Isra Tabassum
Verified Expert in Design
Designer
London, United Kingdom
Toptal member since April 30, 2018
Isra is a self-starter who has created visually satisfying designs for almost 16 years. She started in print and digital design before expanding into UX/UI product design. Isra has served globally prestigious names such as the Ministry of Defence, Hellmann's, Barclays, Snickers, Cinnabon, YMCA, Snappy Snaps, and Amberseas Maritime. Her skills range from logo design and branding to creating web and mobile app designs.
Portfolio
Data Monitoring App
Wealthtime Web UX and UI
Proteus Web Reskin
Jacamo Virtual Fitting Room Concept App
Work Experience
Lead Product Designer
Nexcade AI
- Established product foundations (0→1), introducing roadmap planning, sprint structures, and product rituals, supporting growth from 4 to 11 and contributing to $6M seed funding.
- Led discovery across the first five months, conducting research and analyzing 140+ feedback entries to inform product direction and prioritization.
- Defined product strategy and ways of working, implementing 3-month planning cycles to drive focus, iteration, and adaptability.
- Acted as a bridge between leadership and engineering, shaping clear requirements into actionable features and enabling teams to independently drive feature development.
- Applied AI-assisted design and prototyping workflows (Figma, Claude, Cursor) to rapidly validate concepts and support delivery.
- Supported delivery of supplier and margin management features, before focusing on end-to-end product redesign for a major release.
- Recruited and mentored design support, providing guidance on UI/UX best practices and enabling consistent, scalable design output.
Lead Product Designer
Skyral
- Championed user testing initiatives, improving retention by 11%, while earning positive feedback from clients.
- Led workshops, translating insights into design concepts that enable the client to make informed decisions.
- Collaborated with engineering to enhance UX/UI for geospatial products, improving satisfaction by 32%.
- Revitalized an outdated Figma Design System, improving efficiency and reducing design time by 50%.
- Partnered with product teams to prioritize features and streamline the agile design process.
- Engaged clients and internal stakeholders to incorporate UCD in solutions, translating technical concepts into actionable outcomes.
- Advocated for early UX interventions, reducing post-launch issues by 18% and increasing user adoption by 22%.
- Guided designers and cross-functional teams in adopting UX best practices and design system standards.
Lead Product Designer
Lariat Data, Inc.
- Improved workflows, led design sprints, and introduced new tools, boosting team efficiency and iteration cycles by 33%.
- Led product design implementation, aligning business, user, and technical needs to achieve sprint goals.
- Developed and maintained design documentation and facilitated workshops for innovative solutions.
- Used data to increase growth and engagement by 24%, translating concepts into intuitive, accessible interfaces.
- Introduced a low-maintenance Figma Design System to create scalable frameworks- increasing shipment time by 25%.
- Recruited and mentored a design team, fostering creativity, collaboration, and accountability.
- Engaged stakeholders at all levels, advocating for user-centered solutions and clearly communicating design rationale.
Lead Product Designer
Grapedata
- Established a scalable design language and processes, ensuring timely, budget-friendly releases that met user needs and business goals, resulting in efficient releases.
- Collaborated with leadership and cross-functional teams to deliver tailored experiences for B2B, B2C, and internal stakeholders, increasing engagement by 21%.
- Mentored teams to adopt a user-centric, test-and-learn approach, improving solution quality and consistency.
- Led design reviews and workshops, generating three innovative features that enhanced usability and saved £750,000.
- Partnered with teams to refine aesthetics, compliance, and market fit, contributing to 27% growth and 15% improvement in data quality.
- Prototyped designs, bringing features to life and clearly conveying interaction and functionality.
Senior UX/UI Designer
Teamspirit
- Articulated UX design value to clients, securing buy-in for eight digital team bids and translating user goals into opportunities to enhance engagement.
- Managed multiple clients, improving team efficiency through tool exploration and supporting designer recruitment and onboarding.
- Led experience design initiatives, refining interfaces and interactions and promoting design optimization, contributing to an NPS of 9.1.
Education
Bachelor of Arts Degree (Honors) in Interior Design
London Metropolitan University - London, UK
Skills
Tools
Lookback, Adobe Creative Suite, Jira, Miro, Hotjar
Platforms
WordPress, Figma, Webflow, iOS, Android
Languages
CSS3, HTML5
Other
Prototyping, Design Leadership, UX Design, Wireframing, Visual Design, Web Design, High-fidelity Prototypes, Low-fidelity Prototypes, User Experience (UX), Material UI, B2B2C, UX Research, Consumer-facing Product Design, B2C, B2B, Business to Business to Consumer (B2B2C), Design Systems, Pendo, Digital Product Design, UI Design, Branding, WordPress Design, User Journey Maps, Information Architecture (IA), Logo Design, Interaction Design (IxD), Android App Design, Web App Design, Print Design, App Design, VWO, Mobile UI, SaaS, Artificial Intelligence (AI), Machine Learning, Product Design, User Testing, Data Visualization, Simulations, Data-informed Visual Design, Anthropic, OpenAI, PostHog, Framer
Experience
- Digital Product Design - 10 years
- Visual Design - 10 years
- Product Design - 8 years
- Design Systems - 7 years
- Figma - 7 years
- Design Leadership - 5 years
- Data Visualization - 4 years
- Artificial Intelligence (AI) - 2 years
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