Nataliia Pylypchuk, Designer in Lviv, Lviv Oblast, Ukraine
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Nataliia Pylypchuk

Bio

Nataliia is a UX/UI designer with over 10 years of hands-on experience specializing in complex products and working on a project's lifecycle from concept to delivery. A typical example of her work is Lessoncast—a SaaS web app for professional development. By solving the usability issues and conducting a user study, Nataliia helped grow it from 8,000 to 20,000 users and significantly reduced negative customer reviews.

Portfolio

Work Experience

Freelance Product Designer

2017 - PRESENT
Self-Employed
  • Worked on more than 80 projects for small and mid-sized businesses.
  • Consulted on the UX for more than 25 companies, helping them improve their products and obtain more loyal users.
  • Contributed to the creation of products for various industries including healthcare, artificial intelligence, augmented reality, and eCommerce.
Technologies: Hotjar, Axure, Optimal Workshop, UsabilityHub, Figma, Sketch

Senior Product Designer

2023 - 2025
CertifyOS
  • Led end-to-end product design as sole designer for a B2B healthcare company with 200+ employees, delivering five major features and improving existing ones through prototyping, user testing with clients, and iterative design with high efficiency.
  • Applied new branding to the existing product interface, rebuilding core design system principles and updating complex interface components to maintain consistency and accessibility standards.
  • Contributed to company growth and market positioning during a period of significant expansion, supporting the organization through successful fundraising that culminated in a $40 million Series B round.
Technologies: Figma

UX/UI Design Mentor

2021 - 2024
Designlab Learning
  • Participated in one-on-one calls with students to give feedback and answer their questions.
  • Supported students in setting their goals and overcoming psychological difficulties in the learning process.
  • Gave written feedback to students, highlighting successful decisions and areas of improvement.
Technologies: Teaching, UX Mentoring

Senior Product Designer

2021 - 2022
Awaze
  • Performed a redesign of the property search experience and changed the Cottages.com brand's home page.
  • Conducted research and redesigned the home page to attract property owners and increase conversion.
  • Contributed to the mobile app for property owners that included a booking calendar, an overview of each booking, and the ability to edit.
  • Optimized mobile property search experience for Hoseasons.
Technologies: Figma

User Experience Consultant

2020 - 2021
Alta Media
  • Performed UX audits on eCommerce websites to improve the conversion rate.
  • Conducted user research to uncover existing problems and find new solutions and opportunities.
  • Tested improvement hypotheses to understand their performance.
Technologies: eCommerce, UX Audits, Conversion Rate Optimization (CRO), eCommerce UX, User Research

UX/UI Course Curator

2019 - 2020
Beetroot Academy
  • Taught UI and UX design.
  • Prepared easily digestible materials for lectures.
  • Mentored students and supported them in obtaining employment.
Technologies: User Interface (UI), User Experience (UX)

UX/UI Designer

2017 - 2018
Spartans AI
  • Performed a UX audit of the chatbot for the HR managers and reported all the issues.
  • Created a position creation wizard interface experience and design.
  • Participated in the design process of two augmented reality (AR) products.
Technologies: Sketch

UX/UI Designer

2015 - 2017
AgnoWeb
  • Created the interface design of the in-house CMS.
  • Oversaw and was responsible for the Lessoncast redesign—resulting in +50% users amount growth after the redesign.
  • Developed a new visual system for teacher professional development taking into account the needs of not tech-savvy users.
  • Helped with the landing pages and presentations.
Technologies: UsabilityHub

Other Experience

Image of Understanding Cognitive Bias in Product Design, the Good and Bad (With Infographic) publication
Publication

Understanding Cognitive Bias in Product Design, the Good and Bad (With Infographic)

https://www.toptal.com/designers/ux/cognitive-bias-product-design

Education

2011 - 2015

Bachelor's Degree in Economic Cybernetics

Taras Shevchenko National University of Kyiv - Kyiv, Ukraine

Certifications

MARCH 2023 - PRESENT

Conversion Rate Optimization Mini Degree

CXL

OCTOBER 2019 - PRESENT

UX Certification

Nielsen Norman Group

SEPTEMBER 2019 - OCTOBER 2021

Growth-Driven Design

HubSpot

MARCH 2017 - PRESENT

480-hour UX Program

UX Academy from Designlab

Skills

Tools

Hotjar, Sketch, UsabilityHub, Figma Prototyping, Adobe Experience Design (XD), Axure RP Pro

Industry Expertise

Education

Platforms

Figma, Axure, iOS, Android, Mobile

Other

Responsive UI, SaaS, Prototyping, Interface Design, Personas, Web App Design, Information Architecture (IA), eCommerce UX, Design Thinking, User Experience (UX), Wireframing, UX Prototyping, User Flows, B2B, User Research, Dashboard Design, UX Audits, Web App UX, User Personas, Web Design, App Design, Product Design, Responsive Web Design (RWD), SaaS Design, Interaction Design (IxD), B2C, MVP Design, User Journeys, E-learning, Conversion Rate Optimization (CRO), User Interface (UI), UX Research, Usability Testing, User Interviews, eCommerce, UX Design, Teaching, UX Mentoring, AI Design, Healthcare Software, Optimal Workshop, Online Shopping, Mobile App UI, Secondary Research, Augmented Reality (AR), Competitor Analysis & Profiling, UI Design, Mathematics, Economics, A/B Testing, UX Wireframes, Business to Business (B2B), Heuristic Analysis, User Journey Maps

Experience

  • User Interface (UI) - 10 years
  • Product Design - 10 years
  • Wireframing - 10 years
  • User Flows - 8 years
  • Usability Testing - 8 years
  • User Experience (UX) - 8 years
  • UX Prototyping - 8 years
  • UX Research - 8 years
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