
Medeea Braica
Verified Expert in Design
Designer
Cluj-Napoca, Romania
Toptal member since August 11, 2026
Medeea is a motion designer and video editor specializing in SaaS B2B content, including product demos, explainers, tutorials, reels, and paid ads. Backed by 18 years of editing experience, freelance work, and IT management roles, she has partnered with over 20 clients directly and via agencies. Medeea manages the post-production pipeline, handling everything from storyboarding and vector asset prep to developing scalable After Effects templates and crafting brand-tailored motion graphics.
Portfolio
Experience
- Adobe Premiere Pro - 18 years
- Adobe After Effects - 18 years
- Adobe Photoshop - 10 years
- DaVinci Resolve - 5 years
- Storyboarding - 2 years
- Figma - 2 years
- Adobe Illustrator - 2 years
- Team Management - 2 years
Tools
- Adobe Photoshop
- Adobe After Effects
- Adobe Premiere Pro
- Adobe Illustrator
- DaVinci Resolve
Work Experience
Performance Video Editor
Pandopa Office
- Created and edited direct-response paid ad videos for Meta and Google Ad networks, focusing on high-converting hooks and clean sequencing.
- Recorded gameplay, curated clips, and performed batch editing tailored for targeted audience segments such as UGC-style, competitive, and social-driven ads.
- Analyzed ad performance metrics, including ROAS, CTR, and CPA, to guide creative iterations.
- Integrated gen AI tools such as ElevenLabs, Nano Banana Pro, Seedance, Kling, Descript, and Transkriptor into the workflow for AI voiceovers, captions, image, and video creation.
Motion Designer & Video Editor
Videodeck
- Edited long-form videos and designed motion graphics for SaaS B2B clients, including explainer videos, tutorials, product and feature demos, social media ads, and marketing materials.
- Owned storyboarding and creative direction based on project scripts, including technical instructions for editors and illustration asset requirements for designers.
- Created and prepared assets and vectors in Adobe Illustrator, Figma, and Photoshop.
- Explored platforms in depth and prepared product shots and recordings.
- Created reusable motion design assets and templates such as AE templates and Premiere Pro .mogrts, including chapter screens, transitions, backgrounds, lower thirds, lists, captions, and highlights for team projects.
- Produced short-form social media content to complement long-form projects.
Motion Designer & Video Editor
Archi Prod
- Edited long-form videos and designed motion graphics for French-speaking YouTube creators with 170,000+ subscribers.
- Designed core sound elements, including SFX and background track integration.
- Contributed as a post-production team member for flagship channel projects by focusing on complex motion design, VFX, and 2D art animation into parallax compositions.
Motion Designer & Video Editor
CharacterQuilt
- Managed full post-production workflow for conversational-style videos for SaaS co-founders by incorporating custom motion graphics, illustrations, and typography to visualize Agentic AI concepts for marketing professionals.
- Independently developed storyboards and creative planning for all video projects to streamline the production pipeline for solo execution.
- Produced short-form use case videos and client demos specifically tailored for landing page integration, as well as promotional videos and feature demos optimized for social media.
- Edited long-form webinar recordings to align with brand guidelines and identified and produced derivative highlight clips for social media channels.
Motion Designer & Video Editor
Raven House
- Edited long-form videos and created motion graphics for SaaS B2B clients, including explainers, tutorials, demos, and social media content.
- Created reusable motion design assets and templates such as AE and Premiere Pro .mogrts, including chapter screens, transitions, backgrounds, lower thirds, lists, and text animations.
- Prepared and refined Illustrator vector assets for After Effects workflows.
Data Analyst Team Lead
Splend
- Owned the creation, maintenance, and review of all team-specific documentation (standard operating procedure, service catalog, capacity planning, and FTE review) and all relevant training materials.
- Performed consistent KPI and SLA checks to ensure the team's fleet risk management performance meets existing business requirements.
- Led review meetings with top management and proposed improvements to process workflows.
- Performed daily system integrity checks for all tools and platforms used by the team.
- Analyzed various risk management issues raised through the ticketing system, with a focus on global behavioral driving trends across the entire fleet.
- Provided technical expertise on vehicle accident reconstruction requests.
- Performed daily system integrity checks for all tools and platforms used by the team.
- Provided guidance, training sessions, and support for each team member, with a focus on developing soft and technical skills alike through team activities and individual meetings.
- Expanded the team scope and identified new areas of interest.
Data Analyst
Splend
- Managed driver scorecards and other risk management reports, influencing the daily output of multiple departments.
- Carried out data analysis through spreadsheets (e.g., subscriptions, maintenance costs, internal systems) per the request of other departments.
- Investigated alerts and solve tickets related to vehicle risk management.
- Provide in-depth car accident reconstructions using historical GPS data, including assistance with official police requests.
- Raised awareness regarding system errors related to fleet management, CRM databases, and subscriptions.
- Monitored vehicles' status (e.g., system integrity, battery status), GPS location, and communication with the use of telematics devices.
- Provide urgent email alerts for drivers when necessary (e.g., roadside assistance information in the case of a flat battery).
Administrative Assistant – Confucius Institute at UBB
Babeș-Bolyai University
- Administered all incoming correspondence and communication on behalf of the Institute.
- Created and maintained monthly organizational and financial spreadsheets and documents.
- Provided support in translating and interpreting various educational and promotional materials (Romanian – English).
- Administered social media accounts (e.g., Facebook page of the Institute), including occasional creation of promotional graphic design material.
Data Scientist Internship
Holidog
- Provided specialized data analysis in the form of spreadsheets, infographics, and structured dashboard widgets.
- Created dashboard data widgets and maintained their accuracy (e.g., data regarding revenues, customer orders, client demographics, operations, and marketing—organized nationwide and globally).
- Connected company databases to external platforms such as Cyfe, Zendesk, Google Analytics, Google Adwords, Adyen, and Facebook Analytics.
- Created automated lists, reports, and infographics for specific purposes such as order fulfillment (shipping), customer service, and finance (payment tracking and breakdowns). Closely worked with the teams in question to provide data insight.
- Maintained pre-existing data pipeline code and provided updates for connections to external APIs when necessary.
Education
Bachelor's Degree in Business Computing and IT
Aston University - Birmingham, England
Certifications
European Computer Driving Licence (ECDL) Certificate
ECDL Romania – ICDL Certification
Cambridge Certificate of Proficiency in English (CPE) – Grade A
Cambridge Assessment
Skills
Tools
Adobe Photoshop, Adobe After Effects, Adobe Premiere Pro, Adobe Illustrator, DaVinci Resolve, Adobe Lightroom, Microsoft Excel, Canva, Microsoft Office, Google Docs, Zoho One, Zapier, Microsoft Visual Studio
Languages
SQL, C#
Platforms
Figma, SharePoint, Zendesk, Zoho CRM, Google Ads
Industry Expertise
Marketing
Other
IT Management, Motion Design, 2D, 2D Animation, 2D Motion Graphics, Animated Explainer Videos, Motion Graphics, Explainer Videos, Logo Animation, Video Production, Branding, Brand Design, Social Media Design, Social Media Content, Video Games, Product Demonstrations, SVG Animation, Product Videos, Animated Videos, Corporate Videos, Videos, Vector Illustration, Brand Marketing, Marketing Design, Visual Storytelling, Fintech, ElevenLabs, Business Administration, eCommerce, Data Analysis, Databases, Data Science, Team Management, Storyboarding, AI Marketing, B2B Marketing, Graphic Design, 2D Design, Artificial Intelligence (AI), AI Content Creation, AI Social Media Content Creation, AI Design, Design Strategy, 2D Illustrations, Animated Logos, Video Ads, Meta Ads, Social Media Marketing (SMM), Brand Identity, Digital Brand Identity, Animation, Music Videos, Illustration, Agentic AI, Visual Design, Communication, Stakeholder Management, Product Design, Design, Creative Strategy, Fintech Design, Seedance, Kling AI, Descript, Languages, Computer Systems, Graphs, Infographics, Fleetio, GeoTab, Fleet Management, Admin Support, SQL Server, Microsoft SQL Server, Cyfe, Adyen, Google AdSense, Motion & Animation Design, Video Editing, B2B, SaaS
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