Designer in São Paulo - State of São Paulo, Brazil
Member since February 9, 2016
Christiane is a highly skilled industrial designer, entrepreneur, and researcher with over 20 years of experience working with the visual arts, information design strategies, and branding. She prides herself on her ability to understand client needs and provide a stellar product, working with Complex Systems Design for TOP Brands like CitiBank, Coca-Cola, HSBC, AMBEV, Ayrton Senna Institute, Endeavour Br and more.
Researched and developed neuro usability testing with Tobii eye-tracking devices and other biomarkers to better understand the decision-making process applied to information and interface design.
Performed product design, usability testing, information architecture (IA), process flows, prototyping, UX prototyping, UI prototyping, interaction design (IxD), mobile design, web design, data visualization, and design strategy.
Developed an exclusive method unifying taxonomy research (card sorting with ET), IA, SEO/SEM, and semiotics that provides a strategic tag cloud for 10 years of original and purpose-driven content production and manages social networks and engagement.
Technologies: Design, Information Architecture (IA), UX Strategy, Digital Product Design
Owner | Innovation Leader
2010 - PRESENT
Started a digital communication company—based on my own design thought process—called "complex reasoning and future design."
Designed the user experience for several platforms, including Fluig from TOTVS, Unear Multichannel Campaign Manager, AMBEV Internal Sales Dashboard, and more.
Worked with big agencies in Brazil and beyond, such as Y&R, McCann & Ericsson, Cheil, and Wunderman.
Worked with big brands over the past six years, such as Instituto Ayrton Senna, Itaú, Pernambucanas, Sodexo, Ambev, and TOTVS. Check out more details on our website, www.innovati.ws.
Performed predictive marketing, smart profiling, big data, BI, ROI financial models, design thinking, and strategic planning.
Worked as a digital strategist for Thompson, creating campaigns and user flows integrated with offline advertising strategies.
Created navigation maps, user experiences, and hot sites.
Created an annual digital plan for Ford, including the restructure for their main cars portal and their trucks portal.
Conducted user research with 360 communication strategies.
Created information architecture for several hot sites, campaigns, and websites.
Technologies: Axure, Adobe Creative Suite, Information Architecture (IA), UX Strategy
Creative Thinker and Information Architect
2001 - 2003
MZ Consult NY
Mapped processes and digitalized services. Provided product design, usability testing, IA, process flows, prototyping, UX prototyping, UI prototyping, interaction design (IxD), mobile design, web design, data visualization, and design strategy.
Participated in the big Bradesco project to migrate their digital services from the mainframe to a front-end web service.
Testimonial: "Cristiane has the overwhelming ability to understand technical and biss needs of an AI project and transform it in a behavioral and artistic manner that impresses any customer... resulting in a closing deal." — Cris's boss at CPM S.A.
Technologies: Adobe Creative Suite, OmniGraffle, Information Architecture (IA), Digital Product Design
Graphic Designer & Information Architect
2000 - 2001
Created brands for CRM campaigns, hot sites, and online advertising.
Converted mockups from PSD to HTML.
Created Flash animations utilizing Flash programming (AS 3), and Lingo.
Technologies: Adobe Creative Suite, Information Architecture (IA), Graphic Design