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Fatimah Hejazy
Verified Expert in Design
Designer
Cairo, Cairo Governorate, Egypt
Toptal member since September 7, 2022
Bio
Fatma started her career as a full-stack web designer in 2009 and decided to specialize in product design nine years ago. She has helped many startups and corporates build seamless user experiences that have impacted the success of their products and positively affected their ROI. Fatma has worked closely with various technical engineers to provide intuitive user experiences by improving the collaboration between development teams, designers, and other product stakeholders.
Portfolio
UI Design and UX Research | Qoyod Accounting Web Portal
PrototypingFintechWeb App Design
UI Design | Tantra Wishlist Mobile Application
UX ResearchUser Interface (UI)User Experience (UX)
UI Design and UX Research | Nexta Fintech Mobile Application
PrototypingFintechUX Research
UI Design | Command Center Police Web Portal
PrototypingUser FlowsInformation Architecture (IA)User Interviews
UI Design | NCB Bank Marketing Website
UI Components
UI Design and UX Research | Auctions Management App
User Interviews
Experience
- Product Design - 12 years
- UI Design - 12 years
- Design Thinking - 12 years
- User Flows - 8 years
- User Research - 8 years
- UX Audits - 8 years
- Sketch - 6 years
- Design Systems - 4 years
Tools
- Sketch
Work Experience
UI Designer
2023 - 2026
Colgate-Palmolive - Global Tech
- Led the modernization of the revenue growth management (RGM) design system by standardizing typography, color tokens, spacing, and reusable UI components across multiple product modules, improving design consistency and scalability.
- Designed and documented 30+ reusable design system components, including buttons, inputs, dropdowns, filters, chips, scorecards, navigation patterns, and data visualization elements, enabling faster implementation and reducing design inconsistencies.
- Redesigned core analytics dashboards, including profit overview, market growth, and revenue decomposition, improving visual hierarchy, readability, and data interpretation for enterprise users.
- Collaborated closely with product managers, developers, and stakeholders to translate business requirements into scalable UX solutions while balancing usability, technical feasibility, and product goals.
- Supported engineering implementation by reviewing designs, refining specifications, answering implementation questions, and ensuring design consistency throughout development.
- Introduced semantic color systems for primary, secondary, warning, danger, and discovery actions, establishing clear visual communication and improving consistency across interactive components.
Technologies: Audits, Auditing, UI Audits, UI Design, Design Systems, Figma, User Interface (UI)
UX/UI Consultant
2022 - 2023
Property Management Technology Limited LLC
- Enhanced the current app onboarding process by conducting a desktop user research activity to help the client identify their targeted audience needs.
- Built new landing pages to help the team in communicating the new product's ideas and features clearly with the users.
- Created a full rent management portal to help users pay and track their rental status.
- Worked on proposing new ideas and enhancements to the client to explore the product's potential opportunities.
- Improved the existing design library and design elements and worked closely with the product team to enhance the handover process to all involved parties.
Technologies: Mobile UX, Mobile App Design, UX Design, UI Design, Design Systems, Product Discovery, Figma, User Interviews, Landing Pages, User Flows, UX Research, Product Strategy, Customer Analysis, Layout Design, User Testing, Customer Journey, Rapid Prototyping, Information Architecture (IA), Web App UI, Responsive Web Apps, Web App UX, User-centered Design (UCD), Usability, Wireframing, Interaction Design (IxD), Agile, Story Mapping, Accessibility, Complex Application User Interfaces (UI), Data Visualization, Real Estate, Surveys, UI Audits, Web UX Design, Mobile Prototypes, Mobile UX Design, Mobile UI Design
Head of Product Design Unit
2022 - 2022
Nexta
- Applied the UX audit activities to the application's old design and listed the areas of enhancements to create a seamless experience.
- Built a full user flow for the whole application and align all the findings with the project's stakeholders.
- Conducted user research activities like user interviews, desktop research, usability testing, and benchmark analysis.
- Had ownership of the direction for all our product designs and of the whole user experience of our customers, like the visual appearance, structure, layout, and user journeys of the user interface.
- Led and motivated a team of talented product designers and UX designers by providing mentorship, coaching, regular feedback, and thoughtful career pathing.
- Developed and pushed the Nexta application design and experience to a new level of consistency and awesomeness.
Technologies: User Interviews, Usability Testing, User Personas, Interaction Design (IxD), Dashboards, Fintech, Product Design, UX Audits, UX Wireframes, iOS, UX Design, Material Design, Apple Human Interface, UI Components, Android, User Experience (UX), UI Design, Mobile App Design, User Interface (UI), Web App Design, User Journeys, UX Architecture, Responsive Web Design (RWD), Web Design, Prototyping, High-fidelity Prototypes, Presentations, Cross-platform UX, System Design, Mobile Design, Mobile UX, Mobile UI, Web UI, Visual Design, Web UX, Landing Page Design, Dashboard Design, User Research, Design Systems, UX Research, UX Strategy, Design Thinking, UI Design Standards & Best Practices, MVP Design, Web Platforms, Startups, Product Strategy, Customer Analysis, Layout Design, User Testing, Customer Journey, Rapid Prototyping, Information Architecture (IA), Web App UI, Responsive Web Apps, Web App UX, User-centered Design (UCD), Usability, Wireframing, Agile, Story Mapping, Accessibility, Complex Application User Interfaces (UI), Data Visualization, Surveys, UI Audits, Web UX Design, Mobile Prototypes, Mobile UX Design, Mobile UI Design
UI/UX Team Lead
2020 - 2021
Emirates Auction
- Conducted UX audits for our old designs and improve our customers' experience.
- Created detailed user flow for our product modules and made strategic design and user-experience decisions related to core and new functions and features.
- Trained my team members to boost their technical skills and evaluate their performance.
- Translated concepts into user flows, wireframes, mockups, and prototypes that led to intuitive user experiences.
- Conducted UI/UX reviews of all our products before the production stage.
- Created handoff documentation for developers. Followed up on the project development for the implementation of quality control.
- Reviewed the requirements in the design-business meetings to create a cutting-edge user experience.
Technologies: User Interviews, Usability Testing, Product Design, UX Audits, UX Wireframes, iOS, UX Design, Material Design, Apple Human Interface, UI Components, Android, User Experience (UX), UI Design, Mobile App Design, User Interface (UI), Web App Design, User Journeys, eCommerce, UX Architecture, Responsive Web Design (RWD), Web Design, Prototyping, High-fidelity Prototypes, Presentations, Cross-platform UX, System Design, Mobile Design, Mobile UX, Mobile UI, Web UI, Visual Design, Web UX, Landing Page Design, User Personas, Dashboards, Dashboard Design, User Research, Design Systems, UX Research, UX Strategy, Design Thinking, UI Design Standards & Best Practices, MVP Design, Web Platforms, Startups, Product Strategy, Customer Analysis, Layout Design, Customer Journey, Rapid Prototyping, Information Architecture (IA), Web App UI, Responsive Web Apps, Web App UX, User-centered Design (UCD), Usability, Wireframing, Interaction Design (IxD), Agile, Story Mapping, Accessibility, Complex Application User Interfaces (UI), Data Visualization, Surveys, UI Audits, Web UX Design, Mobile Prototypes, Mobile UX Design, Mobile UI Design
UI/UX Team Lead
2017 - 2018
StarWallet Labs
- Translated concepts into wireframes and mockups that led to intuitive user experiences.
- Facilitated client’s product visions by researching, conceiving, wireframing, sketching, prototyping, and mocking up user experiences for digital products.
- Designed and delivered wireframes, user stories, user journeys, and mockups optimized for various devices and interfaces.
- Identified design problems and devised elegant solutions.
- Made strategic design and user-experience decisions related to core and new functions and features.
- Took a user-centered design approach and rapidly tested and iterated my design ideas.
- Designed the GUI of some web portals and mobile application designs for both the iOS and Android platforms.
- Developed the design team members' technical skills, junior and mid-level team members, in particular.
- Worked with the business team hand in hand to understand what is needed from the UX team side to identify opportunities for a seamless experience.
Technologies: Product Design, UX Audits, UX Wireframes, iOS, UX Design, Material Design, Apple Human Interface, UI Components, Android, User Experience (UX), UI Design, Mobile App Design, User Interface (UI), Web App Design, eCommerce, UX Architecture, Responsive Web Design (RWD), Web Design, Prototyping, Presentations, Cross-platform UX, System Design, Mobile Design, Mobile UX, Mobile UI, Web UI, Visual Design, Web UX, Landing Page Design, User Personas, Dashboards, Dashboard Design, User Interviews, User Research, Usability Testing, UX Research, UX Strategy, Design Thinking, UI Design Standards & Best Practices, MVP Design, Web Platforms, Startups, Product Strategy, Customer Analysis, Layout Design, Customer Journey, Rapid Prototyping, Information Architecture (IA), Web App UI, Web App UX, User-centered Design (UCD), Usability, Wireframing, Interaction Design (IxD), Agile, Accessibility, Data Visualization, Surveys, UI Audits, Web UX Design, Mobile Prototypes, Mobile UX Design, Mobile UI Design
Senior UI/UX Designer
2016 - 2017
ProfileTree
- Designed, created, and modified websites, display ads, social media, internal and external presentations, and other brand-related projects, including but not limited to logos, signs, and marketing material.
- Installed WordPress templates and customized different themes.
- Converted a GUI file and hand-code it into custom WordPress themes.
- Executed all the visual design stages from concept to final hand-off.
Technologies: Product Design, UX Audits, UX Wireframes, iOS, UX Design, Material Design, Apple Human Interface, UI Components, Android, User Experience (UX), UI Design, Mobile App Design, User Interface (UI), eCommerce, UX Architecture, Responsive Web Design (RWD), Web Design, Cross-platform UX, Mobile Design, Mobile UI, Web UI, Web UX, Landing Page Design, Dashboard Design, User Research, Design Thinking, UI Design Standards & Best Practices, MVP Design, Web Platforms, Startups, Layout Design, Customer Journey, Rapid Prototyping, Information Architecture (IA), Web App UI, WordPress Design, Web App UX, User-centered Design (UCD), Usability, Wireframing, Interaction Design (IxD), Accessibility, UI Audits, Web UX Design, Mobile Prototypes, Mobile UX Design, Mobile UI Design
Senior UI/UX Designer
2015 - 2016
Amazon
- Designed internal websites and social media pages that are visually effective and easy to access.
- Executed and completed original designs of all our products before the release date.
- Created and oversaw the development of all the company's subsidiary websites and products.
Technologies: Product Design, UX Audits, UX Wireframes, iOS, UX Design, Material Design, Apple Human Interface, Android, User Experience (UX), UI Design, Mobile App Design, eCommerce, UX Architecture, Web Design, Cross-platform UX, Mobile Design, Mobile UI, Web UX, Landing Page Design, Dashboard Design, User Research, Design Thinking, UI Design Standards & Best Practices, MVP Design, Web Platforms, Startups, Layout Design, Customer Journey, Rapid Prototyping, Information Architecture (IA), Web App UI, Usability, Wireframing, Interaction Design (IxD), Accessibility, UI Audits, Web UX Design, Mobile Prototypes, Mobile UX Design, Mobile UI Design
Senior UI/UX Designer
2013 - 2015
Hindawi
- Designed some of the organization's apps that supported most mobile and tablet operating systems like IOS, Android, and Windows 8.
- Coordinated between different company teams like designers, developers, translators, content acquisition, production, and marketing by sharing project goals, progress, and plan with them.
- Solved all the website CSS issues and created well-organized style sheets using Sass. Paid too much attention to the browsers' compatibility issues.
- Applied the Native mobile app design guidelines to all our legacy designs.
Technologies: Product Design, UX Audits, UX Wireframes, iOS, UX Design, Apple Human Interface, Android, User Experience (UX), UI Design, Mobile App Design, Web Design, Cross-platform UX, User Research, Startups, Layout Design, Rapid Prototyping, Information Architecture (IA), Web App UI, Usability, Wireframing, Interaction Design (IxD), Accessibility, UI Audits, Web UX Design, Mobile UI Design
UI Designer and Developer
2010 - 2013
SmartNet Technologies
- Managed clients' projects to ensure that the projects were delivered on time, within budget, and with the required quality standard.
- Identified the user and system requirements for mobile-first website design and made appropriately creative design recommendations.
- Prepared the design UI assets to be used by the development team.
- Built strong working relationships with all internal teams to facilitate project briefings, the communication of project updates, and client feedback.
- Contributed to internal and external marketing and brand campaign design guidelines.
Technologies: Product Design, UX Audits, UX Wireframes, iOS, UX Design, UI Design, Mobile App Design, Web Design, Cross-platform UX, Startups, Layout Design, Rapid Prototyping, Information Architecture (IA), Web App UI, Wireframing, Interaction Design (IxD), UI Audits, Web UX Design
UI Junior Designer
2009 - 2010
Akarat Al Arab
- Created a GUI for the main website of our company and worked on converting it into a codded portal using HTML, CSS, and JavaScript.
- Developed all the GUI elements to ensure a seamless handover process to the development team.
- Planned, storyboarded, and collaborated with all the teams across the company.
- Designed and developed internal and external email templates.
Technologies: Product Design, UX Audits, UX Wireframes, iOS, UX Design, UI Design, Mobile App Design, Web Design, Startups, Layout Design, Rapid Prototyping, Information Architecture (IA), Web App UI, Interaction Design (IxD), UI Audits, Web UX Design
Education
2004 - 2005
Public and Economic Law Diploma in Economics
Ain Shams University - Cairo, Egypt
1999 - 2003
Bachelor's Degree in Law & economics
Ain Shams University - Cairo, Egypt
Certifications
MAY 2008 - PRESENT
Design and Multimedia Diploma
Ministry of Communications and Information Technology
Skills
Tools
Sketch
Platforms
Figma, iOS, Android
Industry Expertise
Real Estate
Other
Product Design, User Research, UX Audits, User Flows, UI Design, Design Thinking, UX Wireframes, UX Design, User Experience (UX), UI Design Standards & Best Practices, Mobile App Design, User Interface (UI), Web App Design, UX Architecture, Responsive Web Design (RWD), Web Design, Prototyping, High-fidelity Prototypes, Presentations, Cross-platform UX, System Design, Mobile Design, Mobile UX, Mobile UI, Visual Design, Web UX, Landing Page Design, UX Research, UX Strategy, MVP Design, Web Platforms, Startups, Layout Design, Rapid Prototyping, User-centered Design (UCD), Usability, Wireframing, Interaction Design (IxD), UI Audits, Web UX Design, Mobile Prototypes, Mobile UX Design, Mobile UI Design, Design Systems, Material Design, Apple Human Interface, UI Components, Fintech, User Journeys, eCommerce, Web UI, User Personas, Dashboards, Dashboard Design, User Interviews, Usability Testing, Product Strategy, Customer Analysis, User Testing, Customer Journey, Information Architecture (IA), Web App UI, WordPress Design, Responsive Web Apps, Web App UX, Agile, Story Mapping, Accessibility, Complex Application User Interfaces (UI), Data Visualization, Surveys, Product Discovery, Landing Pages, Audits, Auditing
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