Jenny Shen, UX Designer in Taipei, Taiwan
Jenny Shen

UX Designer in Taipei, Taiwan

Member since December 5, 2016
Jenny is a UX lead with a decade of experience creating world-class digital products that generate revenue and win customers. She specializes in international markets and has designed for users in 30+ countries in APAC, EMEA, and the Americas. She has helped over 40 companies solve business and user problems with UX research and design sprints. Past clients include Tencent, Babylon Health, Lakers, FILA, Neiman Marcus, Crate&Barrel, and Randstad.
Jenny is now available for hire


Digital Design


  • Freelance UX Lead

    2011 - PRESENT
    Jenny Shen Design (Self-employed)
    • Led UX strategy and value proposition validation for new products and concepts with strategy, research, and workshops.
    • Created UX and UI designs for end-to-end user experience including information architecture, wireframes, user journeys, prototypes, personas, and interface designs.
    • Led research and experimentation including A/B tests as well as qualitative and quantitative research to drive design decisions and product growth.
    • Built and managed design teams and mentored junior and intermediate designers to improve workflows.
    • Coached executives in design thinking through workshops and ongoing design education.
    • Provided consulting, design, and strategy services for diverse industries including travel, eCommerce, SaaS, B2B2C, education, enterprise, real estate, software, and luxury goods.
    Technologies: Miro, Zoom, InVision, Adobe Suite, Business Model Canvas, Apple Keynote, Lean UX, Canvas, Figma, Sketch, Workshops, G Suite
  • Design Lead

    2020 - 2020
    NDA Global Investment Firm (via Toptal)
    • Developed the product roadmap and strategy for a global investment firm based in Bahrain, driving both high product quality and innovation.
    • Facilitated cross-discipline ideation sessions and workshops as part of early design definition and leveraged design-thinking methodologies.
    • Created design assets and specifications for implementation.
    • Translated research findings into actionable design recommendations.
    • Championed user needs and goals and business goals at the center of all products, designs, and strategies.
    Technologies: Notion, Figma, Miro, Microsoft Office, Zoom

Other Experience

  • Cross-cultural Design and the Role of UX (Publication)
    Bringing a digital product to a new market can feel like navigating uncharted territory. Cultural differences are hard to identify but essential to understanding when developing a localized user experience.


  • Bachelor of Science degree in Interaction Design
    2006 - 2010
    Simon Fraser University - Surrey, B.C., Canada



Taipei, Taiwan

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