Requirements, Roadmaps, Enterprise SaaS, Lean Startups, Product Consultant, MVP Design, User Experience Design, Rapid Prototyping, Web Application Design, Product Ownership, Usability, Usability Analysis, UX Flows, Campaign Design, Generative Artificial Intelligence (GenAI), Website Design, Cross-platform UI, App Store, Claude Code, Animation, Mentorship, Subscription Box Service, B2C Marketing, Social Networks, Search Engine Optimization (SEO), Click-through Rates (CTR), Web Marketing, Typography, Progressive Web Applications (PWAs), Social Media Apps, Feature Prioritization, SaaS Design, Ad Design, Email Templates, Illustration, Social Media Design, Label Design, Component Libraries, Box Packaging, Package Design, Publishing, Blog Design, Enterprise Loyalty Programs, Modular Design, Questionnaires, AI Design, Internet of Things (IoT), Software as a Service (SaaS), Wearables, ChatGPT, Brand Books, Edtech Design, Colleges & Universities, Jewelry, Material UI, Workshops, Artificial Intelligence as a Service (AIaaS), Reviews, Web Animation, Scroll Animations, Lean, Product Conceptualization, eCommerce UX, Online Shopping, Personalization, In-store Experience, Digital, App UX, Web UX, Proptech, Blockchain as a Service, Rentals, Landlords, Tenants, Redesign, Subscriptions, Information Design, Hackathons, Retail Design, Fashion Styling, Smart Home Technology, Property Management, Property Listings, Property Investment, Healthcare Management Systems, Diagnostics, Test Reporting, Virtual Work, User Preferences, Data Science, Experimental Design, Shopping Carts, Tokenization, Lottery, Coupons, Card Design, Building Services Design, Desktop Web Design, Product Detail Pages, Product Listings, Data-informed Visual Design, eCommerce UI, LinkedIn Marketing, Copywriting, APIs, Analytics, Agile CRM, Claude Design, Google Stitch, Cursor AI, AI-powered Product Design
Experience
- Research - 13 years
- Design Thinking - 13 years
- UI Prototyping - 10 years
- CX Strategy - 10 years
- Wireframing - 10 years
- InVision - 6 years
- Sketch - 5 years
- Figma - 2 years
Tools
- Sketch
- InVision
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