Roberto Salodini
Verified Expert in Design
Designer
Peniche, Portugal
Toptal member since February 15, 2019
Roberto has nine years of experience in product and visual design. He likes working freelance and has collaborated with ISeeChange LLC in the US, Hostelworld Group in Portugal, Zuper Gmbh in Berlin, Exage—an Italian digital agency, Viralize, and Salesoar. Roberto has also contributed as a design researcher at Audi Tongji Joint Lab in Shanghai. While based in Portugal, he enjoys working with different teams in various environments.
Portfolio
WFP Self Service
J2W
Work Experience
Senior Product Designer
ISeeChange
- Redesigned the customer platform that cities such as Miami and New Orleans use to monitor posts about flooding from their citizens.
- Designed the new flows and interactions of the posting experience for the final users.
- Ran user and customer interviews to understand the needs and propose new solutions for the digital experience of iSeeChange.
Product and Visual Designer
Freelance Designer
- Created the brand identity and website design for a cleaning and maintenance company based in New York City.
- Designed a web app that allows users to download games, play, and earn money. The project was designed for a San Francisco-based startup.
- Designed the website for a freelance restorator and conservator.
- Designed an integrated platform where users can find and practice with selected wellbeing coaches. Involved in UI/UX design, branding, and commercial website design.
- Designed a digital platform, branding, UX, and visual design that connects brands that want to create campaigns for their products and influencers that want to gain from the content they share on social media.
Presentation Designer for Pitch Decks
Twenty Deconstructed, Inc.
- Designed and delivered five polished, narrative-driven pitch decks for startups, each consisting of 15-20 visually compelling slides created in Google Slides, ensuring alignment with client design principles and brand guidelines.
- Developed custom icons and imagery using Figma and Illustrator, enhancing the visual storytelling and clarity of complex ideas while ensuring all assets were editable for client use.
- Managed tight deadlines by delivering initial drafts within 2-3 days, incorporating rapid feedback cycles via email, and collaborating effectively to refine high-priority slides.
Senior Product Designer
Hostelworld
- Redesigned the Hostelworld apps on iOS and Android; revised the visuals and UX of the whole app.
- Collaborated daily with iOS and Android teams, working through standups, planning, and refinements to find proper and feasible solutions to each issue and challenge.
- Discussed, shaped, and designed social features for the Hostelworld apps offerings, working hand-in-hand with UX researchers, product managers, and developers.
Lead UI/UX Designer
Zuper GmbH
- Designed a smartphone application for a financial technology startup, including the research and development of the app and every connected touchpoint, digital and print.
- Designed the final website of the product and different landing pages based on countries and targets.
- Created the visual identity and illustrations for the representation of the app and branding. Built and developed a design system to be used at each touchpoint of the company.
- Analyzed and redesigned the information architecture and user flows.
- Managed the asset handling between designers and developers on Android and iOS systems.
- Managed a team of two other designers: onboarded and trained them on the company design system—company visuals and communications for email marketing and social media, handling with developers, and the structure of the design work.
Product and Service Designer
PRSD
- Redesigned part of an internal platform for the WFP international organization.
- Redesigned the flows of a digital payment application.
- Worked on various projects for digital solutions for Italian banks.
- Digitized paper modules for the WFP international organization.
- Presented new elements and modules of the UI kit for the company itself.
Visual Designer, UI and UX
Salesoar
- Designed the company website for Salesoar, from branding, colors, and typography to the UI and illustrations represented on the different website screens.
- Designed the company website for Viralize, considering the different elements to reproduce pages, external links, and graphic ads.
- Created different branding materials for both companies, presentations, business cards, and advertising elements for Google Ads and social media.
Education
Mobility Exchange Program in Product and Service System Design in Product and Service System Design
Tongji University - Shanghai, China
Master's Degree in Product and Service System Design
Politecnico di Milano - Milano, Italy
Bachelor's Degree in Industrial Design
Politecnico di Milano - Milano, Italy
Certifications
Mobile UI Design
Interaction Design Foundation
Mobile UX Strategy: How to Build Successful Products
Interaction Design Foundation
UI Design Patterns for Successful Software (IDF)
Interaction Design Foundation
Samsung Young Design Award
Samsung
Lucky Strike Talented Design Award
Lucky Strike
Skills
Tools
Sketch, Adobe Illustrator, InVision, Marvel, Zeplin, InVision App, Marvel App, Apple Keynote, Google Slides, Illustrator CS5, Adobe Photoshop, Adobe InDesign, KeyShot, Microsoft PowerPoint, Jira, After Effects CC, Canva, InDesign CC, Photoshop CC, Asana, Rhino, Adobe CC
Languages
Visual Design Language, HTML, CSS
Platforms
Figma, iOS, Android, Webflow, Axure, WordPress, Google Ads, Mixpanel
Industry Expertise
Healthcare, Health & Wellness
Other
Web Design, Visual Design, UI Design, Prototyping, Digital Design, Product Design, Mobile App UI, Mobile Design, Graphic Design, Presentation Design, Pitch Decks, Presentations, Websites, Design, User Interface (UI), Pitch Presentations, Promotional Websites, Templates, Mobile App Design, High-fidelity Prototypes, Mockups, Investor Presentations, Pitch Deck Design, Funding Presentations, Mobile UI, Web App Design, 2D Mockups, Service Design, UX Design, Branding, UX Flows, Mobile UX, Wireframing, Onboarding, User Onboarding, User Experience (UX), Responsive Web Design (RWD), Design Systems, Brand Design, UI Branding, Imagery, B2B, Lean Startups, Illustration, Web Applications, Video Games, Mobile Apps, Iconography, UIKit, Style Guides, Logo Design, Brand Identity, User Flows, Startups, Platform Design, Information Architecture (IA), Dashboard Design, Web Platforms, Responsive UI, Responsive Design, Search Engine Marketing (SEM), Ads, Social Ad Design, eCommerce, Search Engines, T-shirt Design, Native Mobile Apps, Interface Design, Sustainability, App UI, App UX, Fintech, Applications, Landing Pages, Mobile Banking, Mobile Mockups, Digital Health, User Experience Design, Industrial Design, 3D, Interaction Design (IxD), UX Strategy, WordPress Design
Experience
- Product Design - 7 years
- Adobe Photoshop - 6 years
- Visual Design - 6 years
- UI Design - 5 years
- Sketch - 5 years
- InVision - 4 years
- Zeplin - 4 years
- Figma - 3 years
Tools
- Sketch
- InVision
- Zeplin
- Adobe Photoshop
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