Jenny Shen, UX Designer in Taipei, Taiwan
Jenny Shen

UX Designer in Taipei, Taiwan

Member since December 19, 2016
Jenny is a UX lead with a decade of experience creating world-class digital products that generate revenue and win customers. She specializes in international markets and has designed for users in 30+ countries in APAC, EMEA, and the Americas. She has helped over 40 companies solve business and user problems with UX research and design sprints. Past clients include Tencent, McKinsey & Company, Babylon Health, LA Lakers, FILA, Neiman Marcus, Crate and Barrel, and Randstad.
Jenny is now available for hire


Digital Design


  • Freelance UX Lead

    2011 - PRESENT
    Jenny Shen Design (Self-employed)
    • Led the UX strategy and value proposition validation for new products and concepts, including research and workshops.
    • Created UX and UI designs for the end-to-end user experience, including information architecture, wireframes, user journeys, prototypes, personas, and interface designs.
    • Led research and experimentation, including A/B tests and qualitative and quantitative research, to drive design decisions and product growth.
    • Built and managed design teams and mentored junior and intermediate designers to improve workflows.
    • Coached executives in design thinking through workshops and ongoing design education.
    • Provided consulting, design, and strategy services for diverse industries, including travel, eCommerce, SaaS, B2B2C, education, enterprise, real estate, software, and luxury goods.
    Technologies: Miro, Zoom, InVision, Adobe Suite, Business Model Canvas, Apple Keynote, Lean UX, Canvas, Figma, Sketch, Workshops, G Suite, User Personas, 5 Whys, A/B Testing, Adobe Creative Suite, Asana, Agile, Qualitative Research, Product Design, Product Strategy, OmniGraffle, InVision Studio, iOS, Web App UX, Web App UI, Web App Design, Responsive Web Apps, Responsive UI, Responsive Design, Responsive UX Design, SaaS, SaaS Design, Software as a Service (SaaS), Enterprise SaaS, Digital Health, Design Systems, User Acceptance Testing (UAT), Commercial Real Estate, Residential Real Estate, Higher Education, K-12 Education, Education, Usability Heuristics, Heuristic Review, Heuristic Reports, UX Audits, Sitemaps, Personas, Style Guides, UI Style Guides, Interactive Prototypes, Responsive Web Design (RWD), Responsive, User Flows, Prototyping, UX Sketching, Mobile, Mobile UI, Mobile UX, UI, UX, App UX, Web UX, Digital Experience Design, UX Strategy, IA Strategy, Strategy, User Needs, UX Thinking, Web Dashboards, Interaction Design (IxD), Financial UX, Dashboards, Dashboard Design, Data-driven Design, Data-informed Visual Design, Competition Research, Competitive Strategy, Competitive Analysis, Competitor Analysis & Profiling, Women's Health, Accessible Design, User Profiles, App UI, User Interviews, Interviews, User Interface (UI), User Testing, UX Testing, Visual Design, Airtable, Google Docs, Minimum Viable Product (MVP), MVP Design, Notion, User Journeys, User Journey Maps, Customer Journeys, Journey Mapping, Critical Analysis, Critical Paths, Trello, Slack, Loom, Content Management Systems (CMS), UX Design, UI Design, Web Design, Travel & Leisure, Webflow, Mobile UI Design, Mobile UX Design, User Experience (UX), Mobile Design, Customer Experience, UX Research, Healthcare, Healthcare Services, Audience Targeting, Product Benchmarking, Wireframing, User Research, Ethnographic Studies, User Stories, Workflow, B2B, Data Visualization, Design Thinking, Complex Web Systems, Mobile App Design, Social Media Apps, Social Networks, Research, Heuristic Analysis, Service Design, Process Optimization, Design Leadership, Team Leadership, Consulting, Design Consultation, Design Ops, User Onboarding, Onboarding, UX Review, Usability Testing, Market Research & Analysis,, Dovetail, Market Research, Rapid Prototyping, Digital Product Design, Design Sprints
  • Senior Product Designer

    2021 - 2022
    Thoughtbot, Inc. (via Toptal)
    • Designed a user-friendly interface and flow for a cryptocurrency hedge fund to streamline time and cost inefficiencies.
    • Led design from discovery workshop, wireframes, and rapid prototyping to user testing for a telehealth software for physical therapists.
    • Provided product strategy and design for a breastfeeding app that helps parents track feedings and manage their nursing schedule.
    • Led multiple discovery sprints for agency clients by facilitating strategic workshops, exercises, and stakeholder interviews and conducting market analysis.
    • Created product market fit plans, product critical paths, and strategic visions for numerous tech startups by synthesizing market analysis data, assumptions, and interviews.
    • Developed rapid prototypes to validate product-market fit, minimize costs and risks, and make informed product decisions in a matter of days.
    Technologies: Figma, Miro, Zoom, Usability Heuristics, Responsive Web Design (RWD), User Testing, User Interviews, Strategy, Google Drive, MVP Design, Notion, Pitch Decks, Qualitative Research, Blockchain, Fintech, Online Payments, UX Design, UI Design, Web Design, User Interface (UI), User Experience (UX), Mobile Design, Product Design, Customer Experience, UX Research, Healthcare, Healthcare Services, Product Benchmarking, Wireframing, Prototyping, User Research, Web App Design, User Flows, UX Audits, User Stories, Dashboard Design, Workflow, SaaS Design, B2B, SaaS, Web App UI, Dashboards, Web App UX, Data Visualization, Design Thinking, Mobile App Design, Research, Heuristic Analysis, Mobile UX Design, Process Optimization, Design Leadership, Team Leadership, User Journeys, Design Ops, Consulting, Design Consultation, User Onboarding, Onboarding, UX Review, Usability Testing, Market Research & Analysis, Market Research, Competitive Analysis,, Rapid Prototyping, Digital Product Design, Product Strategy

Other Experience

  • Cross-cultural Design and the Role of UX (Publication)
    Bringing a digital product to a new market can feel like navigating uncharted territory. Cultural differences are hard to identify but essential to understanding when developing a localized user experience.


  • Bachelor of Science Degree in Interaction Design
    2006 - 2010
    Simon Fraser University - Surrey, B.C., Canada



Taipei, Taiwan

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