Jenny Shen

Jenny Shen

UX Designer
Singapore, Singapore
Member since December 5, 2016
Jenny is a UX lead with a decade of experience creating digital products that generate revenue and win customers. She specializes in international markets and has designed for users in 30+ countries in APAC, EMEA and Americas. She has helped over 40 companies solve business and user problems with UX research and design sprints. Jenny's past clients include Tencent, Babylon Health, Lakers, FILA, Neiman Marcus, Crate&Barrel, Singtel, and Randstad.
Jenny is now available for hire
Digital Design
  • Freelance UX Lead
    2011 - PRESENT
    Jenny Shen Design (Self-employed)
    • Led UX strategy and value proposition validation for new products and concepts with strategy, research, and workshops.
    • Created UX and UI designs for end-to-end user experience including information architecture, wireframes, user journeys, prototypes, personas, and interface designs.
    • Led research and experimentation including A/B tests as well as qualitative and quantitative research to drive design decisions and product growth.
    • Built and managed design teams and mentored junior and intermediate designers to improve workflows.
    • Coached executives in design thinking through workshops and ongoing design education.
    • Provided consulting, design, and strategy services for diverse industries including travel, eCommerce, SaaS, B2B2C, education, enterprise, real estate, software, and luxury goods.
    Technologies: G Suite, Workshops, Sketch, Figma, Lean UX Canvas, Keynote, Business Model Canvas, Miro (Realtimeboard), Adobe Suite, InVision, Zoom
  • UX Consultant and Strategist
    2019 - 2019
    • Facilitated a product strategy workshop for Nayms, a startup in blockchain and finance industries, to clarify product direction and design strategy.
    • Recommended concrete next steps to the client in order to validate assumptions and learn about users.
    Technologies: Miro (Realtimeboard), Workshops, G Suite, Lean UX Canvas, Business Model Canvas
Other Experience
  • Cross-cultural Design and the Role of UX (Publication)
    Bringing a digital product to a new market can feel like navigating uncharted territory. Cultural differences are hard to identify but essential to understanding when developing a localized user experience.
  • Bachelor of Science degree in Interaction Design
    2006 - 2010
    Simon Fraser University - Surrey, B.C., Canada


Singapore, Singapore

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