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Jenny Shen

Jenny Shen

User Experience Designer
Amsterdam, Netherlands
Member since December 5, 2016
Jenny is an award-winning strategic senior UX designer who specializes in UX and conversion optimization. She has worked with clients from startups to brands like Neiman Marcus, Crate&Barrel, and eBuddy. In past projects, she has increased conversion rates by 10-30%, reduced bounce rate by 40%, and increased site visit duration by 284%. Today, she focuses on solving difficult UX challenges in the travel, eCommerce, and SaaS markets.
Jenny is now available for hire
  • TravelBird—Online Travel Agency
  • Deskbookers—Meeting Rooms Marketplace
  • TravelBird—Nearby Offers
  • Siilo—Messaging App for Physicians
  • Gimmie—Mobile Loyalty Program
  • Deskbookers—iOS App
  • Founder and UX/UI Designer
    2011 - PRESENT
    Jenny Shen Design
    • Led and conducted user research to gather feedback from real users.
    • Created user flows, wireframes, and mock­ups for desktop and mobile platforms.
    • Managed and created A/B tests to test hypotheses.
    • Built prototypes to effectively demonstrate user flows and related user experiences.
    • Improved the usability of digital products with best usability practices, user research, and data analytics.
    Technologies: Sketch, InVision, Marvel, Balsamiq, Adobe Photoshop
  • Interaction Designer
    2016 - 2016
    • Increased conversion rates by 10% in A/B tests.
    • Built prototypes to effectively demonstrate user flows and related user experiences.
    • Iteratively tested, validated, and refined design concepts with ongoing feedback from stakeholders, product owners, and development.
    • Created inclusive concepts and assets that cover all possible states and edge cases.
    • Worked closely with developers to implement pixel-perfect designs.
    • Analyzed user insights and conducted usability tests and user interviews.
    • Assisted the user research team with customer journey mapping.
    • Designed concepts and solutions with a user-centered design process including sketches, user journeys, flows, wireframes, prototypes, and information architecture.
    Technologies: Sketch, Adobe Photoshop, Marvel, InVision, Zeplin, Lookback
  • Bachelor of Science degree in Interaction Design
    2006 - 2012
    Simon Fraser University - Surrey, BC
  • Adobe Photoshop15 years
  • User Interface (UI)10 years
  • User Experience (UX)7 years
  • Product Design7 years
  • Usability Testing7 years
  • Apps6 years
  • Mobile App Design6 years
  • Sketch3 years
  • Adobe Photoshop
  • Sketch
Amsterdam, Netherlands
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