Publication
How Product Designers Can Use Gamification for Good
https://www.toptal.com/designers/gamification-design/meaningful-gamification-in-product-design
Alexandre is currently unavailable
Alexandre Brito
Verified Expert in Design
UX Designer
Amsterdam, Netherlands
Toptal member since December 5, 2016
Expertise
Bio
Alexandre is a lead product/UX designer and mentor with 16+ years of experience in delivering beautiful products that get results. His experience spans both corporate and startup environments, working on mobile apps and SaaS platforms with multi-layered customer journeys. Companies he worked for include Deutsche Bank, Philips, Vodafone, KLM, Intel, Pernod Ricard, Asics, and Toyota.
Experience
- UI Design - 16 years
- Usability Testing - 16 years
- User Experience (UX) - 16 years
- Interaction Design (IxD) - 16 years
- Workshop Facilitation - 16 years
- Stakeholder Management - 16 years
- Customer Experience - 16 years
- User Research - 16 years
Portfolio
Design Ecosystem for Digital Teams
Design SystemsProduct DesignDigital Product DesignUX LeadershipUser Interface (UI)User Experience Design+ 10 more
Cybersecurity Training Platform for the Digital Workforce
UX ResearchEnterprise SaaSproduct design strategyContent Management Systems (CMS)UX DesignUI Design+ 11 more
Careers Site & Job Application Platform
User ResearchContent Management Systems (CMS)Personas
Postal Office In-store Card Research
Customer ExperienceContextual Inquiry
Work Experience
Experience Designer
2014 - PRESENT
Freelance
- Contributed to engineering and construction. Redesigned a geospatial app for Byers, boosting usability, adoption, and field productivity. Created AI-powered takeoff software for Togal.ai, streamlining estimation and bidding efficiency.
- Engaged in telecommunications and network services. Designed a Telco-as-a-Service infrastructure platform for Vodafone and a business package checkout experience for KPN, enhancing scalability and customer onboarding speed.
- Took part in banking, finance, and fintech. Created a tax credit financing portal for Easly, a credit card marketing website for Latitude Financial, and a digital home loan solution for ANZ, improving lead conversion and application processing.
- Contributed to retail and consumer goods. Designed an AWS DevOps platform for Kmart Australia and optimized user sign-up workflows for Officeworks, reducing time-to-access and increasing customer engagement.
- Worked on enterprise software and SaaS platforms. Built workflow and project management tools, including Teamstand for D.E. Shaw, Project Objects, and the Nmbrs.hr CRM web application, improving team collaboration and operational visibility.
- Handled blockchain and Web3 technologies. Developed a blockchain-based token rewards mobile app for Emaar, integrating secure digital incentives into their customer ecosystem.
- Contributed to eCommerce, logistics, and fulfillment. Designed shipping and logistics web portals for SimpleGlobal and Imex, and conducted UX research for Australia Post’s in-store card services, driving fulfillment efficiency and retail usability.
- Engaged in higher education and edtech. Designed a digital campus map for the University of Melbourne and an admissions platform for RMIT University, enhancing student accessibility and enrollment management.
- Handled automotive and mobility. Improved global information architecture and developed a hybrid vehicle information hub for Toyota, strengthening brand consistency and user navigation.
- Contributed to cloud communications and VOIP. Delivered self-service and customer web portals for Zettagrid and Voxbone, enabling faster service configuration and account management.
Technologies: Lookback, Figma, Adobe, Maze, Hotjar, Mixpanel, Optimal Workshop, Jira, Confluence, Storybook, Google Analytics, ChatGPT, Claude, Mobile Prototypes, Figma Component Library
Lead Product/UX Designer
2022 - 2024
Nortal
- Contributed to NEOS1. Delivered a lifestyle app for residents and visitors, integrating community services, booking tools, and essential information to enhance daily engagement.
- Built a smart construction platform. Designed a web command center and mobile app to streamline access control, safety, and productivity workflows for managers and workers.
- Worked on cybersecurity LMS. Built web and mobile learning platforms with hands-on modules and data-driven feedback, enhancing workforce digital competence.
- Contributed to a land mobility design system. Created a scalable design framework adopted across multiple mobility products, ensuring consistency and future-ready solutions.
- Led product design strategy for NEOM platforms, defining UX vision and aligning solutions with business objectives and user needs.
- Conducted UX research, producing personas, journey maps, and design specifications that informed product improvements and enhanced usability.
- Developed interactive prototypes, conducted user testing, and iterated designs to ensure seamless experiences across digital platforms.
- Mentored designers, fostering skill development, collaboration, and a culture of creativity and innovation.
- Optimized cross-functional collaboration between design, product, and engineering teams to streamline workflows and accelerate project delivery.
- Contributed to Nortal’s business growth by leading design sections in RFPs and improving proposal quality to support new opportunities.
Technologies: Figma, Adobe, Lookback, Mixpanel, Optimal Workshop, Asana, Notion, Storybook, Google Analytics, Maze, Mobile Prototypes, Figma Component Library, Component Libraries
Design Mentor
2016 - 2024
Multiple
- Provided coach/mentor services in platforms like Springboard, CareerFoundry, and DesignLab.
- Provided 1-1 guidance to students following the UX research and strategy, interaction design, and UX academy courses.
- Handled video check-ins to help students set and achieve learning goals, answer subject matter questions, provide feedback on projects, and give career advice.
Technologies: Google Hangouts, Skype
UX Design Lead
2013 - 2014
Science Rockstars
- Drove the overall product design vision. Using an analytical approach, I defined the UX conceptual models and workflows.
- Created and documented solutions by various means, including diagrams, site maps, user flows, annotated wireframes, and prototypes. These solutions helped the communication with the engineering and product management teams.
- Contributed to a proactive work environment by giving presentations to fellow team members about UX design-related topics such as gamification, emotional intelligence, and others.
- Worked with clients including Booking.com, Fatboy, G-star, KLM, ING, Rituals, Philips, and UPC.
Technologies: Balsamiq, OmniGraffle, Axure, Adobe Creative Suite, Sketch
UX Designer
2012 - 2013
Grappster
- Drove the UX vision for the new Grappster app (web and mobile platforms). I worked with engineering and product management teams to create early vision concepts.
- Created and ensured the consistency of the UI and visual language for mobile and web platforms.
- Performed research and testing to make sure all pain points were discovered and new ideas were brought to the product roadmap.
Technologies: Balsamiq, OmniGraffle, Axure, Adobe Creative Suite
UX Designer
2012 - 2013
Nmbrs
- Collaborated with the Nmbrs development team on all UX and UI related tasks, including information architecture, UI components, wireframing, functional specifications, visual design, usability testing, and building rapid prototypes.
- Was responsible for defining the UI conceptual models.
- Ensured that workflows and UIs conformed to the product vision.
Technologies: Balsamiq, OmniGraffle, Axure, Adobe Creative Suite
UX Designer
2011 - 2012
Backbase
- Understood target audiences' needs, tasks, and goals and translated them into creative concepts and functional components.
- Created and presented wireframes, mockups, process flows, information architecture, site maps, and prototypes for complex web applications, websites, and mobile experiences.
- Reviewed, iterated, and tested websites and applications to ensure that the designs are implemented according to the wireframes.
- Developed and documented detailed user experience specifications for highly interactive interfaces.
- Analyzed and evaluated current user interfaces and proposed usability improvements.
- Led and participated in UX workshops, immersive user research, concept testing, and usability testing.
- Created design guidelines and shared best practices.
- Worked with clients including Sberbank, KPN, Tinkoff Bank, Post Finance, Deutsche Bank, ING, and ABSA.
Technologies: Balsamiq, OmniGraffle, Axure, Adobe Creative Suite
Interaction Designer
2010 - 2011
Amsterdam Worldwide
- Worked closely with strategists, creatives, producers, and clients to translate business requirements into meaningful interactive experiences.
- Created low-high fidelity prototypes, sitemaps, and wireframes to describe the intended user experience for internal clients and the software development team.
- Implemented client ideas, prototyping and converting them into HTML format to fit company standards and requirements.
- Defined site architecture and navigational structure that serves as a blueprint of the site upon which all other aspects are built.
- Created information architecture and interaction design for transactional, informational, and marketing sites.
- Documented high-level functional annotations and design specifications.
- Translated client goals into user-centered designs.
- Worked with clients including Pernod Ricard, Olmeca, Onitsuka Tiger, Asics, and Intel.
Technologies: Balsamiq, OmniGraffle, Axure, Adobe Creative Suite
Junior Interaction Designer
2009 - 2009
LaComunidad
- Assisted a team of senior interaction and graphic designers in creating, detailing, and designing user interfaces for client sites and applications for a variety of platforms including web, mobile, and social media. I was involved in creating wireframes, sitemaps, and detailed user journeys, explaining intuitive navigational paths and site architecture.
- Worked with clients including Unive and Unilever.
Technologies: Balsamiq, OmniGraffle, Axure, Adobe Creative Suite
Usability Research Intern
2008 - 2008
Valsplat
- Assisted the usability team in user surveys, card sorting, scenarios, and eye-tracking test preparation, planning, and running of usability testing sessions/interviews.
- Worked with clients including KLM, Delta Lloyd, ING, and Funda.
Technologies: Balsamiq, OmniGraffle
Other Experience
Education
2007 - 2010
Master's Degree in Cognitive Science
Vrije Universiteit Amsterdam - Amsterdam, The Netherlands
2003 - 2007
Bachelor's Degree in Computer Science
Universidade de Lisboa - Lisbon, Portugal
Skills
Tools
UX Tools, Balsamiq Mockups, Axure RP Pro, Sketch, InVision, Trello, Balsamiq, Adobe Photoshop, UXPin, Adobe Illustrator, Jira, Figma Component Library, Adobe Experience Design (XD), Adobe Creative Suite, OmniGraffle, Principle, Lookback, Skype, Google Hangouts, Adobe, Maze, Hotjar, Confluence, Claude, Google Analytics, Asana
Platforms
Figma, WordPress, Android, Desktop, iOS, Mobile, Axure, Mixpanel
Languages
CSS, Less, HTML
Industry Expertise
Sales & Marketing
Other
Visual Design, Web Applications, Product Strategy, Enterprise, Financial Design, Product Management, Mobile Prototypes, UX Design, Mobile App Design, Desktop Web Design, Interaction Design (IxD), UI Design, eCommerce UX, eCommerce Web Design, eCommerce Design, eCommerce UI, Web Design, Prototyping, Android App Design, UI Prototyping, UX Prototyping, Paper Prototyping, Web UX Design, iOS UX Design, Responsive UX Design, Intuitive UX Design, Holistic UX Design, UX Pattern Design, SaaS, Agile, Enterprise SaaS, User Research, Workshop Facilitation, UX Strategy, Product Design, Marketplaces, Visual Storytelling, Storytelling, Marketplace Design, Mobile UX, Mobile UI, User Interface (UI), Web App Design, Material UI, Web UI, App UI, UI Audits, Website Audits, Big Data, Data Science, Data Analytics, Design Workshops, Card Sorting, eCommerce Platforms, eCommerce, Conversion Rate, Conversion-driven UX, Conversational Interfaces, Conversational UX, Conversational UI, Interactive Design, Dashboard Design, Web Page Mockups, Mobile Mockups, Low-fidelity Mockups, High-fidelity Mockups, Mockups, Google Design Sprints, Agile Sprints, Website Optimization, Optimization, B2B, B2B2C, B2C, Responsive Design, User Personas, Information Architecture (IA), User Stories, Wireframing, Interactive Prototypes, Bootstrap, Google Material Design, Fintech, Information Design, Landing Pages, Landing Page Design, Landing Page Optimization, Mobile eCommerce, Mobile Web, User Workshops, User Workflows, User Needs, User, Enterprise Design, iOS UI Design, iOS Design Guidelines, Data Visualization, Holistic Design, Microinteraction Design, Interactive Dashboards, Interactive UI, Interactive UX, Interactive Web Design, Interactive Charts, Widgets, Workshops, Ideation Workshops, UX Workshops, Digital Product Design, Financial UX, Web App UI, Web App UX, Design, Mobile UI Design, Mobile App UI, App Design, iOS App Design, TV App Design, iPhone, Agile UX, Content Management Systems (CMS), WordPress Design, UX Flows, App UX, Web UX, Lean UX, Website Redesign, UX Audits, Stakeholder Management, Usability Testing, Rapid Prototyping, User Experience (UX), Customer Experience, Responsive Web Design (RWD), Conceptual Design, Mobile UX Design, Business to Business to Consumer (B2B2C), Design Systems, Usability, Web Usability, Component Libraries, Accessible Design, Visual Impairment, Web Accessibility, Accessibility, Value Proposition, User Flows, Style Guides, User Journeys, Mobile Design, TV UI, Smart TV, Contextual Inquiry, Personas, Sales Funnel, Conversion Rate Optimization (CRO), SaaS Design, Software as a Service (SaaS), Web App Testing, Responsive Web Apps, Responsive Layout, Responsive UI, CRM Design, Customer Relationship Management (CRM), Dashboards, Artificial Intelligence (AI), Cognitive Psychology, Computer Science, Optimal Workshop, Storybook, ChatGPT, Notion, Generative Artificial Intelligence (GenAI), Voice User Interfaces (VUI), AI Design, AI Prototyping, UX Research, Service Design, Human-centered AI, System Design, User Journey Maps, Design Thinking, Design Thinking Facilitation, Smart City Technology, UX Leadership, User Experience Design, Cross-platform UI, Front-end Design, Developer Portals, Brand Design, UX Branding, product design strategy, Design Sprints, UX Testing, Stakeholder Interviews, Journey Mapping, Design Leadership, iPad, iPadOS, Personal Loans, Business Loans
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