Pierre E. Poulin, Designer in Oaxaca, Mexico
Pierre E. Poulin

Designer in Oaxaca, Mexico

Member since June 26, 2019
With an early career woven into the rise of the internet, Pierre’s experience in digital is as vast as it gets. Over the last 20 years, he founded one of the first award-winning web shops in Montreal, crafting work for major accounts such as BurgerKing. Designed an event app used by Airbnb, Salesforce, and Cisco. Serves to this day on a jury at the prestigious FWA. Typography, smooth interactions, and a glimmer of sassy irony are the driving forces behind his elegant yet highly functional style.
Pierre is now available for hire


Digital Design


  • Judge

    2018 - PRESENT
    The FWA
    • Served on an exclusive jury judging the best in digital design worldwide.
    • Needed to be previously recognized by The FWA to be nominated as a judge.
    • The FWA is one of the first, oldest, and most notorious web design awards.
    Technologies: Netscape, Mosaic, Safari, Chrome, Visual Design, WebGL, Web UI, Web UX, Web, UI, UX, UI Design, Web UI Design, UX Design, Web UX Design, Art Direction, Creative Direction, Digital Branding, Digital Creative Direction, Conceptual Design, Product Design, Web Design, User Interface (UI), User Experience (UX), Websites, UI Animation, Interactive Design, Typography, Branding, Mobile UI, Digital Brand Identity, Responsive Design, Marketing Design, Graphic Design, Digital Marketing Design, Mobile, Concepting, Corporate Websites, Responsive Web Design (RWD), Motion Design, Illustration, Social Media Design, 3D, Responsive UI, Strategy, Advertising Design, Design, Ad Design, Scroll Animations, Responsive, Responsive Layout, UI Motion, Motion & Animation Design, Web Illustration, Brand Positioning, Brand Strategy, Logo Design
  • Brand Designer, Art Director, UI/UX Designer

    2019 - 2022
    Backtracks, Inc
    • Operated a complete brand overhaul, building on their current identity building blocks (logo, colors, typography, etc.).
    • Designed a responsive web dashboard/admin platform.
    • Provided comprehensive style guides and assets in Figma.
    • Designed a set of responsive marketing pages for each of Backtracks products (more than 10).
    • Developed visual concepts to explain otherwise complex products such as the Backtracks Switchboard. Those were then handed off as hi-fi prototypes, including scroll animations and micro-interactions, using Webflow and Lottie.
    • Illustrated a set of conceptual skeuomorphic icons, 2D animations, and a comprehensive set of flat icons representing key benefits of their offer.
    • Redesigned some of their core product UIs like the Backtracks Player and the Backtracks Marketplace.
    • Designed a set of client-facing pages. Unlike the marketing pages, the client-facing pages are tools users can use to search podcasts, find relevant data and analytics on shows, and buy ads/media space.
    • Developed concepts and designed all related social media assets (video and static), physical advertising, trade show assets (rollup banners, floor stickers, media backdrops, t-shirts, etc.), and PDF data sheets of their products.
    • Designed presentation decks and report templates in Google Slide and Microsoft PowerPoint.
    Technologies: Visual Design, Creative Direction, Art Direction, Web Design, Marketing Design, Figma, InVision, Adobe After Effects, Scroll Animations, Lottie, UI, UI Design, Web UI Design, Responsive UI, Responsive, Responsive Layout, UX, Web UX, Web UX Design, Web UI, Webflow, UI Motion, Motion Design, Motion & Animation Design, UX Wireframes, Wireframing, Web Illustration, Illustration, 3D, High-fidelity Prototypes, High-fidelity Mockups, Presentations, Presentation Design, Google Slides, PowerPoint Design, PowerPoint Templates, Advertising Design, Adobe CC, Branding, UI Branding, Product Branding, Social Media, Social Media Design, Responsive Design, Responsive UX Design, Responsive Web Design (RWD), User Interface (UI), User Experience (UX), Websites, Logo Design, Dashboards, Web Dashboards, Dashboard Design, Web Components, Template Design, UI Animation, Interactive Design, Brand Guidelines, Mobile App Design, Typography, Design Guidelines, UX Design, Mobile UI, Digital Branding, Digital Brand Identity, Graphic Design, Digital Marketing Design, Mobile, Guidelines, Concepting, Product Design, Corporate Websites, Strategy, Research, Design, Ad Design, WebGL, Web, Digital Creative Direction, Conceptual Design, Web App UI, Video Presentations, Responsive Web Apps, Style Guides, UI Style Guides, Brand Systems, Social Ad Design, Photoshop CC, Illustrator CC, InDesign CC, Mobile Web Design, Blog Design, Brand Positioning, Brand Strategy, Pitch Decks


  • Master's Degree in Advertising and Marketing
    2007 - 2010
    Université de Montréal | HEC Montréal - Montreal, Canada
  • College Degree in Graphic Design
    1996 - 1999
    CEGEP de Sainte-Foy - Quebec City, Canada



Oaxaca, Mexico

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