Roberto Salodini
Verified Expert in Design
Designer
Peniche, Portugal
Toptal member since February 15, 2019
Roberto is a product and visual designer with nine years of freelance experience. He has collaborated with ISeeChange, a climate resilience startup in the US; Hostelworld Group, a global travel booking platform; Zuper GmbH, a fintech company in Berlin; and Vitesy, a sustainability-focused startup in Italy. Roberto partners closely with developers, product managers, and data analysts to design and deliver impactful tech products.
Portfolio
WFP Self Service
Work Experience
Senior Product Designer
ISeeChange
- Redesigned the customer platform that cities such as Miami and New Orleans use to monitor posts about flooding from their citizens.
- Designed the new flows and interactions of the posting experience for the final users.
- Ran user and customer interviews to understand the needs and propose new solutions for the digital experience of iSeeChange.
- Created and implemented a new design system to ensure consistency across all digital touchpoints, improving efficiency and scalability for future updates.
- Led the redesign of the public-facing website, clarifying ISeeChange’s mission and improving accessibility and content structure for diverse audiences.
- Developed FloodTracker and HeatTracker features to simplify user reporting, increase post volume, and enable more accurate climate data collection.
- Designed and launched a new partner portal in Webflow, enabling organizations to easily onboard, track engagement, and access community-generated insights.
- Produced visual content and strategy for social media and pitch decks, helping the team effectively communicate value to partners and investors.
Product and Visual Designer
Freelance Designer
- Designed a comprehensive platform that connects users with select wellbeing coaches for practice and guidance. Involved in UI/UX design, branding, and commercial website development.
- Developed the brand identity and website design for a New York City-based cleaning and maintenance company, enhancing their online presence and customer engagement.
- Crafted a digital platform, complete with branding, UX, and visual design, that connects brands with influencers for product campaigns, enabling mutually beneficial collaborations.
- Designed a web app for a San Francisco-based startup that allows users to download games, play, and earn money, combining entertainment with reward-driven engagement.
- Designed the website for a freelance restorator and conservator, showcasing their services and expertise with a clean, professional online presence.
Senior Mobile Designer
GOFU
- Designed and delivered an end-to-end product experience for GOFU, a mobile invoice scanning app, including dashboard, analytics screens, and supplier insights.
- Built a comprehensive design system ensuring consistency and scalability across color, typography, components, and motion for both iOS and Android platforms.
- Developed a user-centric onboarding flow and first-time user experience, optimizing narrative, visuals, and user microcopy for conversion and retention.
- Created premium App Store and Play Store screenshots, feature graphics, and marketing assets, resulting in a polished launch and accelerated developer handoff.
- Led the branding development process, producing the final app icon, feature graphic, and cohesive brand palette for a distinct, recognizable product identity.
- Collaborated directly with developers to deliver pixel-perfect, annotated Figma screens and detailed handoff documentation for smooth implementation.
- Integrated accessibility best practices in UI design, including color contrast and badge iconography, enhancing usability for diverse user segments.
Web Designer
Spot Trading
- Redesigned the company’s main landing page, about us, blog, and legal pages using Wix Studio, resulting in a more modern, user-friendly interface that aligned with brand guidelines and enhanced visitor trust.
- Collaborated closely with the marketing team, in-house designers, and the product manager to translate business goals into clear, engaging page layouts, ensuring brand consistency across all redesigned sections.
- Improved site structure and visual hierarchy on key pages, contributing to increased page engagement and an easy-to-use website for future content updates without extensive developer involvement.
- Created high-fidelity mockups and custom 3D device visuals to showcase the SpotTrading app, enhancing the visual appeal and supporting marketing and graphical presentations.
- Implemented SEO best practices, optimized site metadata, and integrated Microsoft Clarity for heatmaps and user behavior tracking, equipping the team with actionable insights for ongoing optimization.
Presentation Designer
Twenty Deconstructed, Inc.
- Designed and delivered five polished, narrative-driven pitch decks for startups, each consisting of 15-20 visually compelling slides created in Google Slides, ensuring alignment with client design principles and brand guidelines.
- Developed custom icons and imagery using Figma and Illustrator, enhancing the visual storytelling and clarity of complex ideas while ensuring all assets were editable for client use.
- Managed tight deadlines by delivering initial drafts within 2-3 days, incorporating rapid feedback cycles via email, and collaborating effectively to refine high-priority slides.
Senior Product Designer
Hostelworld
- Redesigned the Hostelworld apps on iOS and Android; revised the visuals and UX of the whole app.
- Collaborated daily with iOS and Android teams, working through standups, planning, and refinements to find proper and feasible solutions to each issue and challenge.
- Discussed, shaped, and designed social features for the Hostelworld app's offerings, working hand-in-hand with UX researchers, product managers, and developers.
- Led the redesign of social profiles and in-app chat to increase user engagement and drive repeat bookings.
- Partnered with data analysts to define and measure conversion goals, launching A/B tests and rapid prototypes.
- Iterated on a scalable design system in Figma to streamline collaboration across product, design, and development teams.
Lead UI/UX Designer
Zuper GmbH
- Designed a smartphone application for a financial technology startup, including the research and development of the app and every connected touchpoint, digital and print.
- Designed the final website of the product and different landing pages based on countries and targets.
- Created the visual identity and illustrations for the representation of the app and branding. Built and developed a design system to be used at each touchpoint of the company.
- Analyzed and redesigned the information architecture and user flows.
- Managed the asset handling between designers and developers on Android and iOS systems.
- Managed a team of two other designers: onboarded and trained them on the company design system—company visuals and communications for email marketing and social media, handling with developers, and the structure of the design work.
Product and Service Designer
PRSD
- Redesigned part of an internal platform for the WFP international organization.
- Redesigned the flows of a digital payment application.
- Worked on various projects for digital solutions for Italian banks.
- Digitized paper modules for the WFP international organization.
- Presented new elements and modules of the UI kit for the company itself.
Visual Designer, UI and UX
Salesoar
- Designed the company website for Salesoar, from branding, colors, and typography to the UI and illustrations represented on the different website screens.
- Designed the company website for Viralize, considering the different elements to reproduce pages, external links, and graphic ads.
- Created different branding materials for both companies, including presentations, business cards, and advertising elements for Google Ads and social media.
Education
Mobility Exchange Program in Product and Service System Design in Product and Service System Design
Tongji University - Shanghai, China
Master's Degree in Product and Service System Design
Politecnico di Milano - Milano, Italy
Bachelor's Degree in Industrial Design
Politecnico di Milano - Milano, Italy
Certifications
Emotional Design
Interaction Design Foundation
Mobile UI Design
Interaction Design Foundation
AI for Designers
Interaction Design Foundation
Mobile UX Strategy: How to Build Successful Products
Interaction Design Foundation
UI Design Patterns for Successful Software (IDF)
Interaction Design Foundation
Samsung Young Design Award
Samsung
Lucky Strike Talented Design Award
Lucky Strike
Skills
Tools
Sketch, Adobe Illustrator, Adobe Photoshop, InVision, Marvel, Zeplin, InVision App, Marvel App, Apple Keynote, Google Slides, Illustrator CS5, Photoshop 7, Wix, Adobe Creative Suite, Adobe InDesign, KeyShot, Canva, Microsoft PowerPoint, Apple Pages, Microsoft Excel, AI Tools, Photo Editors, FigJam, Claude, Jira, After Effects CC, InDesign CC, Photoshop CC, Asana, Rhino, Adobe CC, Hotjar, GIS, Web GIS
Languages
Visual Design Language, HTML, CSS
Platforms
WordPress, Figma, Webflow, Web, iOS, Android, Axure, Google Ads, Mixpanel
Industry Expertise
Travel & Leisure, Healthcare, Health & Wellness, Games
Other
Web Applications, Mobile Apps, Web Design, User Flows, Information Architecture (IA), Dashboard Design, Responsive UI, Responsive Design, Interface Design, Visual Design, UI Design, UX Design, Branding, Prototyping, Digital Design, Product Design, Mobile App UI, Mobile Design, Wireframing, Graphic Design, App UI, App UX, Fintech, Applications, Landing Pages, Presentation Design, Pitch Decks, Presentations, User Experience (UX), Websites, Responsive Web Design (RWD), Design, Design Systems, User Interface (UI), Brand Design, Pitch Presentations, Promotional Websites, Templates, Mobile App Design, B2B, High-fidelity Prototypes, Mockups, Investor Presentations, Pitch Deck Design, Funding Presentations, Interaction Design (IxD), UX Strategy, Mobile UI, Web App Design, 2D Mockups, Landing Page Design, Artificial Intelligence (AI), User Research, Brochures, Web UI, User Validation, Digital Product Design, User Testing, Web UX, Usability, Data Visualization, Brand Guidelines, Data-heavy Design, UX Research, User Journey Maps, Web UI Design, Checkout, Conversion Rate Optimization (CRO), Travel, Color Theory, Travel Design, UI Components, Content Management Systems (CMS), Design Thinking, Email Template Design, Website Design, Email, Email Design, Consumer Applications, Business to Consumer (B2C), Consumer-facing Product Design, Web App UX, App Design, Data-informed Visual Design, Visualization, Promotional Material Design, UI Prototyping, UX Prototyping, Web UX Design, iOS App Design, Responsive Layout, User Journeys, Responsive Web Apps, Minimum Viable Product (MVP), Rapid Prototyping, Wix Studio, Mobile UI Design, Discovery, Color Schemes, Web Application Design, User Personas, User-centered Design (UCD), Detail-oriented, Design Reviews, Apps, Dashboards, Web App UI, Accessible Design, SaaS, Social Networks, App Store, iOS UI Design, iOS UX Design, Maps, Slideshows, MVP Design, Business to Business (B2B), Interactive Prototypes, User Workflows, AI-powered Product Design, Web Dashboards, Iterative Design, Ideation, Audits, WCAG 3, AI Chatbots, Mobile Applications, Illustration, Iconography, Logo Design, eCommerce, Service Design, UX Flows, Mobile UX, Onboarding, User Onboarding, UI Branding, User Experience Design, Imagery, Lean Startups, Marketing Design, Social Media Design, SaaS Design, Collateral Design, Poster Design, Finance, Fintech Design, Lead Generation, Use Cases, Usability Analysis, B2C, Conversion, Email Marketing, Web Animation, Wellness, AI Design, Web Development, Infographics, Infographs, Creative Direction, Data Analysis, Creative Design, Art Direction, Gamification, Visual Identity, UX Audits, No-code Development, Business to Business to Consumer (B2B2C), UI Animation, Blockchain & Cryptocurrency, Print Design, Usability Testing, Marketing Collateral Development, AI Prompts, Data Analytics, PDF Design, Flyer Design, Sales Pitches, Brochure Design, Template Design, Horizontal Navigation, Visual Storytelling, Mobile UX Design, Android App Design, WordPress SEO, Progressive Web Applications (PWAs), Enterprise Design, Enterprise, Social Media Apps, Color Scheme Design, Rebranding, Typography, Design Revamps, Design Leadership, Stakeholder Engagement, Project Estimation, Community Platforms, User Engagement, Instagram, Accessibility, Content Management, Social Media, PWA, Google Earth, Journey Mapping, Copywriting, UI Audits, Artificial Intelligence as a Service (AIaaS), Trading, Stakeholder Management, Agentic AI, UI Motion, Product Owner, Large Language Models (LLMs), Generative Artificial Intelligence (GenAI), Desktop App Design, Communication, Video Games, UIKit, Style Guides, Brand Identity, Startups, Platform Design, Web Platforms, Search Engine Marketing (SEM), Ads, Social Ad Design, Search Engines, Native Mobile Apps, Sustainability, Mobile Banking, Mobile Mockups, Digital Health, Industrial Design, 3D, WordPress Design, Emotional Design, Mobile Usability, Search Engine Optimization (SEO), Elementor, Mobile Game Design, Art, TikTok, Game Design, CRM Design, Landing Page Optimization, SEO Tools, Flutter, Scanning, Kickstarter, B2B2C, Rapid Interactive Prototyping, Project Management, Image Manipulation, Netlify, Complex Application User Interfaces (UI)
Experience
- UI Design - 8 years
- Web Applications - 8 years
- Adobe Photoshop - 8 years
- Web Design - 8 years
- Product Design - 8 years
- UX Design - 8 years
- Mobile Apps - 8 years
- Figma - 7 years
Tools
- Adobe Photoshop
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