Füsun Çetin Öztan
Verified Expert in Design
Designer
Toronto, ON, Canada
Toptal member since February 15, 2022
Füsun helps SaaS startups and founders turn ideas into beautiful, functional products, from first concept to clickable prototype. With over seven years of experience in UI/UX and product design, she specializes in creating user-friendly web and mobile apps that drive growth and engagement. She's an expert in Figma, end-to-end product design, web and mobile UI/UX, design systems, and user flows and prototypes. Füsun thinks like a founder—she's fast, practical, and results-driven.
Portfolio
Loyalty App Management App
B2B SaaS CMS App Design
Work Experience
Founder and Head of Design
Octo Studio
- Led Octo Studio, a product design and development studio providing end-to-end digital experiences for startups and enterprises. Oversee all aspects of UI/UX design, product strategy, and delivery, from research and user flows to design systems.
- Partnered with international clients, delivering scalable web and mobile solutions in SaaS domains. Built multiple design systems, improved product usability across complex B2B workflows, and guided design direction for long-term collaborations.
- Led multidisciplinary teams through concept-to-launch cycles, ensuring pixel-perfect execution, cohesive user experiences, and measurable business impact.
Product Designer
Midas
- Designed and launched stock trading flows, including wallets, order books, and transaction interfaces, creating a unified design language across asset classes.
- Built and maintained a Figma-based design system, ensuring consistency across iOS/Android and accelerating developer handoff.
- Created real-time, high-density trading interfaces optimized for clarity and speed under market pressure.
- Designed micro-interactions and animations (Lottie + native) to boost engagement and create dopamine-rich user experiences.
- Partnered with PMs and engineers, using data insights and A/B testing to refine journeys, improve usability, and increase active trading.
- Challenged assumptions with data-backed solutions, often reframing problems and shipping better outcomes for users.
Product Design Lead
Nuvio
- Designed financial dashboards and reporting tools for tracking expenses, runway, and cash flow.
- Led the creation of a scalable design system, reducing UI inconsistencies and streamlining implementation.
- Ran continuous health checks on flows, collaborating with data teams to validate hypotheses and refine designs.
- Simplified complex financial data into clear, actionable visualizations across desktop and mobile.
UX/UI Designer
Commencis
- Designed responsive web and mobile applications for B2B and banking clients.
- Produced wireframes, prototypes, and UI documentation, aligning with business needs.
- Partnered with developers to ensure smooth implementation and high-quality design outcomes.
UX/UI Designer
Wunder Innovation Studio
- Designed a web application for a large insurance company with more than 200 pages and a design system with more than 100 components.
- Conceived two mobile applications for a large insurance company.
- Created user stories for different personas based on the data gathered in interviews with users and stakeholders.
- Designed and animated splash screens and onboarded animations for various mobile apps.
- Oversaw a concept-sailing mobile application and a landing page for promotions.
- Worked on an advertising campaign project, contributing to content planning and preparing more than ten animation videos.
Education
Bachelor's Degree in Architecture
Istanbul Technical University - Istanbul, Turkey
Certifications
Design Thinking: Develop Innovative Ideas
Udemy
Product Management: Building a Product Strategy
LinkedIn Learning
Skills
Platforms
Figma, Mobile, iOS, Android
Industry Expertise
Insurance, Banking & Finance
Other
Design, User Experience (UX), User Interface (UI), UI Design, UX Design, Mobile App Design, Web App Design, Responsive UI, Design Systems, Information Architecture (IA), Product Design, Motion Interaction, Atomic Design, Websites, Web Design, Responsive Layout, Mobile UI, Mobile UX, Landing Page Design, Mobile Prototypes, Interactive Prototypes, Data Visualization, Mobile Web Design, Visual Design, Dashboards, Web App UI, Web App UX, Responsive Web Design (RWD), Responsive Web Apps, Wireframing, Fintech, App Design, SaaS Design, SaaS, Web UI, Web UX, Component Libraries, Dashboard Design, Rapid Prototyping, Prototyping, Mobile UX Design, Mobile UI Design, Website Design, Mobile Design, Financial UX, Software as a Service (SaaS), Mobile Apps, User Onboarding, Web UI Design, Web UX Design, Conversion Rate Optimization (CRO), UX Research, UX Audits, Audits, High-fidelity Mockups, High-fidelity Prototypes, iOS App Design, iOS UI Design, UX Strategy, MVP Design, Mobile App UI, Stock Trading, Trading, Trading Systems, AI Chatbots, Desktop App Design, UI Prototyping, UX Prototyping, Fintech Design, Product Strategy, User Experience Design, User Flows, User Personas, Software, User Journeys, Social Media, Workflow Automation & System Integration, White Label Design, Artificial Intelligence (AI), App Icon Design, User Research, Large Language Models (LLMs), Interaction Design (IxD), Framer, Product Management, Content Management Systems (CMS), Data-driven Dashboards, Web Applications
Experience
- Information Architecture (IA) - 7 years
- Web App Design - 7 years
- Figma - 7 years
- Design Systems - 7 years
- UX Design - 6 years
- UI Design - 6 years
- Mobile App Design - 4 years
- Responsive UI - 3 years
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