Jenny is an award-winning strategic senior UX designer who helps businesses innovate and elevate digital product UX. She has worked with numerous startups and brands including Neiman Marcus, Crate&Barrel, and eBuddy. She specializes in defining product and UX strategy and designing user-centric experiences for travel, eCommerce, and SaaS businesses.
Addressed international audiences from 300 to 1000+ people on the dynamic topics of UX and localization case studies, remote work, diversity&inclusion and design career. Appearances include: Beyond Tellerrand, UX Alive, UX Salon, Laracon EU, CSS Day, ACE Conference, Talk UX, WebCamp Zagreb, and more.
Guided students from over 10 cities to grow in skills and confidence through mentorship and coaching. With mentorship, students were successful to kick-start their careers in companies like eBay or as freelancers.
Provided workshops on user experience and user research at National Tsing Hua University and Simon Fraser University.
Guided projects, processes, and realization of web and mobile products including localized eCommerce services, travel applications, peer-to-peer education platform, B2B data analytics tools, and loyalty programs.
Led UX strategy and value proposition validation for new products and concepts with strategy, research and workshops including customer segment definition, competitor analysis, SWOT analysis, business model canvas, customer journey mapping, user research, guerrilla usability tests, MVP feature lists, user stories, A/B tests, and prototypes.
Helped define product strategy, roadmaps, product features and requirements, and user engagement strategy.
Executed designs and research for end-to-end user experience including information architecture, wireframes, user journeys, prototypes, personas, and UI designs.
Improved the usability of digital products with best usability practices, A/B tests, and qualitative and quantitative research.
Initiated and led the creation of design systems and style guides to accelerate innovation.