Jenny Shen, UX Designer in Taipei, Taiwan
Jenny Shen

UX Designer in Taipei, Taiwan

Member since December 5, 2016
Jenny is a UX lead with a decade of experience creating world-class digital products that generate revenue and win customers. She specializes in international markets and has designed for users in 30+ countries in APAC, EMEA, and the Americas. She has helped over 40 companies solve business and user problems with UX research and design sprints. Past clients include Tencent, Babylon Health, Lakers, FILA, Neiman Marcus, Crate and Barrel, and Randstad.
Jenny is now available for hire


Digital Design


  • Senior Product Designer

    2021 - PRESENT
    Thoughtbot, Inc. (via Toptal)
    • Transformed ideas into great products that people love to use, facilitating various product design sprints.
    • Created high-fidelity and low-fidelity prototypes for healthtech, female technology, and crypto trading products.
    • Conducted usability tests for healthtech, female technology, and crypto trading products to minimize costs and risks.
    Technologies: Figma, Miro, Zoom
  • Freelance UX Lead

    2011 - PRESENT
    Jenny Shen Design (Self-employed)
    • Led UX strategy and value proposition validation for new products and concepts with strategy, research, and workshops.
    • Created UX and UI designs for end-to-end user experience including information architecture, wireframes, user journeys, prototypes, personas, and interface designs.
    • Led research and experimentation including A/B tests as well as qualitative and quantitative research to drive design decisions and product growth.
    • Built and managed design teams and mentored junior and intermediate designers to improve workflows.
    • Coached executives in design thinking through workshops and ongoing design education.
    • Provided consulting, design, and strategy services for diverse industries including travel, eCommerce, SaaS, B2B2C, education, enterprise, real estate, software, and luxury goods.
    Technologies: Miro, Zoom, InVision, Adobe Suite, Business Model Canvas, Apple Keynote, Lean UX, Canvas, Figma, Sketch, Workshops, G Suite

Other Experience

  • Cross-cultural Design and the Role of UX (Publication)
    Bringing a digital product to a new market can feel like navigating uncharted territory. Cultural differences are hard to identify but essential to understanding when developing a localized user experience.


  • Bachelor of Science Degree in Interaction Design
    2006 - 2010
    Simon Fraser University - Surrey, B.C., Canada



Taipei, Taiwan

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