Maurício Tonon
Verified Expert in Design
Designer
Barcelona, Spain
Toptal member since March 26, 2018
Mauricio is a lead designer, art director, and 3D artist based in Barcelona. With 10+ years of experience, he's collaborated with some of the best design and advertising companies, including JWT, Huge inc., Fjord, and YML, and helped clients like Coca-Cola, Forbes, Fiat, and Colgate achieve their potential through design, motion, and interaction. Mauricio's been a judge for three years in a row in one of the world's biggest digital award ceremonies and teaches and mentors designers.
Experience
- Web Design - 10 years
- Visual Design - 9 years
- UI Design - 8 years
- eCommerce Design - 7 years
- Branding - 6 years
- Creative Direction - 6 years
- UX Design - 6 years
- Interactive UI - 5 years
Portfolio
Work Experience
Lead Designer
YML
- Designed and led the redesign of the company website. We created a full CMS that anyone on the business/marketing team could use as a tool while showcasing an interactive and cutting-edge design to attract talents for the company.
- Led and won a pitch for Champion.com, doing a full redesign of their sales experience while providing a vision for their future social app that integrates social media and eCommerce. The project obtained a 1.5 million contract.
- Worked with Twitter's internal team to redesign their privacy policy experience, making it attractive and fun for everyone to consume. The pitch was won and is currently under production.
- Helped the company to elevate the motion and prototype capabilities, gave talks, and contributed to all projects when needed.
Lead Designer
Elkanodata
- Worked with the IGO market, helping organizations such as the World Bank and the United Nations to analyze their data and create impactful storytelling to emote and inform the users about the problems in third-world countries.
- Redesigned the biggest green building certification website, reworking everything from zero to a modern and interactive experience.
- Helped WIPO deliver their new creative notes report to inform all the people who work with creativity around the world about the market situation.
- Collaborated with UNFE to release a campaign driving attention to the LGBTQ+ community on Africa and all that has been done to help them.
- Created a CMS for EBU news so they can create and release their reports themselves.
Principal Designer
Vivapets
- Redesigned the biggest online pet store and pet portal from Portugal.
- Worked as the only designer in the project, wearing multiple hats.
- Provided user research, architecture, wireframes, prototypes, illustrations, brand development, product design, and UI.
Senior Visual Designer
Fjord
- Redesigned a B2B platform for the telecommunications market by defining a new visual language and experience for them. A new direction for UX and best practices were to be implemented next.
- Conducted research on the stakeholders and users for the above B2B platform.
- Defined a new story to tell and sell the product to the market.
- Researched and implemented an Agile methodology for the biggest bank in Spain by delivering metrics and tools to help them change from within and implement new time and money-saving methodologies, making the employees happier.
- Redesigned Worten's eCommerce—Portugal's biggest eCommerce store. Using a web app technology, we enable the client to give power to their users, navigating through the 54 different categories they provide.
- Designed a new application for one of the biggest banks in Spain and Mexico (Sabadell) that aggregates all the customer bank accounts. A large and complex project with more than 200 screens designed, giving the user a lot of functionalities.
Senior Visual Designer
Huge, Inc.
- Contributed to a project for Coca-Cola involving an interactive website with a film (also produced by me) to solve their social media problems. This film showed the entire process of a Coca-Cola drink from harvest to delivery.
- Redesigned Whirpool's KitchenAid eCommerce, blog, and attendance—unifying it all within a single website.
- Built a financial platform for a small fintech company that preferred to teach its users instead of just taking their money. This platform came with learning modules, interactive videos, and many beautiful charts and numbers.
- Redesigned and re-imagined the brand of the biggest insurance company in Peru.
- Redesigned, as part of a team, the biggest bank in Latin America.
Art Director
JWT Brazil | J. Walter Thompson Brazil
- Worked with Ford, a local e-global client, in developing a full campaign to capture and tell people's stories in an amazing way.
- Designed the website for the global launch of a new Ford Focus model starring the actor Gerard Butler.
- Led the art direction on a television movie that featured various Ford cars. Led the design approach for the corresponding advertising.
Skills
Tools
Sketch, Photoshop 2018, Principle, Flinto, Illustrator CC, InVision Studio, InDesign 2018, After Effects CC, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, InVision, Photoshop CC, WP eCommerce
Platforms
Android, iOS, Web, Shopify, WordPress, Figma, Azure
Industry Expertise
Film & Television, Real Estate, Architecture
Other
Advertising Design, Web UI, Graphic Design, Digital Art, Visual Design, UX Design, Designing for Data, Interactive UX, Interactive UI, Interactive Testing, UX Prototyping, Prototyping, UI Prototyping, TV, UIP, Wireframing, UX Research, UI Research, Responsive UI, Responsive Layout, Financial Design, Interactive Charts, Data-driven Design, Data, Data Visualization, Web Design, Creative Direction, Branding, eCommerce, eCommerce Design, eCommerce UX, eCommerce UI, eCommerce Web Design, eCommerce Platforms, Shopify Design, Design Systems, WordPress Design, UI Design, User Experience (UX), User Interface (UI), Art Direction, B2B, Datasheets, Image Retouching, Presentation Design, Mobile Design, Animation, Mobile First, Responsive, Responsive Design, Landing Page Design, Responsive Web Design (RWD), Storytelling, User Research, 3D Graphics, Poster Design, App UI, Data Flows, Financial UX, Android Animations, Scroll Animations, Text Animation, Roadmaps, UX Roadmaps, Product Roadmaps, Booking UX, Web Illustration, Digital Illustration, Illustration, SaaS, Motion Graphics, Design, Clean Design, Typography, Web UX, App UX, Interaction Design (IxD), Redesign, Identity Design, User Journeys, User Flows, UX Flows, Writing & Editing, Responsive UX Design, Fintech, Charts, Animated Interactions, Shops, Web Shops, Web App UI, Web App UX, Digital Branding, Chatbots, Chatbot Conversation Design, Product Design, Content Creation
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