Jenny is a UX lead with a decade of experience creating digital products that generate revenue and win customers. She specializes in international markets and has designed for users in 30+ countries in APAC, EMEA and Americas. She has helped over 40 companies solve business and user problems with UX research and design sprints. Jenny's past clients include Tencent, Babylon Health, Lakers, FILA, Neiman Marcus, Crate&Barrel, Singtel, and Randstad.
Facilitated understanding and alignment on business goals and product roadmaps with workshops.
Created task flows and mapped out user tasks, scenarios, and user stories.
Visualized a screen flow and scenarios to understand the complexity of the user flows.
Identified key timings to engage users with email notifications.
Created wireframes for the scheduling feature and directed the UX vision within the design team.
Technologies: Sketch, Adobe Photoshop, Marvel
Freelance UX Designer
2015 - 2015
Managed and created A/B tests to test hypotheses.
Led and conducted user research to gather feedback from real users of eight different nationalities.
Analyzed data and provided solutions to cultural and UX blockers of Deskbookers' website and app.
Increased conversion rate (<10%) and engagement rate, and reduced bounce rate.
Collected feedback from stakeholders and development team on wireframes and mockups to create alignment.
Technologies: Sketch, User Research, Marvel
2014 - 2015
Performed a usability audit for a security camera web portal.
Created personas and wireframes to improve the UX of the web portal.
Trained a team of software engineers to conduct usability testing.
Technologies: Sketch, Workshops, Keynote, Adobe Photoshop, G Suite, Taiga.io
Freelance UX/UI Designer
2014 - 2014
Redesigned the dashboard interface for an AI data analytics tool which helps marketers build effective reports.
Created various visual style concepts for Nugit's redesign and rebrand.
Technologies: Adobe Photoshop
UX/UI Design Lead
2013 - 2014
Increased website sign-up rate by 30% and site visit duration by 284% with user-centered design.
Consulted for clients in Southeast Asia on usability and design best practices for reward programs and gamification. Clients include SMART Telecommunications, Singtel (HungryGoWhere), Tiger Beer, The Coffee Bean & Tea Leaf, Friendster, Touchten Games, and more.
Led research efforts including remote user interviews and on-site guerilla usability testing to drive design decisions.
Led a team of two junior designers at Gimmie and offered creative design direction. Coached designers on UX best practices such as how to apply usability principles and use color/hierarchy more effectively.
Bringing a digital product to a new market can feel like navigating uncharted territory. Cultural differences are hard to identify but essential to understanding when developing a localized user experience.