Nataliia Pylypchuk, Designer in Kiev, Ukraine
Nataliia is available for hire
Hire Nataliia

Nataliia Pylypchuk

Verified Expert  in Design

Designer

Location
Kiev, Ukraine
Toptal Member Since
February 13, 2019

Nataliia is a UX/UI designer with over six years of hands-on experience specializing in complex products and working on a project's lifecycle from concept to delivery. A typical example of her work is Lessoncast—a SaaS web app for professional development. By solving the usability issues and conducting a user study, she helped grow it from 8,000 to 20,000 users and significantly reduced negative customer reviews.

Information Architecture (IA)User Experience (UX)WireframingUX PrototypingUser FlowsProduct DesignWeb App DesignUser Interface (UI)UX ResearchUsability TestingUser InterviewsUX MentoringSketchResponsive UISaaS

Portfolio

Work Experience

UX/UI Design Mentor

2021 - PRESENT
Designlab Learning
  • Participated in one-on-one calls with students to give feedback and answer their questions.
  • Supported students in setting their goals and overcoming psychological difficulties in the learning process.
  • Gave written feedback to students, highlighting successful decisions and areas of improvement.
Technologies: Teaching, UX Mentoring

Freelance UX/UI Designer

2017 - PRESENT
Freelance Work
  • Worked on more than 40 projects for small and mid-sized businesses.
  • Consulted on the UX for more than 25 companies helping them improve their products and obtain more loyal users.
  • Contributed to the creation of products for various industries including healthcare, artificial intelligence, augmented reality, and eCommerce.
Technologies: Hotjar, Axure, Optimal Workshop, Crazy Egg, UsabilityHub, Proto.io, Figma, Zeplin, InVision, Sketch

Senior Product Designer

2021 - 2022
Awaze
  • Performed a redesign of the property search experience and changed the Cottages.com brand's home page.
  • Conducted research and redesigned the home page to attract property owners and increase conversion.
  • Contributed to the mobile app for property owners that included a booking calendar, an overview of each booking, and the ability to edit.
  • Optimized mobile property search experience for Hoseasons.
Technologies: Figma

User Experience Consultant

2020 - 2021
Alta Media
  • Performed UX audits on eCommerce websites to improve the conversion rate.
  • Conducted user research to uncover existing problems and find new solutions and opportunities.
  • Tested improvement hypotheses to understand their performance.
Technologies: eCommerce, UX Audits, Conversion Rate Optimization (CRO), eCommerce UX, User Research

UX/UI Course Curator

2019 - 2020
Beetroot Academy
  • Taught UI and UX design.
  • Prepared easily digestible materials for lectures.
  • Mentored students and supported them in obtaining employment.
Technologies: User Interface (UI), User Experience (UX)

UX/UI Designer

2017 - 2018
Spartans AI
  • Performed a UX audit of the chatbot for the HR managers and reported all the issues.
  • Designed a position creation wizard.
  • Participated in the design process of two augmented reality (AR) products.
Technologies: Adobe Illustrator, Zeplin, InVision, Sketch

UX/UI Designer

2015 - 2017
AgnoWeb
  • Created the interface design of the in-house CMS.
  • Oversaw and was responsible for the Lessoncast redesign—resulting in +50% users amount growth after the redesign.
  • Developed a new visual system for teacher professional development taking into account the needs of not tech-savvy users.
  • Helped with the landing pages and presentations.
Technologies: UsabilityHub, Adobe Illustrator, Adobe Photoshop
Image of Understanding Cognitive Bias in Product Design, the Good and Bad (With Infographic) publication
Publication

Understanding Cognitive Bias in Product Design, the Good and Bad (With Infographic)

https://www.toptal.com/designers/ux/cognitive-bias-product-design
2011 - 2015

Bachelor's Degree in Economic Cybernetics

Taras Shevchenko National University of Kyiv - Kyiv, Ukraine

OCTOBER 2019 - PRESENT

UX Certification

Nielsen Norman Group

SEPTEMBER 2019 - OCTOBER 2021

Growth-Driven Design

HubSpot

MARCH 2017 - PRESENT

480-hour UX Program

UX Academy from Designlab

Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.

1

Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring