Pierre E. Poulin

Designer in Oaxaca, Mexico

Member since June 26, 2019

With an early career woven into the rise of the internet, Pierre’s experience in digital is as vast as it gets. Over the last 20 years, he founded one of the first award-winning web shops in Montreal, crafting work for major accounts such as BurgerKing. Designed an event app used by Airbnb, Salesforce, and Cisco. Serves to this day on a jury at the prestigious FWA. Typography, smooth interactions, and a glimmer of sassy irony are the driving forces behind his elegant yet highly functional style.

Pierre is now available for hire

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Portfolio

Digital Design

e180 Rebranding
- UI Design
- Art Direction
- Creative Direction
- G Suite
- Typography
- Color Schemes
- Mobile
- Responsive
- Digital Branding
- Peer-to-peer Networking
- Technology
- Startups
- Web UX
- Event Marketing
- B Corps
- Education
- Digital Design
- UX Design
- Web UX Design
- GUI Design
- Design Guidelines
- Visual Design
- Visual Identity
- Responsive Design
- Responsive UI
- Brand Design
- Interactive Design
- Presentation Design
- Presentations
- Web Design
- Brand Guidelines
- UI Guidelines
- Branding
- Email Design
- Social Media
- Colleges & Universities
- Marketing Design
- Digital Marketing Design
- Graphic Design
- Figma
- Concepting
- Corporate Websites
- Wireframing
- Responsive Web Design (RWD)
- Motion Design
- Social Media Design
- Blog Design
- Blogs
- Strategy
- Brand Strategy
- Brand Positioning
- Positioning
- User Interface (UI)
- User Experience (UX)
- Websites
- Pitch Decks
- Logo Design
- Web Components
- Template Design
- UI Animation
- Webflow
- Digital Brand Identity
- High-fidelity Prototypes
- Adobe After Effects
- Adobe CC
- Guidelines
- Learning
- E-learning
- Illustration
- Advertising Design
- Research
- Analysis
- Planning
- Brand Identity
- Photography
- Animation
- Design
- Ad Design
- InVision
- Scroll Animations
- UI
- Web UI Design
- Responsive Layout
- UX
- Web UI
- UI Motion
- Motion & Animation Design
- UX Wireframes
- Web Illustration
- High-fidelity Mockups
- Google Slides
- PowerPoint Design
- Web
- Digital Creative Direction
- Conceptual Design
- Web App UI
- Email Signature Design
- Landing Pages
- Landing Page Design
- Event Design
- Social Media Kits
- UI Branding
- Product Branding
- Event Branding
- Strategy Conception
- Event Planning
- Video Presentations
- User Engagement
- Responsive UX Design
- Responsive Email Templates
- Style Guides
- UI Style Guides
- Brand Systems
- Display Advertising
- Social Ad Design
- Photoshop CC
- Illustrator CC
- InDesign CC
- Mobile Web Design
Birster Biological Gin — Brand Identity
- Adobe CC
- UI Design
- Branding
- Figma
- Visual Design
- Responsive Web Design (RWD)
- User Interface (UI)
- User Experience (UX)
- Websites
- Logo Design
- Art Direction
- UI Animation
- Interactive Design
- Web Design
- Brand Guidelines
- Webflow
- Typography
- Design Guidelines
- Responsive Design
- UX Design
- Digital Branding
- Digital Brand Identity
- High-fidelity Prototypes
- Adobe After Effects
- Marketing Design
- Social Media
- Graphic Design
- Digital Marketing Design
- Mobile
- Guidelines
- Concepting
- Wireframing
- Motion Design
- Responsive UI
- Strategy
- Analysis
- Brand Identity
- Animation
- Design
- Creative Direction
- InVision
- Scroll Animations
- UI
- Web UI Design
- Responsive
- Responsive Layout
- UX
- Web UX
- Web UX Design
- Web UI
- UI Motion
- Motion & Animation Design
- UX Wireframes
- High-fidelity Mockups
- Presentations
- Presentation Design
- WebGL
- Web
- Digital Creative Direction
- Conceptual Design
- UI Branding
- Product Branding
- Strategy Conception
- Responsive UX Design
- Style Guides
- UI Style Guides
- Brand Systems
- Display Advertising
- Social Ad Design
- Photoshop CC
- Illustrator CC
- Mobile Web Design
- Brand Strategy
- Brand Positioning
- Pitch Decks
Braindate — Event App
- Creative Direction
- UI Design
- UI Prototyping
- Art Direction
- Mobile
- Mobile UI
- Web App UI
- Design Thinking
- Technology
- Peer-to-peer Networking
- Events
- Event App
- Digital Design
- Digital Product Design
- Web App UX
- UX Design
- GUI Design
- Design Guidelines
- Visual Design
- Typography
- Product Design
- Mobile App Design
- UI Guidelines
- Webflow
- Graphic Design
- Email Design
- Social Media
- Marketing Design
- Digital Marketing Design
- Learning
- E-learning
- Brand Guidelines
- Digital Branding
- Digital Brand Identity
- White Labeling
- Figma
- Concepting
- Corporate Websites
- Guidelines
- Web Dashboards
- Motion Design
- Social Media Design
- Responsive UI
- Web Design
- Branding
- Responsive Web Design (RWD)
- User Interface (UI)
- User Experience (UX)
- Websites
- Pitch Decks
- Web Components
- Template Design
- UI Animation
- Interactive Design
- High-fidelity Prototypes
- Adobe After Effects
- Adobe CC
- Wireframing
- Strategy
- Advertising Design
- Research
- Analysis
- Planning
- Brand Identity
- Animation
- Design
- Ad Design
- UI
- Web UI Design
- Responsive
- Responsive Layout
- UX
- Web UX
- Web UX Design
- Web UI
- UI Motion
- Motion & Animation Design
- UX Wireframes
- Web Illustration
- High-fidelity Mockups
- Presentations
- Presentation Design
- Google Slides
- PowerPoint Design
- Web
- Digital Creative Direction
- Conceptual Design
- Email Signature Design
- Landing Pages
- Landing Page Design
- Event Design
- Social Media Kits
- UI Branding
- Product Branding
- Event Branding
- Strategy Conception
- Event Planning
- Video Presentations
- User Engagement
- Responsive Web Apps
- Responsive UX Design
- Responsive Email Templates
- Style Guides
- UI Style Guides
- Brand Systems
- Display Advertising
- Social Ad Design
- Photoshop CC
- Illustrator CC
- InDesign CC
- Mobile Web Design
- Brand Strategy
- Brand Positioning
- Logo Design
- Dashboards
- Dashboard Design
DJI — Product Website
- Scroll Animations
- Art Direction
- UI
- UI Design
- UI Animation
- Interactive Design
- Web Design
- Typography
- UX Design
- High-fidelity Prototypes
- Adobe CC
- Visual Design
- Graphic Design
- Concepting
- Motion Design
- 3D
- Strategy
- Animation
- Design
- Creative Direction
- InVision
- Web UI Design
- UX
- Web UX
- Web UX Design
- Web UI
- UI Motion
- Motion & Animation Design
- High-fidelity Mockups
- Web
- Digital Creative Direction
- Conceptual Design
- Product Branding
- Photoshop CC
- Illustrator CC
- User Interface (UI)
- User Experience (UX)
The Music Departement — Music Production Website
- Art Direction
- Digital Design
- Webflow
- Animation
- UI Animation
- UI Design
- Web UX
- UX Design
- Responsive
- Web Animation
- Music Industry
- Web Design
- Visual Design
- Prototyping
- Responsive Design
- Typography
- Typography Animation
- Mobile UI
- Mobile UX
- Mobile
- Graphic Design
- Figma
- Concepting
- Wireframing
- Responsive Web Design (RWD)
- Motion Design
- Responsive UI
- Branding
- User Interface (UI)
- User Experience (UX)
- Websites
- Interactive Design
- Digital Branding
- Digital Brand Identity
- High-fidelity Prototypes
- Adobe CC
- Guidelines
- Strategy
- Brand Identity
- Design
- Creative Direction
- InVision
- Scroll Animations
- UI
- Web UI Design
- Responsive Layout
- UX
- Web UX Design
- Web UI
- UI Motion
- Motion & Animation Design
- High-fidelity Mockups
- Web
- Digital Creative Direction
- Conceptual Design
- UI Branding
- Responsive UX Design
- Style Guides
- UI Style Guides
- Brand Systems
- Photoshop CC
- Illustrator CC
- Mobile Web Design
- Logo Design
3D/Scroll Animations (misc.)
- Scroll Animations
- 3D
- Websites
- Art Direction
- UI Design
- UI Animation
- Interactive Design
- Web Design
- Webflow
- Typography
- UX Design
- High-fidelity Prototypes
- Adobe After Effects
- Lottie
- Adobe CC
- Visual Design
- Graphic Design
- Live Entertainment
- Concepting
- Motion Design
- Illustration
- Animation
- Design
- InVision
- UI
- Web UI Design
- UX
- Web UX
- Web UX Design
- Web UI
- UI Motion
- Motion & Animation Design
- Web Illustration
- High-fidelity Mockups
- Web
- Digital Creative Direction
- Conceptual Design
- Product Branding
- Photoshop CC
- Illustrator CC
- User Interface (UI)
- User Experience (UX)
Baltrakon — Apparel Website
- UI Design
- Art Direction
- UI Animation
- Responsive Design
- UX Design
- Fashion
- Clothing
- eCommerce
- Digital Design
- Visual Design
- Typography
- eCommerce Web Design
- GUI Design
- Web Design
- Design Guidelines
- UI Guidelines
- Social Media
- Brand Guidelines
- Concepting
- Wireframing
- Responsive Web Design (RWD)
- Graphic Design
- Responsive UI
- User Interface (UI)
- User Experience (UX)
- Websites
- Interactive Design
- Branding
- Digital Branding
- Digital Brand Identity
- High-fidelity Prototypes
- Adobe CC
- Marketing Design
- Mobile
- Motion Design
- Brand Identity
- Animation
- Design
- Creative Direction
- Scroll Animations
- UI
- Web UI Design
- Responsive
- Responsive Layout
- UX
- Web UX
- Web UX Design
- Web UI
- UI Motion
- Motion & Animation Design
- UX Wireframes
- High-fidelity Mockups
- Web
- Digital Creative Direction
- Conceptual Design
- UI Branding
- Responsive UX Design
- Style Guides
- UI Style Guides
- Photoshop CC
- Illustrator CC
- Mobile Web Design
Braindater — iOS App for Events
- UI Design
- UI Animation
- Art Direction
- iOS App Design
- Branding
- Digital Design
- Creative Direction
- Mobile UX
- Mobile Prototypes
- High-fidelity Prototypes
- Peer-to-peer Networking
- Events
- Event Industry
- Technology
- Startups
- GUI Design
- Brand Design
- Interactive Design
- Mobile App Design
- Product Design
- Prototyping
- Typography
- Design Guidelines
- UI Guidelines
- Social Media
- Brand Guidelines
- Digital Brand Identity
- Digital Branding
- E-learning
- Concepting
- Social Media Design
- Marketing Design
- Graphic Design
- Visual Design
- User Interface (UI)
- Pitch Decks
- Logo Design
- Web Design
- UX Design
- Adobe After Effects
- Adobe CC
- Mobile
- Guidelines
- Learning
- Wireframing
- Motion Design
- Advertising Design
- Research
- Analysis
- Animation
- Design
- Ad Design
- UI
- Responsive Layout
- UX
- UI Motion
- Motion & Animation Design
- High-fidelity Mockups
- Presentations
- Presentation Design
- Google Slides
- PowerPoint Design
- Web
- Digital Creative Direction
- Conceptual Design
- Landing Pages
- Landing Page Design
- Event Design
- Social Media Kits
- UI Branding
- Product Branding
- Event Branding
- Strategy Conception
- Event Planning
- Video Presentations
- User Engagement
- Responsive UX Design
- Style Guides
- UI Style Guides
- Brand Systems
- Display Advertising
- Social Ad Design
- Photoshop CC
- Illustrator CC
- Mobile Web Design
- Brand Strategy
- Brand Positioning
- User Experience (UX)

Employment

Judge
2018 - PRESENT
The FWA
- Served on an exclusive jury judging the best in digital design worldwide.
- Needed to be previously recognized by The FWA to be nominated as a judge.
- The FWA is one of the first, oldest, and most notorious web design awards.
Technologies: Netscape, Mosaic, Safari, Chrome, Visual Design, WebGL, Web UI, Web UX, Web, UI, UX, UI Design, Web UI Design, UX Design, Web UX Design, Art Direction, Creative Direction, Digital Branding, Digital Creative Direction, Conceptual Design, Product Design, Web Design, User Interface (UI), User Experience (UX), Websites, UI Animation, Interactive Design, Typography, Branding, Mobile UI, Digital Brand Identity, Responsive Design, Marketing Design, Graphic Design, Digital Marketing Design, Mobile, Concepting, Corporate Websites, Responsive Web Design (RWD), Motion Design, Illustration, Social Media Design, 3D, Responsive UI, Strategy, Advertising Design, Design, Ad Design, Scroll Animations, Responsive, Responsive Layout, UI Motion, Motion & Animation Design, Web Illustration, Brand Positioning, Brand Strategy, Logo Design
Brand Designer, Art Director, UI/UX Designer
2019 - 2022
Backtracks, Inc
- Operated a complete brand overhaul, building on their current identity building blocks (logo, colors, typography, etc.).
- Designed a responsive web dashboard/admin platform.
- Provided comprehensive style guides and assets in Figma.
- Designed a set of responsive marketing pages for each of Backtracks products (more than 10).
- Developed visual concepts to explain otherwise complex products such as the Backtracks Switchboard. Those were then handed off as hi-fi prototypes, including scroll animations and micro-interactions, using Webflow and Lottie.
- Illustrated a set of conceptual skeuomorphic icons, 2D animations, and a comprehensive set of flat icons representing key benefits of their offer.
- Redesigned some of their core product UIs like the Backtracks Player and the Backtracks Marketplace.
- Designed a set of client-facing pages. Unlike the marketing pages, the client-facing pages are tools users can use to search podcasts, find relevant data and analytics on shows, and buy ads/media space.
- Developed concepts and designed all related social media assets (video and static), physical advertising, trade show assets (rollup banners, floor stickers, media backdrops, t-shirts, etc.), and PDF data sheets of their products.
- Designed presentation decks and report templates in Google Slide and Microsoft PowerPoint.
Technologies: Visual Design, Creative Direction, Art Direction, Web Design, Marketing Design, Figma, InVision, Adobe After Effects, Scroll Animations, Lottie, UI, UI Design, Web UI Design, Responsive UI, Responsive, Responsive Layout, UX, Web UX, Web UX Design, Web UI, Webflow, UI Motion, Motion Design, Motion & Animation Design, UX Wireframes, Wireframing, Web Illustration, Illustration, 3D, High-fidelity Prototypes, High-fidelity Mockups, Presentations, Presentation Design, Google Slides, PowerPoint Design, PowerPoint Templates, Advertising Design, Adobe CC, Branding, UI Branding, Product Branding, Social Media, Social Media Design, Responsive Design, Responsive UX Design, Responsive Web Design (RWD), User Interface (UI), User Experience (UX), Websites, Logo Design, Dashboards, Web Dashboards, Dashboard Design, Web Components, Template Design, UI Animation, Interactive Design, Brand Guidelines, Mobile App Design, Typography, Design Guidelines, UX Design, Mobile UI, Digital Branding, Digital Brand Identity, Graphic Design, Digital Marketing Design, Mobile, Guidelines, Concepting, Product Design, Corporate Websites, Strategy, Research, Design, Ad Design, WebGL, Web, Digital Creative Direction, Conceptual Design, Web App UI, Video Presentations, Responsive Web Apps, Style Guides, UI Style Guides, Brand Systems, Social Ad Design, Photoshop CC, Illustrator CC, InDesign CC, Mobile Web Design, Blog Design, Brand Positioning, Brand Strategy, Pitch Decks
Creative/Art Director, Brand Strategist, UI/UX Designer
2014 - 2021
e180, Braindate by e180
- Led a 2-year rebranding project for the mother brand e180 and its flagship product, Braindate, now used by hundreds of thousands. Airbnb, TED, GE, Cannes Lions, Salesforce, and Cisco use Braindate to foster meaningful connections at their events.
- Defined the brand strategy that would lead to the new positioning of the mother brand and its sub-brands.
- Acted as the lead designer of the collaborative learning app Braindate.
- Worked as the lead designer of the native iOS app Braindate.
- Developed assets and brand guidelines for e180 and Braindate, respectively—and ensured those were respected by the team.
- Built various marketing landing pages in Webflow and other high-fidelity prototypes.
- Designed Braindate's set of engagement emails (welcome email, user stats throughout the event, days 1-5, follow-up emails, etc.).
- Created a B2B website and designed/edited a promotional video for Braindate.
- Designed the UI/UX of Braindate's own videoconferencing platform, Braindate Virtual.
Technologies: G Suite, Webflow, InVision Studio, Sketch, Adobe CC, Creative Direction, Illustration, Branding, Visual Design, Social Media Design, Marketing Design, Graphic Design, Responsive UI, UI, Web UI, Web App UI, Web UX, Web App UX, UI Design, Web UI Design, Web UX Design, Art Direction, Email Design, Email Signature Design, UI Motion, Motion Design, Motion & Animation Design, Landing Pages, Landing Page Design, Event Design, Advertising Design, Social Media, Social Media Kits, UI Branding, Product Design, Product Branding, Event Branding, Digital Branding, Responsive, Responsive Layout, Responsive Web Apps, Responsive Design, Responsive UX Design, Responsive Email Templates, Responsive Web Design (RWD), User Engagement, Web Design, Figma, User Interface (UI), User Experience (UX), Websites, Pitch Decks, Web Components, Template Design, UI Animation, Interactive Design, Brand Guidelines, Mobile App Design, Typography, Design Guidelines, UX Design, Mobile UI, Web Dashboards, Digital Brand Identity, High-fidelity Prototypes, Adobe After Effects, Digital Marketing Design, Mobile, Guidelines, Learning, E-learning, White Labeling, Concepting, Corporate Websites, Wireframing, Strategy, Research, Planning, Design, Ad Design, InVision, Scroll Animations, UX, UX Wireframes, Web Illustration, High-fidelity Mockups, Presentation Design, Google Slides, PowerPoint Design, WebGL, Web, Conceptual Design, Strategy Conception, Event Planning, Video Presentations, Style Guides, UI Style Guides, Brand Systems, Social Ad Design, Photoshop CC, Illustrator CC, InDesign CC, Mobile Web Design, Blog Design, Brand Strategy, Brand Positioning, Logo Design, Dashboards, Dashboard Design
Creative/Art Director, Brand Strategist, UI/UX Designer
2011 - 2021
Freelance
- Worked with major brands like Cirque du Soleil, Céline Dion, Montreal Canadiens, Bell, Telus, Ford, CBC, Pfizer, Bombardier, etc.
- Collaborated with international ad agencies such as BBDO, Y&R, SidLee, Publicis, etc.
- Provided strategy consultancy and strategic planning for SMBs and startups.
- Provide guidance as a creative director to designer teams.
- Designed comprehensive brand systems and style guides.
- Designed countless presentations and pitch decks.
- Supported agencies in the brainstorming and conception phases of their digital campaigns.
- Worked on agency pitches that required high-end design and high-definition mockups.
Technologies: Adobe Photoshop, Webflow, Lottie, Illustration, Branding, Visual Design, Social Media Design, Marketing Design, Graphic Design, 3D, Responsive UI, Strategy, Email Design, Email Signature Design, Landing Pages, Landing Page Design, Web Design, Web UI Design, UI, UX, Web UI, Web UX, Web UX Design, Presentations, Video Presentations, Presentation Design, Scroll Animations, Digital Branding, UI Motion, Motion & Animation Design, User Engagement, Creative Direction, Digital Creative Direction, Art Direction, Responsive, Responsive Layout, Responsive Design, Responsive Web Apps, Responsive Web Design (RWD), Responsive UX Design, Responsive Email Templates, Style Guides, UI Style Guides, Brand Systems, Atomic Design, Figma, User Interface (UI), User Experience (UX), Websites, Pitch Decks, Logo Design, Web Components, Template Design, UI Design, UI Animation, Interactive Design, Brand Guidelines, Typography, Design Guidelines, UX Design, Mobile UI, Music Industry, Digital Brand Identity, High-fidelity Prototypes, Adobe After Effects, Adobe CC, Colleges & Universities, Digital Marketing Design, Mobile, Guidelines, Live Entertainment, Concepting, Product Design, Corporate Websites, Wireframing, Motion Design, Advertising Design, Research, Planning, Design, Ad Design, InVision, UX Wireframes, Web Illustration, High-fidelity Mockups, Google Slides, PowerPoint Design, WebGL, Web, Conceptual Design, Web App UI, Web App UX, Event Design, Social Media Kits, UI Branding, Product Branding, Event Branding, Strategy Conception, Viral Marketing, Display Advertising, Social Ad Design, Photoshop CC, Illustrator CC, InDesign CC, Mobile Web Design, Blog Design, Brand Strategy, Brand Positioning
Creative/Art Director and Co-founder
2003 - 2011
Mecano
- Received international praise for our work, winning many recognitions at Cannes (Cyber Lions), the One Show, the Webby Awards, the FWA, May 1st Reboot, and many more.
- Got featured in design publications like Taschen, Applied Arts, and Communication Arts.
- Supported traditional ad agencies in their early digital efforts, creating a viral campaign for Burger King, Ford, Dermtek Pharma (Reversa), Bell, Just for Laughs, etc.
- Led projects in the industries of youth marketing, fashion, sports, entertainment, and government public-service announcements (PSA).
- Acted as spokesman for various panels and conferences about social media, youth marketing, and digital advertising.
Technologies: Microsoft PowerPoint, Apple Keynote, G Suite, InVision Studio, Sketch, Adobe CC, Lottie, Illustration, Branding, Visual Design, Social Media Design, Marketing Design, Graphic Design, 3D, Responsive UI, Strategy Conception, Strategy, Event Design, Event Branding, Digital Branding, Responsive, Responsive Layout, Responsive Design, Responsive Web Apps, Responsive UX Design, Responsive Web Design (RWD), Responsive Email Templates, Email, Email Design, Email Signature Design, Presentations, Video Presentations, Presentation Design, UI Motion, Motion Design, Motion & Animation Design, Advertising Design, Display Advertising, Social Media, Art Direction, Ad Design, Social Ad Design, Social, Web Design, UI Design, User Interface (UI), User Experience (UX), Websites, Pitch Decks, Logo Design, Template Design, UI Animation, Interactive Design, Brand Guidelines, Typography, Design Guidelines, UX Design, Music Industry, Digital Brand Identity, High-fidelity Prototypes, Adobe After Effects, Digital Marketing Design, Guidelines, Concepting, Corporate Websites, Wireframing, Planning, Design, Creative Direction, Scroll Animations, UI, Web UI Design, UX, Web UX, Web UX Design, Web UI, UX Wireframes, Web Illustration, High-fidelity Mockups, Google Slides, PowerPoint Design, WebGL, Web, Digital Creative Direction, Conceptual Design, Web App UX, Landing Pages, Landing Page Design, Social Media Kits, UI Branding, Product Branding, Style Guides, UI Style Guides, Brand Systems, Viral Marketing, Photoshop CC, Illustrator CC, InDesign CC, Mobile Web Design, Blog Design, Brand Strategy, Brand Positioning, Web Components

Education

Master's Degree in Advertising and Marketing
2007 - 2010
Université de Montréal | HEC Montréal - Montreal, Canada
College Degree in Graphic Design
1996 - 1999
CEGEP de Sainte-Foy - Quebec City, Canada

Experience

Art Direction20 years
Creative Direction20 years
Interactive Design20 years
Branding20 years
Style Guides20 years
Visual Design20 years
UI Design20 years
Scroll Animations15 years

Location

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Designer in Oaxaca, Mexico

Portfolio

Employment

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Brand Designer, Art Director, UI/UX Designer

Creative/Art Director, Brand Strategist, UI/UX Designer

Creative/Art Director, Brand Strategist, UI/UX Designer

Creative/Art Director and Co-founder

Education

Experience

Location