Verified Expert in Design
Calin is a product designer, lean UX practitioner, and brand design specialist with experience at startups and scale-ups. He's worked on end-to-end product design, from concept and strategy to usability testing to visual design. Calin works well with small teams and startup founders to iterate quickly, test early, and turn ideas into solid products.
- Designed new features, from identifying issues and planning a solution to high-fidelity visual design.
- Collected user feedback through multiple channels, logged it, and worked it into the roadmap. I collaborated with the COO on prioritization to help inform their decisions.
- Built the company design system from scratch and maintained it as we added more components developed to contribute to new features.
- Designed visual brand identity packages for companyOS (companyos.app) and Fortius Ventures (fortiusventures.com).
- Interviewed users to identify their needs, better understand our user personas, and identify issues with the product.
- Designed new features for the Brightlock app ecosystem for Android, iOS, and the web portal.
- Maintained and improved the cross-platform design system.
- Designed the marketing website and built it in Webflow.
- Supported marketing efforts with necessary collateral (the whitepaper document, flyers, in-store prints, etc.).
- Worked with the sales team to help improve lead generation through the website.
Vandelay Consulting, Inc.
- Improved the design as proposed by the client in the wireframes I received.
- Applied a high-fidelity visual design to the client's wireframes.
- Prototyped at higher fidelity in Figma and recorded demos that the client (agency) could forward to the end customer.
Equip Group, Inc.
- Worked with the client to define and refine his idea, visualizing it using a mind map and a written requirements document.
- Wireframed and rapidly prototyped the solution in Figma.
- Applied branding and visual design to wireframes and documented the behavior for development.
- Designed the in-app experience of ordering using the pre-paid bank card.
- Redesigned the Xapo app in an exercise to define what the product should become in two years.
- Collaborated with the team to develop the company's first design system in Figma.
- Collaborated closely with the CEO to design a new time-tracking and productivity app.
- Helped design and document the company's first design system.
- Worked with two PMs to design new features for the existing web app.
- Initiated the build of the first design department after working as the only designer in the company.
- Refreshed the company brand by updating the logo and developing a solid visual identity that expresses the company's values and mission.
- Redesigned the eJobs' candidates app, a major component of the eJobs business. It's an app that candidates use to search and apply for jobs, as well as update their CV.
- Redesigned the company's ATS, an app used by employers to search for candidates, post job ads, and manage their hiring process.
- Directed a marketing campaign consisting of five video ads that ran on national TV.
Bachelor's Degree in Finance and Banking
West University of Timisoara - Timisoara, Romania
Certificate in Front-end Development