Jenny Shen

Jenny Shen

Amsterdam, Netherlands
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Jenny Shen

Jenny Shen

Designer
Amsterdam, Netherlands
Member since December 5, 2016
Jenny is an award-winning senior UX designer who specializes in user experience and conversion optimization. She has worked with clients from innovative startups to brands like eBuddy, Deskbookers, and Megabite Pizza. In past projects, she has increased conversion rates by 10-30%, reduced bounce rate by 40%, and increased site visit duration by 284%. Today, she focuses on solving difficult UX challenges in the travel, eCommerce, and SaaS markets.
Jenny is now available for hire
Portfolio
  • TravelBird—Online Travel Agency
  • Deskbookers—Meeting Rooms Marketplace
  • TravelBird—Nearby Offers
  • Siilo—Messaging App for Physicians
  • Gimmie—Mobile Loyalty Program
  • Deskbookers—iOS App
Employment
  • Founder and UX/UI Designer
    Jenny Shen Design
    2011 - PRESENT
    • Led and conducted user research to gather feedback from real users.
    • Created user flows, wireframes, and mock­ups for desktop and mobile platforms.
    • Managed and created A/B tests to test hypotheses.
    • Built prototypes to effectively demonstrate user flows and related user experiences.
    • Improved the usability of digital products with best usability practices, user research, and data analytics.
    Technologies: Sketch, InVision, Marvel, Balsamiq, Adobe Photoshop
  • Interaction Designer
    TravelBird
    2016 - 2016
    • Increased conversion rates by 10% in A/B tests.
    • Built prototypes to effectively demonstrate user flows and related user experiences.
    • Iteratively tested, validated, and refined design concepts with ongoing feedback from stakeholders, product owners, and development.
    • Created inclusive concepts and assets that cover all possible states and edge cases.
    • Worked closely with developers to implement pixel-perfect designs.
    • Analyzed user insights and conducted usability tests and user interviews.
    • Assisted the user research team with customer journey mapping.
    • Designed concepts and solutions with a user-centered design process including sketches, user journeys, flows, wireframes, prototypes, and information architecture.
    Technologies: Sketch, Adobe Photoshop, Marvel, InVision, Zeplin, Lookback
Education
  • Bachelor of Science degree in Interaction Design
    Simon Fraser University - Surrey, BC
    2006 - 2012
Experience
  • Adobe Photoshop15 years
  • User Experience (UX)6 years
  • Usability Testing6 years
  • User Interface (UI)6 years
  • Mobile App Design5 years
  • Product Design5 years
  • Web Apps5 years
  • Sketch2 years
Tools
  • Adobe Photoshop
  • Sketch
Amsterdam, Netherlands
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