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David Babijaev
Verified Expert in Design
Product Designer
Bradford West Gwillimbury, ON, Canada
Toptal member since January 11, 2022
Bio
David is a product designer with over a decade of experience conceptualizing and crafting end-to-end UX/UI design for software products, helping brands expand their capacity for impact across industries like banking, finance, advertising, marketing, manufacturing, and telecommunications. He likes to track the work from idea to design, and he especially enjoys it when it appears in the user's hands. David's philosophy is that user-centered solutions will be the most valuable in the future.
Portfolio
Website Design for Medical App
FigmaLanding Page DesignBrandingWeb DesignResponsive Web Design (RWD)Conversion Rate Optimization (CRO)+ 19 more
Product Designer for a B2C Tire Service
Product DesignWeb UX DesignWeb UI DesignUser ResearchA/B TestingConversion Rate Optimization (CRO)+ 27 more
Experience
- UI Design - 19 years
- Interaction Design (IxD) - 14 years
- Product Design - 14 years
- Prototyping - 9 years
- SaaS Design - 9 years
- Design Systems - 9 years
- Sketch - 6 years
- Figma - 3 years
Tools
- Sketch
Work Experience
UI Designer
2025 - 2026
CurrentWave AI LLC
- Redesigned the executive analytics dashboard for an AI knowledge platform, introducing a tabbed layout, unified date controls, and views for user activity, question classification, source usage, and flags to improve data clarity.
- Designed an end-to-end knowledge capture and browser-extension flow, including recording controls, step editing with reordering, and thumbnail, process, and slideshow review modes for building help guides.
- Built a consistent UI system across the product, refining sidebar navigation, document inventory tables, flag management, file uploads, and notifications while iterating closely on client feedback and preparing handoff specs.
Technologies: UI Design, Enterprise SaaS, UI Style Guides, Conversational Interfaces, SaaS, Figma, UX Design, Design Systems, Dashboards, HTML, CSS, AI Chatbots, Large Language Models (LLMs), Complex Application User Interfaces (UI)
UX/UI Designer
2025 - 2025
ONEINTRO
- Designed an interactive, mobile-first Figma prototype for a video-first student employment platform, mapping out the full flow across login, feed, video recording, profile, and an AI-powered networking hub.
- Built the product's visual identity from the ground up, refining color schemes, typography, and the "1ntro" branding to give the prototype a polished, professional look for investor and university demos.
- Collaborated closely with the client to shape the MVP around video resumes and an enterprise academic dashboard, turning early concepts into a clickable prototype ready to pitch to educational institutions.
Technologies: Prototyping, MVP Design, Figma, UI Design, UX Design, High-fidelity Mockups, Framer, Mobile Applications, Complex Application User Interfaces (UI)
Product Designer
2025 - 2025
Joyn LLC
- Conducted competitive analysis and user research to identify market gaps and usability benchmarks, shaping product requirements and informing feature prioritization for the MVP.
- Designed and delivered a scalable cross-platform design system in Figma, ensuring visual and interaction consistency across iOS and Android while reducing developer handoff time by 25%.
- Mapped and validated critical user flows — onboarding, service request creation, provider matching, and in-app messaging — then produced interactive prototypes that improved task completion rates by 30% during early user testing.
Technologies: Mobile UI Design, Mobile UX Design, User Flows, UI Prototyping, Design Systems, Flutter, Mobile Applications, User Experience Design, App UX, Interaction Design (IxD), Branding, Onboarding, Artificial Intelligence as a Service (AIaaS), UI Branding, ADA Compliance, Web Content Accessibility Guidelines (WCAG), AI Chatbots, Large Language Models (LLMs), Companion Software
Product Designer
2025 - 2025
Car Guy AI, LLC
- Defined and validated dealership dashboard and chatbot interface requirements from the PRD, producing wireframes that captured 100% of priority user flows for stakeholder review within one week.
- Mapped primary user flows, including login, lead list, conversation thread, and escalation, ensuring complete coverage of core dealership and customer touchpoints for the Proof of Concept.
- Delivered high-level design and prototyping effort estimates with ±15% accuracy, enabling the product team to secure budget allocation and align resources across design, engineering, and AI development.
Technologies: Product Design, User Research, Mobile Design, Artificial Intelligence as a Service (AIaaS), User Experience Design, UI Branding, ADA Compliance, Web Content Accessibility Guidelines (WCAG), AI Chatbots, Large Language Models (LLMs), Complex Application User Interfaces (UI), Companion Software
UI/UX Designer
2025 - 2025
Vantage Tech Investments AS
- Transformed low-fidelity telemedicine prototype into 45+ high-fidelity Figma screens, reducing design-to-development handoff time by 60% and enabling seamless radiologist workflow integration.
- Created interactive prototypes for diagnostic viewing and radiologist consultation workflows, improving user task completion rates by 40% through tested user story-driven design decisions.
- Delivered comprehensive design system and assets for the healthcare development team, accelerating front-end implementation by three weeks while maintaining accessibility standards.
Technologies: Web App Design, Healthtech, User Experience Design, UI Branding, ADA Compliance, Web Content Accessibility Guidelines (WCAG)
Product Designer
2025 - 2025
Cole Automotive Group, LLC
- Mapped complex user flows and system architecture for AI-driven CRM, creating flowcharts for login, lead management, thread views, and escalation paths that defined how AI and humans collaborate on lead nurturing.
- Transformed requirements into 50+ detailed wireframes covering mobile/desktop experiences, establishing information architecture and interaction patterns before the visual design phase.
- Designed a complete conversation management system with AI auto-reply states, real-time indicators, escalation workflows, and multi-channel integration, improving lead response efficiency by 50%.
Technologies: Product Design, User Research, Mobile Design, Artificial Intelligence as a Service (AIaaS), User Experience Design, UI Branding, ADA Compliance, Web Content Accessibility Guidelines (WCAG), AI Chatbots, Large Language Models (LLMs), Complex Application User Interfaces (UI)
UI/UX Designer
2025 - 2025
Wall Street Business Academy Inc.
- Redesigned a fintech platform's mobile dashboard interface, translating complex desktop trading views into intuitive mobile experiences that improved user engagement metrics by 40% and reduced bounce rates during market hours.
- Restructured design file organization and implemented a responsive design system that decreased development handoff time by 30% while ensuring consistent user experience across 15+ screen dimensions and device types.
- Optimized user onboarding flow through iterative testing and design improvements, reducing time-to-first-trade by 45% and increasing new user completion rates from 60% to 85% within the 1st session.
Technologies: UX Design, UI Design, Responsive Design, Figma, Product Design, Onboarding, Learning, Trading, Prototyping, System Design, Mobile UX, Tablet UX, Dashboard Design, UX Research, Usability, Accessibility, Artificial Intelligence as a Service (AIaaS), User Experience Design, UI Branding, ADA Compliance, Web Content Accessibility Guidelines (WCAG), AI Chatbots, Large Language Models (LLMs), Complex Application User Interfaces (UI)
Product Designer
2024 - 2025
MOVEIN INC.
- Delivered a complete marketing automation suite redesign, improving user efficiency by 40% through intuitive workflows and modern UI.
- Owned the end-to-end design process, from research to high-fidelity prototypes, ensuring seamless collaboration with engineering and stakeholders.
- Iterated rapidly on designs based on user feedback, reducing design-to-development cycle time by 30% for faster feature rollouts.
Technologies: Product Design, UX Design, Software as a Service (SaaS), UI Design, Cross-functional Collaboration, Web, Figma, Lean UX, Design Leadership, Artificial Intelligence (AI), Marketing Technology (MarTech), Web Platforms, Usability, Calendar Design, React, Figma Component Library, Communities, Onboarding, User Experience Design, Real Estate UI, UI Branding, ADA Compliance, Web Content Accessibility Guidelines (WCAG), Complex Application User Interfaces (UI)
Product Designer
2024 - 2024
ZoomInfo - Main
- Delivered intuitive and scalable B2B dashboard designs by leveraging the existing design system in Figma, ensuring consistency while addressing complex data interactions like filtering and navigation.
- Partnered closely with product managers and developers to translate business requirements into user-centered solutions, refining designs through iterative feedback and maintaining a seamless handoff process.
- Created high-fidelity prototypes and data-driven interfaces for advanced users, enhancing usability and increasing user adoption by simplifying complex workflows.
Technologies: Figma, Data Visualization, Dashboards, Web App Design, UX Design, UI Design, Product Design, User Experience (UX), User Interface (UI), Responsive Web Design (RWD), Design Systems, Prototyping, User Research, User Interviews, Usability, Usability Testing, Agile, Cross-functional Collaboration, Web Platforms, React, Figma Component Library, Data-heavy Design, User Experience Design, UI Branding, ADA Compliance, Web Content Accessibility Guidelines (WCAG), Complex Application User Interfaces (UI)
Mobile App Designer
2024 - 2024
Kinnectd LLC
- Designed a custom family tree visualization feature, which was delivered as a Figma design, with continuous, seamless integration in the Flutter-built app, matching with the existing design guidelines and making the navigation simple for users.
- Transformed the full-screen canvas layout, making it perfect for mobiles and providing a smooth and intuitive way to deal with complex family tree structures with all specified navigation requirements.
- Refined the design iterations and worked closely with developers via Slack and Zoom to deliver the final implementation to meet user experience goals within the tight delivery window.
Technologies: Graphics, UX Wireframes, Web App Design, Mobile App Design, Figma, Flutter, SVG, UI Design, Prototyping, Android App Design, iOS App Design, Cross-functional Collaboration, Usability, Figma Component Library, Communities, User Experience Design, UI Branding, ADA Compliance, Web Content Accessibility Guidelines (WCAG), Mobile Applications, Complex Application User Interfaces (UI)
Product Designer
2024 - 2024
Aquanomix
- Redesigned the enterprise dashboard, resulting in a 40% increase in user satisfaction scores by making critical system information more accessible to C-suite executives and the VP of operations.
- Implemented intuitive UI components and new visualizations, such as location-based status maps, which improved data comprehension speed by 30% for users monitoring multiple buildings.
- Collaborated with marketing and sales teams to align the dashboard design with business goals, ensuring a seamless integration that met all specified requirements and enhanced overall user experience.
Technologies: Figma, Data Visualization, Web App Design, Web UI, Web UX, UI Design, UX Design, Visual Design, iOS App Design, Tailwind UI, Cross-functional Collaboration, Web Platforms, Usability, React, Figma Component Library, Data-heavy Design, User Experience Design, UI Branding, ADA Compliance, Web Content Accessibility Guidelines (WCAG), Complex Application User Interfaces (UI)
Product Designer
2024 - 2024
Northbay Maintenance Inc. DBA Critical Control
- Designed and implemented a custom internal tool. Led the design and development of a custom internal tool from scratch, automating the company's workflows and improving project and customer management efficiency by 40%.
- Enhanced mobile accessibility for on-site technicians. Developed intuitive, mobile-friendly interfaces that facilitated seamless data input and issue reporting for on-site technicians, reducing reporting time by 30%.
- Delivered high-fidelity wireframes and prototypes for client-facing dashboards, providing a clear visualization of alerts, inspections, proposals, and work orders, which improved client satisfaction and engagement by 25%.
Technologies: Product Design, B2B, Dashboards, UX Design, UI Design, Conversational Interfaces, Customer Portals, Adobe Creative Cloud, Android App Design, iOS App Design, Tailwind UI, Cross-functional Collaboration, Web Platforms, Usability, Calendar Design, Figma Component Library, Data-heavy Design, User Experience Design, UI Branding, ADA Compliance, Web Content Accessibility Guidelines (WCAG), Complex Application User Interfaces (UI)
Landing Page Designer
2024 - 2024
Raymar Domville
- Designed a comprehensive website in Figma for PainPoint Medical, incorporating advanced interactive 3D models and EHR functionalities, which are projected to enhance user engagement and streamline the diagnostic process for healthcare professionals.
- Created an interactive prototype that simulated the full user experience, facilitating early feedback and iterative improvements, which led to a 30% increase in projected user conversion rates.
- Optimized the design process by leveraging Figma's collaborative tools, resulting in a refined user interface that aligns with both user needs and business goals, ensuring a seamless transition to development stages.
Technologies: Figma, Landing Page Design, Branding, Web Design, Responsive Web Design (RWD), Conversion Rate Optimization (CRO), Copywriting, Healthcare Software, Healthtech, Web, Adobe Creative Cloud, Health & Wellness, Android App Design, iOS App Design, Cross-functional Collaboration, Healthcare, Usability, Figma Component Library, User Experience Design, UI Branding, ADA Compliance, Web Content Accessibility Guidelines (WCAG)
Product Designer (via Toptal)
2024 - 2024
Solutech 360 Inc.
- Delivered compelling prototype presentations. Created high-fidelity wireframes and interactive prototypes that effectively communicated the user journey, impressing stakeholders and investors with a compelling vision for the social media network.
- Worked on iterative design refinements. Implemented iterative design processes based on user feedback and usability testing insights, resulting in continuous improvements to the user experience and functionality of the social media network.
- Collaborated with UI designers, developers, and stakeholders for seamless design implementation aligned with the social media network's visual identity.
Technologies: Visual Design, Figma, Rapid Prototyping, Mockups, Interactive Prototypes, High-fidelity Prototypes, Prototyping, Social Media Apps, Component Libraries, Chatbot Conversation Design, Conversational Design, Conversion Rate Optimization (CRO), Chatbots, Stakeholder Interviews, Low-fidelity Prototypes, Feature Analysis, Generative Artificial Intelligence (GenAI), Mobile, Social Media, Startups, Gamification, Entertainment & Leisure, Mobile (Tablet), iOS, Copywriting, Conversational Interfaces, Adobe Creative Cloud, Android App Design, Cross-functional Collaboration, Web Platforms, Usability, React, Figma Component Library, Communities, User Experience Design, UI Branding, ADA Compliance, Web Content Accessibility Guidelines (WCAG), Complex Application User Interfaces (UI)
UI Designer
2024 - 2024
GTM.ai, Inc
- Revamped the platform interface by transforming wireframes into high-fidelity mockups, enhancing visual appeal and usability. This resulted in a 35% increase in user engagement and a 20% reduction in navigation time.
- Developed a design system. Established a comprehensive style guide and components library, standardizing UI elements. This streamlined the design process, reducing development cycle time by 25%.
- Conducted user testing sessions to inform design iterations, focusing on usability and feedback integration, improving feature usability by 40% and significantly mitigating revenue leakage.
Technologies: Enterprise SaaS, SaaS Design, Visual Design, UI Design, User Testing, Dashboards, Mockups, Prototyping, UI Prototyping, UI Style Guides, UI Components, Microcopy, Component Libraries, Conversion Rate Optimization (CRO), High-fidelity Prototypes, Stakeholder Interviews, Low-fidelity Prototypes, Feature Analysis, Generative Artificial Intelligence (GenAI), Startups, Customer Portals, Adobe Creative Cloud, Cross-functional Collaboration, Web Platforms, Usability, Figma Component Library, Data-heavy Design, User Experience Design, UI Branding, ADA Compliance, Web Content Accessibility Guidelines (WCAG), Complex Application User Interfaces (UI)
Principal Product Designer
2022 - 2024
Agility CMS
- Led a complete redesign of the Agility CMS platform, simplifying workflows and improving user satisfaction by 40%. Collaborated closely with teams to refine usability and make the platform more accessible to a broader audience.
- Created and expanded the 'Plenum UI' design system, which streamlined development by 30% in just five weeks. The system became a key foundation for consistent, high-quality design across all features.
- Pushed for more profound user research practices, helping the team uncover key insights that shaped product decisions. This approach led to more user-aligned features and improved accuracy in addressing customer needs.
Technologies: Figma, Usability Testing, UX Research, Prototyping, Design Systems, Admin Panels, Headless Software, Content Management Systems (CMS), Tailwind UI, Tailwind CSS, Storybook, Pendo, PostHog, FigJam, User Stories, User Research, User Interviews, Web App UX, Product Design, App Integration, Marketplaces, Customer Feedback, Jira, Slack, Confluence, Zoom, User Interface (UI), User Experience (UX), Wireframing, UI Design, UX Design, SaaS Design, B2B, Enterprise Design, Pitch Decks, Marketing Materials, Adobe CC, Cross-functional Collaboration, Web Platforms, Usability, React, User Feedback, Figma Component Library, Data-heavy Design, Onboarding, User Experience Design, Headless CMS, UI Branding, ADA Compliance, Web Content Accessibility Guidelines (WCAG), Complex Application User Interfaces (UI)
Product Designer (via Toptal)
2023 - 2023
SimpleTire, LLC
- Conceptualized and designed a highly intuitive user interface that increased user engagement by 20% within the 1st month of implementation.
- Optimized user interactions. Implemented successful A/B testing strategies, boosting conversion rates and driving business growth.
- Established design standards. Spearheaded the creation of design guidelines, ensuring consistency and elevating overall product quality.
Technologies: Product Design, Web UX Design, Web UI Design, User Research, A/B Testing, Component Libraries, Conversion Rate Optimization (CRO), High-fidelity Prototypes, Stakeholder Interviews, Low-fidelity Prototypes, Feature Analysis, Mobile, Startups, Gamification, Consumer Products, Mobile (Tablet), iPad, Copywriting, Web, Customer Portals, Adobe Creative Cloud, Android App Design, iOS App Design, Cross-functional Collaboration, Web Platforms, Usability, React, Figma Component Library, Data-heavy Design, Onboarding, User Experience Design, UI Branding, ADA Compliance, Web Content Accessibility Guidelines (WCAG), Complex Application User Interfaces (UI)
Product Designer
2023 - 2023
SimpleTire, LLC
- Developed the Supplier Insights App dashboard with enhanced UX using Figma. Aligned design elements with the Simple360 brand, avoiding standard alert colors.
- Led the "Deal Alert Carousel" project for diverse screens. Revamped the pricing hierarchy on PDP with intuitive features like rebates selector and deal shortcuts.
- Designed the Freedom Tire Guys widget, conducted prototype tests, and refined UX. Crafted distinct email templates for a Simple360 MVP, emphasizing the UI and visuals.
Technologies: Product Design, Web UX Design, Web UI Design, User Research, A/B Testing, Marketplaces, Automotive, Layout, Software as a Service (SaaS), Typography, Color Palettes, Visual Design Language, Marketing Design, Adobe Photoshop, Miro, Email Design, Email Template Design, Microcopy, Product Detail Pages, User Interviews, Component Libraries, High-fidelity Prototypes, Startups, Consumer Products, Mobile (Tablet), iOS, iPad, Adobe Creative Cloud, Android App Design, iOS App Design, Cross-functional Collaboration, Web Platforms, Usability, Figma Component Library, Data-heavy Design, User Experience Design, UI Branding, ADA Compliance, Web Content Accessibility Guidelines (WCAG)
UI Designer
2023 - 2023
salesDNA
- Revitalized the user interface of the industry's first revenue amplification platform by designing high-fidelity mockups, resulting in a 15% increase in user engagement and a 25% reduction in the user learning curve.
- Developed and maintained a comprehensive style guide and components library, ensuring consistency across the platform and expediting the design-to-development process by 20%.
- Led and executed user testing sessions with the product team, identifying three major UX pain points and subsequently implementing design solutions that enhanced overall user satisfaction by 30%.
Technologies: Enterprise SaaS, SaaS Design, Visual Design, UI Design, User Testing, Dashboards, Mockups, Prototyping, UI Prototyping, UI Style Guides, UI Components, Material UI, Layout, Software as a Service (SaaS), Typography, Color Palettes, Visual Design Language, AI Design, Adobe Photoshop, Microcopy, Component Libraries, High-fidelity Prototypes, Stakeholder Interviews, Low-fidelity Prototypes, Feature Analysis, Generative Artificial Intelligence (GenAI), Startups, iPad, Customer Portals, Adobe Creative Cloud, Cross-functional Collaboration, Web Platforms, Usability, Figma Component Library, Data-heavy Design, User Experience Design, UI Branding, ADA Compliance, Web Content Accessibility Guidelines (WCAG), Complex Application User Interfaces (UI)
UX/UI Designer
2022 - 2023
Guy Carpenter & Co - Main
- Collaborated closely with the client to understand their needs and preferences for the data workflow application's UX/UI design.
- Iterated multiple interface versions and gathered feedback to create an intuitive, user-friendly design.
- Ensured that the client and end users were equipped with the necessary tools and knowledge to use the prototypes and optimize their workflow effectively.
Technologies: UI Design, Figma, Design Systems, UX Design, Data Flows, UX Prototyping, Layout Design, UI Audits, Web Application Design, Product Roadmaps, Rapid Prototyping, Responsive Web Apps, CRM Design, UX Wireframes, Design Workshops, B2B2C, Design, B2C, Lean Startups, Style Guides, UI Components, Strategy, Admin Panels, Responsive Design, Interactive Design, Adobe Creative Suite, Material UI, Layout, Software as a Service (SaaS), Typography, Color Palettes, Visual Design Language, Adobe Photoshop, Microcopy, User Research, Component Libraries, High-fidelity Prototypes, Stakeholder Interviews, Low-fidelity Prototypes, Feature Analysis, Startups, Customer Portals, Adobe Creative Cloud, Cross-functional Collaboration, Web Platforms, Usability, React, Figma Component Library, Data-heavy Design, User Experience Design, UI Branding, ADA Compliance, Web Content Accessibility Guidelines (WCAG)
Web App Designer
2022 - 2022
Innovation Network Design, LLC
- Worked with a cyber security penetration testing service on the design of its MVP portal for clients.
- Designed dashboards and portals based on reports and data visualizations to embody what clients wanted to accomplish. Released the first MVP for fundraising purposes.
- Created a number of clean and scalable designs for tools that draw data from a variety of services and APIs.
Technologies: Web App Design, Dashboard Design, User Interface (UI), UI Design, UX Design, Web App UX, Web App UI, Data Visualization, Report Design, Automation, Workflow, Responsive UI, UI Templates, Layout Design, UI Audits, Web Application Design, Product Roadmaps, Rapid Prototyping, Responsive Web Apps, UX Wireframes, Design Workshops, B2B2C, Design, B2C, Product Strategy, Lean Startups, Style Guides, UI Components, Strategy, Admin Panels, Responsive Design, Interactive Design, Adobe Creative Suite, Material UI, Layout, Software as a Service (SaaS), Typography, Color Palettes, Visual Design Language, Adobe Photoshop, Microcopy, Component Libraries, Stakeholder Interviews, Low-fidelity Prototypes, Feature Analysis, Startups, Web, Customer Portals, Adobe Creative Cloud, Cross-functional Collaboration, Web Platforms, Usability, Figma Component Library, Data-heavy Design, User Experience Design, UI Branding, ADA Compliance, Web Content Accessibility Guidelines (WCAG), Complex Application User Interfaces (UI)
UI/UX Designer
2022 - 2022
Dial My Calls
- Designed a user experience to allow users to instantly send text messages (SMS), phone calls, and emails to groups of people.
- Enabled the design of upcoming features and fixed the current ones with solid UX/UI Design experience.
- Contributed creative ideas and design directions for the product.
- Created the UX design for newly introduced features. Fixed the current design flow. Worked with developers to integrate the design system.
Technologies: User Interface (UI), Web UI Design, Web App UI, Figma, Wireframing, User Experience (UX), Design, UX Design, UI Design, Web UI, Visual Design, Web App UX, Product Design, Automation, Workflow, Responsive UI, UI Templates, Layout Design, UI Audits, Web Application Design, Native Mobile Apps, Rapid Prototyping, Responsive Web Apps, UX Wireframes, Design Workshops, B2B2C, B2C, Style Guides, UI Components, UI Animation, Strategy, Admin Panels, Responsive Design, Interactive Design, Adobe Creative Suite, Marketplaces, Material UI, Layout, Software as a Service (SaaS), Typography, Color Palettes, Visual Design Language, Marketing Design, Adobe Photoshop, Microcopy, Product Detail Pages, User Research, Component Libraries, Conversion Rate Optimization (CRO), High-fidelity Prototypes, Stakeholder Interviews, Low-fidelity Prototypes, Feature Analysis, Startups, Mobile (Tablet), Web, Customer Portals, Adobe Creative Cloud, Cross-functional Collaboration, Web Platforms, Usability, Figma Component Library, Data-heavy Design, User Experience Design, UI Branding, ADA Compliance, Web Content Accessibility Guidelines (WCAG), Complex Application User Interfaces (UI)
UI/UX Designer
2022 - 2022
Daily AI LLC
- Collaborated directly with end users, executives, sales, customer success, product, and marketing. Developed a deep empathy for users' needs. Created and communicated design deliverables to engineering teams in addition to product design.
- Transformed complex problems into user-focused, tested solutions by working with end users, executives, sales, and products. Used qualitative and quantitative tools to validate concepts through user research, testing, surveys, and data analysis.
- Collected user feedback before our engineers wrote a line of code through rapid prototyping. Identified and assessed research topics in collaboration with the product team. Presented research findings in writing and orally to internal audiences.
- Advocated for the user and for the user's long-term success.
Technologies: UX Design, UI Design, Agile, Lean, UX Strategy, Automation, Workflow, Responsive UI, UI Templates, Layout Design, UI Audits, Web Application Design, Product Roadmaps, Rapid Prototyping, Responsive Web Apps, CRM Design, UX Wireframes, Artificial Intelligence (AI), Design Workshops, B2B2C, Design, B2C, Lean Startups, Style Guides, UI Components, UI Animation, Strategy, Admin Panels, Responsive Design, Interactive Design, Adobe Creative Suite, Material UI, Layout, Software as a Service (SaaS), Typography, Color Palettes, Visual Design Language, Adobe Photoshop, Microcopy, User Research, Component Libraries, High-fidelity Prototypes, Stakeholder Interviews, Low-fidelity Prototypes, Feature Analysis, Startups, Web, Customer Portals, Adobe Creative Cloud, Cross-functional Collaboration, Web Platforms, Usability, Figma Component Library, Data-heavy Design, User Experience Design, UI Branding, ADA Compliance, Web Content Accessibility Guidelines (WCAG), Complex Application User Interfaces (UI)
Senior Product Designer
2021 - 2022
RBC
- Designed mockups and interactions for a direct investing product providing access to a seamless platform with information and tools the user needs to invest confidently.
- Added new components and flows to the existing RBC design system.
- Conducted user interviews and competitive analysis to better understand the business objectives, user goals, and expectations.
Technologies: Figma, Interaction Design (IxD), User Interface (UI), User Experience (UX), Wireframing, Design Systems, App Design, Web App Design, Personal Finance, Fintech, Finance, Prototyping, UX Prototyping, UI Prototyping, UX Research, User Research, UI Research, Mockups, Web UI, Web UX, Web App UX, Web Page Mockups, High-fidelity Mockups, Low-fidelity Mockups, User Journey Maps, Design Thinking, Product Design, UI Design, SaaS Design, MURAL, Graphic Design, UX Canvas, User Testing, User Interviews, Market Research, Confluence, Jira, Responsive UX Design, Mobile UI, Mobile UX Design, UX Design, Usability Testing, MVP Design, App UI, Data Visualization, Websites, UX Flows, Desktop Web Design, Responsive, Mobile Web Design, Mobile UX, Mobile Banking, User Onboarding, Landing Pages, Investing, App UX, SaaS, UX Audits, Mobile Design, Visual Design, Web UI Design, Mobile UI Design, Enterprise SaaS, Rapid Prototyping, Mobile Mockups, Web App UI, User Personas, User Flows, Dashboard Design, Responsive Web Design (RWD), Interactive Prototypes, Design Strategy, System Design, Software Design, Adobe Illustrator, Adobe, Agile, UX Strategy, Document Management, Enterprise Design, Responsive UI, UI Templates, WYSIWYG Web Builders, Layout Design, UI Audits, Web Application Design, Native Mobile Apps, Product Roadmaps, Responsive Web Apps, User Journeys, UX Wireframes, Design Workshops, B2B2C, Design, B2C, Journey Mapping, Style Guides, UI Components, UI Animation, Strategy, Admin Panels, Responsive Design, Interactive Design, Adobe Creative Suite, Layout, Software as a Service (SaaS), Typography, Color Palettes, Visual Design Language, Landing Page Design, Adobe Photoshop, Miro, Microcopy, Component Libraries, Conversion Rate Optimization (CRO), High-fidelity Prototypes, Stakeholder Interviews, Low-fidelity Prototypes, Feature Analysis, Mobile, Mobile (Tablet), iOS, Customer Portals, Adobe Creative Cloud, Android App Design, iOS App Design, Cross-functional Collaboration, Web Platforms, Usability, Figma Component Library, Data-heavy Design, Onboarding, User Experience Design, UI Branding, ADA Compliance, Web Content Accessibility Guidelines (WCAG)
Product Designer
2020 - 2021
Insticator
- Designed low, mid, and hi-fi mockups and prototypes to test, present ideas, and hand over to the engineering team.
- Conducted user research with existing clients and unbiased participants.
- Facilitated collaborative design workshops integrating other designers and stakeholders in the creative stages of the design projects.
- Prototyped and tested different design solutions with relevant stakeholders and incorporated the insights into the new iterations of the designs.
Technologies: Sketch, MURAL, Miro, UX Canvas, Product Design, User Testing, User Interviews, UI Design, Wireframing, Prototyping, App Design, Web App Design, UX Audits, Customer Journey, User Journey Maps, Design Thinking, Adobe CC, SaaS Design, Web Design, Graphic Design, Market Research, InVision, UX Prototyping, Confluence, Jira, User Interface (UI), Responsive UX Design, Monetization, User Engagement, Digital Publishing, B2B, Mobile UI, UX Design, Illustration, Usability Testing, MVP Design, App UI, Mockups, Data Visualization, Interactive Charts, Dashboards, Web Dashboards, Analytics, Business to Business (B2B), Information Architecture (IA), UX Flows, Desktop Web Design, Responsive, Mobile Web Design, Usertesting.com, Mobile UX, App UX, Web App UX, SaaS, User Experience (UX), Mobile Design, Web UI, Visual Design, Web UI Design, InVision App, Web UX, Mobile UI Design, Enterprise SaaS, Large-scale Projects, UI Prototyping, Rapid Prototyping, UI Research, High-fidelity Mockups, Mobile Mockups, Web App UI, Leadership, User Personas, User Flows, Conversational UI, Conversational UX, Dashboard Design, Responsive Web Design (RWD), Interactive Prototypes, Design Strategy, System Design, Brand Design, Software Design, Adobe Illustrator, Adobe, Agile, UX Strategy, Document Management, Enterprise Design, Responsive UI, UI Templates, Content Management Systems (CMS), WYSIWYG Web Builders, Website Builders, Layout Design, UI Audits, Web Application Design, Native Mobile Apps, Responsive Web Apps, User Journeys, UX Wireframes, Artificial Intelligence (AI), Design Workshops, Workflow, Design Leadership, B2B2C, Design, B2C, Journey Mapping, Product Strategy, Style Guides, UI Components, Strategy, Admin Panels, Responsive Design, Interactive Design, Adobe Creative Suite, Material UI, Layout, Software as a Service (SaaS), Typography, Color Palettes, Visual Design Language, Marketing Design, Elementor, Adobe Photoshop, Email Design, Email Template Design, Microcopy, User Research, Social Media Apps, Chatbot Conversation Design, Conversational Design, Conversion Rate Optimization (CRO), Chatbots, High-fidelity Prototypes, Stakeholder Interviews, Low-fidelity Prototypes, Feature Analysis, Social Media, Startups, Gamification, Mobile (Tablet), iPad, Web, Conversational Interfaces, Customer Portals, Adobe Creative Cloud, Android App Design, iOS App Design, Cross-functional Collaboration, Web Platforms, Usability, Figma Component Library, Communities, Data-heavy Design, Onboarding, User Experience Design, UI Branding, ADA Compliance, Web Content Accessibility Guidelines (WCAG)
Product Designer
2018 - 2021
Berner International
- Handled HVAC design, designing first-of-a-kind multi-platform apps to control commercial HVAC units utilizing multiple connectivity technologies through the IoT cloud platform.
- Led complex design for multiple projects that improved the product user experience by translating users’ pain points into goals and solutions.
- Conducted research based on stakeholders' interviews, user research and testing, user flow, and journey mapping for different personas.
- Prototyped mobile and web apps that allow users to control air curtains using multiple connectivity technologies through an IoT cloud platform.
- Delivered design system using an atomic design approach, mockups, layouts, and assets to communicate user flows and interactions to Berner teams.
Technologies: Wireframing, Prototyping, UI Design, UX Research, Market Research, UX Canvas, Service Journey Maps, Sketch, Adobe CC, InVision, Figma, Adobe Experience Design (XD), Zeplin, Bitbucket, WordPress, Hotjar, React, App Design, Web App Design, Web App UX, Mobile Apps, Mobile App Design, Mobile App UI, Web UI, Corporate Websites, Web Dashboards, Data Analytics, Data Visualization, Visual Design, User Journey Maps, Design Thinking, Product Design, CSS, SaaS Design, MURAL, Web Design, Web Marketing, Graphic Design, Video Editing, User Testing, User Interviews, HTML5, UX Prototyping, Bootstrap, User Interface (UI), Responsive UX Design, User Engagement, B2B, Mobile UI, Mobile UX Design, UX Design, iOS, Android, Illustration, Usability Testing, Icon Design, MVP Design, App UI, Mockups, Interactive Charts, Dashboards, Analytics, Business to Business (B2B), Websites, Information Architecture (IA), UX Flows, Desktop Web Design, Responsive, Mobile Web Design, Usertesting.com, Mobile UX, User Onboarding, Motion Interaction, AWS IoT, CCSS, Front-end Development, Landing Pages, Customer Journey, App UX, Digital Design, SaaS, UX Audits, User Experience (UX), Mobile Design, Web UI Design, Web UX, Mobile UI Design, App Icon Design, Enterprise SaaS, Large-scale Projects, UI Prototyping, Rapid Prototyping, UI Research, High-fidelity Mockups, Balsamiq Mockups, Mobile Mockups, Web App UI, Leadership, User Stories, User Personas, User Flows, Conversational UI, Conversational UX, Dashboard Design, Responsive Web Design (RWD), Interactive Prototypes, Design Strategy, System Design, Brand Design, Internet of Things (IoT), Software Design, Adobe Illustrator, Adobe, Agile, UX Strategy, Document Management, Enterprise Design, Responsive UI, UI Templates, Content Management Systems (CMS), WYSIWYG Web Builders, Website Builders, Layout Design, UI Audits, Web Application Design, Native Mobile Apps, Product Roadmaps, Responsive Web Apps, User Journeys, UX Wireframes, Design Workshops, Design Leadership, Marketplace Design, Tailwind CSS, B2B2C, Design, B2C, Journey Mapping, Product Strategy, Lean Startups, Style Guides, UI Components, UI Animation, Strategy, Admin Panels, Responsive Design, Interactive Design, Adobe Creative Suite, Marketplaces, Material UI, Layout, Software as a Service (SaaS), Typography, Color Palettes, Visual Design Language, Marketing Design, Landing Page Design, Elementor, Adobe Photoshop, Email Design, Email Template Design, Microcopy, Product Detail Pages, User Research, Conversion Rate Optimization (CRO), High-fidelity Prototypes, Stakeholder Interviews, Low-fidelity Prototypes, Feature Analysis, Mobile, Startups, Consumer Products, HVAC Design, Mobile (Tablet), iPad, Web, Customer Portals, Adobe Creative Cloud, Android App Design, iOS App Design, Cross-functional Collaboration, WordPress Themes, Gutenberg Editor, WPBakery, Git, WordPress Design, Web Platforms, Usability, Figma Component Library, Data-heavy Design, Onboarding, User Experience Design, UI Branding, ADA Compliance, Web Content Accessibility Guidelines (WCAG), Companion Software
Product Designer
2018 - 2018
Dormakaba
- Redesigned and expanded the company's product capabilities focused on usability and business goals.
- Researched, tested, and delivered the design for a mobile app and web platform for managing a network of entrance systems and security devices from a single, usable, and engaging interface.
- Collaborated with the front-end development team, engineers, and POs.
Technologies: Adobe Experience Design (XD), Adobe CC, InVision, Sketch, Avocode, Microsoft Visual Studio, AngularJS, HTML5, CSS, UI Design, UX Prototyping, Prototyping, Web UI Design, UX Research, InVision App, Web Dashboards, App Design, Web App Design, App UX, Web App UX, Web UI, Web UX, User Experience (UX), Interaction Design (IxD), Web Page Mockups, High-fidelity Mockups, Design Thinking, Product Design, Figma, SaaS Design, Web Design, Graphic Design, Wireframing, Market Research, Bitbucket, Balsamiq, Bootstrap, User Interface (UI), Responsive UX Design, B2B, UX Design, iOS, Android, Usability Testing, Icon Design, MVP Design, App UI, Mockups, Dashboards, Analytics, Business to Business (B2B), Information Architecture (IA), UX Flows, Desktop Web Design, Mobile Web Design, Responsive, Mobile UX, User Onboarding, Front-end Development, SaaS, UX Audits, Mobile Design, Mobile Apps, Mobile App Design, Mobile App UI, Visual Design, Enterprise SaaS, Large-scale Projects, UI Prototyping, Rapid Prototyping, UI Research, Balsamiq Mockups, Web App UI, Leadership, User Flows, Conversational UX, Dashboard Design, Responsive Web Design (RWD), WordPress, Interactive Prototypes, Design Strategy, System Design, Brand Design, Internet of Things (IoT), Software Design, Adobe Illustrator, Adobe, Agile, UX Strategy, Enterprise Design, Responsive UI, UI Templates, Layout Design, UI Audits, Web Application Design, Native Mobile Apps, Product Roadmaps, Responsive Web Apps, User Journeys, UX Wireframes, Design Workshops, Design Leadership, B2B2C, Design, B2C, Journey Mapping, Product Strategy, Lean Startups, Style Guides, UI Components, Strategy, Admin Panels, Responsive Design, Interactive Design, Adobe Creative Suite, Marketplaces, Layout, Software as a Service (SaaS), Typography, Color Palettes, Visual Design Language, Landing Page Design, Adobe Photoshop, Email Template Design, Microcopy, High-fidelity Prototypes, Stakeholder Interviews, Low-fidelity Prototypes, Feature Analysis, Mobile, Startups, Consumer Products, Mobile (Tablet), iPad, Web, Customer Portals, Adobe Creative Cloud, Android App Design, iOS App Design, Cross-functional Collaboration, Web Platforms, Usability, Data-heavy Design, User Experience Design, UI Branding, ADA Compliance, Web Content Accessibility Guidelines (WCAG)
User Experience Designer
2012 - 2018
TECSYS
- Set up and maintained robust design systems for the Tecsys supply chain product suite.
- Translated concepts, data models, and flows into wireframes, prototypes, and high-fidelity mockups that led to consistent and intuitive user experiences.
- Produced style guides and assets that can exist across all digital and shippable products, including web apps, mobile apps, and hardware like the nurse station, warehouse scanning handheld, pharmacy carousel, and more.
Technologies: Adobe CC, Balsamiq, Bootstrap, CSS, HTML, JavaScript, Eclipse IDE, GitHub, Confluence, Jira, Adobe Experience Design (XD), Interaction Design (IxD), User Interface (UI), UI Design, Web UI Design, Mobile UI Design, App Design, Web App Design, Mobile App Design, App Icon Design, UX Design, Web Design, SaaS Design, SaaS, Enterprise SaaS, Large-scale Projects, Prototyping, UX Prototyping, UI Prototyping, Rapid Prototyping, UX Research, UI Research, User Research, Mobile Apps, Web UI, Mobile UI, Balsamiq Mockups, Mobile Mockups, Web Page Mockups, High-fidelity Mockups, Low-fidelity Mockups, Design Thinking, Product Design, Web Marketing, Graphic Design, UX Canvas, Wireframing, Market Research, Bitbucket, AngularJS, HTML5, Responsive UX Design, B2B, Mobile UX Design, iOS, Android, Illustration, Usability Testing, Icon Design, App UI, Mockups, Data Visualization, Interactive Charts, Dashboards, Web Dashboards, Analytics, Business to Business (B2B), Websites, Information Architecture (IA), UX Flows, Desktop Web Design, Responsive, Mobile Web Design, Mobile UX, Motion Interaction, AWS IoT, CCSS, Front-end Development, Customer Journey, App UX, Web App UX, Digital Design, User Experience (UX), Mobile Design, Mobile App UI, Visual Design, Web UX, Web App UI, User Stories, User Personas, User Flows, Conversational UI, Dashboard Design, Responsive Web Design (RWD), WordPress, Interactive Prototypes, Design Strategy, System Design, Brand Design, Internet of Things (IoT), Software Design, Adobe Illustrator, Adobe, Agile, UX Strategy, Document Management, Enterprise Design, Automation, Workflow, Responsive UI, UI Templates, Content Management Systems (CMS), WYSIWYG Web Builders, Website Builders, Layout Design, UI Audits, Web Application Design, Native Mobile Apps, Responsive Web Apps, User Journeys, UX Wireframes, Design Leadership, B2B2C, Design, B2C, Journey Mapping, Product Strategy, Style Guides, UI Components, Strategy, Admin Panels, Responsive Design, Interactive Design, Adobe Creative Suite, Layout, Software as a Service (SaaS), Typography, Color Palettes, Visual Design Language, Marketing Design, Landing Page Design, Adobe Photoshop, Email Design, Email Template Design, Microcopy, Product Detail Pages, Conversion Rate Optimization (CRO), High-fidelity Prototypes, Stakeholder Interviews, Low-fidelity Prototypes, Feature Analysis, Mobile, Mobile (Tablet), Healthcare Software, Healthtech, Web, Customer Portals, Adobe Creative Cloud, Android App Design, iOS App Design, Cross-functional Collaboration, WordPress Themes, Gutenberg Editor, WPBakery, Git, WordPress Design, Healthcare, Web Platforms, Usability, Data-heavy Design, User Experience Design, UI Branding, ADA Compliance, Web Content Accessibility Guidelines (WCAG), HIPAA Compliance, Complex Application User Interfaces (UI), Desktop App Design, Companion Software
Founder, Product Owner, Designer
2011 - 2012
YouGoSell
- Analyzed the business needs and designed systems of components for products.
- Conducted user research and testing and found creative ways to solve UX problems like usability and findability.
- Developed wireframes and task flows based on user needs.
- Collaborated with the developers and the marketing team to set design direction for outbound communication and visual identity.
- Acted as a front-end web developer as part of my role.
- Employed tools and technologies like Balsamiq, Bootstrap, Adobe Creative Suite, HTML, CSS, Github, Dreamweaver, Microsoft Office, AWS, and Web frameworks.
Technologies: Adobe CC, App UI, Web Dashboards, HTML, CSS, Product Management, User Journey Maps, Design Thinking, Product Design, UI Design, Prototyping, SaaS Design, Web Design, Web Marketing, Graphic Design, Video Editing, UX Canvas, Wireframing, Market Research, HTML5, User Experience (UX), UX Prototyping, Bootstrap, User Interface (UI), Responsive UX Design, Monetization, User Engagement, B2B, UX Design, Illustration, Icon Design, Mockups, Interactive Charts, Data Visualization, Dashboards, Analytics, Business to Business (B2B), Websites, Information Architecture (IA), Desktop Web Design, Front-end Development, eCommerce, Landing Pages, ROI, Logo Design, App Design, Web App Design, App UX, Web App UX, Banner Ads, Digital Design, Advertising Design, Web UI, Corporate Websites, Visual Design, Web UI Design, Web UX, Enterprise SaaS, Large-scale Projects, UI Prototyping, UI Research, High-fidelity Mockups, Web App UI, Dashboard Design, Responsive Web Design (RWD), Interactive Prototypes, Design Strategy, System Design, Brand Design, Software Design, Adobe Illustrator, Adobe, UX Strategy, Document Management, UI Templates, Content Management Systems (CMS), WYSIWYG Web Builders, Website Builders, Layout Design, UI Audits, Web Application Design, Marketplace Design, B2B2C, Design, B2C, Product Strategy, Lean Startups, Style Guides, UI Components, Strategy, Admin Panels, Responsive Design, Interactive Design, Adobe Creative Suite, Marketplaces, Layout, Software as a Service (SaaS), Typography, Color Palettes, Visual Design Language, Marketing Design, Landing Page Design, Adobe Photoshop, Email Design, Email Template Design, Microcopy, Product Detail Pages, Conversion Rate Optimization (CRO), High-fidelity Prototypes, Stakeholder Interviews, Feature Analysis, Startups, Web, Customer Portals, Adobe Creative Cloud, Templates, Cross-functional Collaboration, Git, Web Platforms, Usability, Data-heavy Design, UI Branding, Web Content Accessibility Guidelines (WCAG), Complex Application User Interfaces (UI)
UX/UI Designer, Front-end Developer
2010 - 2012
Income Access
- Produced UI designs and UX research for the iGaming affiliate marketing platform.
- Executed all the visual design stages from concept to the final deliverable of user-friendly products.
- Designed all the digital and printed marketing material and custom responsive web templates.
- Used the following tools and technologies to execute this project: Bootstrap, Adobe Creative Suite, HTML, CSS, GitHub, Dreamweaver, Microsoft Office, and Eclipse IDE.
Technologies: Adobe CC, Adobe Dreamweaver, GitHub, Eclipse IDE, Design Thinking, UI Design, Prototyping, CSS, SaaS Design, Web Design, Web Marketing, Graphic Design, Wireframing, HTML5, User Experience (UX), JavaScript, User Interface (UI), Monetization, User Engagement, B2B, Illustration, Icon Design, Mockups, Business to Business (B2B), Websites, Desktop Web Design, Front-end Development, eCommerce, Landing Pages, Digital Design, Advertising Design, Banner Ads, Web UI, Corporate Websites, Visual Design, Web UI Design, UI Prototyping, UI Research, High-fidelity Mockups, Web App UI, Dashboard Design, Responsive Web Design (RWD), Interactive Prototypes, System Design, Brand Design, Software Design, Adobe Illustrator, Adobe, UX Strategy, Enterprise Design, UI Templates, Content Management Systems (CMS), WYSIWYG Web Builders, Website Builders, Layout Design, UI Audits, Web Application Design, Marketplace Design, Design, B2C, Style Guides, UI Components, Admin Panels, Responsive Design, Interactive Design, Adobe Creative Suite, Marketplaces, Layout, Software as a Service (SaaS), Typography, Color Palettes, Visual Design Language, Marketing Design, Landing Page Design, Adobe Photoshop, Email Design, Email Template Design, Microcopy, Conversion Rate Optimization (CRO), High-fidelity Prototypes, Stakeholder Interviews, Startups, Web, Adobe Creative Cloud, Templates, Cross-functional Collaboration, Usability, Onboarding, UI Branding, Web Content Accessibility Guidelines (WCAG)
Project Manager, UX/UI Designer, Front-end Developer
2007 - 2009
REM Commercial Group
- Created and developed design systems and UI/UX design for online stores.
- Led and implemented the visual design of app websites and designed the digital and print marketing material.
- Managed store inventory, media buying, and Google AdSense.
- Used the following tools and technologies to execute this project: Adobe Creative Suite, WordPress, Magento, HTML, CSS, Microsoft Office, and Adobe Flash.
Technologies: Adobe CC, WordPress, Magento, HTML, Media Buying, Adobe Flash, Google AdSense, UI Design, CSS, Web Design, Web Marketing, Graphic Design, Video Editing, Wireframing, HTML5, User Interface (UI), Monetization, User Engagement, Mockups, Websites, Information Architecture (IA), Desktop Web Design, Front-end Development, eCommerce, Landing Page Optimization, Landing Pages, 2D Animation, Logo Design, Digital Design, Advertising Design, Banner Ads, Web UI, Corporate Websites, Visual Design, Web UI Design, Web UX, Large-scale Projects, UI Prototyping, UI Research, High-fidelity Mockups, Responsive Web Design (RWD), Brand Design, Software Design, Adobe Illustrator, Adobe, UI Templates, Content Management Systems (CMS), WYSIWYG Web Builders, Website Builders, Layout Design, UI Audits, Marketplace Design, Design, B2C, Product Strategy, Lean Startups, Style Guides, UI Components, Strategy, Interactive Design, Adobe Creative Suite, Marketplaces, Layout, Typography, Color Palettes, Visual Design Language, Marketing Design, Landing Page Design, Adobe Photoshop, Email Design, Email Template Design, Microcopy, Product Detail Pages, Conversion Rate Optimization (CRO), High-fidelity Prototypes, Stakeholder Interviews, Feature Analysis, Startups, Consumer Products, Web, Adobe Creative Cloud, Cross-functional Collaboration, WordPress Themes, Gutenberg Editor, WPBakery, WordPress Design, Usability, UI Branding, Web Content Accessibility Guidelines (WCAG)
Web UI Designer, Front-end Developer
2006 - 2007
MyEvent.com
- Acted as the web template UI designer for reunion, wedding, newborns, and family websites.
- Developed the front end of the templates using CSS, HTML, and PHP integration.
- Used the following tools and technologies to execute this project: Adobe Creative Suite, HTML, CSS, PHP, Dreamweaver, and Microsoft Office.
Technologies: HTML, CSS, Adobe CC, Front-end Development, Adobe Dreamweaver, UI Design, SaaS Design, Web Design, Graphic Design, Video Editing, HTML5, User Interface (UI), User Engagement, Mockups, Websites, Desktop Web Design, Adobe Flash, Landing Page Optimization, Landing Pages, Web UI, Visual Design, Web UI Design, UI Prototyping, High-fidelity Mockups, Conversational UI, Conversational UX, Responsive Web Design (RWD), WordPress, Brand Design, Adobe Illustrator, Adobe, UI Templates, Content Management Systems (CMS), WYSIWYG Web Builders, Website Builders, Layout Design, UI Audits, Design, B2C, Style Guides, UI Components, Admin Panels, Interactive Design, Adobe Creative Suite, Marketplaces, Layout, eCommerce, Typography, Color Palettes, Visual Design Language, Marketing Design, Landing Page Design, Adobe Photoshop, Email Design, Email Template Design, Microcopy, Product Detail Pages, Conversion Rate Optimization (CRO), High-fidelity Prototypes, Stakeholder Interviews, Startups, Entertainment & Leisure, Web, Adobe Creative Cloud, Templates, Cross-functional Collaboration, WordPress Themes, WordPress Design, Usability, Communities, UI Branding, Web Content Accessibility Guidelines (WCAG)
UX/UI Designer, Front-end Developer
2005 - 2006
MarketEngines
- Created UX/UI design of layouts and templates for landing pages in Adobe Dreamweaver, Adobe Photoshop, and Illustrator.
- Conceptualized and crafted the shopping card templates UX/UI.
- Developed the front end of the landing pages and online campaigns of the products using HTML CSS and JavaScript.
- Used the following tools and technologies to execute this project: Adobe Creative Suite, Shopping cards, HTML, CSS, Dreamweaver, Microsoft Office, Adobe Flash, and ActionScript.
Technologies: Adobe CC, eCommerce, User Experience (UX), HTML, Adobe Dreamweaver, CSS, Landing Page Optimization, Landing Pages, User Testing, ROI, UI Design, Prototyping, SaaS Design, Web Design, Web Marketing, Graphic Design, Video Editing, Wireframing, User Interface (UI), Monetization, User Engagement, Digital Publishing, Illustration, Icon Design, Mockups, Business to Business (B2B), Websites, Desktop Web Design, Front-end Development, 2D Animation, Banner Ads, Digital Design, Advertising Design, Web UI, Corporate Websites, Visual Design, Web UI Design, UI Prototyping, UI Research, High-fidelity Mockups, Conversational UI, Conversational UX, Dashboard Design, Responsive Web Design (RWD), Brand Design, Software Design, Adobe Illustrator, Adobe, Enterprise Design, UI Templates, Content Management Systems (CMS), WYSIWYG Web Builders, Website Builders, Layout Design, UI Audits, Design, B2C, Lean Startups, Style Guides, UI Components, Strategy, Admin Panels, Interactive Design, Adobe Creative Suite, Marketplaces, Layout, Software as a Service (SaaS), Typography, Color Palettes, Visual Design Language, Marketing Design, Landing Page Design, Adobe Photoshop, Email Design, Email Template Design, Microcopy, Product Detail Pages, Conversion Rate Optimization (CRO), High-fidelity Prototypes, Stakeholder Interviews, Feature Analysis, Startups, Entertainment & Leisure, Web, Adobe Creative Cloud, Templates, Cross-functional Collaboration, Web Platforms, Usability, Onboarding, UI Branding, Web Content Accessibility Guidelines (WCAG)
Web UI and Ad Motion Designer
2002 - 2004
Coral-Tell Ltd
- Collaborated with the team designing the most visited marketplace portal in Israel, which was highly successful and gained huge traffic in a very short time.
- Designed wireframes, mockups, and layouts of main pages templates.
- Built the information architecture and web portal navigation structure.
- Created animated banner ads and motion design and storyboarded animated ads.
- Developed front-end code and HTML page templates for the main marketplace pages.
- Delivered various logo and branding projects as part of my role.
Technologies: Adobe Flash, Adobe Dreamweaver, HTML, CSS, 2D Animation, Motion Design, Logo Design, Branding, Banner Ads, Video Ads, UI Design, Adobe CC, Prototyping, SaaS Design, Web Design, Web Marketing, Graphic Design, Video Editing, Wireframing, User Interface (UI), Monetization, User Engagement, Digital Publishing, B2B, Illustration, Icon Design, Websites, Information Architecture (IA), Desktop Web Design, Front-end Development, Landing Page Optimization, Landing Pages, Multimedia Design, Digital Design, Advertising Design, Web UI, Corporate Websites, Visual Design, Web UI Design, Large-scale Projects, UI Prototyping, Responsive Web Design (RWD), Brand Design, Software Design, Adobe Illustrator, Adobe, UI Templates, WYSIWYG Web Builders, Website Builders, Layout Design, Design, B2C, Lean Startups, Style Guides, UI Components, Strategy, Interactive Design, Adobe Creative Suite, Marketplaces, Layout, Software as a Service (SaaS), Typography, Color Palettes, Visual Design Language, Marketing Design, Landing Page Design, Adobe Photoshop, Email Design, Email Template Design, Microcopy, Product Detail Pages, Conversion Rate Optimization (CRO), High-fidelity Prototypes, Stakeholder Interviews, Feature Analysis, Startups, Entertainment & Leisure, Web, Adobe Creative Cloud, Templates, Cross-functional Collaboration, Web Platforms, Usability, Communities, Data-heavy Design, UI Branding, Web Content Accessibility Guidelines (WCAG)
Education
2000 - 2003
Bachelor of Engineering (BE) in Human-Computer Interaction, Interaction Design, Digital Web, Software Design
Technion - Israel Institute of Technology - Haifa, Israel
1995 - 1997
Partially Completed Degree in Economics
University of Haifa - Haifa, Israel
Certifications
SEPTEMBER 2020 - PRESENT
UX/UI Design Foundations
Uxcel
Skills
Tools
Sketch, Adobe CC, InVision, Zeplin, Hotjar, Balsamiq, Adobe Dreamweaver, InVision App, Balsamiq Mockups, Adobe Illustrator, Adobe, Adobe Creative Suite, Adobe Photoshop, Figma Component Library, Adobe Experience Design (XD), MURAL, Miro, UX Canvas, Avocode, Confluence, Adobe Flash, Bitbucket, Microsoft Visual Studio, Eclipse IDE, GitHub, Jira, Usertesting.com, FigJam, Slack, Zoom, Git
Languages
CSS, HTML, Visual Design Language, HTML5, JavaScript
Platforms
Figma, WordPress, iOS, Mobile, Mobile (Tablet), Web, Android, AWS IoT, Magento
Industry Expertise
Entertainment & Leisure, Consumer Products, Healthcare, Automotive, Health & Wellness
Other
UI Design, Color Schemes, Design Systems, Typography, Layout, Composition, UX Research, Prototyping, SaaS Design, Product Design, Design Thinking, Interaction Design (IxD), Web Design, Web Marketing, Graphic Design, User Interviews, Wireframing, UX Prototyping, User Interface (UI), Responsive UX Design, B2B, Mobile UI, Mobile UX Design, UX Design, User Research, Usability Testing, MVP Design, App UI, Mockups, Data Visualization, Dashboards, Web Dashboards, Analytics, Business to Business (B2B), Websites, Desktop Web Design, Mobile Web Design, Responsive, Mobile UX, eCommerce, Landing Pages, Digital Design, SaaS, User Experience (UX), Mobile Design, Web App UX, App UX, App Design, Web App Design, Mobile Apps, Mobile App Design, Mobile App UI, Web UI, Corporate Websites, Visual Design, Web UI Design, Web UX, Mobile UI Design, Enterprise SaaS, Large-scale Projects, UI Prototyping, Rapid Prototyping, UI Research, Web Page Mockups, High-fidelity Mockups, Low-fidelity Mockups, Mobile Mockups, Web App UI, User Personas, User Flows, Dashboard Design, Responsive Web Design (RWD), Interactive Prototypes, Design Strategy, System Design, Brand Design, Internet of Things (IoT), Software Design, UX Strategy, Enterprise Design, Design, Responsive UI, UI Templates, Content Management Systems (CMS), WYSIWYG Web Builders, Website Builders, Layout Design, UI Audits, Web Application Design, Native Mobile Apps, Responsive Web Apps, UX Wireframes, Design Workshops, B2B2C, B2C, Journey Mapping, Lean Startups, Style Guides, UI Components, Strategy, Admin Panels, Responsive Design, Interactive Design, Marketplaces, Material UI, Software as a Service (SaaS), Color Palettes, Landing Page Design, Elementor, Email Design, Email Template Design, Microcopy, Product Detail Pages, High-fidelity Prototypes, Conversion Rate Optimization (CRO), Social Media Apps, Component Libraries, Chatbot Conversation Design, Conversational Design, Chatbots, Stakeholder Interviews, Low-fidelity Prototypes, Feature Analysis, Generative Artificial Intelligence (GenAI), Social Media, Startups, iPad, Healthcare Software, Healthtech, Conversion Rate, Customer Portals, Adobe Creative Cloud, Templates, Usability, Android App Design, iOS App Design, Tailwind UI, Cross-functional Collaboration, Gutenberg Editor, WordPress Design, Web Platforms, Calendar Design, User Feedback, Communities, Data-heavy Design, Onboarding, Mobile Applications, User Experience Design, UI Branding, ADA Compliance, Web Content Accessibility Guidelines (WCAG), AI Chatbots, Large Language Models (LLMs), Complex Application User Interfaces (UI), Companion Software, User Journey Maps, Branding, User Testing, Market Research, Bootstrap, Monetization, Digital Publishing, Icon Design, Interactive Charts, Information Architecture (IA), UX Flows, Mobile Banking, User Onboarding, Landing Page Optimization, 2D Animation, Logo Design, Banner Ads, Advertising Design, Web Development, UX Audits, Finance, Fintech, Personal Finance, Customer Journey, App Icon Design, Leadership, User Stories, Conversational UI, Conversational UX, Agile, Document Management, Automation, Workflow, Product Roadmaps, CRM Design, User Journeys, Artificial Intelligence (AI), Design Leadership, Marketplace Design, Tailwind CSS, Product Strategy, UI Animation, UI Style Guides, Brand Guidelines, Marketing Design, AI Design, Gamification, Copywriting, Conversational Interfaces, WordPress Themes, WPBakery, Artificial Intelligence as a Service (AIaaS), Real Estate UI, Desktop App Design, Video Editing, Economics, Service Journey Maps, React, AngularJS, User Engagement, Illustration, Movies, Motion Interaction, Product Management, CCSS, Media Buying, Google AdSense, Front-end Development, ROI, Motion Design, Video Ads, Multimedia Design, Investing, Data Analytics, Lean, Report Design, Data Flows, Web UX Design, A/B Testing, HVAC Design, Graphics, Flutter, SVG, Headless Software, Storybook, Pendo, PostHog, App Integration, Customer Feedback, Pitch Decks, Marketing Materials, Lean UX, Marketing Technology (MarTech), Learning, Trading, Tablet UX, Accessibility, Headless CMS, Rapid Interactive Prototyping, Executive Consulting, Analytics Dashboards, HIPAA Compliance, Framer
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