- Led the UX strategy and value proposition validation for new products and concepts, including research and workshops.
- Created UX and UI designs for the end-to-end user experience, including information architecture, wireframes, user journeys, prototypes, personas, and interface designs.
- Led research and experimentation, including A/B tests and qualitative and quantitative research, to drive design decisions and product growth.
- Built and managed design teams and mentored junior and intermediate designers to improve workflows.
- Coached executives in design thinking through workshops and ongoing design education.
- Provided consulting, design, and strategy services for diverse industries, including travel, eCommerce, SaaS, B2B2C, education, enterprise, real estate, software, and luxury goods.
Technologies: Miro, Zoom, InVision, Adobe Suite, Business Model Canvas, Apple Keynote, Lean UX, Canvas, Figma, Sketch, Workshops, G Suite, User Personas, 5 Whys, A/B Testing, Adobe Creative Suite, Asana, Agile, Qualitative Research, Product Design, Product Strategy, OmniGraffle, InVision Studio, iOS, Web App UX, Web App UI, Web App Design, Responsive Web Apps, Responsive UI, Responsive Design, Responsive UX Design, SaaS, SaaS Design, Software as a Service (SaaS), Enterprise SaaS, Digital Health, Design Systems, User Acceptance Testing (UAT), Commercial Real Estate, Residential Real Estate, Higher Education, K-12 Education, Education, Usability Heuristics, Heuristic Review, Heuristic Reports, UX Audits, Sitemaps, Personas, Style Guides, UI Style Guides, Interactive Prototypes, Responsive Web Design (RWD), Responsive, User Flows, Prototyping, UX Sketching, Mobile, Mobile UI, Mobile UX, UI, UX, App UX, Web UX, Digital Experience Design, UX Strategy, IA Strategy, Strategy, User Needs, UX Thinking, Web Dashboards, Interaction Design (IxD), Financial UX, Dashboards, Dashboard Design, Data-driven Design, Data-informed Visual Design, Competition Research, Competitive Strategy, Competitive Analysis, Competitor Analysis & Profiling, Women's Health, Accessible Design, User Profiles, App UI, User Interviews, Interviews, User Interface (UI), User Testing, UX Testing, Visual Design, Airtable, Google Docs, Minimum Viable Product (MVP), MVP Design, Notion, User Journeys, User Journey Maps, Customer Journeys, Journey Mapping, Critical Analysis, Critical Paths, Trello, Slack, Loom, Content Management Systems (CMS), UX Design, UI Design, Web Design, Travel & Leisure, Webflow, Mobile UI Design, Mobile UX Design, User Experience (UX), Mobile Design, Customer Experience, UX Research, Healthcare, Healthcare Services, Audience Targeting, Product Benchmarking, Wireframing, User Research, Ethnographic Studies, User Stories, Workflow, B2B, Data Visualization, Design Thinking, Complex Web Systems, Mobile App Design, Social Media Apps, Social Networks, Research, Heuristic Analysis, Service Design, Process Optimization, Design Leadership, Team Leadership, Consulting, Design Consultation, Design Ops, User Onboarding, Onboarding, UX Review, Usability Testing, Market Research & Analysis, Usertesting.com, Dovetail, Market Research, Rapid Prototyping, Digital Product Design, Design Sprints