Debora Edelberg
Verified Expert in Design
Designer
Málaga, Spain
Toptal member since August 19, 2020
Debora is a passionate product designer, curious about how people think, feel, behave, and interact with the world. She led the multidisciplinary agile UX team in designing apps for the world's most advanced private jet production company. She has worked with the aerospace, health, banking, scheduling, nonprofit, and eCommerce industries and has over 10 years of expertise in multi-platform products. Debora enjoys projects with purpose, where she can build accessible and enjoyable experiences.
Experience
- Collaboration - 13 years
- Wireframing - 13 years
- Usability Testing - 8 years
- User Research - 7 years
- User Interviews - 7 years
- Product Design - 7 years
- UX Strategy - 6 years
- Figma - 3 years
Portfolio
AI-powered Coaching App
Work Experience
Senior Product Designer | Strategist | Coach
Freelance
- Accelerated research for 5+ clients across banking, grocery, and logistics, saving 30-35 hours per round via Askable+ and enabling faster decisions.
- Led UX discovery for a mental health AI chatbot startup, conducting 10+ user interviews and supporting a pivot from B2C to B2B2C that helped the team reach PMF.
- Designed conversion-focused flows for Minthome.com (later acquired), including AC replacement, subscription maintenance, and 4+ landing pages.
- Led UX strategy and product design for a data-heavy AI pharma intelligence platform, aligning stakeholders and supporting product decisions.
- Coached teams on how to get insights from users and how to synthesize and find patterns.
- Delivered an accessibility talk covering WCAG 2.1/2.2, dashboard accessibility, and recommendations.
Product Designer
Waverider
- Designed the MVP for a DBT-based mental health platform, achieving 8/10 user satisfaction and 87.5% task completion through 3+ rounds of usability testing.
- Conducted 15+ usability tests and user interviews to map jobs-to-be-done and shape 2 consecutive roadmap cycles.
- Built 2 end-to-end design systems with 50+ components, accelerating design-to-development handoff across product teams.
- Helped prioritize usability issues for design and development.
- Built a design system with the main interface elements and color palette.
- Led the design efforts to ensure consistency between the platforms.
Mentor of UX Design Career Track and UX/UI Career Track
Springboard
- Mentored over 60 students with their Capstone projects. Guided them through the different phases of research, interaction, and visual design, providing detailed project feedback and career advice via weekly 1:1 video calls.
- Hosted weekly UX office hours for 30+ students, with activities for students and general Q&A on UX and UI.
- Wrote articles for students of the UX design career track.
Product Designer
Sync Biotracking
- Created an IoT app integrating continuous glucose monitors (CGM) biometric data to surface real-time diet and exercise insights (same founder of the Beat app).
- Designed flows for tracking food and exercise, and edge cases.
- Created different kinds of charts for data visualization, along with micro-interactions and small animations.
- Built a UI kit with the main interface elements and color palette.
- Collaborated remotely and asynchronously with 2 developers and a project manager.
Lead UX Designer
Paper
- Designed an insurance quote app and back-office tool that reduced quote generation time from 30-60 minutes to under 5, while improving conversion through in-app payments.
- Assisted the company in defining its business and communication strategy.
- Conducted workshops to help the entire team align their views and understand the users.
- Conducted user testing and interviews to understand how to improve their current process.
- Led the design team; organized task priority and allocated tasks according to each person's strengths.
Lead UX Designer
GlobalLogic
- Led a team of 4, within a multidisciplinary agile squad, designing 5 iOS and web apps for crew and passenger experiences aboard private jets valued at up to $75 million, for the world’s most advanced private jet production company.
- Designed the developer API portal for a top global travel technology provider, simplifying complex technical workflows.
- Conducted quantitative and qualitative research across 8+ projects( benchmarking, heuristic evaluations, customer journey maps, usability testing, card sorting, user flows, wireframes, etc).
- Led and designed many newsletter templates to be used in a web tool of the most well-known American multinational technology company.
- Conducted meetings with stakeholders of many different industries to understand business goals and deliver proposals that fit.
- Proposed new business opportunities based on user interview insights, which helped improve the experience of the users and the company's profit.
Senior UX/UI Designer
Avanade - Accenture
- Redesigned an internal web tool and conducted heuristic analysis, interviews, and card sorting with users.
- Created personas, user flows, wireframes, and usability testing. The new version reduced the time to complete the two main tasks by one to three minutes.
- Designed a concept for remote advisory: A tool for specialists for supporting technicians with remote assistance. They were able to chat and send messages to different technicians wearing Google Glass.
- Designed a concept for a virtual corridor that would help connect different office locations.
- Coached team members by providing specific UX courses and assisted with many different projects.
UX/UI Designer
Freelance
- Built user flows, wireframes, a sitemap, and high-fidelity screens for a scheduling software's website and app.
- Designed and developed a website for a social media platform for art lovers.
- Delivered an iPad app for a family game with camera effects.
- Created the website for a boutique agency of freelancers I worked with.
- Designed the interface for a WHO web application CMS based in Drupal for knowledge management, policy dialogue, community, and capacity building implemented in over 20+ countries.
- Developed the user interface of multiple responsive websites and mobile applications for iPad, tablets, and smartphones.
Web Designer
3Pi Factory
- Created corporate websites for small companies.
- Designed three eCommerce websites for mid-sized companies (a chocolate factory, paint factory, and electronics store).
- Developed the front-end of websites and newsletters.
SEO Project Leader
Wallaby Group
- Assisted mid-to-large-sized companies in improving their position in search engines.
- Increased conversion rates of companies through usability consultancy.
- Planned the content strategy for the websites' main links.
- Coordinated the production team for projects developed in WordPress.
Junior Web Designer and Front-end Developer
Livra. Avatar, and Grupo Mono (three companies)
- Designed multiple websites for many local and small companies.
- Created digital marketing material such as banners and newsletters.
- Developed the front end of websites and newsletters.
Education
Coursework Toward a Degree in Popular Singing (Jazz, Folk, Tango)
EMPA - Buenos Aires, Argentina
Bachelor's Degree in Graphic Design
University of Buenos Aires - Buenos Aires, Argentina
Technical High School Degree in Computer Science
ORT Technical School - Buenos Aires, Argentina
Certifications
Introduction to Psychology
University of Toronto | via Coursera
Accessibility Testing and Reports
Universidad Tecnológica Nacional - Córdoba
Mastering Mentoring Course
Springboard
Sketch: Working with Developers
UX Research Methods
Universidad de Palermo
Skills
Tools
Sketch, Sketch 4, InVision, Miro, Zeplin, Adobe Photoshop, Adobe Experience Design (XD), Slack, Adobe CC, Google Analytics, Adobe Illustrator, Balsamiq, Skype, Zoom, Jira
Platforms
Figma, Web, iWatch, Android, iOS, Mobile, WatchOS, Apple Watch, WordPress, Dropbox, Askable
Industry Expertise
Education, Product Ideation, Health, Healthcare
Languages
HTML, CSS
Other
UX Mentoring, Communication, Mentorship & Coaching, Mentorship, Usability, Usability Testing, User Flows, User Interviews, User Surveys, Wireframing, UX Wireflows, User Interface (UI), Mobile Apps, Prototyping, Mobile App Design, Android UI Design, Mobile Web, Web Design, UX Design, Design Thinking, Product Design, Mobile UX, Mobile Design, User Experience (UX), Rapid Prototyping, Interaction Design (IxD), User Research, Web UI, UX Audits, Responsive Web Design (RWD), Web UX, Dashboard Design, Web App Design, App Design, User-centered Design (UCD), Intuitive UX Design, Mobile Mockups, Agile, Android Design Guidelines, UX Wireframes, Low-fidelity Prototypes, Proof of Concept (POC), Mockups, Digital Product Design, Human-centered Design (HCD), User Validation, Best Practices in Design, High-fidelity Prototypes, Stakeholder Management, SaaS Design, Gamification, Business to Consumer (B2C), AI-powered Product Design, Apps, Audits, Web Applications, Forms, User Experience Design, Project Management, Motivation, Communication Strategy, Time Management, Accountability, Facilitation, Collaboration, User Personas, Empathy Mapping, Style Guides, Presentations, Mood Boards, Websites, UX Strategy, Responsive UI, UI Style Guides, UI Elements, UI Design, Mobile UI Design, iOS UI Design, Design Leadership, Workshops, User Journeys, User Journey Maps, Mobile UI, Mobile App UI, Design, User Testing, B2C, Design Sprints, Web Portals, Marketplaces, Web UI Design, Branding, Research, UX Research, Interactive Prototypes, eCommerce UX, MVP Design, Scheduling, Booking, Iterative Design, User Onboarding, Dashboards, SaaS, Charts, Chart Design, Blogs, Minimalism, Onboarding, Design Reviews, Design Systems, Mobile First, Art Direction, Creativity, Social Media, Leadership, Minimum Viable Product (MVP), Desktop Web Design, App UI, App UX, Ownership, Specialty Healthcare, Mobile Prototypes, B2B, Edtech Design, Chatbots, Artificial Intelligence (AI), AI Design, Generative Artificial Intelligence (GenAI), OpenAI, UI Prototyping, UI Audits, Website Design, HIPAA Compliance, 2D Games, Kids, Pitch Deck Design, Conversion Rate Optimization (CRO), Agentic AI, Design Strategy, Product Leadership, Product Strategy, Brainstorming, Ideation, Enterprise Software, Consumer Health, Healthcare Software, Medical Software, Coding, Algorithms, Graphic Design, Concepting, Conceptual Design, Learning, Information Architecture (IA), Sitemaps, Guerilla Usability Testing, Visual Design, Heuristic Evaluation, Card Sorting, Internal Systems, Intranets, Internal Apps, Interviews, Interviewing, Heuristic Analysis, Heuristic Review, UX Flows, APIs, Responsive, Responsive Design, Responsive UX Design, Responsive Web Apps, Client Interviews, User Needs, UX Prototyping, Heuristic Reports, Style Kits, Android App Design, Mobile Wallet, iPad, Home Entertainment, Videos, Organic SEO, Google SEO, SEO Content, Search Engine Optimization (SEO), High-fidelity Mockups, Web App UX, Web App UI, Developer Portals, Web UX Design, UX Workshops, Tree Testing, Remote Usability Testing, Agile UX, Heuristics, Journey Mapping, Service Journey Maps, Task Flows, Multi-platform Design, Mobile UX Design, Wearables, Android Wearables, Android Wear, Apple Watch Design, UX Leadership, Design Workshops, Wearable Technology, Personas, Accessibility, Strategy, Coaching, Customer Journey, Benchmarking, eCommerce, Video Streaming, Data Visualization, Data Analysis, Internet of Things (IoT), Logo Design, Health IT, UI Motion, Notion, Loom, Web Accessibility, Accessible Design, Psychology, Cognitive Psychology, Singing, Animation, Jobs to be Done (JTBD), User Stories, Google Design Sprints, White Label Design, Chatbot Conversation Design, Home, Conversion Rate, Conversion, Landing Page Design, Landing Page Optimization, Landing Pages, Wizards, Wellness, Social Networks
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