Jeffrey is a goal-oriented UX designer. He has designed large-scale media sites as well as worked with disruptive startup companies. He enjoys crafting meaningful experiences and interactive products. He is a firm believer that good design can greatly impact and enhance the human experience, and this belief has ushered him into the amazing world of user-centered design.
Created a cross-platform user experience for the Google DoubleClick for Publishers platform to optimize ad mapping layout for increased ad revenue and prolonged page views.
Established UX design as the first stage of all web and mobile application developments, instituting a user-centered design (UCD) approach.
Worked with the data science team at Alley Interactive to create user experiences that encompassed ad servers like DFP, tag management systems, analytics systems, like Parse.ly, and page optimization analytics to further improve user behavior and preferences.
Designed and created wireframes for iterative conversations with the internal team and clients.
Created high-fidelity user interfaces and brand identity for clients.
Developed style guides to aid in building responsive websites and applications.
Created user flows, user journeys, and storyboard diagrams.
Created an icon library for mobile and large-scale web applications.
Developed style guides that assisted in building large-scale healthcare web and mobile applications.
Conducted usability and A/B testing with clinicians, doctors, nurses, and company stakeholders.
Designed applications for different platforms: mobile (iOS and Android), desktop (Mac and Windows), and web applications.
Collaborated with internal stakeholders such as product, marketing, development, and customer support teams for product design and customers for user research.
Conducted user interviews and analyzed usability testing sessions to identify the problem areas and recommended solutions to enhance the user experience of web-based applications and eCommerce websites.