Jean-Francois B.G.
Verified Expert in Design
Designer
Québec City, QC, Canada
Toptal member since April 23, 2019
During the last 16 years, Jean-Francois has helped top entertainment brands like Disney, Marvel, and Warner Bros generate engagement and love around their brands as well as profits through 4.5+ star apps, games, and websites. Unlike most UXers who focus on usability, his experience in the toys and games industry made him see products from a new angle, allowing him to work at the emotional level and create delightful and fun experiences.
Experience
- SaaS - 10 years
- Digital Marketing - 10 years
- Product Design - 10 years
- Responsive UX Design - 7 years
- Conversion Rate Optimization (CRO) - 6 years
- App UX - 6 years
- Figma - 5 years
- SEO Copywriting - 4 years
Portfolio
Work Experience
Product Design & Art Director
Jet Play Inc.
- Designed an AI SaaS and marketing website from 0 to tens of thousands of signups and thousands of purchases monthly.
- Helped decrease the churn rate by 24% (from 40% to 16%) in 5 months by improving user experience and UI design.
- Created a questionnaire at signup, providing exclusive insights on the userbase (like demographics, intentions, job role), leading to data-driven decisions, as well as stronger marketing positioning and general understanding of the market.
- Generated an over 36% increase in registration and over 21.5% increase in payments in 4 days, by improving the top feature landing page content and copy (CRO).
- Redesigned the logo and YouTube banner to keep them updated through time and evolving with artistic direction and marketing positioning.
- Designed the UI of the world's best AI Sprite generator for game creators.
- Led and evolved the artistic direction, look, and feel of the SaaS and website throughout the years, keeping them current, professional, and unique whilst being strongly aligned with trends and enticing to the target audience.
- Generated a 1.9% increase in signups and sales in 10 days through conversion rate optimization and A/B testing of the SaaS's landing page.
Lead UX Designer
Bkom Studios
- Designed the UX for many high-tech 4+ star apps and games for top entertainment, toys, and games brands like Disney, Spin Master, Marvel, and Warner Bros on products including Justice League Action Run mobile game and Bakugan Fan Hub app.
- Designed UX for two major user-generated content web tools for a Ubisoft game with a million-user audience.
- Designed UX for the official Magic: The Gathering Companion app, soon to be the main go-to hub for 20 million players in the world.
- Spearheaded the development of a unified internal specification and production follow-up tool that saved an average of 300 hours per project for the teams.
Designer-Screenwriter/UX Head
Graffartis
- Designed the UX and managed the production of an e-learning course and digital simulation on an innovative intervention protocol and tool in the firefighting field, now used by the European Union governments.
- Designed UX for e-learning courses and an interactive instruction experience to be provided with an innovative tech in the medical industry (Injex) for a client in the United Kingdom.
- Spearheaded the UX design of a tool unifying and simplifying the production process of the e-learning courses, leading to an average of $2,000 on every medium-sized project while improving the quality of the product by reducing the human error rate.
- Developed a client satisfaction tracking methodology through surveys and then increased customer satisfaction by 11% in 6 months, thanks to the gathered user feedback.
- Defined and documented the UX guidelines that were later used to unify all the company's products.
Research and Teaching Assistant
Laval University
- Designed and prototyped a playful IR interaction experience for kids hospitalized for cerebral palsy testing for a research project led by Geoffrey Edwards in collaboration with the IRDPQ center in Québec City (QC), Canada.
- Created and dispensed an interactive screenwriting course to a university group of 20 students for one semester. Followed up and helped teams in developing their team project scenarios.
- Defined the pipeline and assisted researcher Renée Bourassa in the production of 3D animations for an artistic project.
- Defined the research methodology to apply according to research needs and carried out the research process (with tens of users), gathering, analyzing, drawing conclusions, and summarizing the results for various projects.
Education
Master's Degree in Art, Animation, and Cyberculture (Interaction Design)
Laval University - Québec, Canada
Bachelor's Degree in Multidisciplinary (Interactive Media)
Laval University - Québec, Canada
Certificate in Art and Science of Animation
Laval University - Québec, Canada
Certificate in Plastic Arts
Laval University - Québec, Canada
Certificate in Computer Science
Laval University - Québec, Canada
Skills
Tools
Axure RP Pro, Photoshop CS6, Google Docs, Adobe Photoshop, Google Sheets, Adobe Flash, Microsoft Excel, Autodesk, 3ds Max, Photoshop CC, Adobe Experience Design (XD), Photoshop CC 2019, Autodesk Maya, Adobe Illustrator, Adobe After Effects, Adobe Audition, Final Cut Pro, Unreal Engine, Slack, Hotjar
Platforms
Android, Windows, Figma, iOS
Languages
HTML5, JavaScript, CSS, CSS3
Other
Web UX, App UX, Flowcharts, UX Design, Responsive UX Design, Information Architecture (IA), Functional Specifications, Wireframing, User Testing, Usability Testing, Augmented Reality (AR), User Flows, Prototyping, Product Design, SaaS, Copywriting, Conversion Rate Optimization (CRO), Digital Marketing, UX Strategy, Service Design, Market Research & Analysis, Field Studies, User Surveys, Mobile Game UX, Design Leadership, AtTask, Tools, Mobile UX, Unity3D, Toys & Children's Products, TV Shows, Web UX Design, Personas, Sitemaps, Aviation, Airport Transportation, Corporate Design, Tabletop Games, Connected Device Design, Bootstrap, Product Strategy, Writing & Editing, Graphic Design, UI Design, B2B, Seos, SEO Copywriting, A/B Testing, PostHog, Google Antigravity, Cursor AI, Virtools, Softimage, 3D Animation, Animation, Coding, Art, Artistic Skill, Creativity, Conceptualization, Color Theory, Brainstorming, System Design, Google Drive, Discord, Meta Ads
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring