Debora Edelberg

Designer in Buenos Aires, Argentina

Member since August 24, 2018

Debora is a passionate product designer, curious about how people think, feel, behave, and interact with the world. She led the multidisciplinary agile UX team in designing apps for the world's most advanced private jet production company. She has worked with the aerospace, health, banking, scheduling, nonprofit, and eCommerce industries and has over ten years of expertise in multi-platform products. Debora enjoys projects with purpose, where she can build accessible and enjoyable experiences.

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Portfolio

Digital Design

Wallet App for Android Phones
- Wireframing
- Prototyping
- UX Prototyping
- UX Wireflows
- Guerilla Usability Testing
- Visual Design
- UI Design
- Mobile UI Design
- Mobile App Design
- Android App Design
- Android UI Design
- Mobile Wallet
- Style Guides
- UI Style Guides
- Style Kits
- User-centered Design (UCD)
- Dashboards
- Mobile Apps
- Onboarding
- Design Systems
- Data Visualization
- Art Direction
- Creativity
- UX Design
- Minimum Viable Products (MVP)
- MVP Design
- App UI
- App UX
Responsive Web APIs Platform for Developers
- APIs
- Websites
- Responsive
- Responsive Design
- Responsive UX Design
- Responsive Web Apps
- Responsive UI
- Client Interviews
- User Needs
- User Interviews
- Wireframing
- Prototyping
- UX Prototyping
- Usability
- Usability Testing
- Interviews
- High-fidelity Mockups
- Visual Design
- Web App UX
- Web App UI
- Developer Portals
- Web Design
- Web UX Design
- UX Design
- Design Thinking
- Workshops
- UX Workshops
- Card Sorting
- Tree Testing
- Remote Usability Testing
- User-centered Design (UCD)
- Dashboards
- Blogs
- Agile
- Data Visualization
- Art Direction
- Creativity
- User Research
- UX Strategy
- Leadership
- UI Design
- Design Sprints
- Desktop Web Design
Internal Web Tool for Service Requests
- Internal Systems
- Intranets
- Internal Apps
- Interviews
- User Interviews
- Interviewing
- Heuristic Analysis
- Heuristic Review
- UX Flows
- User Personas
- Card Sorting
- Wireframing
- Visual Design
- Usability Testing
- Personas
- User Flows
- User-centered Design (UCD)
- Dashboards
- Prototyping
- SaaS
- Charts
- Chart Design
- Design Reviews
- Data Visualization
- Art Direction
- Creativity
- User Research
- UX Strategy
- UX Design
- UI Design
- Desktop Web Design
- Dashboard Design
Responsive Website for Premium Workspace Solutions
- Websites
- Heuristic Review
- Heuristic Analysis
- Heuristic Evaluation
- Heuristic Reports
- Wireframing
- Prototyping
- UX Prototyping
- UI Style Guides
- Style Kits
- UI Elements
- User Interface (UI)
- Mood Board
- User Flows
- User-centered Design (UCD)
- Design Reviews
- Design Systems
- Creativity
- UX Design
- UI Design
- Design Sprints
- Minimum Viable Products (MVP)
- MVP Design
- Desktop Web Design
System of Mobile and Smartwatch Apps for Interacting with Private Jets
- Agile UX
- Heuristics
- Heuristic Review
- Heuristic Evaluation
- Interviews
- User Interface (UI)
- User Journeys
- User Journey Maps
- Journey Mapping
- Service Journey Maps
- User Task Flows
- Wireframing
- Usability Testing
- Visual Design
- Multi-platform Design
- Android
- iPad
- Mobile
- Mobile UX Design
- Mobile UI
- Mobile App UI
- Mobile UI Design
- Wearables
- Android Wearables
- Android Wear
- WatchOS
- Apple Watch
- Apple Watch Design
- UX Leadership
- UX Workshops
- Design Workshops
- Accessibility
- User Flows
- User-centered Design (UCD)
- Dashboards
- Internet of Things (IoT)
- Prototyping
- Mobile Apps
- Agile
- Onboarding
- Design Reviews
- Data Visualization
- Art Direction
- Creativity
- User Research
- UX Strategy
- Leadership
- UX Design
- UI Design
- Design Sprints
- Dashboard Design
- App UI
- App UX
- iOS
Entertainment iPad Application
- iOS UI Design
- Visual Design
- Wireframing
- iPad
- Home Entertainment
- Videos
- User-centered Design (UCD)
- Prototyping
- Mobile Apps
- Art Direction
- Creativity
- UX Design
- UI Design
- Design Sprints
- Minimum Viable Products (MVP)
- MVP Design
- App UI
- App UX
- iOS
Scheduling App for Android Phone
- Android
- Mobile Apps
- Information Architecture (IA)
- Sitemaps
- Guerilla Usability Testing
- Visual Design
- Wireframing
- Collaboration
- Scheduling
- Booking
- User-centered Design (UCD)
- Prototyping
- SaaS
- Agile
- Onboarding
- Creativity
- UX Design
- UI Design
- Minimum Viable Products (MVP)
- MVP Design
- App UI
- App UX

Employment

Lead UX Designer
2019 - PRESENT
Paper
- Designed an app that allows users to get an insurance quote in a few minutes and a back-end tool for agencies.
- Assisted the company in defining its business and communication strategy.
- Conducted workshops to help the entire team align their views.
- Conducted user testing and interviews with users to understand how to improve their current process.
- Led the design team, organized task priority, and assigned them according to each person's strengths.
Technologies: User Flows, Usability, Miro, Figma, Benchmarking, Sketch, User Onboarding, User-centered Design (UCD), Dashboards, Prototyping, SaaS, Mobile Apps, Agile, Onboarding, Slack, Design Reviews, Design Systems, Art Direction, Creativity, Product Design, User Research, UX Strategy, Leadership, UI Design, Design Thinking, Design Sprints, Minimum Viable Products (MVP), MVP Design, Desktop Web Design, Dashboard Design, App UI, App UX, Animation
Mentor of UX Design Career Track and UX/UI Career Track
2018 - PRESENT
Springboard
- Mentored students with their Capstone project, guiding them through the different phases of research, interaction, and visual design, providing detailed project feedback and career advice via weekly 1:1 video calls.
- Hosted the UX office hours every week with activities for students and general Q&A on UX and UI.
- Wrote articles for students of the UX design career track.
Technologies: User Flows, Zoom, Skype, UX Mentoring, Miro, User-centered Design (UCD), Prototyping, Onboarding, Slack, Art Direction, Creativity, Product Design, User Research, UX Strategy, Leadership, UI Design, Design Thinking, Design Sprints, Minimum Viable Products (MVP), App UI, App UX
Product Designer
2021 - 2021
Sync Biotracking (via Toptal)
- Designed an app with biometric feedback through a continuous glucose monitor that helps track blood glucose and understand how the body responds to diet and exercise.
- Mapped out flows for tracking food, exercise, and edge cases.
- Created a variety of charts for data visualization.
- Designed micro-interactions and small animations.
- Built a design system with the main interface elements and color palette.
Technologies: Figma, Sketch, Zeplin, Notion, UI Motion, Loom, Dropbox, Leadership, UI Design, Design Thinking, MVP Design, App UI, App UX, Animation, iOS
Lead UX Designer
2016 - 2019
GlobalLogic
- Led and designed many newsletters templates to be used in a web tool of the most well-known American multinational technology company.
- Designed the developer's web platform for API consumption for one of the most important IT providers for the global travel and tourism industry.
- Led the multidisciplinary agile UX team in designing apps that crew members and passengers use for interacting with jets for the world’s most advanced private jet production company: phones, tablets, smartwatches (Android and iOS).
- Conducted meetings with stakeholders of many different industries to understand business goals and deliver proposals that fit.
- Proposed new business opportunities based on user interview insights, which helped improve the experience of the users and the company's profit.
Technologies: User Flows, Benchmarking, Customer Journeys, Wireframing, Usability Testing, Heuristics, User Interviews, Sketch, User-centered Design (UCD), Dashboards, Internet of Things (IoT), Prototyping, SaaS, Charts, Chart Design, Blogs, Mobile Apps, Agile, Onboarding, Slack, Design Reviews, Design Systems, Data Visualization, Art Direction, Creativity, Product Design, User Research, UX Strategy, Leadership, UI Design, Design Thinking, Minimum Viable Products (MVP), MVP Design, Desktop Web Design, App UI, App UX, Animation, iOS
Senior UX/UI Designer
2014 - 2016
Avanade - Accenture
- Redesigned an internal web tool and conducted heuristic analysis, interviews, and card sorting with users.
- Created personas, user flows, wireframes, and usability testing. The new version reduced the time to complete the two main tasks by one to three minutes.
- Designed a concept for remote advisory: A tool for specialists for supporting technicians with remote assistance. They were able to chat and send messages to different technicians wearing Google Glass.
- Designed a concept for a virtual corridor that would help connect different office locations.
- Coached team members by providing specific UX courses and assisted with many different projects.
Technologies: User Flows, Coaching, Wireframing, Usability Testing, User Interviews, Adobe Illustrator, Adobe Photoshop, User-centered Design (UCD), Dashboards, Internet of Things (IoT), Prototyping, SaaS, Charts, Chart Design, Mobile Apps, Agile, Onboarding, Design Reviews, Design Systems, Data Visualization, Art Direction, Creativity, Product Design, User Research, UX Strategy, Leadership, UI Design, Design Thinking, Desktop Web Design, Dashboard Design, App UI, App UX
UX/UI Designer
2010 - 2016
Freelance
- Built user flows, wireframes, a sitemap, and high-fidelity screens for a scheduling software's website and app.
- Designed and developed a website for a social media platform for art lovers.
- Delivered an iPad app for a family game with camera effects.
- Created the website for a boutique agency of freelancers I worked with.
- Designed the interface for a WHO web application CMS based in Drupal for knowledge management, policy dialogue, community, and capacity building implemented in over 20+ countries.
- Developed the user interface of multiple responsive websites and mobile applications for iPad, tablets, and smartphones.
Technologies: User Flows, Wireframing, Sitemaps, WordPress, CSS, HTML, Balsamiq, Adobe Photoshop, Adobe Illustrator, Booking, Scheduling, User-centered Design (UCD), Dashboards, Prototyping, SaaS, Logo Design, Blogs, Mobile Apps, Agile, Onboarding, Design Reviews, Data Visualization, Art Direction, Creativity, Social Media, Product Design, User Research, UX Strategy, Leadership, UI Design, MVP Design, Desktop Web Design, App UI, App UX
Web Designer
2009 - 2010
3Pi Factory
- Created corporate websites for small companies.
- Designed three eCommerce websites for mid-sized companies (a chocolate factory, paint factory, and electronics store).
- Developed the front-end of websites and newsletters.
Technologies: CSS, HTML, Visual Design, Accessibility, Web Design, User-centered Design (UCD), Product Design, UI Design, Desktop Web Design
SEO Project Leader
2008 - 2009
Wallaby Group
- Assisted mid-to-large-sized companies in improving their position in search engines.
- Increased conversion rates of companies through usability consultancy.
- Planned the content strategy for the websites' main links.
- Coordinated the production team for projects developed in WordPress.
Technologies: Google Analytics, WordPress, Strategy, Usability, Search Engine Optimization (SEO), Blogs, UI Design
Junior Web Designer and Front-end Developer
2006 - 2008
Livra. Avatar, and Grupo Mono (three companies)
- Designed multiple websites for many local and small companies.
- Created digital marketing material such as banners and newsletters.
- Developed the front end of websites and newsletters.
Technologies: CSS, HTML, Visual Design, Accessibility, Web Design, Product Design, UI Design

Education

Coursework toward a Degree in Popular Singing (Jazz, Folk, Tango)
2014 - 2017
EMPA - Buenos Aires, Argentina
Bachelor's Degree in Graphic Design
2006 - 2013
University of Buenos Aires - Buenos Aires, Argentina
Technical High School Degree in Computer science
2000 - 2005
ORT Technical School - Buenos Aires, Argentina

Certifications

Introduction to Psychology
AUGUST 2021 - PRESENT
University of Toronto via Coursera.org
Accesibility testing and reports
AUGUST 2021 - PRESENT
Universidad Tecnológica Nacional - Córdoba
Mastering Mentoring Course
AUGUST 2019 - PRESENT
Springboard
Sketch: Working with Developers
SEPTEMBER 2018 - PRESENT
LinkedIn
UX Research Methods
FEBRUARY 2015 - PRESENT
Universidad de Palermo

Experience

Collaboration13 years
Wireframing13 years
Usability Testing8 years
User Interviews7 years
User Interface (UI)7 years
Product Design7 years
Sketch7 years
UX Strategy6 years

Tools

Sketch

Location

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Designer in Buenos Aires, Argentina

Portfolio

Employment

Lead UX Designer

Mentor of UX Design Career Track and UX/UI Career Track

Product Designer

Lead UX Designer

Senior UX/UI Designer

UX/UI Designer

Web Designer

SEO Project Leader

Junior Web Designer and Front-end Developer

Education

Certifications

Experience

Tools

Location