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Jenny Shen

Jenny Shen

UX Designer
Amsterdam, Netherlands
Member since December 5, 2016
Jenny is an award-winning UX strategist who helps startups and enterprises create new business value with innovation, global expansion strategy, and customer-winning UX design. She has worked with startups and brands including Neiman Marcus, Crate&Barrel, Randstad, and eBuddy. She defines product/UX strategy and designs user-centric experiences for travel, eCommerce, and SaaS businesses. Jenny also teaches design at universities and conferences.
Jenny is now available for hire
Portfolio
  • Neiman Marcus Japan
  • Randstad Direct – Corporate Innovation
  • TravelBird – Online Travel Agency
  • Crate&Barrel Singapore
  • Deskbookers – Meeting Rooms Marketplace
  • Gimmie – Loyalty Program CRM
Employment
  • Freelance Product Researcher (Insights/Strategy Team)
    2019 - PRESENT
    Your Majesty
    • Deployed a number of research methods to understand different user groups for clients such as Airbnb, Volkshotel, Samsung, Netflix, Adidas, BMW, Spotify, and Red Bull.
    • Brought insights from users and research to enable clients and team to make strategic and product decisions.
    • Supported teams to define new strategies or product opportunities to help clients gain competitive advantages.
    • Created compelling and actionable research deliverables and insights which inspired empathy and drove both pragmatic and innovative solutions.
    • Analyzed and integrated website/app analytics, surveys, market research, and other quantitative research data.
    Technologies: Google Data Studio, Google Analytics, Hotjar, Google Optimize, Qualitative analysis, Quantitative analysis, A/B testing, Typeform, Google Forms, Zoom
  • Design Instructor, Speaker, & Mentor
    2017 - PRESENT
    Jenny Shen Design
    • Taught in-person and remote workshops on design-related topics, including competitive analysis, UI design, design tools, user research, and more. Workshops and lectures were given at Simon Fraser University, National Tsing Hua University, and Amsterdam University of Applied Sciences.
    • Addressed international audiences from 300 to 1,500+ people on the dynamic topics of UX and localization. Appearances include Smashing Conference, Beyond Tellerrand, UX Alive, UX Salon, Laracon EU, CSS Day, Talk UX, and more.
    • Guided students from over 10 cities to grow in skills and confidence through mentorship and coaching. With dedicated mentorship, students kick-started their careers in companies including eBay or as freelancers. Mentored designers from Alibaba, HTC, Google, and more.
    Technologies: Keynote, Education, Coaching, Workshops
Other Experience
  • Cross-Cultural Design and the Role of UX (Publication)
    Bringing a digital product to a new market can feel like navigating uncharted territory. Cultural differences are hard to identify but essential to understanding when developing a localized user experience.
Education
  • Bachelor of Science degree in Interaction Design
    2006 - 2012
    Simon Fraser University - Surrey, BC
Experience
  • Workshops11 years
  • UX Research8 years
  • Value Proposition Design7 years
  • Lean UX7 years
  • Product Design6 years
  • UX Strategy6 years
  • Product Strategy5 years
  • Design Sprints3 years
Amsterdam, Netherlands
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