Marcelo Scharlau Coelho
Verified Expert in Design
Designer
Paris, France
Toptal member since September 3, 2017
Marcelo is a designer with broad experience in digital projects, from apps and e-learning platforms to games and ad campaigns. As the former Head of Digital at Protarget, he successfully managed teams to develop prized projects and satisfy clients. As a multilingual professional, he is experienced with international markets. Marcelo is currently pursuing his Master’s degree in UX design at L’École de Design Nantes Atlantique.
Portfolio
Listendish
Loucos & Santos Digital 2017
MyStudio Calor - Smart hairstyling tools
Cliever 3D Printing
Loucos & Santos Wonderprints
FTEC University E-Learning Shop
Gramado in Concert
Museum of Gramado's Festival
Experience
- Adobe Creative Suite - 10 years
- Identity - 8 years
- Branding - 8 years
- Art Direction - 6 years
- Editorial Design - 5 years
- Project Management - 3 years
- UX Prototyping - 2 years
- Framer Prototyping - 1 year
Tools
- Adobe Creative Suite
- Framer Prototyping
Work Experience
Product Design - Masters Internship
Evernote
- Served as part of the Evernote Business team.
- Participated on innovation and future-driven projects.
- Created visual and interaction designs.
- Led the company’s efforts on Sharing design for Q2.
- Experience of Silicon Valley’s start-up culture and methodology.
Head of Digital
Protarget
- Spearheaded strategic thinking and rebranding of the company (launch in 2018).
- Oversaw project design and management including UI/UX.
- Responsible for the hiring process on the digital sector.
- Managed client relationships and acquired five new clients.
Project Manager
Protarget
- Developed and published more than 40 projects.
- Decreased delivery delays from 60% of projects to 5%.
- Reduced team's overtime worked by more than 80%.
- Created 13 “Site of the Day” features at different Web Awards.
- Managed UI/UX design.
Art Assistant
3yz
- Collaborated with some of the biggest companies of the country. 3yz is a member of the WPP Company, a world leader in marketing communications.
UI Designer
Aquiris Game Studio
- Gained international experience working with Cartoon Network and Rumble Games (US).
- Designed the best-selling app in the Apple iOS Store and Google Play Store after launch (Great Prank War).
Education
Master's Degree in User Experience Design, Tangible Interfaces
L'École de Design Nantes Atlantique - Nantes, France
Certification in Strategic Management in Digital Business
O Estado Digital - Porto Alegre, Brazil
Bachelor's Degree in Visual Design, with a Minor in Marketing
ESPM-RS - Porto Alegre, Brazil
Certifications
TOEFL 111/120
ETS TOEFL
Strategic Management in Digital Business
O Estado Digital
Adobe Photoshop Advanced
Alfamidia - Adobe Certified
Skills
Tools
Adobe Creative Suite, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Sketch, Marvel, InVision, WP eCommerce, Marvel App, Framer Prototyping, 3ds Max, Cinema 4D
Languages
CSS, HTML
Platforms
OS X, Adobe Suite, Figma, Axure, Arduino, Windows, iOS, Android, MacOS
Industry Expertise
Fashion, Music
Other
Branding, Digital Design, Identity, Logo Design, Art Direction, Prototyping, UX Prototyping, Editorial Design, Responsive Web Design (RWD), Data Analytics, Food Ordering Platforms, Recipes & Cooking, Beauty Products, Digital Campaigns, Website Redesign, 3D Printing, Software Design, Startups, eCommerce, Parallax Design, Skins, Museums & Exhibits, Elegant Themes, Catalogs, Minimalism, Flat Design, Tourism, E-learning, E-shops, Internet of Things (IoT), Industrial Internet of Things (IIoT), UX Flows, UX Analysis, Tablet UX, Interface Design, Digital Strategy, Project Management, Digital Editorials, Android Design Guidelines
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