Harry Rundle
Verified Expert in Design
Designer
London, United Kingdom
Toptal member since March 17, 2021
Harry is a product designer who embeds in teams to change how the product is made, not just how it looks. He's led the website redesign for Milwaukee, rebuilt eCommerce for JD Sports, redesigned parcel delivery for InPost, simplified compliance workflows at BSI, and led a full Shopify replatform for Segen. From startups and scale-ups to enterprise, he builds fully coded, AI-assisted prototypes so teams test whole journeys before going into build, tying every decision to a business outcome.
Experience
- App Design - 9 years
- Product Design - 9 years
- UX Design - 9 years
- Web Design - 9 years
- UI Design - 9 years
- eCommerce - 6 years
- Figma - 6 years
- iOS - 5 years
Portfolio
JD Sports: Evolving to Meet the Next-gen Consumer
Here I Am | Agency Website Design and Brand
Work Experience
Senior Product Designer
Milwaukee Tools
- Led UX and UI on a full website redesign for one of the world's largest power tool manufacturers, rebuilding page type by page type with every module tied to a defined business outcome and KPI.
- Defined the information architecture and template anatomy across homepage, product discovery, and education journeys.
- Backed direction with competitor benchmarking and coded prototypes rather than static comps.
- Presented weekly to senior stakeholders across design, content, and engineering.
Freelance Lead Product Designer
Levitate
- Designed a goal- and habit-driven mobile product from vision through to a tested prototype, working directly with the founder on a weekly cadence.
- Ran competitor analysis and discovery to reframe the brief: the problem wasn't defining what users should do, it was building a system they'd return to day after day without friction or fatigue.
- Restructured goals into small, achievable actions that fit into existing daily routines, reducing cognitive load and decision friction so goals became something users returned to rather than postponed.
- Designed a lightweight daily check-in model around quick task completion, built for showing up rather than motivation spikes.
- Surfaced progress through quiet accumulation — subtle cues rewarding continuity over intensity, avoiding streak anxiety and gamified pressure.
- Defined user flows and wireframes across walkthrough, registration, and reflections, then linked a first-pass prototype for on-device testing.
- Set brand and visual direction through stylescapes, developed alongside the founder's existing brand messaging work.
Senior Product Designer
Segen
- Led creative direction for a new brand and redesigned the core website, moving a large technical catalog through a full Shopify replatform.
- Designed the trade credit and account experience: credit limits, statements, quotes, and payments.
- Used AI to build fully coded prototypes so teams could test entire journeys before build.
- Ran innovation workshops and demoed to senior stakeholders across tech and marketing to shape the product roadmap.
Lead Product Designer
BSI Group
- Designed key tools within BSI's digital transformation: a smart assistant, collaborative project spaces, and proactive compliance alerts.
- Simplified dense, complex workflows into clean and usable experiences.
- Ran continuous user testing to validate direction throughout.
- Helped direct product strategy through digitization programs.
- Collaborated on business strategy work surrounding pricing models and ad campaigns.
Senior Product Designer
JD Sports
- Led UX and UI on an eCommerce concept for JD Sports, evolving the experience to meet a next-generation consumer.
- Built interactive prototypes and showcase films to communicate direction to client stakeholders.
- Presented the final showcase to the JD Sports team in Manchester.
- Brought in mid-project to recover work that wasn't landing with the client, resetting the direction and raising the quality bar before the final showcase.
Freelance Senior Product Designer
David Lloyd Leisure
- Redesigned mobile and web experiences to simplify bookings and increase engagement.
- Delivered a unified design system across all platforms.
- Introduced smarter upsell flows and recurring booking tools to lift retention and revenue.
- Continued in a freelance capacity after working collaboratively with the internal team for 5+ years.
Freelance Senior Product Designer
InPost
- Improved digital experiences across web, mobile, and physical touchpoints for Europe's largest parcel locker company.
- Redesigned core flows, including Find a Locker and remote locker access.
- Scaled a robust design system across multiple platforms.
- Led hands-on user testing, from lab sessions to cardboard locker prototypes.
- Implemented and adapted a global rebrand to appeal to a new user demographic.
Senior Product Designer
Freelance Senior Product Designer
- Introduced a component-based design system and worked closely with developers to ship a scalable platform.
- Ran in-person stakeholder discovery sessions to understand core business and personal brand goals.
- Led a full eCommerce redesign, improving product discovery and checkout.
Senior Product Designer
Maido
- Led design for global eCommerce businesses and charities end to end, from definition and wireframing through visual design and user testing.
- Built multiplatform design systems scaling from wearables to large displays, cutting developer setup time and smoothing handover.
- Ran Google Ventures sprints in Brazil and Guatemala, producing data-informed wireframes and visual design to tight deadlines.
Product Designer
Maido
- Delivered end-to-end UX and UI across products, including Dyson's B2B sales tools and a beer and food pairing recommendation engine.
- Supported developers through tech-led sprints, from handover to build.
- Ran user testing across a wide range of demographics to validate direction.
Design Intern and Junior Designer
Maido
- Supported senior designers across client projects with wireframes, UI, and pitch visuals.
- Built visual prototypes for core user flows on large projects.
- Animated micro-interactions in Principle and Flinto.
Certifications
Part of the 30 Most Inspiring Digital Innovations
The Spindle
Best Innovation Award
Market Research Society
App Design Awards—Gold Winner
Tech Design Awards
Skills
Tools
Sketch, Manufacturing, After Effects CC, Affinity Designer, InVision, Flinto, Principle
Platforms
Figma, iOS, Shopify
Industry Expertise
Fitness, Exercise & Fitness, Health & Wellness, Events, Restaurants & Dining, Food
Other
User Testing, Data Collection, Web Design, Product Design, App Design, Remote User Testing, Stakeholder Management, Rapid Prototyping, eCommerce, Mobile Web, UI Design, UX Design, Responsive, Exercise & Gyms, Online Shops, Mobile Apps, Information Architecture (IA), Design Systems, User Interface (UI), User Experience (UX), Digital Product Design, Mobile Design, Mobile UI, Responsive Web Design (RWD), Web UI, Wireframing, Mobile Prototypes, Interactive Prototypes, Visual Design, User Flows, Web App Design, Design Analysis, Adobe Creative Cloud, Usability Testing, Accessibility, Responsive Web Apps, Discovery, Discovery Workshops, Workshops, Product Discovery, B2C, Mobile UI Design, Mobile UX Design, UX Audits, eCommerce Design, Productivity, Wellness, Solar, Renewable Energy, Startups, Compliance, Consumer-facing Products, Construction, Agile, AI-powered Product Design, Cross-functional Collaboration, Data-driven Design, Design Thinking, SaaS, Data Visualization, Responsive Design, Notion, Android App Design, Branding, Learning, Hair & Skin Care, Recipes & Cooking, Blogs, Fitness Trackers, Content Management Systems (CMS), Landing Page Design, User Research, B2B, Agriculture, Design Leadership, Business to Business (B2B), Google Design Sprints, Brand Guidelines, Booking, Online Course Design, Community, Prototyping, Transportation & Logistics, Last Mile Logistics, Rebranding, Redesign, Analysis, Team Management, Agency Websites, Agency, Websites, eCommerce UX, eCommerce UI, Fashion Web Design, User Journeys, Conversion Rate Optimization (CRO), Design Consultation, Enterprise UX, Workflow Design, Service Design
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