Daniel Divney
Verified Expert in Design
Designer
Guatemala City, Guatemala Department, Guatemala
Toptal member since July 7, 2022
Daniel is a product designer and UX strategist with over 10 years of experience. He uses established user experience methodologies and a data-based approach to build exceptional experiences in SaaS products. Daniel's ultimate goal is to use his knowledge in his field to create experiences that change people's lives.
Portfolio
Marketing SaaS Design System Migration
Gaming SaaS Design System
Design Sprint with eCommerce Wine Company
Work Experience
Principal Product Designer
ClickFunnels
- Facilitated design sprints using the spring methodology to generate and test innovative features for the application.
- Used and contributed to an atomic design system implemented via Tailwind CSS.
- Created sketches, wireframes, and high-fidelity working prototypes for hand-off and testing. Performed framework design to facilitate the development of applications.
- Arranged the complex UI patterns into understandable components that can be converted to partials for developers.
- Communicated with the project managers and developers to help bridge gaps between design and development and product approach and implementation.
- Defined information architecture using content audits, content analysis, information grouping, card sorting, and tree testing.
- Planned and facilitated usability tests, following best practices to avoid priming while extracting as much valuable data from users as possible.
- Planned and facilitated generative research, including user interviews, surveys, and stakeholder interviews.
- Used summative research, including A/B testing, heatmaps, and customer support tickets, to benchmark and measure designs.
Principal Product Designer
Cherry Hill Photo Enterprises
- Designed the end-to-end experience for a customizable e-card platform and its card editor user experience.
- Tailored the Shadcn UI kit to an on-brand theme that is customizable per season or event via AI.
- Specified high-fidelity interaction design and general specs for developer hand-off.
Principal UX/UI Designer
PayZen Inc
- Helped launch and managed the end-to-end design of an internal customer agent CRM to dramatically reduce agent time and customer service costs.
- Synthesized data from onboarding to help run a workshop that re-imagined onboarding and increased the conversion rate dramatically.
- Created, maintained, and scaled the PayZen design system in Figma using modern principles such as atomic design principles, design tokens, and variables.
- Designed and conducted user research, including user interviews, user journeys, tree testing, card sorting, and usability testing.
Founding Product Designer
Humanity Wine Co.
- Created and maintained the faith design system for Humanity Wine Co. using the atomic design structure, including best practices, dos and don'ts, style guide, and complete UI kit.
- Conducted surveys and interviews to create data-based user personas to enhance design strategy and inform decision-making.
- Facilitated design sprints to identify, prioritize, ideate, and take action on the biggest challenges and problems a startup can face.
- Coined a lean UX process that other product designers can follow when onboarding as designers.
- Identified money pits and iterated on new solutions to reduce drop-off and increase conversion rate, average cart value, and lifetime value.
- Defined information architecture using content audits, content analysis, information grouping, and taxonomies to increase the findability and searchability of products.
- Created storyboards, sketches, wireframes, and high-fidelity prototypes.
- Used problem framing, How might we's, and solution mapping to create holistic solutions to problems.
- Created user journey matrices to empathize with and understand users' goals and needs, and turn this into a sales funnel.
Product Designer
Humanity Del Sol
- Implemented the industry-leading UX practices to design an entirely new web presence.
- Created a documented style guide for use by all nonprofit organization members.
- Ran workshops to ideate on campaigns that can make the most amount of impact on the charity, including 10x the charities revenue with one email campaign, which was ideated from the workshop.
- Created the Humanity Del Sol Website, which increased donations by over 100%.
Freelance Funnel Designer
Freelance
- Facilitated workshops to create products with more value that reduced churn rate and increased stick rate.
- Ideated and delivered new funnel structures to increase average cart value, lifetime value, and average order value (AOV) via upsells, order bumps, cross-sells, and follow-up campaigns.
- Reworked funnel UI's to create a brand identity and trust.
- Ran workshops to increase conversion rate via marketing best practices such as fear of missing out, scarcity, and storytelling.
Skills
Tools
AI Tools, Miro, Figma to React, Confluence, Jira, Figma to Shopify, FigJam, Zeplin, Slack, Trello, GitHub, Adobe Illustrator, InVision, Sketch, Figma Plugins, Figma Prototyping
Platforms
Figma, Shopify, iOS, Android, Mobile, Web, Webflow, Salesforce
Industry Expertise
Consumer Products, Education Technology (Edtech), App Redesign, Education, Real Estate
Languages
CSS, HTML
Other
User Experience (UX), User Interface (UI), SaaS Design, eCommerce UX, Creative Problem Solving, Desktop App Design, Design Sprints, User Profiles, Design Systems, UI Components, Migration, UX Research, Quantitative Research, Surveying, UI Design Standards & Best Practices, Sales Funnel, Funnel Marketing, Funnel Optimization, Web App UI, Web App Design, Atomic Design, UI Design, UX Design, User Personas, Tone of Voice, Problem Statements, Competitive Analysis, Competition Research, SaaS, Software as a Service (SaaS), eCommerce UI, eCommerce, Mobile eCommerce, eCommerce Web Design, Information Architecture (IA), System Design, Product Design, Data Visualization, Data-informed Visual Design, Software Design, Web Dashboards, UX Wireframes, Wireframe to Product, Wireframing, User Journeys, Customer Journey, User Stories, UX Sketching, Web UI Design, Web UX, Responsive UI, Responsive Web Apps, User Interviews, User Research, User Surveys, Quantitative User Research, Qualitative Research, Surveys, Dashboards, Dashboard Design, Usability Testing, UI Prototyping, UX Prototyping, Web App UX, Remote Usability Testing, Visual Design, Rich User Interfaces, Graphical User Interface (GUI), Complex Application User Interfaces (UI), API Design, Workflow, Design Leadership, Artificial Intelligence (AI), Feature Analysis, Information Design, Rapid Prototyping, Remote User Testing, UX Audits, User Flows, User Journey Maps, Responsive Web Design (RWD), B2B, Enterprise SaaS, Fintech, Prototyping, Responsive UX Design, Usability, MVP Design, Digital Product Design, Mobile UI, User Testing, Mobile UX, Generative Artificial Intelligence (GenAI), UX Strategy, Branding, Web Design, User-centered Design (UCD), Web Applications, Complex Web Systems, User Workflows, User Onboarding, Data Synthesis, Journey Mapping, Process Mapping, B2C, Business to Consumer (B2C), Design Workshops, Discovery, Discovery Workshops, Fintech Design, Creative Strategy, Edtech Design, Web Application Design, Experience Maps, Design Reviews, User Requirements, Stakeholder Interviews, UX Analysis, Buyer Personas, Direct to Consumer (D2C), CRM Design, Storytelling, Web Platforms, Responsive Design, Marketplaces, Landing Page Design, Usability Analysis, Competitor Analysis & Profiling, Interface Design, Flexbox, Form Design, APIs, Customer Relationship Management (CRM), Legacy Software, Mobile Applications, Redesign, Mobile Design, Agile, Enterprise Design, Data-heavy Design, Machine Learning, Content Management Systems (CMS), UX Writing, Content Design, Content Writing, Research, Web UX Design, Conversion Rate Optimization (CRO), Website Optimization, Website Design, Landing Page Optimization, Landing Pages, Data Analysis, Design Thinking, Emotional Design, Business to Business (B2B), CRM Systems, Enterprise, White Label Design, Complex Data Analysis, Lead Generation, Interactive Design, Accessibility, WCAG 2, AI Design, Interaction Design (IxD), No-code Development, Product Research, Product Management, Personas, Research Synthesis, Research Reports, User Validation, Bayesian Statistics, High-fidelity Mockups, High-fidelity Wireframes, High-fidelity Prototypes, User Experience Design, Cross-functional Team Collaboration, Low-fidelity Prototypes, Token Design, Workshop Facilitation, Web Content Accessibility Guidelines (WCAG), Scrum, Interactive UI, Tailwind UI, UX Branding, Gaming, Framework Design, Marketing Design, Mobile UI Design, Text to Image AI, Specialty Healthcare, Fintech Consultant, UX Process, UX Principles, UX Pattern Design, Video Editing, Internal Apps, Internal Audits, Internal Systems
Experience
- Design Systems - 10 years
- User Interface (UI) - 9 years
- Visual Design - 7 years
- Usability Testing - 7 years
- SaaS Design - 7 years
- User Experience (UX) - 7 years
- Figma - 6 years
- Software as a Service (SaaS) - 5 years
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