Cristiane Lindner, Designer in São Paulo - State of São Paulo, Brazil
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Cristiane Lindner

Verified Expert  in Design


São Paulo - State of São Paulo, Brazil
Toptal Member Since
February 9, 2016

Christiane is a highly skilled industrial designer, entrepreneur, and researcher with over 20 years of experience working with the visual arts, information design strategies, and branding. She prides herself on her ability to understand client needs and provide a stellar product, working with Complex Systems Design for TOP Brands like CitiBank, Coca-Cola, HSBC, AMBEV, Ayrton Senna Institute, Endeavour Br and more.


Work Experience


2016 - PRESENT
  • Researched and developed neuro usability testing with Tobii eye-tracking devices and other biomarkers to better understand the decision-making process applied to information and interface design.
  • Performed product design, usability testing, information architecture (IA), process flows, prototyping, UX prototyping, UI prototyping, interaction design (IxD), mobile design, web design, data visualization, and design strategy.
  • Developed an exclusive method unifying taxonomy research (card sorting with ET), IA, SEO/SEM, and semiotics that provides a strategic tag cloud for 10 years of original and purpose-driven content production and manages social networks and engagement.
Technologies: Design, Information Architecture (IA), UX Strategy, Digital Product Design

Owner | Innovation Leader

2010 - PRESENT
  • Started a digital communication company—based on my own design thought process—called "complex reasoning and future design."
  • Designed the user experience for several platforms, including Fluig from TOTVS, Unear Multichannel Campaign Manager, AMBEV Internal Sales Dashboard, and more.
  • Worked with big agencies in Brazil and beyond, such as Y&R, McCann & Ericsson, Cheil, and Wunderman.
  • Worked with big brands over the past six years, such as Instituto Ayrton Senna, Itaú, Pernambucanas, Sodexo, Ambev, and TOTVS. Check out more details on our website,
  • Performed predictive marketing, smart profiling, big data, BI, ROI financial models, design thinking, and strategic planning.
Technologies: UX Strategy, User Experience (UX), Complex Reasoning

Digital Strategic Planner, Creative Thinker, Information Architect, and Consultant

2006 - 2010
  • Completed several digital communication projects for brands from banks to universities.
Technologies: UX Strategy, User Experience (UX)

Digital Strategic Planner Manager and IA Manager

2004 - 2005
  • Worked as a digital strategist for Thompson, creating campaigns and user flows integrated with offline advertising strategies.
  • Created navigation maps, user experiences, and hot sites.
  • Created an annual digital plan for Ford, including the restructure for their main cars portal and their trucks portal.
  • Conducted user research with 360 communication strategies.
  • Created information architecture for several hot sites, campaigns, and websites.
Technologies: Information Architecture (IA), UX Strategy

Creative Thinker and Information Architect

2001 - 2003
MZ Consult NY
  • Mapped processes and digitalized services. Provided product design, usability testing, IA, process flows, prototyping, UX prototyping, UI prototyping, interaction design (IxD), mobile design, web design, data visualization, and design strategy.
  • Participated in the big Bradesco project to migrate their digital services from the mainframe to a front-end web service.
  • Testimonial: "Cristiane has the overwhelming ability to understand technical and biss needs of an AI project and transform it in a behavioral and artistic manner that impresses any customer... resulting in a closing deal." — Cris's boss at CPM S.A.
Technologies: Information Architecture (IA), Digital Product Design

Graphic Designer & Information Architect

2000 - 2001
  • Created brands for CRM campaigns, hot sites, and online advertising.
  • Converted mockups from PSD to HTML.
  • Created Flash animations utilizing Flash programming (AS 3), and Lingo.
Technologies: Information Architecture (IA), Graphic Design

Intern and Packaging Designer

1998 - 1999
Small Packaging Design Company
  • Built live mockups.
  • Designed packaging.
  • Created illustrations.
Technologies: Adobe
2017 - 2017

Innovation Management in Innovation

USP | Universidade de São Paulo - São Paulo, Brazil

2017 - 2017

Certificate in Innovation of Products and Services: MIT’s Approach to Design Thinking

Emeritus Institute of Management - Online

2001 - 2003

MBA in Branding

Rio Branco Integrated Colleges - São Paulo, Brazil

1998 - 2001

Bachelor's Degree in Industrial Design

Mackenzie Presbyterian University - São Paulo, Brazil


WP eCommerce


Web App Design, Web App UX, Web App UI, CRM Design, Print Marketing Design, Web UI Design, Logo Design, Process Flows, UX Prototyping, UI Prototyping, Interaction Design (IxD), Data Visualization, Product Strategy, User Stories, User Flows, Annotated Wireframes, Interactive Prototypes, Research, UI Design, Market Research, UX Design, Design, Introspective Project Research, UX Research, Research & Critical Thinking, UX Strategy, Persona Design, Mobile UX, Rich User Interfaces, Visual Identity, Digital Strategy, Graphic Design, Marketing Strategy, Prototyping, Future Design, Complex Reasoning, Ethnography, Information Design, Print Design, Design Thinking, Mobile Design, Usability Testing, Information Architecture (IA), Wireframing, App Design, Web Design, Technology Strategy & Architecture, Content Management Systems (CMS), Design Strategy, Digital Product Design, Product Design, Service Design, Motion Graphics, Graphics, Human-computer Interaction (HCI), Art Direction, Heuristic Analysis, Digital Advertising, Digital Marketing, Branding, Usability, User Experience (UX), Infographics, Growth Designer, Email Design, Predictive Analytics, Typography, Sitemaps, User Interface (UI)

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