Debora is available for hire
Hire DeboraDebora Edelberg
Verified Expert in Design
Designer
Location
Madrid, Spain
Toptal Member Since
August 19, 2020
Debora is a passionate product designer, curious about how people think, feel, behave, and interact with the world. She led the multidisciplinary agile UX team in designing apps for the world's most advanced private jet production company. She has worked with the aerospace, health, banking, scheduling, nonprofit, and eCommerce industries and has over 10 years of expertise in multi-platform products. Debora enjoys projects with purpose, where she can build accessible and enjoyable experiences.
Portfolio
Work Experience
Senior Product Designer | Strategist | Coach
2023 - PRESENT
Freelance
- Saved multiple teams 30-35 hours by conducting research rounds for different companies, including banking and logistics, through Askable service.
- Led the UX discovery of a new mental health AI chatbot to help the team learn and align on users' needs and pain points and find the product market fit.
- Designed an AI coach app based on ChatGPT that creates an automated list of tasks and levels to gamify setting and achieve goals.
- Conducted workshops to align the views of teams and stakeholders.
- Coached teams on how to get user insights and synthesize and find patterns.
Technologies: Miro, Zoom, Figma, Askable, Chatbots, Artificial Intelligence (AI), Chatbot Conversation Design, AI Design, Generative Artificial Intelligence (GenAI), OpenAI
Product Designer
2021 - 2023
Waverider
- Led the design of an MVP for the 1st provider-client platform that engages mental health clients with custom tracking plans rooted in Dialectical Behavioral Therapy.
- Achieved a provider average user satisfaction 8/10 and the client's app task completion rate of 87.5%.
- Conducted six rounds of interviews with users to understand their job-to-be-done and usability testing and prioritized usability issues to focus on based on business needs.
- Helped prioritize usability issues to design and develop.
- Built a design system with the main interface elements and color palette.
- Led the design efforts to ensure consistency between the platforms.
Technologies: Figma, Miro, Jira, Product Design, Wireframing, UX Wireflows, Mobile Web, User Experience (UX), Usability Testing, User Interviews, User Research, Visual Design, Responsive UI, Prototyping, UX Prototyping, Web App UX, Web Design, Web UX Design, UX Design, Interaction Design (IxD), Style Guides, Style Kits, Responsive Web Design (RWD), Health, Healthcare, Design Systems, Minimum Viable Product (MVP), UX Research, Jobs to be Done (JTBD), UX Strategy, iOS, Specialty Healthcare, Mobile UX Design, Mobile Prototypes, UX Wireframes, Low-fidelity Prototypes, Proof of Concept (POC), Mockups, B2B, Digital Product Design, Human-centered Design (HCD), User Validation, Best Practices in Design, High-fidelity Prototypes, Stakeholder Management, Design Thinking, SaaS Design, Gamification
Mentor of UX Design Career Track and UX/UI Career Track
2018 - 2022
Springboard
- Mentored students with their Capstone project, guiding them through research, interaction, and visual design phases, providing detailed project feedback and career advice via weekly 1:1 video calls.
- Hosted the UX office hours weekly with activities for students and general Q&A on UX and UI.
- Wrote articles for students on the UX design career track.
Technologies: User Flows, Zoom, Skype, UX Mentoring, Miro, User-centered Design (UCD), Prototyping, Onboarding, Slack, Art Direction, Creativity, Product Design, User Research, UX Strategy, Leadership, UI Design, Design Thinking, Design Sprints, Minimum Viable Product (MVP), App UI, App UX, UX Wireframes, Low-fidelity Prototypes, Mockups, Digital Product Design, Human-centered Design (HCD), User Validation, Best Practices in Design, High-fidelity Prototypes, Edtech Design, Education
Product Designer
2021 - 2021
Sync Biotracking
- Designed an app with biometric feedback through a continuous glucose monitor that helps track blood glucose and understand how the body responds to diet and exercise.
- Mapped outflows for tracking food, exercise, and edge cases.
- Created a variety of charts for data visualization.
- Designed many micro-interactions and small animations.
- Built a design system with the main interface elements and color palette.
Technologies: Figma, Sketch, Zeplin, Notion, UI Motion, Loom, Dropbox, Leadership, UI Design, Design Thinking, MVP Design, App UI, App UX, Animation, iOS, Visual Design, Specialty Healthcare, Mobile UX Design, Mobile Prototypes, UX Wireframes, Low-fidelity Prototypes, Proof of Concept (POC), Mockups, Digital Product Design, Human-centered Design (HCD), User Validation, Best Practices in Design, High-fidelity Prototypes, Stakeholder Management
Lead UX Designer
2019 - 2021
Paper
- Designed an app that allows users to get an insurance quote in a few minutes and a back-end tool for agencies.
- Assisted the company in defining its business and communication strategy.
- Conducted workshops to help the entire team align their views.
- Conducted user testing and interviews to understand how to improve their current process.
- Led the design team; organized task priority and allocated tasks according to each person's strengths.
Technologies: User Flows, Usability, Miro, Figma, Benchmarking, Sketch, User Onboarding, User-centered Design (UCD), Dashboards, Prototyping, SaaS, Mobile Apps, Agile, Onboarding, Slack, Design Reviews, Design Systems, Art Direction, Creativity, Product Design, User Research, UX Strategy, Leadership, UI Design, Design Thinking, Design Sprints, Minimum Viable Product (MVP), MVP Design, Desktop Web Design, Dashboard Design, App UI, App UX, Animation, Mobile Web, Visual Design, Mobile UX Design, Mobile Prototypes, UX Wireframes, Low-fidelity Prototypes, Mockups, B2B, Digital Product Design, Human-centered Design (HCD), User Validation, Best Practices in Design, High-fidelity Prototypes, Stakeholder Management, SaaS Design
Lead UX Designer
2016 - 2019
GlobalLogic
- Led and designed many newsletters templates to be used in a web tool of the most well-known American multinational technology company.
- Designed the developer's web platform for API consumption for one of the most important IT providers for the global travel and tourism industry.
- Led the multidisciplinary agile UX team in designing apps that crew members and passengers use for interacting with jets for the world’s most advanced private jet production company: phones, tablets, smartwatches (Android and iOS).
- Conducted meetings with stakeholders of many different industries to understand business goals and deliver proposals that fit.
- Proposed new business opportunities based on user interview insights, which helped improve the experience of the users and the company's profit.
Technologies: User Flows, Benchmarking, Customer Journeys, Wireframing, Usability Testing, Heuristics, User Interviews, Sketch, User-centered Design (UCD), Dashboards, Internet of Things (IoT), Prototyping, SaaS, Charts, Chart Design, Blogs, Mobile Apps, Agile, Onboarding, Slack, Design Reviews, Design Systems, Data Visualization, Art Direction, Creativity, Product Design, User Research, UX Strategy, Leadership, UI Design, Design Thinking, Minimum Viable Product (MVP), MVP Design, Desktop Web Design, App UI, App UX, Animation, iOS, Visual Design, Mobile Prototypes, UX Wireframes, Low-fidelity Prototypes, Proof of Concept (POC), Mockups, B2B, Digital Product Design, Human-centered Design (HCD), User Validation, Best Practices in Design, High-fidelity Prototypes, Stakeholder Management, SaaS Design, Gamification
Senior UX/UI Designer
2014 - 2016
Avanade - Accenture
- Redesigned an internal web tool and conducted heuristic analysis, interviews, and card sorting with users.
- Created personas, user flows, wireframes, and usability testing. The new version reduced the time to complete the two main tasks by one to three minutes.
- Designed a concept for remote advisory: A tool for specialists for supporting technicians with remote assistance. They were able to chat and send messages to different technicians wearing Google Glass.
- Designed a concept for a virtual corridor that would help connect different office locations.
- Coached team members by providing specific UX courses and assisted with many different projects.
Technologies: User Flows, Coaching, Wireframing, Usability Testing, User Interviews, Adobe Illustrator, Adobe Photoshop, User-centered Design (UCD), Dashboards, Internet of Things (IoT), Prototyping, SaaS, Charts, Chart Design, Mobile Apps, Agile, Onboarding, Design Reviews, Design Systems, Data Visualization, Art Direction, Creativity, Product Design, User Research, UX Strategy, Leadership, UI Design, Design Thinking, Desktop Web Design, Dashboard Design, App UI, App UX, UX Wireframes, Low-fidelity Prototypes, Proof of Concept (POC), Mockups, B2B, Digital Product Design, Human-centered Design (HCD), User Validation, High-fidelity Prototypes, Stakeholder Management, SaaS Design
UX/UI Designer
2010 - 2016
Freelance
- Built user flows, wireframes, a sitemap, and high-fidelity screens for a scheduling software's website and app.
- Designed and developed a website for a social media platform for art lovers.
- Delivered an iPad app for a family game with camera effects.
- Created the website for a boutique agency of freelancers I worked with.
- Designed the interface for a WHO web application CMS based in Drupal for knowledge management, policy dialogue, community, and capacity building implemented in over 20+ countries.
- Developed the user interface of multiple responsive websites and mobile applications for iPad, tablets, and smartphones.
Technologies: User Flows, Wireframing, Sitemaps, WordPress, CSS, HTML, Balsamiq, Adobe Photoshop, Adobe Illustrator, Booking, Scheduling, User-centered Design (UCD), Dashboards, Prototyping, SaaS, Logo Design, Blogs, Mobile Apps, Agile, Onboarding, Design Reviews, Data Visualization, Art Direction, Creativity, Social Media, Product Design, User Research, UX Strategy, Leadership, UI Design, MVP Design, Desktop Web Design, App UI, App UX, UX Wireframes, Low-fidelity Prototypes, Mockups, Digital Product Design, Human-centered Design (HCD), User Validation, High-fidelity Prototypes
Web Designer
2009 - 2010
3Pi Factory
- Created corporate websites for small companies.
- Designed three eCommerce websites for mid-sized companies (a chocolate factory, paint factory, and electronics store).
- Developed the front-end of websites and newsletters.
Technologies: CSS, HTML, Visual Design, Accessibility, Web Design, User-centered Design (UCD), Product Design, UI Design, Desktop Web Design, Mockups, Digital Product Design, Human-centered Design (HCD), High-fidelity Prototypes
SEO Project Leader
2008 - 2009
Wallaby Group
- Assisted mid-to-large-sized companies in improving their position in search engines.
- Increased conversion rates of companies through usability consultancy.
- Planned the content strategy for the websites' main links.
- Coordinated the production team for projects developed in WordPress.
Technologies: Google Analytics, WordPress, Strategy, Usability, Search Engine Optimization (SEO), Blogs, UI Design, Digital Product Design, Human-centered Design (HCD), High-fidelity Prototypes
Junior Web Designer and Front-end Developer
2006 - 2008
Livra. Avatar, and Grupo Mono (three companies)
- Designed multiple websites for many local and small companies.
- Created digital marketing material such as banners and newsletters.
- Developed the front end of websites and newsletters.
Technologies: CSS, HTML, Visual Design, Accessibility, Web Design, Product Design, UI Design, Digital Product Design, Human-centered Design (HCD), High-fidelity Prototypes
Education
2014 - 2017
Coursework Toward a Degree in Popular Singing (Jazz, Folk, Tango)
EMPA - Buenos Aires, Argentina
2006 - 2013
Bachelor's Degree in Graphic Design
University of Buenos Aires - Buenos Aires, Argentina
2000 - 2005
Technical High School Degree in Computer Science
ORT Technical School - Buenos Aires, Argentina
Certifications
AUGUST 2021 - PRESENT
Introduction to Psychology
University of Toronto via Coursera.org
AUGUST 2021 - PRESENT
Accesibility testing and reports
Universidad Tecnológica Nacional - Córdoba
AUGUST 2019 - PRESENT
Mastering Mentoring Course
Springboard
SEPTEMBER 2018 - PRESENT
Sketch: Working with Developers
FEBRUARY 2015 - PRESENT
UX Research Methods
Universidad de Palermo
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