Jenny is an award-winning UX strategist who helps global enterprises create new business value with innovation, global expansion strategy, and customer-winning UX design. She has worked with startups and brands including Neiman Marcus (US), Crate&Barrel (US), Randstad (NL), and Babylon Health (UK). She specializes in defining product/UX strategy and designing user-centric experiences for travel, eCommerce, and SaaS businesses.
Deployed a number of research methods to understand different user groups for clients such as Airbnb, Volkshotel, Samsung, Netflix, Adidas, BMW, Spotify, and Red Bull.
Brought insights from users in multiple markets to enable clients and team to make strategic and product decisions.
Supported teams to define new strategies or product opportunities to help clients gain competitive advantages.
Created compelling and actionable research deliverables and insights which inspired empathy and drove both pragmatic and innovative solutions.
Analyzed and integrated website/app analytics, surveys, market research, and other quantitative research data.
Technologies: Google Data Studio, Google Analytics, Hotjar, Google Optimize, Qualitative analysis, Quantitative analysis, A/B testing, Typeform, Google Forms, Zoom, OptimalWorkshop
Design Instructor, Speaker, & Mentor
2017 - PRESENT
Jenny Shen Design
Taught in-person and remote workshops on design-related topics, including competitive analysis, UI design, design tools, user research, and more. Workshops and lectures were given at Simon Fraser University, National Tsing Hua University, and Amsterdam University of Applied Sciences.
Addressed international audiences from 300 to 1,500+ people on the dynamic topics of UX and localization. Appearances include Smashing Conference, Beyond Tellerrand, UX Alive, UX Salon, Laracon EU, CSS Day, Talk UX, and more.
Guided students from over 10 cities to grow in skills and confidence through mentorship and coaching. With dedicated mentorship, students kick-started their careers in companies including eBay or as freelancers. Mentored designers from Alibaba, HTC, Google, and more.
Helped clients reach business goals with UX strategy, product roadmaps, and effective processes.
Led UX strategy and value proposition validation for new products and concepts with strategy, research, and workshops including customer segment definition, competitor analysis, SWOT analysis, business model canvas, customer journey mapping, user research, guerrilla usability tests, MVP feature lists, user stories, experiments, and prototypes.
Defined product strategy, roadmaps, product features and requirements, and user engagement strategy.
Guided projects, processes, and realization of web and mobile products including localized eCommerce services, travel applications, peer-to-peer education platform, B2B data analytics tools, and loyalty programs.
Initiated and led the creation of design systems and style guides to accelerate innovation.
Executed designs and research for end-to-end user experience including information architecture, concepts, wireframes, user journeys, prototypes, personas, UI designs, A/B tests, and qualitative and quantitative research.
Worked with clients including Neiman Marcus, Crate&Barrel, eBuddy, Deskbookers, CityFood Magazine, Megabite Pizza, Singtel, and SMART Communications.
Bringing a digital product to a new market can feel like navigating uncharted territory. Cultural differences are hard to identify but essential to understanding when developing a localized user experience.