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Jenny Shen

Jenny Shen

UX Designer
Amsterdam, Netherlands
Member since December 5, 2016
Jenny is an award-winning UX strategist who helps startups and enterprises create new business value with innovation, global expansion strategy, and customer-winning UX design. She has worked with startups and brands including Neiman Marcus, Crate&Barrel, Randstad, and eBuddy. She defines product/UX strategy and designs user-centric experiences for travel, eCommerce, and SaaS businesses. Jenny also teaches design at universities and conferences.
Jenny is now available for hire
  • Neiman Marcus Japan
  • Randstad Direct – Corporate Innovation
  • TravelBird – Online Travel Agency
  • Crate&Barrel Singapore
  • Deskbookers – Meeting Rooms Marketplace
  • Gimmie – Loyalty Program CRM
  • Design Instructor, Speaker and Mentor
    2017 - PRESENT
    Jenny Shen Design
    • Taught in-person and remote workshops on design-related topics, including competitive analysis, UI design, design tools, user research, and more. Workshops and lectures were given at Simon Fraser University, National Tsing Hua University, and Amsterdam University of Applied Sciences.
    • Addressed international audiences from 300 to 1,500+ people on the dynamic topics of UX and localization. Appearances include Smashing Conference, Beyond Tellerrand, UX Alive, UX Salon, Laracon EU, CSS Day, Talk UX, and more.
    • Guided students from over 10 cities to grow in skills and confidence through mentorship and coaching. With dedicated mentorship, students kick-started their careers in companies including eBay or as freelancers. Mentored designers from Alibaba, HTC, Google, and more.
    Technologies: Keynote, Education, Coaching, Workshops
  • Founder and UX Consultant
    2011 - PRESENT
    Jenny Shen Design
    • Helped clients reach business goals with UX strategy, product roadmaps and effective processes.
    • Led UX strategy and value proposition validation for new products and concepts with strategy, research, and workshops including customer segment definition, competitor analysis, SWOT analysis, business model canvas, customer journey mapping, user research, guerrilla usability tests, MVP feature lists, user stories, experiments, and prototypes.
    • Defined product strategy, roadmaps, product features and requirements, and user engagement strategy.
    • Guided projects, processes, and realization of web and mobile products including localized eCommerce services, travel applications, peer-to-peer education platform, B2B data analytics tools, and loyalty programs.
    • Initiated and led the creation of design systems and style guides to accelerate innovation.
    • Executed designs and research for end-to-end user experience including information architecture, concepts, wireframes, user journeys, prototypes, personas, UI designs, A/B tests, and qualitative and quantitative research.
    • Worked with clients including Neiman Marcus, Crate&Barrel, eBuddy, Deskbookers, CityFood Magazine, Megabite Pizza, Singtel, and SMART Communications.
    Technologies: Sketch, InVision, Marvel, Balsamiq, Adobe Photoshop, Optimizely, Hotjar, Zoom,, Jira, Trello, Keynote, Google Analytics
Other Experience
  • Bachelor of Science degree in Interaction Design
    2006 - 2012
    Simon Fraser University - Surrey, BC
  • Workshops11 years
  • UX Research8 years
  • Value Proposition Design7 years
  • Lean UX7 years
  • UX Strategy6 years
  • Product Design6 years
  • Product Strategy5 years
  • Design Sprint3 years
Amsterdam, Netherlands
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