Publication
Cross-cultural Design and the Role of UX
https://www.toptal.com/designers/web/cross-cultural-design
Jenny is currently unavailable
Jenny Shen
Verified Expert in Design
UX Designer
Taipei, Taiwan
Toptal member since March 1, 2017
Expertise
WireframingUX DesignMobile UX DesignPrototype DesignUX ResearchUsability TestingSaaS DesignB2B DesignWeb DesignInformation ArchitectureUI DesignData Visualization DesignUser Flow DesignCX DesignPortal DesignChatbot DesignDesign StrategyMockupsSharePoint DesignAccessible Web DesignDesign ConsultingAI Design
Bio
Jenny is a UX lead with a decade of experience creating world-class digital products that generate revenue and win customers. She specializes in international markets and has designed for users in 30+ countries in APAC, EMEA, and the Americas. She has helped over 40 companies solve business and user problems with UX research and design sprints. Jenny's past clients include Tencent, McKinsey & Company, Babylon Health, LA Lakers, FILA, Neiman Marcus, Crate and Barrel, and Randstad.
Experience
- Usability Testing - 12 years
- UX Design - 12 years
- UX Research - 12 years
- Web App UI - 10 years
- Rapid Prototyping - 10 years
- Design Leadership - 6 years
- Product Strategy - 6 years
- Design Sprints - 6 years
Portfolio
Dynasource: Data Visualization Software for IT Services
IT Service Management (ITSM)B2BQualitative ResearchProduct StrategyDesign LeadershipProduct Design+ 77 more
Randstad Direct – Corporate Innovation
UX StrategyValue PropositionValue Proposition DesignValue InnovationDesign SprintsInnovation+ 61 more
TravelBird – Travel Offers by Car for the German Market
Conversion Rate Optimization (CRO)Cross-cultural DesignCross-platform UXCross-platformUX AuditsResponsive+ 70 more
Work Experience
Freelance UX Lead
2011 - PRESENT
Jenny Shen Design (Self-employed)
- Led the UX strategy and value proposition validation for new products and concepts, including research and workshops.
- Created UX and UI designs for the end-to-end user experience, including information architecture, wireframes, user journeys, prototypes, personas, and interface designs.
- Led research, data analytics, and experimentation, including A/B tests and qualitative and quantitative research, to drive design decisions and product growth.
- Built and managed design teams and mentored junior and intermediate designers to improve workflows.
- Coached executives in design thinking through workshops and ongoing design education.
- Provided consulting, design, and strategy services for diverse industries, including travel, eCommerce, SaaS, B2B2C, education, enterprise, real estate, software, and luxury goods.
Technologies: Miro, Zoom, InVision, Adobe Suite, Business Model Canvas, Apple Keynote, Lean UX, Canvas, Figma, Sketch, Workshops, Google Workspace, User Personas, 5 Whys, A/B Testing, Adobe Creative Suite, Asana, Agile, Qualitative Research, Product Design, Product Strategy, OmniGraffle, InVision Studio, iOS, Web App UX, Web App UI, Web App Design, Responsive Web Apps, Responsive UI, Responsive Design, Responsive UX Design, SaaS, SaaS Design, Software as a Service (SaaS), Enterprise SaaS, Digital Health, Design Systems, User Acceptance Testing (UAT), Commercial Real Estate, Residential Real Estate, Higher Education, K-12 Education, Education, Usability Heuristics, Heuristic Review, Heuristic Reports, UX Audits, Sitemaps, Personas, Style Guides, UI Style Guides, Interactive Prototypes, Responsive Web Design (RWD), Responsive, User Flows, Prototyping, UX Sketching, Mobile, Mobile UI, Mobile UX, App UX, Web UX, Digital Experience Design, UX Strategy, IA Strategy, Strategy, User Needs, UX Thinking, Web Dashboards, Interaction Design (IxD), Financial UX, Dashboards, Dashboard Design, Data-driven Design, Data-informed Visual Design, Competition Research, Competitive Strategy, Competitive Analysis, Competitor Analysis & Profiling, Women's Health, Accessible Design, User Profiles, App UI, User Interviews, Interviews, User Interface (UI), User Testing, UX Testing, Visual Design, Airtable, Google Docs, Minimum Viable Product (MVP), MVP Design, Notion, User Journeys, User Journey Maps, Customer Journey, Journey Mapping, Critical Analysis, Critical-path CSS, Trello, Slack, Loom, Content Management Systems (CMS), UX Design, UI Design, Web Design, Travel & Leisure, Webflow, Mobile UI Design, Mobile UX Design, User Experience (UX), Mobile Design, Customer Experience, UX Research, Healthcare, Healthcare Services, Audience Targeting, Product Benchmarking, Wireframing, User Research, Ethnographic Studies, User Stories, Workflow, B2B, Data Visualization, Design Thinking, Complex Web Systems, Mobile App Design, Social Media Apps, Social Networks, Research, Heuristic Analysis, Service Design, Process Optimization, Design Leadership, Team Leadership, Consulting, Design Consultation, Design Ops, User Onboarding, Onboarding, UX Review, Usability Testing, Market Research & Analysis, Usertesting.com, Dovetail, Market Research, Rapid Prototyping, Digital Product Design, Design Sprints, Mockups, UX Wireframes, Gamification, Feature Prioritization, Best Practices in Design, Product Roadmaps, UX Analysis, Apps, Annotated Wireframes, Finance, Low-fidelity Prototypes, Investments, Conversion Rate Optimization (CRO), Audits, Agile UX, High-fidelity Prototypes, Design Specifications, Rapid Interactive Prototyping, Accessibility, Shopify, Insurance, Information Architecture (IA), WordPress, Storyboarding, Usability, App Design, Analytics, Artificial Intelligence (AI), Marketing Design
Senior Product Designer
2021 - 2022
Thoughtbot, Inc.
- Designed the UX, UI, flows, prototypes, and design systems for a cryptocurrency hedge fund to streamline time and cost inefficiencies.
- Led design from discovery workshop, wireframes, UX/UI, and rapid prototyping to user testing for telehealth software for physical therapists.
- Provided product strategy and UX/UI design for a breastfeeding app that helps parents track feedings and manage their nursing schedule.
- Led multiple discovery sprints for agency clients by facilitating strategic workshops, exercises, and stakeholder interviews and conducting market analysis.
- Created product market fit plans, product critical paths, and strategic visions for numerous tech startups by synthesizing market analysis data, assumptions, and user interviews.
- Developed rapid prototypes in Figma to validate product-market fit, minimize costs and risks, and make informed product decisions in a matter of days.
Technologies: Figma, Miro, Zoom, Usability Heuristics, Responsive Web Design (RWD), User Testing, User Interviews, Strategy, Google Drive, MVP Design, Notion, Pitch Decks, Qualitative Research, Blockchain, Fintech, Online Payments, UX Design, UI Design, Web Design, User Interface (UI), User Experience (UX), Mobile Design, Product Design, Customer Experience, UX Research, Healthcare, Healthcare Services, Product Benchmarking, Wireframing, Prototyping, User Research, Web App Design, User Flows, UX Audits, User Stories, Dashboard Design, Workflow, SaaS Design, B2B, SaaS, Web App UI, Dashboards, Web App UX, Data Visualization, Design Thinking, Mobile App Design, Research, Heuristic Analysis, Mobile UX Design, Process Optimization, Design Leadership, Team Leadership, User Journeys, Design Ops, Consulting, Design Consultation, User Onboarding, Onboarding, UX Review, Usability Testing, Market Research & Analysis, Market Research, Competitive Analysis, Usertesting.com, Rapid Prototyping, Digital Product Design, Product Strategy, Mockups, UX Wireframes, Medtech, Apps, Feature Prioritization, Annotated Wireframes, Finance, Stock Exchange, Low-fidelity Prototypes, Investments, Audits, Lean UX, Rapid Interactive Prototyping, Responsive Design, Interactive Prototypes, Agile UX, High-fidelity Prototypes, Design Specifications, Interaction Design (IxD), Software as a Service (SaaS), Analytics, Responsive UI, Mobile
UX Lead and Strategist
2021 - 2021
Sismotur
- Developed design direction and product strategies for Inventrip, which provides analytical software to national tourism boards of Spain, Portugal, and France and provides tourists with contextualized travel information at their destinations.
- Ran discovery workshops to understand the ideal user profiles and identified the critical profile requirements to develop the user research screening criteria.
- Created a product improvement plan with product KPIs and success metrics to increase public administration customers and active users.
- Led user research for 20 users in target countries and handled user recruitment, research questionnaires, post-research data analysis, synthesis, and presentation.
- Provided comprehensive research findings with key themes, highlights, user quotes, and the meaning behind each insight.
- Validated the company's riskiest assumptions and potential users' satisfaction and usage of competitive products with user research.
- Advised the client of opportunities across divisions from marketing, content strategy, product, and business growth.
Technologies: Figma, Apple Keynote, Zoom, UX Research, User Research, UX Design, Web Design, Travel & Leisure, User Experience (UX), Product Design, Customer Experience, Product Benchmarking, Wireframing, Web App Design, User Flows, User Interviews, UX Audits, User Stories, Workflow, SaaS Design, B2B, SaaS, Research, Heuristic Analysis, Heuristic Review, User Journeys, Consulting, Design Consultation, User Onboarding, Onboarding, UX Review, Usability Testing, Market Research & Analysis, Market Research, Digital Product Design, Product Strategy, Notion, UX Wireframes, iOS, Apps, User Testing, Feature Prioritization, Annotated Wireframes, Audits, Lean UX, Responsive Design, Agile UX, Interaction Design (IxD), Software as a Service (SaaS), Analytics, Responsive UI, MVP Design, Mobile
Design Lead
2020 - 2020
Enterprise Investment Firm (NDA,
- Strategized, planned, and executed the user research of 15 high and ultra-high-net-worth individuals in the Gulf Cooperation Council, including members of a Saudi Arabian royal family.
- Led design efforts for the client's strategy of consolidating three domains and multiple microsites of different customer segments to increase search engine visibility and improve design efficiency and customer acquisition.
- Audited the visual and UI elements, tone, voice, and narrative across all domains and microsites and advised recommendations and design directions to ensure consistency and improve brand unity.
- Facilitated cross-discipline ideation sessions involving key stakeholders in the early design definition and prioritized action items for testing to implement a data-driven decision-making process in the organization.
- Created a modular and accessible design system that significantly improved the efficiency of design and engineering.
- Produced UX flows, wireframes, high-fidelity UI mockups, prototypes, marketing designs, and visual assets.
- Collaborated with marketing and the researcher to implement the content strategy in the web designs.
- Championed user needs and goals with business goals at the center of all products, designs, and strategies.
Technologies: Notion, Figma, Miro, Microsoft Office, Zoom, UX Design, UI Design, Web Design, User Interface (UI), User Experience (UX), Mobile Design, Product Design, Customer Experience, UX Research, Audience Targeting, Product Benchmarking, Wireframing, Prototyping, User Research, Web App Design, User Flows, User Interviews, UX Audits, Ethnographic Studies, User Stories, UI Branding, Data Visualization, Design Systems, Research, Heuristic Analysis, Heuristic Review, Design Ops, Process Optimization, Design Leadership, Team Leadership, User Journeys, Consulting, Design Consultation, Leadership, User Onboarding, Onboarding, UX Review, Usability Testing, Market Research & Analysis, Market Research, Usertesting.com, Digital Product Design, Product Strategy, Mockups, UX Wireframes, Visual Design, User Testing, Feature Prioritization, Annotated Wireframes, Finance, Low-fidelity Prototypes, Investments, Conversion Rate Optimization (CRO), Audits, Responsive Design, Interactive Prototypes, Agile UX, High-fidelity Prototypes, Design Specifications, Interaction Design (IxD), Software as a Service (SaaS), Analytics, Responsive UI, Marketing Design, Mobile
Lead Designer
2020 - 2020
Tabarnam Projects)
- Led the creative and UX/UI development of Tabarnam, a global B2B, B2C, and C2C eCommerce platform that aims to enable users from all over the world to buy and sell in their native language and the currency of their choice.
- Drove design decisions and created a shared understanding of users' goals and needs by creating user personas based on key scenarios.
- Created user flows for both buyers and sellers and identified key decision points, important flows, views, and pages, which resulted in a seamless user experience.
- Built an object-oriented UX (OOUX) map to help simplify the design process of a complicated platform, remove inconsistencies, and align design with the back-end structure, which resulted in accelerated development.
- Developed how-might-we statements to guide the team to think about users' needs and pains and open up brainstorming and ideation sessions.
- Designed low-fidelity mockups, high-fidelity mockups, and a clickable prototype that satisfied both user and business requirements.
- Conducted competitive research to uncover market and competitive insights.
Technologies: Slack, Zoom, Figma, Sketch, Miro, Online Payments, UX Design, UI Design, Web Design, User Interface (UI), User Experience (UX), Product Design, Customer Experience, Wireframing, Prototyping, User Research, Web App Design, User Flows, User Stories, Workflow, SaaS Design, B2B, SaaS, Web App UI, Dashboards, Web App UX, Design Systems, User Journeys, Team Leadership, Consulting, Design Consultation, User Onboarding, Onboarding, Market Research & Analysis, Market Research, Rapid Prototyping, Digital Product Design, Product Strategy, Design Sprints, Mockups, UX Wireframes, Visual Design, User Testing, Feature Prioritization, Low-fidelity Prototypes, Lean UX, Rapid Interactive Prototyping, Responsive Design, Interactive Prototypes, Agile UX, High-fidelity Prototypes, Design Specifications, Interaction Design (IxD), Software as a Service (SaaS), Responsive UI, MVP Design, Marketing Design, Mobile
Lead UX Designer and Product Strategist
2020 - 2020
KaZang
- Facilitated a product strategy workshop for KaZang, an app that connects the music community through global music hits for American, LATAM, South Korean, and Indian markets.
- Guided the client through a business model canvas workshop to clarify KaZang's value proposition, customer segments, and revenue streams and created an elevator pitch.
- Created scenarios and prioritized user tasks and wireframes for the MVP prototype.
- Advised the client on the Lean Startup model, user research principles, and best practices.
Technologies: Business Model Canvas, Zoom, Figma, Sketch, Miro, UX Design, User Experience (UX), Mobile Design, Product Design, Customer Experience, Wireframing, User Flows, User Stories, Mobile App Design, Social Media Apps, Social Networks, Design Systems, Mobile UX Design, User Journeys, Consulting, Design Consultation, User Onboarding, Onboarding, UX Review, Market Research, Rapid Prototyping, Digital Product Design, Product Strategy, Design Sprints, UX Wireframes, Gamification, iOS, Apps, Feature Prioritization, Annotated Wireframes, Low-fidelity Prototypes, Lean UX, Rapid Interactive Prototyping, Responsive Design, Agile UX, Interaction Design (IxD), MVP Design, Marketing Design, Mobile
UX Consultant and Strategist
2019 - 2019
Nayms
- Developed design direction and product strategy for Nayms, a platform to trade insurance contracts built on blockchain.
- Facilitated a product strategy workshop to clarify Nayms' business model, positioning statement, known risks, and the riskiest assumptions.
- Recommended insights and concrete next steps to the client to validate assumptions and learn about users.
Technologies: Miro, Business Model Canvas, Lean UX, Canvas, Google Workspace, Workshops, Blockchain, Fintech, UX Design, UI Design, Web Design, User Experience (UX), Mobile Design, Product Design, Customer Experience, User Flows, UX Audits, User Stories, SaaS Design, B2B, SaaS, Heuristic Analysis, Heuristic Review, Consulting, Design Consultation, Market Research, Competitive Analysis, Digital Product Design, Product Strategy, UX Wireframes, Feature Prioritization, Finance, Agile UX, Interaction Design (IxD), Software as a Service (SaaS), MVP Design
Freelance Senior Product Designer
2019 - 2019
Babylon Health
- Developed the product and design strategy for Babylon, an AI health app with a user base of 3.6 million worldwide.
- Collaborated with product teams in Tencent to define product metrics and product launch requirements.
- Conducted field research in China to learn and validate user behavior and needs.
- Performed user research for 500 Pearl Delta River region users, from recruitment and research questionnaires to post-research data analysis, synthesis, and presentation.
- Led cross-cultural design localization and rollout for the target country, China.
- Presented research insights and recommended the strategy to the CEO and senior management.
- Spearheaded and facilitated co-design workshops with cross-functional teams to strategize our approach to critical problems.
Technologies: Trello, Jira, Miro, Google Workspace, Apple Keynote, Workshops, InVision, Abstracts, Sketch, UX Design, User Experience (UX), Mobile Design, Product Design, Customer Experience, UX Research, Healthcare, Healthcare Services, Product Benchmarking, Wireframing, Prototyping, User Research, User Flows, User Interviews, UX Audits, Ethnographic Studies, User Stories, Data Visualization, Mobile App Design, Design Systems, Research, Heuristic Review, Mobile UX Design, Design Ops, Process Optimization, Design Leadership, Team Leadership, User Journeys, Consulting, Design Consultation, Onboarding, UX Review, Usability Testing, Market Research & Analysis, Usertesting.com, Dovetail, Market Research, Competitive Analysis, Rapid Prototyping, Digital Product Design, Product Strategy, UX Wireframes, iOS, Medtech, Apps, User Testing, Feature Prioritization, Annotated Wireframes, Low-fidelity Prototypes, Audits, Responsive Design, Interactive Prototypes, Accessibility, Interaction Design (IxD), Software as a Service (SaaS), Analytics, Artificial Intelligence (AI), Mobile
Freelance UX Lead
2019 - 2019
Dynasource
- Consulted for and involved key stakeholders across the business to thoroughly understand all parts of the business requirements through workshops and one-on-ones.
- Made strategic design and UX decisions for core and new features and provided product direction for data visualization software in the IT services industry on the product board with the CEO, director of product, and CTO.
- Facilitated workshops and translated insights into actionable items for product design and workflow improvement.
- Led user and market research for both B2B and B2C sides and trained team members on user research to expand the user research lab.
- Created high-level UX flows and user interface designs to simplify the user journey to accomplish the user's end goals.
- Guided intermediate designers in the process of creating UX/UI deliverables on mobile-first and user-centric principles.
Technologies: Airtable, Notion, Asana, Zeplin, SharePoint, Microsoft Office, Slack, Miro, Apple Keynote, InVision, Abstracts, Sketch, Workshops, UX Design, Web Design, Figma, User Experience (UX), Mobile Design, Product Design, Customer Experience, UX Research, Product Benchmarking, Wireframing, Prototyping, User Research, Web App Design, User Flows, User Interviews, UX Audits, User Stories, Dashboard Design, Workflow, SaaS Design, B2B, SaaS, Web App UI, Dashboards, Web App UX, Data Visualization, Design Systems, Research, Heuristic Analysis, Heuristic Review, Design Ops, Process Optimization, Design Leadership, Team Leadership, User Journeys, Consulting, Design Consultation, User Onboarding, Onboarding, UX Review, Usability Testing, Market Research & Analysis, Market Research, Competitive Analysis, Rapid Prototyping, Digital Product Design, Product Strategy, Design Sprints, Mockups, UX Wireframes, Visual Design, Gamification, iOS, User Testing, Feature Prioritization, Annotated Wireframes, Low-fidelity Prototypes, Audits, Lean UX, Rapid Interactive Prototyping, Responsive Design, Interactive Prototypes, Agile UX, High-fidelity Prototypes, Interaction Design (IxD), Software as a Service (SaaS), Analytics, Responsive UI, Mobile
Freelance Product Researcher | Insights and Strategy Team
2019 - 2019
Your Majesty
- Helped Volkshotel, a boutique hotel in Amsterdam, generate more than €200,000 in annual revenue by performing a UX audit, data analysis, and creating UX/UI that increased the mobile conversion rate by 7%.
- Implemented data tracking and created easy-to-understand metrics reports for FILA.
- Deployed multiple research and analysis methods for NBA team, Los Angeles Lakers to understand basketball fans' behavior and preferences.
- Brought insights from users in multiple markets to enable clients and teams to make strategic decisions.
- Supported strategists in defining digital strategies to help clients gain competitive advantages.
- Created compelling and actionable research deliverables and insights based on data for Your Majesty and clients.
- Analyzed and integrated website and app analytics, surveys, market research, and other quantitative data.
- Worked for global brands, including Airbnb, Netflix, Samsung, Dopper, Redbull, and Spotify.
Technologies: Hygger, Slack, Harvest, Google, Figma, Optimal Workshop, Zoom, Google Forms, Typeform.io, A/B Testing, Google Optimize, Hotjar, Google Analytics, Google Data Studio, Online Payments, UX Design, Web Design, Travel & Leisure, User Interface (UI), User Experience (UX), Mobile Design, Product Design, Customer Experience, UX Research, Healthcare, Healthcare Services, Audience Targeting, Product Benchmarking, Wireframing, User Research, Web App Design, User Flows, User Interviews, UX Audits, Ethnographic Studies, User Stories, B2B, Web App UI, Web App UX, Data Visualization, Mobile App Design, Research, Heuristic Analysis, Heuristic Review, Mobile UX Design, Process Optimization, Design Leadership, Team Leadership, Consulting, Design Consultation, Design Ops, Onboarding, UX Review, Usability Testing, Market Research & Analysis, Market Research, Competitive Analysis, Usertesting.com, Rapid Prototyping, Digital Product Design, Product Strategy, UX Wireframes, Gamification, iOS, Apps, User Testing, Feature Prioritization, Annotated Wireframes, Low-fidelity Prototypes, Conversion Rate Optimization (CRO), Audits, Responsive Design, Agile UX, High-fidelity Prototypes, Interaction Design (IxD), Analytics, Responsive UI, Mobile
Freelance UX/UI Designer
2018 - 2018
Travel Cheaters
- Designed the UX, UI, and prototypes of a web portal for membership-based travel flight deals.
- Consulted on best practices for user experience, user interface, and conversion rate optimization.
- Created engaging and effective designs that increased signups for premium memberships.
Technologies: Slack, Abstracts, Zoom, InVision, Sketch, Online Payments, UX Design, UI Design, Web Design, Travel & Leisure, User Interface (UI), User Experience (UX), Mobile Design, Product Design, Customer Experience, Wireframing, Web App Design, User Flows, UX Audits, User Stories, Web App UI, Heuristic Analysis, Heuristic Review, User Journeys, Consulting, Design Consultation, Onboarding, UX Review, Market Research, Digital Product Design, Product Strategy, Mockups, UX Wireframes, Visual Design, Feature Prioritization, Annotated Wireframes, Conversion Rate Optimization (CRO), Audits, Lean UX, Responsive Design, Agile UX, High-fidelity Prototypes, Interaction Design (IxD), Software as a Service (SaaS), Responsive UI, MVP Design, Mobile
Freelance Mobile Designer
2018 - 2018
Domicile
- Designed UX and UI for an accommodation booking iOS app for business travelers.
- Developed visually engaging, functional, and modern interface designs and icons.
- Audited existing interface designs for UX issues and provided recommendations to reduce the visual clutter and group similar information to enhance the user experience.
Technologies: Slack, Asana, Zoom, Abstracts, InVision, Sketch, Online Payments, UX Design, UI Design, Travel & Leisure, User Interface (UI), User Experience (UX), Mobile Design, Product Design, Customer Experience, Wireframing, Prototyping, User Flows, UX Audits, User Stories, Mobile App Design, Heuristic Analysis, Heuristic Review, Mobile UX Design, User Journeys, Consulting, Design Consultation, User Onboarding, Onboarding, UX Review, Market Research, Rapid Prototyping, Digital Product Design, Product Strategy, Mockups, UX Wireframes, Visual Design, iOS, Apps, Annotated Wireframes, Low-fidelity Prototypes, Audits, Lean UX, Rapid Interactive Prototyping, Interactive Prototypes, Agile UX, High-fidelity Prototypes, Interaction Design (IxD), Software as a Service (SaaS), MVP Design, Mobile
Freelance Senior UX/UI Designer
2018 - 2018
Quickmail.io (via Toptal)
- Provided product direction for a responsive email lead generation web app.
- Analyzed the user flow to understand all parts of the business and product thoroughly and provided UX simplification for Quickmail's different membership tiers and flows.
- Consulted on membership tiers based on psychology and product best practices.
Technologies: Zoom, Sketch, UX Design, UI Design, Web Design, User Experience (UX), Product Design, Customer Experience, Wireframing, Web App Design, User Flows, UX Audits, User Stories, SaaS Design, B2B, SaaS, Web App UI, Dashboards, Heuristic Analysis, Heuristic Review, Consulting, Design Consultation, User Onboarding, Onboarding, UX Review, Market Research & Analysis, Digital Product Design, Product Strategy, UX Wireframes, Audits, Lean UX, Agile UX, Interaction Design (IxD), Software as a Service (SaaS), MVP Design, Mobile
Freelance Senior UX/UI Designer
2017 - 2018
Localization SaaS Provider (NDA)
- Helped multiple global luxury brands, including Neiman Marcus, Crate&Barrel, Lululemon, Urban Outfitters, and Everlane, acquire and convert more international customers in target markets.
- Conducted primary and secondary research for target markets in Japan, Singapore, Hong Kong, South Korea, Taiwan, and Canada.
- Consulted for Neiman Marcus on CRO best practices and optimized mobile checkout for better conversion and user experience.
- Localized user interfaces to meet user needs, including size charts, language selection, market-specific promotions, merchandise, holiday marketing campaigns, and duty and tax details.
- Led UX research efforts, analyzed user research data, and helped the team localize their recruitment approach to reach local users.
- Personalized clients' eCommerce sites to be fully tailored to local preferences and shopping behaviors.
- Worked with Crate&Barrel to transform its static marketing site into a fully functioning, localized eCommerce business.
- Optimized the design process by initiating design systems and component libraries to scale localization.
- Designed the UX, UI, and prototypes for luxury apparel, housewares, and sportswear brands for multiple countries.
Technologies: Design Systems, Slack, Apple Keynote, Workshops, InVision Studio, InVision, Abstracts, Sketch, Online Payments, UX Design, UI Design, Web Design, User Interface (UI), User Experience (UX), Mobile Design, Product Design, Customer Experience, UX Research, Audience Targeting, Product Benchmarking, Wireframing, Prototyping, User Research, Web App Design, User Flows, User Interviews, UX Audits, Ethnographic Studies, User Stories, SaaS, Mobile App Design, Research, Heuristic Review, Mobile UX Design, Process Optimization, User Journeys, Design Ops, Team Leadership, Consulting, Design Consultation, User Onboarding, Onboarding, UX Review, Usability Testing, Market Research & Analysis, Market Research, Usertesting.com, Rapid Prototyping, Digital Product Design, Product Strategy, Mockups, UX Wireframes, Visual Design, iOS, Apps, User Testing, Feature Prioritization, Annotated Wireframes, Low-fidelity Prototypes, Conversion Rate Optimization (CRO), Audits, Lean UX, Rapid Interactive Prototyping, Responsive Design, Interactive Prototypes, Agile UX, High-fidelity Prototypes, Design Specifications, Accessibility, Interaction Design (IxD), Software as a Service (SaaS), Analytics, Responsive UI, Mobile
UX Designer
2017 - 2017
Enterprise education provider (NDA)
- Designed new visuals for the marketing website of an enterprise-level education provider based in Vietnam to demonstrate expertise, modernize their online presence, and promote visits to their teaching centers.
- Developed mood boards, sitemaps, wireframes, and high-fidelity mockups for the responsive marketing website.
- Conducted research on the Vietnamese market and on styles and trends for this market to ensure the website met local users' needs and preferences.
- Created a style guide and developed hand-off materials for a smooth design.
Technologies: Google Slides, Zeplin, Skype, InVision, Sketch, UX Design, UI Design, Web Design, User Interface (UI), User Experience (UX), Mobile Design, Product Design, Customer Experience, Wireframing, Web App Design, User Flows, UX Audits, User Stories, User Journeys, Design Leadership, Consulting, Design Consultation, Market Research, Digital Product Design, Mockups, UX Wireframes, Visual Design, Responsive Design, Agile UX, High-fidelity Prototypes, Interaction Design (IxD), Responsive UI, Mobile
Mobile Product Designer
2017 - 2017
Massage on Demand App (NDA, via Toptal)
- Created wireframes, storyboards, comprehensive user flows, prototypes, site maps, and UI designs for a complex B2B2C product for massage treatments.
- Researched Japanese market, competitors, reference apps, and websites.
- Initiated and led design system creation to accelerate design production.
- Coached junior designers on UX best practices and UX writing.
Technologies: Slack, Adobe Photoshop, Zeplin, InVision, Sketch, UX Design, UI Design, User Interface (UI), User Experience (UX), Mobile Design, Product Design, Customer Experience, Healthcare, Healthcare Services, Wireframing, Prototyping, User Flows, UX Audits, User Stories, Mobile App Design, Mobile UX Design, User Journeys, Consulting, Design Consultation, Onboarding, UX Review, Market Research & Analysis, Market Research, Rapid Prototyping, Digital Product Design, Mockups, UX Wireframes, Visual Design, iOS, Apps, Feature Prioritization, Annotated Wireframes, Low-fidelity Prototypes, Audits, Lean UX, Rapid Interactive Prototyping, Interactive Prototypes, Agile UX, High-fidelity Prototypes, Design Specifications, Interaction Design (IxD), Software as a Service (SaaS), Marketing Design, Mobile
UX Consultant
2017 - 2017
Greenbook
- Audited mobile and web user flows for a travel planning and bookmarking product.
- Enhanced UX to focus on mobile user experience and onboarding experience.
- Reduced sign-up drop-offs by enhancing the product onboarding tour with clear product USPs.
- Produced user stories and business goals to clarify the product direction.
- Created wireframes, sitemaps, and UX/UI specifications for the UI designer.
Technologies: Asana, Google Workspace, InVision, Workshops, Sketch, Apple Keynote, UX Design, Travel & Leisure, User Experience (UX), Mobile Design, Product Design, Customer Experience, Wireframing, Prototyping, User Flows, UX Audits, User Stories, Mobile App Design, Heuristic Review, Mobile UX Design, User Journeys, Design Leadership, Consulting, Design Consultation, User Onboarding, Onboarding, UX Review, Market Research, Rapid Prototyping, Digital Product Design, Product Strategy, Design Sprints, UX Wireframes, iOS, Apps, Feature Prioritization, Annotated Wireframes, Low-fidelity Prototypes, Audits, Lean UX, Rapid Interactive Prototyping, Responsive Design, Interactive Prototypes, Agile UX, Interaction Design (IxD), MVP Design, Mobile
Co-founder and UX Lead
2017 - 2017
LuxExpress
- Designed the branding, wireframes, UX/UI designs, and prototypes for an award-winning luxury travel application.
- Conducted field research and user research to validate assumptions and the business model.
- Developed visually engaging, functional, and modern interface designs and icons.
Technologies: Apple Keynote, InVision, Sketch, UX Design, UI Design, Travel & Leisure, User Interface (UI), User Experience (UX), Mobile Design, Product Design, Customer Experience, Wireframing, Prototyping, User Flows, Mobile App Design, Mobile UX Design, User Journeys, Design Consultation, User Onboarding, Onboarding, UX Review, Market Research, Rapid Prototyping, Digital Product Design, Mockups, UX Wireframes, Visual Design, iOS, Apps, Feature Prioritization, Low-fidelity Prototypes, Lean UX, Rapid Interactive Prototyping, Interactive Prototypes, Agile UX, High-fidelity Prototypes, Design Specifications, Interaction Design (IxD), Software as a Service (SaaS), MVP Design, Marketing Design, Mobile
Freelance Senior Product Designer
2016 - 2016
Yippie!
- Built branding, UX, and UI for CLYP, an automatic retail couponing Chrome extension.
- Crafted the UX and UI for CLYP's responsive web portal.
- Designed CLYP's B2C and B2B marketing websites, detailing the USPs of the product.
Technologies: Slack, Workshops, InVision, Sketch, Content Management Systems (CMS), UX Design, UI Design, Web Design, User Interface (UI), User Experience (UX), Product Design, Customer Experience, Wireframing, Prototyping, Web App Design, User Flows, User Stories, Web App UI, Dashboards, Web App UX, User Journeys, Consulting, Design Consultation, Market Research, Rapid Prototyping, Digital Product Design, Mockups, UX Wireframes, Visual Design, iOS, Apps, Low-fidelity Prototypes, Lean UX, Rapid Interactive Prototyping, Responsive Design, Agile UX, High-fidelity Prototypes, Design Specifications, Interaction Design (IxD), Software as a Service (SaaS), MVP Design, Mobile
Freelance UX/UI Designer
2016 - 2016
eBuddy
- Created a responsive landing page to collect beta signups for Siilo, an instant messaging app in the healthcare industry.
- Developed wireframes, mobile icons, prototypes, mobile screen flow, and UI mockups.
- Advised the CEO on product brand values and positioning.
Technologies: Zeplin, Marvel, Adobe Photoshop, Sketch, UX Design, UI Design, User Interface (UI), User Experience (UX), Mobile Design, Product Design, Customer Experience, Wireframing, Prototyping, User Flows, UX Audits, User Stories, SaaS, Mobile App Design, Social Media Apps, Social Networks, Mobile UX Design, User Journeys, Consulting, Design Consultation, User Onboarding, Onboarding, UX Review, Market Research & Analysis, Market Research, Rapid Prototyping, Digital Product Design, Mockups, UX Wireframes, Visual Design, iOS, Apps, Low-fidelity Prototypes, Audits, Lean UX, Rapid Interactive Prototyping, Interactive Prototypes, Agile UX, High-fidelity Prototypes, Design Specifications, Interaction Design (IxD), Software as a Service (SaaS), MVP Design, Mobile
Freelance UX Designer
2015 - 2015
Monthly
- Consulted on user experience for a multi-regional vacation rental booking product.
- Reviewed UX flows and UI screens to enhance the user experience.
- Collaborated with a team of travel experts to brainstorm solutions in ideation sessions.
Technologies: Adobe Photoshop, UX Design, Web Design, Travel & Leisure, User Experience (UX), Product Design, Customer Experience, Wireframing, Web App Design, User Flows, Consulting, Design Consultation, UX Review, Market Research, Rapid Prototyping, Digital Product Design, UX Wireframes, Lean UX, Rapid Interactive Prototyping, Interactive Prototypes, Agile UX, Interaction Design (IxD), MVP Design, Mobile
Product Designer
2015 - 2015
Randstad
- Designed a customer journey map and personas for Randstad Direct, an SME-focused solution of Randstad.
- Conducted secondary research to gain an in-depth understanding of the HR market and user needs.
- Ran user research, phone, and in-person interviews to discover user pain points and goals.
- Formulated product ideas and validated ideas with lean experiments.
- Built a product that helps employers speed up the candidate screening process, where 85% of users invited the system-suggested candidates for an interview.
Technologies: Primary Research, A/B Testing, Adobe Photoshop, UX Design, Web Design, User Interface (UI), User Experience (UX), Mobile Design, Product Design, Customer Experience, UX Research, Audience Targeting, Wireframing, Prototyping, User Research, Web App Design, User Flows, User Interviews, UX Audits, User Stories, SaaS Design, B2B, SaaS, Web App UI, Dashboards, Web App UX, Research, User Journeys, User Onboarding, Onboarding, Market Research & Analysis, Market Research, Competitive Analysis, Rapid Prototyping, Digital Product Design, Product Strategy, Design Sprints, Mockups, UX Wireframes, Visual Design, iOS, User Testing, Feature Prioritization, Low-fidelity Prototypes, Lean UX, Rapid Interactive Prototyping, Interactive Prototypes, High-fidelity Prototypes, Interaction Design (IxD), Software as a Service (SaaS), MVP Design, Marketing Design, Mobile
Interaction Designer
2015 - 2015
TravelBird
- Initiated UX audits to identify bottlenecks and provide actionable recommendations for quick wins, A/B test suggestions, and roadmap ideas.
- Increased conversion rates between 0.67% to 10% in A/B tests for a Netherlands-based online travel agency (OTA).
- Iteratively tested, validated, and refined design concepts with ongoing feedback from stakeholders, product owners, and development.
- Crafted UI/UX concepts and solutions with a user-centered design process, including sketches, user journeys, flows, wireframes, prototypes, design specifications, and information architecture.
- Designed for users in 17 countries in EMEA, including top target countries such as Germany, France, UK, Netherlands, Spain, and Turkey.
- Created inclusive concepts and assets that cover all possible states and edge cases.
- Analyzed user insights and conducted usability tests and user interviews.
- Worked closely with developers to implement pixel-perfect designs.
- Built prototypes to effectively demonstrate user flows and related user experiences.
- Assisted the user research team with customer journey mapping.
Technologies: Jira, Lookback, Zeplin, InVision, Marvel, Adobe Photoshop, Sketch, Online Payments, UX Design, UI Design, Web Design, Travel & Leisure, User Interface (UI), User Experience (UX), Mobile Design, Product Design, Customer Experience, UX Research, Audience Targeting, Wireframing, Prototyping, User Research, Web App Design, User Flows, User Interviews, UX Audits, Ethnographic Studies, User Stories, Mobile App Design, Research, Heuristic Analysis, Heuristic Review, Mobile UX Design, User Journeys, User Onboarding, Onboarding, UX Review, Usability Testing, Market Research & Analysis, Market Research, Competitive Analysis, Rapid Prototyping, Digital Product Design, Mockups, UX Wireframes, Visual Design, Gamification, iOS, Apps, User Testing, Feature Prioritization, Annotated Wireframes, Low-fidelity Prototypes, Conversion Rate Optimization (CRO), Audits, Lean UX, Rapid Interactive Prototyping, Responsive Design, Interactive Prototypes, Agile UX, High-fidelity Prototypes, Design Specifications, Analytics, Responsive UI, Marketing Design, Mobile
Freelance Senior UX Designer
2015 - 2015
Konnektid
- Facilitated understanding and alignment on business goals and product roadmaps with workshops.
- Created task flows and mapped out user tasks, scenarios, and user stories.
- Visualized a screen flow and scenarios to understand the complexity of the user flows.
- Identified key timings to engage users with email notifications.
- Built wireframes for the scheduling feature and directed the UX vision within the design team.
Technologies: Marvel, Adobe Photoshop, Sketch, UX Design, UI Design, Web Design, User Interface (UI), User Experience (UX), Mobile Design, Product Design, Customer Experience, Wireframing, Prototyping, Web App Design, User Flows, UX Audits, User Stories, Dashboard Design, Web App UI, Social Media Apps, Social Networks, Heuristic Review, User Journeys, Consulting, Design Consultation, User Onboarding, Onboarding, UX Review, Usability Testing, Market Research, Rapid Prototyping, Digital Product Design, Mockups, UX Wireframes, Visual Design, iOS, Apps, Low-fidelity Prototypes, Audits, Lean UX, Rapid Interactive Prototyping, Responsive Design, Interactive Prototypes, Agile UX, High-fidelity Prototypes, Design Specifications, Interaction Design (IxD), Responsive UI, Mobile
Freelance UX Designer
2015 - 2015
Deskbookers
- Created mobile UX/UI designs for Deskbookers, a responsive web app to book co-working spaces and meeting rooms.
- Audited the UX of the web product and created new UX/UI designs for A/B testing to improve users' shopping and checkout experience.
- Led and conducted user research and eye-tracking studies to gather feedback from users of eight different nationalities.
- Analyzed data to provide solutions for cultural and UX blockers of the Deskbookers' website and app.
- Increased the conversion rate (<10%) and engagement rate and reduced the bounce rate.
- Collected feedback from the stakeholders and development team on wireframes and mockups to create alignment.
Technologies: Marvel, User Research, Sketch, Online Payments, UX Design, UI Design, Web Design, User Interface (UI), User Experience (UX), Mobile Design, Product Design, Customer Experience, UX Research, Wireframing, Prototyping, Web App Design, User Flows, User Interviews, UX Audits, User Stories, Mobile App Design, Research, Heuristic Analysis, Heuristic Review, Mobile UX Design, User Journeys, Consulting, Design Consultation, User Onboarding, Onboarding, UX Review, Usability Testing, Market Research & Analysis, Market Research, Rapid Prototyping, Digital Product Design, Mockups, UX Wireframes, Visual Design, iOS, Apps, User Testing, Low-fidelity Prototypes, Conversion Rate Optimization (CRO), Audits, Lean UX, Rapid Interactive Prototyping, Responsive Design, Interactive Prototypes, Agile UX, High-fidelity Prototypes, Design Specifications, Interaction Design (IxD), Analytics, Responsive UI, Mobile
UX Consultant
2014 - 2015
Imonology, Inc.
- Performed a usability audit for a security camera web portal.
- Created personas and wireframes to improve the UX of the web portal.
- Trained a team of software engineers to conduct usability testing.
Technologies: Taiga, Google Workspace, Adobe Photoshop, Apple Keynote, Workshops, Sketch, UX Design, Web Design, User Experience (UX), Product Design, Customer Experience, UX Research, Wireframing, Prototyping, User Research, Web App Design, User Flows, User Interviews, UX Audits, Dashboard Design, Workflow, SaaS Design, B2B, Web App UI, Dashboards, Web App UX, Research, Heuristic Analysis, Heuristic Review, User Journeys, Consulting, Design Consultation, UX Review, Usability Testing, Digital Product Design, UX Wireframes, User Testing, Lean UX, Rapid Interactive Prototyping, Interactive Prototypes, Agile UX, Interaction Design (IxD), Mobile
Freelance UX/UI Designer
2014 - 2014
Nugit
- Redesigned the dashboard interface for an AI data analytics tool that helps marketers build effective reports.
- Created various visual style concepts for Nugit's redesign and rebrand.
- Built wireframes, mockups, prototypes, and user interfaces.
Technologies: Adobe Photoshop, Content Management Systems (CMS), UX Design, UI Design, Web Design, User Interface (UI), User Experience (UX), Mobile Design, Product Design, Customer Experience, Wireframing, Prototyping, Web App Design, User Flows, UX Audits, User Stories, Dashboard Design, SaaS Design, SaaS, Web App UI, Dashboards, Web App UX, Heuristic Analysis, User Journeys, Consulting, Design Consultation, User Onboarding, Onboarding, UX Review, Market Research, Rapid Prototyping, Digital Product Design, Mockups, UX Wireframes, Visual Design, Low-fidelity Prototypes, Audits, Lean UX, Rapid Interactive Prototyping, Agile UX, High-fidelity Prototypes, Design Specifications, Interaction Design (IxD), Software as a Service (SaaS), Responsive UI, Mobile
UX/UI Design Lead
2013 - 2014
Gimmie Loyalty
- Increased website sign-up rate by 30% and site visit duration by 284% with user-centered design.
- Provided consultancy for clients in Southeast Asia on usability and design best practices for reward programs and gamification. The clients included SMART Telecommunications, Singtel (HungryGoWhere), Tiger Beer, The Coffee Bean & Tea Leaf, and more.
- Designed across platforms from iOS, Android, and WAP, to feature phones, where the UX and UI are optimized for each platform, screen resolution, and device size.
- Led research efforts, including remote user interviews and on-site guerrilla usability testing to drive design decisions.
- Spearheaded a team of two junior designers at Gimmie and offered creative design direction. Coached designers on UX best practices, such as applying usability principles and using color and hierarchy more effectively.
Technologies: Wireframing, InVision, POP, Adobe Photoshop, Marvel, Content Management Systems (CMS), UX Design, UI Design, Web Design, User Interface (UI), User Experience (UX), Mobile Design, Product Design, Customer Experience, UX Research, Prototyping, User Research, Web App Design, User Flows, User Interviews, UX Audits, User Stories, Dashboard Design, Workflow, SaaS Design, B2B, UI Branding, SaaS, Web App UI, Dashboards, Web App UX, Mobile App Design, Social Media Apps, Social Networks, Research, Heuristic Analysis, Heuristic Review, Mobile UX Design, User Journeys, Consulting, Design Consultation, User Onboarding, Onboarding, UX Review, Usability Testing, Market Research & Analysis, Market Research, Competitive Analysis, Rapid Prototyping, Digital Product Design, Design Sprints, Rewards Programs, Mockups, UX Wireframes, Visual Design, Gamification, iOS, Apps, User Testing, Annotated Wireframes, Branding, Low-fidelity Prototypes, Audits, Lean UX, Rapid Interactive Prototyping, Responsive Design, Interactive Prototypes, Agile UX, High-fidelity Prototypes, Design Specifications, Interaction Design (IxD), Software as a Service (SaaS), WordPress, Analytics, APIs, Responsive UI, Mobile
Freelance UX Designer
2013 - 2013
InsuRebel
- Consulted on UX best practices for an insurance comparison and booking mobile app.
- Created wireframes and prototypes based on client's requirements.
- Provided product advice based on user needs and the client's business goals.
Technologies: InVision, UX Design, User Experience (UX), Mobile Design, Product Design, Customer Experience, Wireframing, Prototyping, User Flows, UX Audits, Mobile App Design, Mobile UX Design, User Journeys, Consulting, Design Consultation, User Onboarding, Onboarding, UX Review, Digital Product Design, UX Wireframes, iOS, Apps, Audits, Lean UX, Rapid Interactive Prototyping, Interactive Prototypes, Agile UX, Insurance, Interaction Design (IxD), MVP Design, Mobile
Freelance UX Designer
2013 - 2013
VanityTrove
- Designed a user acquisition campaign for a beauty product platform.
- Built elegant and easy-to-use UX and user interface designs.
- Created onboarding flows based on the client's requirements.
Technologies: InVision, Adobe Photoshop, UX Design, UI Design, Web Design, User Interface (UI), User Experience (UX), Product Design, Customer Experience, Wireframing, Prototyping, Web App Design, User Flows, UX Audits, User Stories, Social Media Apps, Social Networks, User Journeys, Consulting, Design Consultation, User Onboarding, Onboarding, UX Review, Market Research, Rapid Prototyping, Digital Product Design, Design Sprints, Mockups, UX Wireframes, Visual Design, Audits, Lean UX, Rapid Interactive Prototyping, Interactive Prototypes, Agile UX, High-fidelity Prototypes, Interaction Design (IxD), Responsive UI, MVP Design, Mobile
Freelance UX Designer
2012 - 2013
Weddingful
- Designed the UX and UI for Weddingful, a platform that connects brides with wedding-related vendors.
- Audited and translated wireframes into mockups with UX optimization.
- Improved usability, consistency of branding, and overall user flow for Weddingful across channels and touchpoints.
Technologies: Adobe Photoshop, UX Design, UI Design, Web Design, User Interface (UI), User Experience (UX), Product Design, Customer Experience, Wireframing, Web App Design, User Flows, User Journeys, Design Consultation, UX Review, Digital Product Design, UX Wireframes, Visual Design, Audits, Lean UX, Rapid Interactive Prototyping, Interactive Prototypes, Agile UX, High-fidelity Prototypes, Interaction Design (IxD), Responsive UI, MVP Design, Mobile
Freelance Mobile Designer
2012 - 2012
Megabite Pizza (via INQUE Design)
- Designed a responsive mobile website for Megabite Pizza's food delivery system.
- Created sitemaps, wireframes, user flows, and interface designs and coded the mobile website.
- Sought feedback from the client and provided revisions upon the client's request.
Technologies: Adobe Photoshop, CSS, HTML, Online Payments, UX Design, UI Design, Web Design, User Interface (UI), User Experience (UX), Mobile Design, Product Design, Customer Experience, Wireframing, User Flows, Mobile App Design, Mobile UX Design, User Journeys, Digital Product Design, UX Wireframes, Visual Design, iOS, Apps, Interactive Prototypes, Agile UX, High-fidelity Prototypes, Interaction Design (IxD), Responsive UI
UX Designer and Web Developer
2012 - 2012
Idefix & Co.
- Ensured that websites leveraged current best usability practices with sitemaps, wireframes, user interface icons, and mockups.
- Translated mockups into a cross-browser, cross-platform website with user experience optimization.
- Promoted the artistic and cultural exchange between Canada and India with graphic and marketing materials.
- Conducted field research in India to understand user behavior and cultural aesthetics.
- Redesigned Indian Summer Festival Canada's website with refreshed and culturally appropriate materials.
Technologies: Adobe Dreamweaver, CSS, HTML, Adobe Creative Suite, UX Design, UI Design, Web Design, User Interface (UI), User Experience (UX), Customer Experience, Wireframing, Web App Design, User Journeys, Consulting, Design Consultation, UX Wireframes, Visual Design, Audits, Design Specifications, Interaction Design (IxD), WordPress, Responsive UI
Co-founder and Product Designer
2012 - 2012
Swiip
- Co-created the product vision and strategy following Lean Startup and Lean UX methodologies.
- Achieved conversion rates of 8% and 16% with landing page designs.
- Developed user flows, wireframes, marketing website designs, and iOS mobile app designs and assets.
- Executed market research, focus groups, and A/B testing to collect qualitative and quantitative data.
Technologies: Lean UX, Canvas, Apple Keynote, Business Model Canvas, Workshops, Adobe Creative Suite, Marvel, UX Design, UI Design, User Interface (UI), User Experience (UX), Mobile Design, Product Design, Customer Experience, UX Research, Wireframing, Prototyping, User Research, User Flows, User Interviews, UX Audits, Ethnographic Studies, User Stories, UI Branding, Mobile App Design, Research, Heuristic Analysis, Heuristic Review, Mobile UX Design, User Journeys, Consulting, Design Consultation, User Onboarding, Onboarding, Usability Testing, Market Research & Analysis, Market Research, Competitive Analysis, Rapid Prototyping, Digital Product Design, Design Sprints, Rewards Programs, UX Wireframes, Visual Design, Gamification, iOS, Apps, User Testing, Feature Prioritization, Annotated Wireframes, Branding, Low-fidelity Prototypes, Rapid Interactive Prototyping, Interactive Prototypes, Agile UX, High-fidelity Prototypes, Design Specifications, Responsive UI
Freelance Graphic Designer
2011 - 2011
Foodsters
- Designed marketing materials for a Christmas fundraiser.
- Advised the client on creative and design direction for the fundraiser visuals.
- Developed clean and effective designs that successfully reached viewers and contributed to the fundraiser's success.
Technologies: Adobe Photoshop, UI Branding, Visual Design, Branding
Freelance Graphic Designer
2011 - 2011
World Dance Studio
- Designed posters and marketing materials for a local Latin dance studio.
Technologies: Adobe Photoshop, Visual Design, Branding
Freelance Graphic Designer
2011 - 2011
CityFood Magazine
- Designed graphics for Hot Chocolate Festival Vancouver 2011, an annual event involving 50+ food vendors in Vancouver BC.
Technologies: FTP, Adobe Photoshop, UI Branding, Visual Design, Branding, WordPress
Web Designer/Developer
2011 - 2011
Public Works and Government Services Canada
- Maximized accessibility by rebuilding and designing web pages to web content accessibility guidelines.
- Improved usability and navigational structure by redesigning icons and web navigation models.
- Implemented, tested, and configured web applications and web pages.
- Effectively translated existing mockups from clients into web pages.
Technologies: Adobe Photoshop, Git, Adobe ColdFusion, JavaScript, PHP, CSS, HTML, Web Design, Web App Design, Accessibility
Interactive Media Developer
2010 - 2010
IBM
- Produced efficient on-demand learning tools, including web and audio broadcasts and virtual education series.
- Assisted online executive communications programs and collaborated with clients to deliver events globally.
- Managed multiple virtual audio and video conference projects in a fast-paced, customer-facing environment.
- Utilized communication skills to understand client's needs and prepare speakers before recordings.
- Initiated and coded a PowerPoint add-on to accelerate webcast project production.
Technologies: Adobe Photoshop, CSS, HTML, Camtasia, Microsoft PowerPoint
Other Experience
Education
2006 - 2010
Bachelor of Science Degree in Interaction Design
Simon Fraser University - Surrey, B.C., Canada
Skills
Tools
Miro, Sketch, InVision, Adobe Creative Suite, InVision App, Adobe Photoshop, Usertesting.com, Adobe CC, Marvel, Zeplin, Lookback, Jira, Apple Keynote, Canvas, Adobe Dreamweaver, Git, Microsoft PowerPoint, Camtasia, Google Analytics, Hotjar, Google Optimize, Google Forms, Zoom, Slack, Google Workspace, Asana, Microsoft Office, Airtable, InVision Studio, Trello, Skype, Google Slides, OmniGraffle, Google Docs
Platforms
Adobe Suite, Figma, iOS, Android, Mobile, Webflow, Shopify, WordPress, Adobe ColdFusion, SharePoint, Dovetail
Industry Expertise
Travel & Leisure, Health & Wellness, Fashion & Beauty, Human Resources (HR), Real Estate, Education, Luxury Goods, Healthcare, Insurance, Retail & Wholesale, Fitness, Apparel & Accessories, Games, Sports, Investments, Fashion, Health
Languages
HTML, CSS, PHP, JavaScript
Other
Rapid Prototyping, Freelancing, Notion, Cross-platform UX, Cross-platform, UX Audits, Web App UX, Mobile UX, eCommerce Design, eCommerce UI, Rapid Interactive Prototyping, Lean Experiments, User Testing, Personas, User Journey Maps, Market Research & Analysis, Market Research, Responsive Design, UX Wireflows, Workshop Facilitation, Software as a Service (SaaS), Marketing Design, Sitemaps, Artificial Intelligence (AI), Design Leadership, UX Research, UX Design, Digital Product Design, Product Strategy, Usability Testing, Prototyping, Design Sprints, User Research, Enterprise Design, SaaS Design, Mobile Design, UX Strategy, Field Research, Ethnographic Studies, Lean UX, Agile, Wireframing, UI Design, Leadership, UX Direction, Design Systems, Interaction Design (IxD), A/B Testing, eCommerce, Dashboard Design, User Interviews, Responsive Web Design (RWD), Qualitative Research, Quantitative Research, Travel, HR Tools, Home Goods, Lifestyle, B2B2C, B2B, B2C, Loyalty Programs, Enterprise, Software, Blockchain, Chatbot Conversation Design, Agency Websites, Sportswear, Portal Websites, Email Marketing, Localization, Internationalization, Japan, Taiwan, China, Europe, Netherlands, Germany, Singapore, User Onboarding, Marketplaces, Instant Messaging, Brand Positioning, Risk Analysis, Competitor Analysis & Profiling, Corporate Design, CRM Design, User Experience (UX), Web Design, Dashboards, Information Architecture (IA), Conversion Rate Optimization (CRO), Responsive Web Apps, Responsive UX Design, eCommerce UX, User Interface (UI), Conversion Rate, Product Design, Consumer-facing Product Design, Analytics, Research, Web App Design, Tablet UX, User Flows, Mobile App Design, Apps, Responsive, Fintech, MVP Design, Product Discovery, Discovery Workshops, Customer Discovery, Value Proposition Canvas, Web App UI, Enterprise SaaS, SaaS, User Journeys, Mobile UI, Minimum Viable Product (MVP), Mobile Prototypes, Feature Prioritization, Mockups, Monetization, Startups, UX Wireframes, Usability Analysis, Annotated Wireframes, Competition Research, Heuristic Analysis, Online Payments, User Personas, User Stories, Responsive UI, Heuristic Review, UI Style Guides, Interactive Prototypes, Web UX, Competitive Analysis, Visual Design, Content Management Systems (CMS), Mobile UI Design, Mobile UX Design, Customer Experience, Healthcare Services, Product Benchmarking, Workflow, Websites, Mobile App UI, Gamification, Design Thinking, Complex Web Systems, Social Media Apps, Social Networks, Process Optimization, Team Leadership, Consulting, Design Consultation, Onboarding, UX Review, Rewards Programs, Best Practices in Design, Product Roadmaps, UX Analysis, Finance, Low-fidelity Prototypes, Audits, Agile UX, High-fidelity Prototypes, Design Specifications, Storyboarding, Usability, Mobile Apps, App Design, Business to Business to Consumer (B2B2C), Data Visualization, Extensions, Project Management, IT Service Management (ITSM), Browsers, Machine Learning, Cryptocurrency, Audience Targeting, UI Branding, Design Ops, Service Design, Medtech, Branding, Stock Exchange, Accessibility, APIs, Strategy, Lean Product Development, POP, Workshops, Business Model Canvas, Google Data Studio, Typeform.io, Optimal Workshop, Google, Harvest, Hygger, FTP, Primary Research, Taiga, Abstracts, Cross-cultural Design, Location Services, Search, UX Thinking, Desktop Web Design, Markets, Mobile eCommerce, Value Proposition, Value Proposition Design, Value Innovation, Innovation, Two-sided Marketplaces, User Validation, Customer Development, Market Entry, Global Strategy, Component Libraries, Asia, Southeast Asia, Home Decor, Furniture Design, Translation, Product Management, Jobs to be Done (JTBD), 5 Whys, Process Improvement, System Design, Browser Plugins, SaaS Product Marketing, Designing for Data, Scrum, Asia-Pacific (APAC), Data Analysis, Commerce, Usability Heuristics, Google Drive, Pitch Decks, Digital Health, User Acceptance Testing (UAT), Commercial Real Estate, Residential Real Estate, Higher Education, K-12 Education, Heuristic Reports, Style Guides, UX Sketching, App UX, Digital Experience Design, IA Strategy, User Needs, Web Dashboards, Financial UX, Data-driven Design, Data-informed Visual Design, Competitive Strategy, Women's Health, Accessible Design, User Profiles, App UI, Interviews, UX Testing, Customer Journey, Journey Mapping, Critical Analysis, Critical-path CSS, Loom
Collaboration That Works
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
1
Share your needs
Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2
Choose your talent
Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3
Start your risk-free talent trial
Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.
Top talent is in high demand.
Start hiring