Patchaya is available for hire
Hire PatchayaPatchaya Proud Khomna
Verified Expert in Design
Designer
Singapore, Singapore
Toptal member since November 30, 2022
Bio
Patchaya is a senior designer in advertising agencies and production houses. She delivers high-quality work across multiple design disciplines and has collaborated with global brands including Pepsi, Oreo, Diageo, Heineken, Mondelez, Unilever, L'Oréal, Mastercard, Shell, P&G, and Carlton & United Breweries. Her expertise spans product and graphic design, as well as motion graphics and B2B presentations, with a focus on building cohesive brand identities aligned with business goals.
Portfolio
Neo Environmental – UX/UI Design and Branding
User Experience (UX)User Interface (UI)Creative DesignIconographyBrand DesignJourney Mapping+ 24 more
Experience
- Visual Design - 12 years
- Adobe Photoshop - 12 years
- Adobe Illustrator - 12 years
- Design Research - 7 years
- User Experience (UX) - 7 years
- Adobe Experience Design (XD) - 6 years
- After Effects CC - 6 years
- Figma - 4 years
Tools
- After Effects CC
- Adobe Illustrator
- Adobe Photoshop
- Adobe Experience Design (XD)
Work Experience
Art Director
2023 - PRESENT
ADM Indicia
- Led creative direction across product design, merchandise, motion graphics, video, digital, and B2B presentation projects.
- Conceptualized and developed visual systems that effectively communicated brand positioning and marketing objectives.
- Directed animation, motion design, and video production while maintaining consistency, quality, and timelines.
- Managed multiple projects simultaneously, overseeing workflows, priorities, and delivery schedules across teams.
- Presented creative concepts, storyboards, and strategic design rationales to clients and stakeholders, refining work based on feedback.
- Designed high-impact B2B presentations to support pitches, strategy proposals, and corporate communications.
- Collaborated with cross-functional teams including strategists, marketers, developers, and producers to ensure cohesive execution.
- Produced design documentation covering user flows, gameplay mechanics, visual direction, and interaction logic. Led ideation and development of interactive experiences and game concepts from brainstorming through final delivery.
- Conducted quality assurance reviews to ensure deliverables met brand guidelines and production standards. Optimized design solutions within budget constraints while maximizing visual impact and marketing effectiveness.
- Maintained brand consistency across multiple touchpoints, including digital, retail, experiential, and presentation materials. Supported business development by contributing to pitches, creative proposals, and strategic recommendations.
Technologies: Ad Design, Video Ads, Director, Storyboarding, Pitch Decks, Digital Marketing Strategy, Creative Design, Adobe CC, Game Design, Gamification, Microsites, Online Games, Solution Design, Presentation Design
UX/UI Designer
2019 - PRESENT
Agency Designer
- Conceptualized visuals based on requirements and created a wide range of graphics and layouts for product illustrations, company logos, and websites.
- Contributed to the brand strategies developed for client projects, including ideas demonstrating insight and innovation, solutions engaging audiences, and expressions of thinking in words or images.
- Collaborated with other communities, including planners, account and project managers, and third-party suppliers such as copywriters, photographers, illustrators, and animators, to make all projects a creative and commercial success.
- Provided branding design for manufacturing and corporation brands across Thailand, Belgium, Singapore, and China.
- Communicated user experience at various stages of the design process using storyboards, sitemaps, process flows, and wireframes at the discovery level.
- Identified and troubleshot UX problems and presented solutions using impactful UX strategies. Evaluated competitor websites to understand what works well and why.
- Built sitemaps, wireframes, and prototypes to outline structures. Worked with developers to build a prototype to test design concepts in the real world.
- Developed a style guide for an organization's visual identity system that includes font usage, color theory, and other design principles to ensure consistency across all marketing materials.
- Illustrated original visual graphics and defined how to create a narrative on the web and social media platforms.
- Worked with clients like Central Marketing Group, Keestrack, For Art's Sake, Vitchuda Power Line, and GOF_Y.
Technologies: Adobe UX, Figma, Adobe Illustrator, Adobe Photoshop, After Effects CC, User Experience (UX), Visual Design, Design Research, Design Thinking, Cinema 4D, Adobe Experience Design (XD), UX Design, UI Design, Graphic Design, Branding, Illustration, Communication Design, Infographics, Vector Illustration, Presentation Design, Digital Design, UX Research, User Journeys, eCommerce UX, User Flows, User Personas, Web App Design, Mobile App Design, Prototyping, Design Strategy, Logo Design, Brand Books, Sport Branding, Mockups, Luxury Goods, Layout, Adobe InDesign, B2B, Presentations, Pitch Decks, PowerPoint Design, Slideshows, Animation, Ad Design, Advertising Design, Print Design, Video Editing, Brochures, Motion Graphics, Design Direction, Brand Guidelines, Brand Design, Landing Page Design, User Research, Marketing Design, Social Media
Design Screening/Data Quality Analyst (Thai-English)
2026 - 2026
Toptal (Screeners)
- Verified and cross-checked Thai and English transcription data, identifying and correcting language inconsistencies to maintain high accuracy.
- Evaluated submitted work from contributors, provided quality assessments, and ensured deliverables met project requirements.
- Maintained high-quality data standards by reviewing submissions, validating information, and performing bilingual quality assurance in Thai and English.
Technologies: Product Design, Design, 3D Design
Brand Designer
2015 - 2018
Braw Robot
- Conducted UX research, design thinking, visual design, prototyping, and mockup of interface design. As the key responsible for brand design, worked closely with clients and the developer team to ensure the consistency of the final product.
- Identified UX design needs for the company's digital assets, proposed solutions for the design strategy, and developed and conceptualized the brand's UI/UX design strategy.
- Took responsibility for multiple clients' accounts, including Stream technologies, Neo Environmental, InnDeep, Scotrack, SWG3 Studio, Electric Frog Summer Jam Festival, Riverside Music Festival Glasgow, and Dance House Glasgow.
- Served as the leading branding designer for the Riverside Music Festival Glasgow project.
- Managed motion graphics, infographic animations, and video content production for clients' social media.
- Developed concepts, graphics, and layouts, including making decisions about fonts, images, readability, and readers' needs.
- Kept stakeholder up to date, listening to and acting on feedback, explaining the rationale behind graphic design decisions, reviewing final layouts, and suggesting improvements if required.
- Contributed to the brand strategies developed for client projects, including ideas demonstrating insight and innovation, solutions engaging audiences, and expressions of thinking in words or images.
- Understood the business case and/or client brief through research into the client and subject, understanding the client's objectives, and having an overview of the commercial content.
- Presented and communicated objective design solutions with clarity, effectively sharing ideas with various stakeholders.
Technologies: Adobe UX, Adobe Illustrator, Adobe Photoshop, Cinema 4D, Advertising Design, Social Media, Web Design, UX Design, UI Design, Print Design, User Experience (UX), Visual Design, Design Research, Design Thinking, After Effects CC, Figma, Adobe Experience Design (XD), Graphic Design, Branding, Illustration, Communication Design, Infographics, Production, Digital Illustration, Vector Illustration, Artwork, Presentation Design, Digital Design, UX Research, User Journeys, eCommerce UX, User Flows, User Personas, Web App Design, Mobile App Design, Prototyping, Design Strategy, Logo Design, Brand Books, Sport Branding, Mockups, Luxury Goods, Layout, Adobe InDesign, B2B, Presentations, Pitch Decks, PowerPoint Design, Slideshows, Animation, Ad Design, Video Editing, Brochures, Motion Graphics, Design Direction, Brand Guidelines, Brand Design, Landing Page Design, User Research, Marketing Design
Senior Designer
2012 - 2013
Alice/Creative Supermarket
- Built the brand design and marketing for the following companies: Singapore Grand Prix Singapore F1, Genting Rewards Casino, S.E.A Aquarium, Dolphin Island, Adventure Cove Waterpark, Hotel Michael, and Resorts World Sentosa.
- Designed an automatic system to duplicate templates of multiple marketing materials, saving the company time and production costs.
- Conducted UX research on target users and analyzed the market and competitors.
- Created and designed various materials for print and digital collateral. Established creative direction for the company as well as brand guidelines.
- Prioritized and managed multiple projects within design specifications and ensured the projects were completed with high quality and on schedule.
- Produced content, business design strategies, and commercial materials to improve the brand's growth.
- Motivated and managed a high-performing team, setting annual objectives and conducting regular performance reviews.
- Collaborated with internal and external design teams to provide designers and print production input on producing graphic files in preparing final layouts for printing.
- Developed story and utilized innovative narrative devices and processes for presenting concepts and ideas. Produced advertisements, sales promotions, and public relations material for visual communications media.
Technologies: Adobe Illustrator, Adobe Photoshop, UX Branding, Responsive UX Design, UX Research, Visualizer, Graphic Design, Branding, User Experience (UX), Visual Design, Design Research, Design Thinking, Illustration, Communication Design, Infographics, Production, Digital Illustration, Vector Illustration, Artwork, Presentation Design, Digital Design, User Flows, Web App Design, Design Strategy, Logo Design, Mockups, Luxury Goods, Layout, Adobe InDesign, Presentations, Pitch Decks, PowerPoint Design, Slideshows, Animation, Ad Design, Advertising Design, Print Design, Brochures, Motion Graphics, Design Direction, Brand Guidelines, Brand Design, Marketing Design
2D Designer & Web Designer
2011 - 2012
Digital Mirage
- Produced digital background landscapes, scenes, sets, and any other element that was difficult or impossible to photograph for an architecture firm as a 2D digital artist.
- Built a brand interface design, including archive projects from the company, and produced a visual compilation to represent the brand design.
- Conducted UX research to improve brand identity and create prototypes for the first stage of web design.
- Created the brand's sitemap and web design while handling concept and art development.
- Brought client's story to life by designing tailored collateral for client properties through print and digital assets.
- Worked closely with third-party agencies and print vendors to estimate projects and oversee production.
- Translated creative strategy into a creative direction, designing with a bigger picture in mind and preparing presentations with exceptional follow-through.
- Worked collaboratively with the marketing team and internal clients to discuss and determine the best design strategy and approach given the context of any marketing project.
- Created the two-dimensional images per the client's requirements and sketched images by hand or designed them using digital mediums.
Technologies: Visual Design, Adobe Photoshop, Adobe Illustrator, Graphic Design, Illustration, Communication Design, Digital Illustration, Vector Illustration, Artwork, Presentation Design, Digital Design, UX Research, Web App Design, Design Strategy, Mockups, Layout, Adobe InDesign, Presentations, Pitch Decks, PowerPoint Design, Animation, Print Design, Brochures, Design Direction
Graphic Designer & Event Design
2010 - 2011
Asian Geographic Magazines Pte Ltd.
- Assisted in the graphic design of in-house magazines like Scuba Diver Australasia, Asian Diver Magazine, Asian Geographic, Asian Geographic Junior, and Asian Geographic Passport Magazine.
- Created design materials for marketing, held the events' design, and produced videos for brands and events commercials.
- Managed events design like the Asian Dive Expo (ADEX) and Asian Geographic Images of Asia.
- Organized the archive of the magazines and files to distribute to online subscribers in English, Chinese, and Japanese languages.
- Worked with print production to ensure the design met printing requirements, such as compatibility with book and magazine manufacturing presses.
- Assisted with all in-house product photography, videography, setting up, and styling shots for catalog and advertising.
- Solved complicated publication layout issues, such as balancing advertisements with content.
- Developed a strategic plan for visual elements that reflects current trends in design, art, technology, and culture.
- Identified the target audience and determined how they would react to different visual elements such as color schemes, images, or text styles.
- Created visual concepts for various mediums such as website banners, social media ads, billboards, and print ad commercials.
Technologies: Print Design, Design Research, Visual Design, Adobe Photoshop, Adobe Illustrator, Graphic Design, Illustration, Digital Illustration, Vector Illustration, Presentation Design, Digital Design, Design Strategy, Mockups, Layout, Adobe InDesign, Presentations, PowerPoint Design, Advertising Design, Video Editing, Brochures, Marketing Design
Intern
2008 - 2008
Phenomena
- Supported the production team, film crew, and talent on the film set.
- Assisted the visual design team with various tasks that included research design, scene visualization, storyboard organization, and photos and footage production to create compelling story mockups to present to the director.
- Researched topics using various sources, including video archives, the internet, library archives, and others, as needed.
- Performed other duties as requested by staff to ensure all necessary tasks were performed proficiently and adhered to the quality expected from the company.
- Designed graphic layout with senior designer and art director to develop content and presentation design.
- Compressed video projects for output, made video products available in various formats, and coordinated internal and external duplication services as required.
- Followed creative direction, worked in a group dynamic, and actively participated in any given project or team to which assigned.
- Integrated commercial production shoots for clients like the Thai Health Promotion Foundation, Unilever (Wall's), Pantene, Shark, 7-Eleven, and Muang Thai Life Assurance.
- Run errands such as purchasing supplies, props, equipment, and other necessary items for the project.
Technologies: Adobe Illustrator, Design Research, Visualizer, Visual Design, Adobe Photoshop, Production, Artwork, Presentation Design, Design Strategy, Mockups, Presentations, PowerPoint Design, Advertising Design, Print Design, Video Editing, Marketing Design
Education
2014 - 2015
Master's Degree in Digital Communication and Multimedia
Glasgow Caledonian University - Glasgow, Scotland
2006 - 2011
Bachelor of Arts Degree in Visual Design
LASALLE College of the Arts - McNally, Singapore
Certifications
DECEMBER 2022 - PRESENT
Conduct UX Research and Test Early Concepts
Google | via Coursera
NOVEMBER 2022 - PRESENT
Build Wireframes and Low-Fidelity Prototypes
Google | via Coursera
NOVEMBER 2022 - PRESENT
Start the UX Design Process: Empathize, Define, and Ideate
Google | via Coursera
NOVEMBER 2022 - PRESENT
Increase SEO Traffic with WordPress
Coursera
NOVEMBER 2022 - PRESENT
Search Engine Optimization (SEO) with Squarespace
Coursera
NOVEMBER 2022 - PRESENT
Foundations of User Experience (UX) Design
Google | via Coursera
NOVEMBER 2022 - PRESENT
Introduction to Google SEO
University of California, Davis | via Coursera
Skills
Tools
After Effects CC, Adobe Illustrator, Adobe Photoshop, Adobe Experience Design (XD), Adobe InDesign, Cinema 4D, Visualizer, Visual Website Optimizer, Adobe CC, Apple Keynote, Final Cut Pro
Platforms
Figma, iOS, Director
Industry Expertise
Luxury Goods
Other
User Experience (UX), Visual Design, Brand Design, Logo Design, Graphic Design, User Research, UX Research, User Flows, Branding, Marketing Design, Illustration, UX Design, Communication Design, Infographics, Digital Illustration, Vector Illustration, Presentations, Pitch Decks, Presentation Design, Layout, Design Strategy, Mockups, PowerPoint Design, Slideshows, Ad Design, Advertising Design, Print Design, Video Editing, Brochures, Motion Graphics, Design Direction, Brand Guidelines, Landing Page Design, Adobe UX, Design Thinking, Design Research, Web Design, Wireframing, B2B, UI Design, Production, Artwork, Digital Design, User Journeys, eCommerce UX, User Personas, Web App Design, Mobile App Design, Brand Books, Sport Branding, Animation, Social Media, Pitch Deck Design, User Interface (UI), UX Branding, Creative Design, Iconography, Journey Mapping, Competitive Analysis, Sitemaps, Prototype Framework, Task Management, Music Recording, Organization, App Design, User Experience Design, App UX, B2C, Digital Marketing, Concept Art, Visual Art, Digital Art, 3D Art, Web Illustration, Google SEO, SEO Tools, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Algorithms, Website Ranking, Core Web Vitals, Keyword Research, SEO Keyword Research, Persona Development, Prototyping, On-page SEO, Product Descriptions, Squarespace, Squarespace to WordPress, Web Development, Web Marketing, SEO Marketing, Web Analytics, Web Content, Web UX, Webinars, Reports, Keynote Templates, Presentation Boards, Sales Presentations, Responsive UX Design, Usability, Usability Testing, Remote Usability Testing, Video Ads, Storyboarding, Digital Marketing Strategy, Game Design, Gamification, Microsites, Online Games, Solution Design, Product Design, Design, 3D Design
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