Julie Chang
Verified Expert in Design
Designer
Los Angeles, CA, United States
Toptal member since April 15, 2022
Julie is a detail-oriented designer with nearly a decade of product experience and a keen eye for emerging design trends. Given her experience in designing for health, fintech, aerospace, music, and various other industries within the startup and larger corporate realms, Julie has the adaptive design and business ability needed to craft an amazing experience for your users.
Portfolio
Claims Handling Tool
Web Application Front and Back-end Redesign
Work Experience
Senior Product Designer
At-Bay
- Developed a comprehensive internal insurance claims processing tool from scratch in close collaboration with the product manager and developers.
- Enhanced the claims platform further by integrating machine learning capabilities to automate claims intake processes, reducing manual workload by around 80%.
- Designed and implemented At-Bay’s first-ever insurance policy checkout experience with API integration and application data extraction to provide users with a seamless transaction experience while improving extraction accuracy from 75% to 90%.
- Established and managed the development of a comprehensive design system for all internal and external tools at At-Bay, fostering close collaboration with engineers to optimize value and efficiency.
- Developed a robust administrative tool capable of configuring underwriter assignment rules and broker commission settings, as well as overseeing general broker team management.
- Advocated for best design practices and facilitated a design book club to support ongoing skill development and raise design awareness across the company.
Data Visualization & Product Designer
Tropicana Brands - Main
- Oversaw all app and software product design initiatives at Tropicana as the sole product designer in the organization.
- Spearheaded the development of Tropicana’s comprehensive intranet in its transition away from PepsiCo, serving as the central repository for organizational data. Collaborated closely with engineering teams and stakeholders throughout the process.
- Pioneered the creation of an initial design system for the intranet’s MVP, iterating and refining the system as the platform expanded and evolved.
- Led design for a machine learning/AI inventory management system, slated for adoption by a diverse team, including warehouse personnel and external partners, to optimize efficiency and increase revenue.
Founding Product Designer
Kikoff
- Managed and facilitated all design initiatives spanning product, marketing, and social media channels while providing mentorship to junior designers within the team.
- Partnered closely with the product team to conceive, develop, and launch a brand-new MVP product within an accelerated timeline of just 1.5 months. Achieved $1 million in gross sales and acquisition of over 60,000 new customers within 2 months of its launch.
- Conceived and crafted a banking product and mobile application entirely from inception. Strategically integrated banking services into the product ecosystem and devised a compelling product storytelling approach tailored to engage consumers.
- Revamped admin dashboard to support new product and customer demands.
- Refined the design culture by mentoring designers, hosting critiques, extending rebranding guidance, and providing design education to the general public through monthly design talks.
Senior Consultant, Product Design
Logic20/20
- Designed automated digital workflows from paper-based processes for San Diego Gas & Electric.
- Conducted user and competitive research to develop impactful design solutions for target user groups for builder services in the construction industry.
- Utilized behavioral science and accessibility guidelines to improve user experience with clean UI.
- Collaborated closely with the engineering team to resolve systemic obstacles.
Founding Product Designer
Ahead Health
- Acted as a lead designer for a telemedicine startup aiming to streamline the ADHD treatment process. Steered the design direction for the brand, product, therapy office interiors, marketing, and medication packaging.
- Built strong, collaborative relationships with cross-functional teams and leadership to drive design vision, product strategy, quarterly and yearly strategic planning, priorities, and decisions.
- Spearheaded internal dashboard project to organize and restructure customer operation efforts.
- Reformulated copy strategy to increase conversion rate by approximately 200%.
UX Research and Design Team Lead
OpenIDEO Los Angeles
- Led workshops and collaborated with the team through the entire design process to iterate solutions for clients.
- Created rapid prototypes to test strategic concepts with the community.
- Ran qualitative surveys to better understand user comprehension and re-identify business goals and values.
Education
Bachelor's Degree in Visual Arts, Business, Communications
University of California, San Diego - San Diego, CA
Certifications
Lean Six Sigma Green Belt
NASA
Yoga Barre Instructor Certification
Hot 8 Yoga
AS9100 Aerospace Lead Auditor Certification
DEKRA Training
Skills
Tools
Sketch, Adobe Experience Design (XD), Zeplin, Miro, Usertesting.com, Jira, Illustrator CC, InVision, Atlassian, Adobe CC, Google Analytics, FullStory, Microsoft Power BI
Platforms
Mobile, Figma, iOS, Desktop, Web, Android
Industry Expertise
Product Ideation
Other
Process Improvement, Product Design, Product Development, User Experience (UX), Product Strategy, Dashboard Design, Design Systems, UX Mentoring, UX Consulting, Mobile Banking, User Journeys, Dashboards, Administration, Form Design, Web Applications, Mapping, User Testing, User Interviews, Qualitative Research, Competitive Strategy, Wireframe to Product, Mobile Prototypes, Low-fidelity Prototypes, Interactive Prototypes, Journey Mapping, Service Blueprints, Fintech, Online Banking, Credit Scores, Credit Reporting, Information Architecture (IA), UI Style Guides, Style Guides, Responsive, Responsive Layout, Responsive Design, Copywriting, Finance, Remote User Testing, A/B Testing, Quantitative Research, Data Analysis, Story Mapping, Mobile Apps, Card Design, Digital Banking, Consumer Banking, User Journey Maps, B2C Marketing, Responsive Web Apps, Construction, Construction Management, Internal Systems, Databases, API Databases, Customer Support, Marketing Strategy, QA Testing, User Surveys, Design Production, Digital Design, Digital Product Design, UI Design, User Interface (UI), UX Design, Holistic UX Design, Roadmaps, SaaS Design, Web App Design, B2B, B2C, Mobile App Design, SaaS, Mockups, UX Research, UX Wireframes, Design Documentation, Mobile Design, Data-driven Design, User Research, Prototyping, Interactive UI, Brand Design, HTML Email, Excel 365, Amplitude, Storybook, Loans, Notion, Desktop App Design, Data Visualization, Data-driven Dashboards, Web Dashboards, Web Design, Data-driven Templates, Design
Experience
- Process Improvement - 10 years
- Dashboard Design - 10 years
- User Experience (UX) - 10 years
- Product Development - 10 years
- Product Design - 10 years
- Product Strategy - 10 years
- Mobile - 10 years
- Sketch - 7 years
Tools
- Sketch
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