Bruna Guimaraes, Designer in São Paulo - State of São Paulo, Brazil
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Bruna Guimaraes

Bio

Bruna is a Brazilian product designer with over 10 years of experience creating digital experiences for companies around the world. With a background in UX, graphic design, and advertising, she’s great at turning ideas into clear, functional solutions. Bruna works well on her own or alongside teams and is always focused on delivering high-quality results.

Portfolio

Work Experience

Senior Product Designer

2024 - 2025
BHub
  • Created a tool to automate accounting reconciliation using AI for matching and account categorization and statement parsing, reducing the average reconciliation time from 4.5 hours to 20 minutes.
  • Digitized the document request flow, payment reminder communication, and intelligent organization/distribution of files, as well as made improvements to the automatic invoice (nota fiscal) search tool and integration with other dependent flows.
  • Mapped the macro journey for internal and external users using service design techniques, across accounting, tax, finance, financial, operations, PS, and customer success departments to identify risks and propose improvements.
Technologies: Figma, Artificial Intelligence (AI), Email Design, Enterprise SaaS, Information Architecture (IA), iOS App Design, Artificial Intelligence as a Service (AIaaS), Business to Business (B2B), UX Audits, Web UI, Web, Mobile-first Design, Product discovery & validation, Low-fidelity Prototypes, FigJam, Usability Testing, Cross-functional Team Collaboration, UI Audits, Android App Design, Usability, User Journey Maps, User Workflows, Adobe CC, Dashboards, Creative Design, AI-powered Product Design, A/B Testing, SaaS, Audits, Customer Journey, Storybook, Token Design, Workshop Facilitation, Discovery Workshops, Data Visualization, Design, Interaction Design (IxD), Qualitative User Research, Quantitative User Research, Product Research, Apps, Minimum Viable Product (MVP), AI Design, Ideation, Rapid Interactive Prototyping, User Validation

Product Designer Specialist

2024 - 2024
Stark Bank
  • Made improvements to the log-in process, following security requirements and multi-factor authentication (MFA).
  • Redesigned web banking with new features for payments and corporate card, as well as the corporate website, applying the brand’s new direction.
  • Contributed to initiatives and strategies to promote design culture as an important pillar within the company.
Technologies: Figma, Enterprise SaaS, Information Architecture (IA), iOS App Design, Business to Business (B2B), UX Audits, Web UI, Web, Mobile-first Design, Product discovery & validation, Low-fidelity Prototypes, FigJam, Usability Testing, Cross-functional Team Collaboration, UI Audits, Android App Design, Usability, User Journey Maps, User Workflows, Adobe CC, Dashboards, Creative Design, SaaS, Audits, Customer Journey, Storybook, Token Design, Workshop Facilitation, Discovery Workshops, Data Visualization, Design, Interaction Design (IxD), Qualitative User Research, Quantitative User Research, Product Research, Apps, Minimum Viable Product (MVP), Ideation, Rapid Interactive Prototyping, User Validation

Senior Product Designer

2023 - 2024
Meiuca
  • Worked for the client, Rede - Itaú, a multi-brand card acquirer focused on payments and merchant management. As the sole designer, I was responsible for the squads in charge of the mobile app.
  • Demonstrated leadership in the study, planning, discovery, and design of the new home, following the company’s newly launched omnichannel visual standards and design system.
  • Built prototypes and monitored usability and concept tests with users from the beta-tester base to understand usage of the section and validate the designed solutions.
  • Conducted rounds of refinements and quality assurance tests to ensure solutions followed web and mobile accessibility guidelines standardized by WCAG (Web Content Accessibility Guidelines).
  • Handed off components, behaviors, accessibility, flows, and screens.
Technologies: Figma, Information Architecture (IA), iOS App Design, Business to Business (B2B), UX Audits, Web UI, Web, Mobile-first Design, Product discovery & validation, Accessibility, Low-fidelity Prototypes, FigJam, Web Content Accessibility Guidelines (WCAG), Usability Testing, Cross-functional Team Collaboration, UI Audits, Android App Design, Usability, User Journey Maps, User Workflows, Adobe CC, Dashboards, Creative Design, A/B Testing, SaaS, Audits, Customer Journey, WCAG 2, WCAG 3, Storybook, Token Design, Workshop Facilitation, Discovery Workshops, Data Visualization, Design, Interaction Design (IxD), Qualitative User Research, Quantitative User Research, Product Research, Apps, Minimum Viable Product (MVP), Rapid Interactive Prototyping, User Validation

Senior Product Designer

2023 - 2023
Stefanini Group
  • Worked for the client, Vivo, the leading company in mobile services in Brazil, which provides enterprise and wholesale solutions.
  • Co-created strategies to implement a squad focused on the data-driven design (DDD) methodology and facilitating workshops to prioritize initiatives that generate direct results based on objective, evidence-based decisions.
  • Mapped and selected product and usability metrics.
Technologies: Design Systems, Enterprise SaaS, Information Architecture (IA), iOS App Design, Business to Business (B2B), UX Audits, Web UI, Web, Mobile-first Design, Product discovery & validation, Low-fidelity Prototypes, FigJam, Usability Testing, Cross-functional Team Collaboration, UI Audits, Android App Design, Usability, User Journey Maps, User Workflows, Adobe CC, Creative Design, A/B Testing, SaaS, Audits, Customer Journey, Token Design, Workshop Facilitation, Discovery Workshops, Design, Interaction Design (IxD), Qualitative User Research, Quantitative User Research, Product Research, Apps, Minimum Viable Product (MVP), Ideation, Rapid Interactive Prototyping, User Validation

Product Designer

2022 - 2023
Toptal
  • Worked in the billing squad of the company’s core team and was responsible for receiving client payments and talent compensation.
  • Redesigned billing flows, clarifying statuses, and reducing errors in exceptions, resulting in more transparent communication, less rework, and a more intuitive experience for end users (talent and staff).
  • Conducted workshops to define the different personas involved in the payment journey.
  • Handled the design of a new version of TopScheduler and Search Query Builder with improvements to the UI/UX.
Technologies: Figma, Design Systems, Jira, Miro, Product Design, UX Design, UI Design, Web Design, Mobile Design, User Interface (UI), Web App Design, Prototyping, Wireframing, Responsive Web Design (RWD), Web UX Design, High-fidelity Mockups, Design Thinking, eCommerce UI, User Research, User Journeys, Layout Design, Digital Product Design, Responsive Web Apps, Mobile UI Design, UX Strategy, Mobile UX Design, User Flows, UX Wireframes, B2B, UX Flows, Mobile Apps, UX Research, Strategy, App Design, App UX, UX Analysis, Rapid Prototyping, Interactive Prototypes, High-fidelity Prototypes, Collaboration, Enterprise, Leadership, Mobile, B2C, Dashboard Design, SaaS Design, Mobile UI, Mobile App Design, Mobile App UI, Mobile UX, Web UI Design, Mobile Prototypes, Mockups, Mobile First, UX Prototyping, Web Application Design, Web & Mobile Applications, Branding, UI Branding, Web UX, Enterprise SaaS, Information Architecture (IA), iOS App Design, Business to Business (B2B), UX Audits, Web UI, Web, Mobile-first Design, Product discovery & validation, Low-fidelity Prototypes, FigJam, Usability Testing, Cross-functional Team Collaboration, UI Audits, Android App Design, Usability, User Journey Maps, User Workflows, Adobe CC, Dashboards, Creative Design, A/B Testing, SaaS, Audits, Customer Journey, Token Design, Workshop Facilitation, Discovery Workshops, Data Visualization, Design, Interaction Design (IxD), Qualitative User Research, Quantitative User Research, Product Research, Apps, Minimum Viable Product (MVP), Ideation, Rapid Interactive Prototyping, User Validation

Senior Product Designer

2021 - 2022
XP Investimentos
  • Was part of the self-management squad, responsible for cross-demand demands aimed at initiatives that support client independence.
  • Optimized onboarding and self-service investment journeys, creating a guided flow for clients making their first investment.
  • Performed quantitative and qualitative research to understand engagement drop-off in the initial months, and conducted interviews to analyze the profile and behavior of beginner investors.
  • Made improvements in UX writing and building a more intuitive UI in the first-investment flow, resulting in an 18% increase in engagement for new users, a 22% reduction in friction in the initial experience, and greater autonomy in self-service.
  • Designed their customer rewards club gamification experience.
Technologies: Figma, Design Systems, Mobile App Design, Miro, Research, UI Design, UX Design, Prototyping, Wireframing, Web App UX, Web App UI, Responsive Web Design (RWD), Web UX Design, High-fidelity Mockups, Design Thinking, eCommerce UI, User Research, User Journeys, Layout Design, Digital Product Design, Responsive Web Apps, Mobile UI Design, UX Strategy, Mobile UX Design, User Flows, iOS, Android, UX Wireframes, B2B, UX Flows, Mobile Apps, UX Research, Conversion Rate, Conversion, Strategy, Fintech, Financial Design, App Design, App UX, UX Analysis, Rapid Prototyping, Interactive Prototypes, High-fidelity Prototypes, Collaboration, Enterprise, Leadership, Mobile, B2C, Dashboard Design, SaaS Design, Mobile UI, Mobile App UI, Mobile UX, Web UI Design, Surveys, Mobile Prototypes, Mockups, Mobile First, UX Prototyping, Web Applications, Web Application Design, Web & Mobile Applications, Branding, UI Branding, Web UX, Information Architecture (IA), iOS App Design, Business to Business (B2B), UX Audits, Web UI, Web, Mobile-first Design, Product discovery & validation, Low-fidelity Prototypes, FigJam, Usability Testing, Cross-functional Team Collaboration, UI Audits, Android App Design, Usability, User Journey Maps, User Workflows, Adobe CC, Dashboards, Creative Design, A/B Testing, SaaS, Audits, Customer Journey, Storybook, Token Design, Workshop Facilitation, Discovery Workshops, Data Visualization, Design, Interaction Design (IxD), Qualitative User Research, Quantitative User Research, Product Research, Apps, Minimum Viable Product (MVP), Ideation, Rapid Interactive Prototyping, User Validation

Senior Product Designer

2020 - 2021
Pagar.me Pagamentos
  • Researched and prepared a pitch for implementing a design system in the design team.
  • Handled mapping and prepared the presentation of the entire user journey.
  • Designed email templates to standardize our clients' communication threads.
Technologies: Figma, Mobile App Design, Web Design, UI Design, UX Design, Product Design, Design Systems, Prototyping, Wireframing, Web App UX, Web App UI, Responsive Web Design (RWD), Web UX Design, High-fidelity Mockups, Design Thinking, eCommerce UI, User Research, User Journeys, Layout Design, Digital Product Design, Responsive Web Apps, Mobile UI Design, UX Strategy, Mobile UX Design, User Flows, iOS, Android, UX Wireframes, B2B, UX Flows, Mobile Apps, UX Research, Conversion Rate, Conversion, Strategy, Fintech, Financial Design, App Design, App UX, UX Analysis, Rapid Prototyping, Interactive Prototypes, High-fidelity Prototypes, Collaboration, Enterprise, Leadership, Mobile, B2C, Dashboard Design, SaaS Design, Mobile UI, Mobile App UI, Mobile UX, Web UI Design, Mobile Prototypes, Mockups, UX Prototyping, Web Applications, Web Application Design, Web & Mobile Applications, Branding, UI Branding, Web UX, Email Design, Enterprise SaaS, Information Architecture (IA), iOS App Design, Business to Business (B2B), UX Audits, Web UI, Web, Mobile-first Design, Product discovery & validation, Low-fidelity Prototypes, FigJam, Usability Testing, Cross-functional Team Collaboration, UI Audits, Android App Design, Usability, User Journey Maps, User Workflows, Adobe CC, Dashboards, Creative Design, A/B Testing, SaaS, Audits, Customer Journey, Storybook, Token Design, Workshop Facilitation, Discovery Workshops, Data Visualization, Design, Interaction Design (IxD), Qualitative User Research, Quantitative User Research, Product Research, Apps, Minimum Viable Product (MVP), Ideation, Rapid Interactive Prototyping, User Validation

Product Designer

2019 - 2020
Claro
  • Created Claro’s new product for the streaming market from scratch, along with the business team, to understand the streaming market, video consumption by Brazilians, and benchmarking of the main players and competitors.
  • Ran workshops to define customer profile, visual identity, and feature prioritization.
  • Designed a style guide and prototypes for usability testing with potential users.
  • Designed responsive versions for other devices (tablet, smart TV, and set-up box) with native interfaces for iOS and Android.
  • Presented a project redesigning the Smart TV application using a pre-defined template from a third-party supplier to improve the interface visually, enhance the viewing experience, and add the company's brand guidelines.
Technologies: Sketch, Zeppelin, Abstracts, Miro, InVision, Figma, Style Guides, UI Design, UX Design, User Testing, Research, Mobile App Design, Smart TV, Prototyping, Wireframing, Web App UX, Web App UI, Responsive Web Design (RWD), Web UX Design, High-fidelity Mockups, Design Thinking, eCommerce UI, User Research, User Journeys, Layout Design, Digital Product Design, Responsive Web Apps, Mobile UI Design, UX Strategy, Mobile UX Design, User Flows, iOS, Android, UX Wireframes, B2B, UX Flows, Mobile Apps, UX Research, Conversion Rate, Conversion, Strategy, App Design, App UX, UX Analysis, Rapid Prototyping, Interactive Prototypes, High-fidelity Prototypes, Collaboration, Enterprise, Mobile, B2C, Dashboard Design, SaaS Design, Mobile UI, Mobile App UI, Mobile UX, Mobile Prototypes, Mockups, UX Prototyping, Web Applications, Web Application Design, Web & Mobile Applications, Branding, Microinteraction Design, Microinteractions, UI Branding, Web UX, Conversion Rate Optimization (CRO), Information Architecture (IA), iOS App Design, Business to Business (B2B), UX Audits, Web UI, Web, Mobile-first Design, Product discovery & validation, Low-fidelity Prototypes, Usability Testing, Cross-functional Team Collaboration, UI Audits, Usability, User Journey Maps, User Workflows, Adobe CC, Creative Design, A/B Testing, SaaS, Audits, Customer Journey, Token Design, Workshop Facilitation, Discovery Workshops, Design, Interaction Design (IxD), Qualitative User Research, Quantitative User Research, Product Research, Apps, Minimum Viable Product (MVP), Ideation, Rapid Interactive Prototyping, User Validation

Product Designer

2017 - 2019
Accenture Brasil
  • Worked for Itaú Colombia: Discovery to adapt the Itaucard app. Lived in Bogotá for two months to study the country’s financial and cultural market context to digitize the bank’s financial products and increase brand relevance in Latin America.
  • Designed the application from scratch, applying discovery learnings, maintaining visual consistency with the Brazilian brand, and accompanying development.
  • Conducted interviews and usability tests with Colombian citizens.
  • Worked for other clients: Santander, Caixa Econômica, Nextel, and Carrefour Brazil.
Technologies: Sketch, Miro, Style Guides, Scrum, InVision, Mobile App Design, Web Design, Product Design, UI Design, UX Design, Prototyping, Wireframing, Web App UX, Web App UI, Responsive Web Design (RWD), Web UX Design, High-fidelity Mockups, Design Thinking, eCommerce UI, User Research, User Journeys, Layout Design, Digital Product Design, Responsive Web Apps, Mobile UI Design, UX Strategy, Mobile UX Design, User Flows, iOS, Android, UX Wireframes, B2B, UX Flows, Mobile Apps, UX Research, Strategy, Fintech, Financial Design, App Design, App UX, UX Analysis, Rapid Prototyping, Interactive Prototypes, High-fidelity Prototypes, Collaboration, Enterprise, Mobile, B2C, Dashboard Design, SaaS Design, Mobile UI, Mobile App UI, Mobile UX, Web UI Design, Mobile Prototypes, Mockups, Mobile First, UX Prototyping, Web Applications, Web Application Design, Web & Mobile Applications, Branding, UI Branding, Web UX, Enterprise SaaS, Information Architecture (IA), iOS App Design, Business to Business (B2B), UX Audits, Web UI, Web, Mobile-first Design, Product discovery & validation, Accessibility, Low-fidelity Prototypes, Web Content Accessibility Guidelines (WCAG), Usability Testing, Cross-functional Team Collaboration, UI Audits, Usability, User Journey Maps, User Workflows, Adobe CC, Dashboards, Creative Design, A/B Testing, SaaS, Audits, Customer Journey, Token Design, Workshop Facilitation, Discovery Workshops, Data Visualization, Design, Interaction Design (IxD), Qualitative User Research, Quantitative User Research, Product Research, Apps, Minimum Viable Product (MVP), Ideation, Rapid Interactive Prototyping, User Validation

Junior UX Designer

2015 - 2016
Dept Agency
  • Prepared social media pieces for clients such as Microsoft and Xbox.
  • Added improvements and new features to our client's mobile apps and websites. Clients included Irish banks, hospitals, toll systems, and insurance and mortgage companies.
  • Assisted and supported teams in research and test processes with users.
Technologies: Photoshop CC, Illustrator CC, InVision, Miro, Prototyping, Wireframing, Web App UX, Web App UI, Responsive Web Design (RWD), Web UX Design, High-fidelity Mockups, Design Thinking, eCommerce UI, User Research, User Journeys, Layout Design, Digital Product Design, Responsive Web Apps, Mobile UI Design, UX Strategy, Mobile UX Design, User Flows, iOS, Android, UX Wireframes, B2B, UX Flows, Mobile Apps, App Design, App UX, UX Analysis, Rapid Prototyping, Interactive Prototypes, High-fidelity Prototypes, Collaboration, Enterprise, Mobile, B2C, Dashboard Design, SaaS Design, Mobile UI, Mobile App Design, Mobile App UI, Mobile UX, Web UI Design, Mobile Prototypes, Mockups, Mobile First, UX Prototyping, Web Applications, Web Application Design, Web & Mobile Applications, Branding, UI Branding, Web UX, Graphic Design, Enterprise SaaS, iOS App Design, Web UI, Web, Mobile-first Design, Product discovery & validation, Usability Testing, Cross-functional Team Collaboration, Usability, Adobe CC, Creative Design, Audits, Design, Quantitative User Research, Apps, Minimum Viable Product (MVP), Ideation, Rapid Interactive Prototyping, User Validation

Junior UX Designer

2014 - 2015
Ilhasoft
  • Designed app screen models based on our clients' briefings.
  • Prepared design pitch presentations for our clients.
  • Handled the design process for landing pages and websites.
Technologies: Photoshop CC, Illustrator CC, Startups, InVision, Prototyping, Wireframing, Web App UX, Web App UI, Responsive Web Design (RWD), Web UX Design, High-fidelity Mockups, Design Thinking, eCommerce UI, User Research, User Journeys, Layout Design, Digital Product Design, Responsive Web Apps, Mobile UI Design, UX Strategy, Mobile UX Design, User Flows, iOS, Android, UX Wireframes, B2B, UX Flows, Mobile Apps, App Design, App UX, UX Analysis, Rapid Prototyping, Interactive Prototypes, High-fidelity Prototypes, Collaboration, Enterprise, Mobile, B2C, Dashboard Design, SaaS Design, Mobile UI, Mobile App Design, Mobile App UI, Wearables, Mobile UX, Web UI Design, Mobile Prototypes, Mockups, Mobile First, UX Prototyping, Web Application Design, Web & Mobile Applications, Branding, UI Branding, Web UX, Graphic Design, Enterprise SaaS, iOS App Design, Web UI, Web, Mobile-first Design, Product discovery & validation, Cross-functional Team Collaboration, Usability, Adobe CC, Creative Design, Design, Apps, Minimum Viable Product (MVP), Ideation, Rapid Interactive Prototyping, User Validation

Certifications

NOVEMBER 2020 - PRESENT

Certificate in User Experience Design

Tera

AUGUST 2020 - PRESENT

UX Design Bootcamp

How

AUGUST 2020 - PRESENT

Design Systems

Meiuca

JUNE 2020 - PRESENT

Design Thinking

IDEO

FEBRUARY 2019 - PRESENT

Professional Scrum Master I

Scrum.org

JANUARY 2018 - PRESENT

Design Thinking

Mergo

JANUARY 2018 - PRESENT

Service Design

Descola

NOVEMBER 2017 - PRESENT

User Interface Design Specialization

University of Minnesota | via Coursera

OCTOBER 2017 - PRESENT

Product Design

Udacity

DECEMBER 2012 - PRESENT

Certification in Advanced English

Federal University of Alagoas

Skills

Tools

Miro, FigJam, Adobe CC, Adobe Illustrator, Photoshop CC, Jira, InVision, Sketch, Illustrator CC, Wix, Figma Make, Interface Builder

Platforms

Figma, iOS, Android, Mobile, Web, Zeppelin

Industry Expertise

Investments, Media, Psychology & Mental Health, Sports

Other

Design Systems, UI Design, UX Design, Service Design, Product Design, Web Design, Mobile App Design, Style Guides, User Testing, Scrum, User Experience Design, Visual Design, Design Thinking, MVP Design, Landing Pages, Mobile Design, Landing Page Design, eCommerce, User Interface (UI), User Experience (UX), Web App Design, Prototyping, Wireframing, Responsive Web Design (RWD), Web UX Design, High-fidelity Mockups, User Research, User Journeys, Layout Design, Digital Product Design, Responsive Web Apps, Mobile UI Design, UX Strategy, Mobile UX Design, Agile, User Flows, Component Libraries, UX Wireframes, eCommerce Design, B2B, Tablet Design, UX Flows, Mobile Apps, UX Research, Conversion Rate, Conversion, Strategy, App Design, App UX, UX Analysis, Rapid Prototyping, Interactive Prototypes, High-fidelity Prototypes, Collaboration, B2C, SaaS Design, Mobile UI, Mobile App UI, UI Prototyping, Mobile UX, Web UI Design, Design Leadership, Mobile Prototypes, Mockups, Mobile First, UX Prototyping, Web Applications, Web Application Design, Web & Mobile Applications, UI Branding, Web UX, Menu Design, Menus, Email Design, Enterprise SaaS, Information Architecture (IA), iOS App Design, Business to Business (B2B), UX Audits, Web UI, Cross-platform UI, Desktop Web Design, Mobile-first Design, Product discovery & validation, Accessibility, Low-fidelity Prototypes, Web Content Accessibility Guidelines (WCAG), Usability Testing, Cross-functional Team Collaboration, UI Audits, Android App Design, Usability, User Journey Maps, User Workflows, Interaction Design (IxD), Dashboards, Creative Design, A/B Testing, SaaS, Audits, Customer Journey, WCAG 2, WCAG 3, Token Design, Workshop Facilitation, Discovery Workshops, Data Visualization, Design, Qualitative User Research, Quantitative User Research, Apps, Minimum Viable Product (MVP), Ideation, Rapid Interactive Prototyping, User Validation, Native Mobile Apps, Branding, Web App UX, Web App UI, eCommerce UI, Logo Design, Fintech, Financial Design, Enterprise, Leadership, Dashboard Design, Gamification, User Personas, User Stories, Microinteraction Design, Microinteractions, Email Marketing, Artificial Intelligence (AI), Artificial Intelligence as a Service (AIaaS), Social Media Design, Marketplaces, Booking Systems, Multi-sided Marketplaces, Marketplace Design, AI-powered Product Design, Storybook, Product Research, AI Design, English, Research, Abstracts, Smart TV, Startups, Streaming, Redesign, Mobile Banking, Colombia, Brazil, Hospitals, Surveys, Websites, Freelancing, Landing Page Optimization, Wearables, Brand Design, Agriculture, Tone of Voice, Conversion Rate Optimization (CRO), Graphic Design, Vinyl Design, Color Theory, Icon Design, Testing, UX Scenarios, User Requirements, System Requirements, Interface Design, Interface Testing, Transportation & Logistics, Brand Logos

Experience

  • Product Design - 10 years
  • Mobile App Design - 10 years
  • UI Design - 10 years
  • UX Design - 10 years
  • Visual Design - 10 years
  • User Testing - 8 years
  • Figma - 5 years
  • Design Systems - 4 years
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