Julie Chang
Verified Expert in Design
Designer
Los Angeles, CA, United States
Toptal member since April 15, 2022
Julie is a product design leader with 10+ years across fintech, insurtech, healthtech, and enterprise SaaS. She excels in end-to-end UI/UX, design systems, and data-informed strategy, building scalable platforms, mentoring teams, and driving measurable business outcomes through cross-functional collaboration and strategic design leadership.
Experience
- Dashboards - 10 years
- Dashboard Design - 10 years
- User Experience (UX) - 10 years
- Product Design - 10 years
- Product Strategy - 10 years
- Mobile - 10 years
- Product Development - 10 years
- Artificial Intelligence (AI) - 2 years
Portfolio
Web Application Front and Back-end Redesign
Work Experience
Lead Product Designer
At-Bay
- Led UX/UI design for internal insurance claims platform, reducing manual workload by ~80% through ML automation.
- Designed broker relationship management (BRM) tool to enable data‑driven forecasting and strategic business planning.
- Developed administrative tools improving underwriter assignments and broker commission workflows, reducing task times by 16%.
- Established and maintained design systems across internal and external tools, collaborating closely with product managers and engineers.
- Promoted best design practices company‑wide; organized design book club to foster skill development.
Founder, Product Designer
Bubb Studio
- Delivered UX/UI design solutions across industries, increasing user engagement and conversion rates.
- Partnered with cross‑functional teams to align design with business objectives and product strategy.
- Defined end‑to‑end product strategies and design roadmaps for client products, aligning user needs with business objectives to accelerate go‑to‑market timelines and drive measurable growth.
Data Visualization & Product Designer
Tropicana Brands - Main
- Sole product designer for client; partnered with engineering and product teams to define product vision and roadmap.
- Led UX design for Tropicana’s enterprise intranet, including initial design system creation and iterations.
- Designed AI‑powered inventory management system to optimize warehouse workflows and increase revenue.
Founding Product Designer
Kikoff
- Owned design strategy and execution across product, marketing, and social media.
- Designed and launched MVP product within 1.5 months, resulting in $1M gross sales and 60,000+ new users within two months.
- Created consumer banking app and admin dashboards to scale operations; managed and mentored junior designers.
Senior Consultant, Product Design
Logic20/20
- Designed automated digital workflows from paper-based processes for San Diego Gas & Electric.
- Conducted user research and competitive analysis to design builder dashboard for SDG&E, reducing application processing time by 70%.
- Applied behavioral science and accessibility best practices to improve usability for older user demographics.
Founding Product Designer
Ahead Health
- Led end‑to‑end product design for telemedicine platform, including patient journey, internal dashboards, and marketing assets.
- Supported product growth to 1–2K monthly patients within two months of launch.
- Improved marketing copy, increasing conversion rates by ~200%.
Education
Bachelor's Degree in Visual Arts, Business, Communications
University of California, San Diego - San Diego, CA, USA
Certifications
Lean Six Sigma Green Belt
NASA
Yoga Barre Instructor Certification
Hot 8 Yoga
AS9100 Aerospace Lead Auditor Certification
DEKRA Training
Skills
Tools
Sketch, Adobe Experience Design (XD), Zeplin, Miro, Usertesting.com, Jira, Illustrator CC, InVision, Atlassian, Adobe CC, Google Analytics, FullStory, Microsoft Power BI
Platforms
Mobile, Figma, iOS, Desktop, Web, Android
Industry Expertise
Product Ideation, Cybersecurity
Languages
CSS, HTML
Other
Process Improvement, Product Design, Product Development, User Experience (UX), Product Strategy, Dashboard Design, Design Systems, UX Mentoring, UX Consulting, Mobile Banking, User Journeys, Dashboards, Administration, Form Design, Web Applications, Mapping, User Testing, User Interviews, Qualitative Research, Competitive Strategy, Wireframe to Product, Mobile Prototypes, Low-fidelity Prototypes, Interactive Prototypes, Journey Mapping, Service Blueprints, Fintech, Online Banking, Credit Scores, Credit Reporting, Information Architecture (IA), UI Style Guides, Style Guides, Responsive, Responsive Layout, Responsive Design, Copywriting, Finance, Remote User Testing, A/B Testing, Quantitative Research, Data Analysis, Story Mapping, Mobile Apps, Card Design, Digital Banking, Consumer Banking, User Journey Maps, B2C Marketing, Responsive Web Apps, Construction, Construction Management, Internal Systems, Databases, API Databases, Customer Support, Marketing Strategy, QA Testing, User Surveys, Design Production, Digital Design, Digital Product Design, UI Design, User Interface (UI), UX Design, Holistic UX Design, Roadmaps, SaaS Design, Web App Design, B2B, B2C, Mobile App Design, SaaS, Mockups, UX Research, UX Wireframes, Design Documentation, Mobile Design, Data-driven Design, User Research, Data Visualization, Web Design, Prototyping, Interactive UI, App UX, High-fidelity Wireframes, User Flows, Wireframing, User Experience Design, Responsive Web Design (RWD), MVP Design, Web App UX, Web App UI, Cross-platform UI, Desktop Web Design, Mobile UI, Complex Data Analysis, Onboarding, Interactive Design, Mobile UX Design, Mobile App UI, Design Systems, Figma, Digital Marketing, User Flows, UX Design, Brand Design, HTML Email, Excel 365, Amplitude, Storybook, Loans, Branding, HIPAA Compliance, Artificial Intelligence (AI), Machine Learning, Marketplace Design, Notion, Desktop App Design, Data-driven Dashboards, Web Dashboards, Data-driven Templates, Design, Brokers, Insurance Processing, Generative Artificial Intelligence (GenAI)
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