Rodrigo Perez Estrada
Designer
Location
Barcelona, Spain
Toptal Member Since
January 10, 2022
Rodrigo is a product designer with an MBA and 5+ years of experience in digital products and services. He designed several POCs for a mental health startup with clients such as Nubank, GitLab, and PandaDoc. Rodrigo delivered a hybrid card POC that increased the company's NPS score to over 80, received R$1.7 million, and added 397,000+ new, active users in its first seven months. He enjoys working in agile environments with cross-functional teams on international projects.
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Work Experience
2022 - PRESENT
Product Designer for Discovery, Strategy, and User Research
Caribou
- Designed, tested, and documented the core projects that enabled the startup to automate the services given to financial firms and their clients.
- Designed and implemented the startup's first design system to reduce the time it takes to create the product's front-end.
- Contributed to defining the product and feature strategy by applying the Deliberate Startup methodology.
- Implemented the startup's first research practices. Designed artifacts, interviews, and surveys that were sent to clients, financial advisors, and end users frequently.
- Acted as the project owner for a team of two senior developers contributing to product management. Delivered one of the core projects in 30% less time than previous projects.
Technologies: Figma, User Testing, Prototyping, UX Design, Product Design
2021 - 2022
Product Designer for Discovery, Strategy, and User Research
Yerbo
- Designed immersive actions, improving activation from around 1% to roughly 20%. This feature provided mental exercises to people diagnosed with high burnout risk. Approximately 20% of users finalized their first exercise after the test.
- Designed, discovered, and defined a new feature that integrates dev tools (e.g., Google Calendar and Github, among others) to automatically interpret and measure burnout risk.
- Migrated the onboarding to a web-first approach using a product-led framework.
Technologies: Figma, Notion, Amplitude, Design Thinking, Product Discovery, Product Design, UX Design, Web Design, Visual Design, Startups, Healthcare IT, Growth, Product Growth, Web, Digital Health, User Onboarding, UI Design, User Testing, Web App Design, User Experience (UX), Prototyping, Wireframing, Early-stage Startups, MVP Design
2020 - 2021
UX Designer for Product Documentation, QA, and Feature Implementation
Making Sense
- Led the product team to expand the initial proof of concept designs into user stories, product documentation, and use cases for their new loyalty app.
- Created technical requirements and participated in grooming sessions with the front- and back-end teams involved in the project.
- Designed and detailed all use cases required to build the app with the team, following the POC provided by Rocket Wagon.
- Collaborated with FE and BE teams to mitigate risks, unlock potential blockers, and ensure quality delivery within time and budget.
Technologies: Figma, Sketch, Product Design, UX Design, Visual Design, Fintech, Android, Web, App UX, UI Design, Web App Design, Mobile Design, Mobile App Design, Mobile UX, User Experience (UX), Prototyping, Wireframing, MVP Design, App Design
2017 - 2018
Senior UX Designer for Product Discovery and Growth
MercadoLibre
- Acted as a UX squad lead at Mercado Credito, MercadoLibre's credit business unit. Oversaw the definition, design, and validation of a new B2C credit card product to be launched in Brazil.
- Worked as part of a growth squad and actively collaborated on a project that increased the conversion rate by approximately 300% for a B2C personal loan product.
- Designed and validated a B2B credit product for short-term loans specifically aimed at small businesses.
Technologies: Sketch, Product Design, UX Design, Web Design, Visual Design, Product Discovery, Credit Cards, Growth, Product Growth, iOS, Android, Web, App UX, User Onboarding, Credit Card Processing, Credit Risk, Loans, Loans & Lending, UI Design, User Testing, Web App Design, Mobile Design, Mobile App Design, Mobile UX, User Experience (UX), Prototyping, Wireframing, MVP Design, App Design
Education
2017 - 2018
Master's Degree in Business Administration (MBA)
Universitat Politècnica de Catalunya - Barcelona, Spain
2009 - 2014
Bachelor's Degree in Graphic Design
Universidad Siglo 21 - Córdoba, Argentina
Certifications
JUNE 2022 - PRESENT
Product Strategy
Reforge
MAY 2022 - PRESENT
Finding Product/Market Fit
Reforge
Experience
UX Design - 5 yearsProduct Discovery - 5 yearsApp UX - 5 yearsMVP Design - 5 yearsProduct Design - 5 yearsStartups - 4 yearsMobile UX - 4 yearsFigma - 2 yearsTools
FigmaLocation
