Ruby Henderson
Verified Expert in Design
Designer
Berlin, Germany
Toptal member since August 15, 2022
Ruby is an award-winning Irish designer and art director with particular expertise in branding, illustration, AI image-making, and print design. Her approach to design is centered around authentic storytelling and tailoring industry trends to your company's unique needs. If you are looking for an aesthetic that embodies your values and stops your audience in their tracks, then you're in good hands!
Portfolio
Babbel as a Gift Campaign
Branding and Packaging for Crybaby Cocktails
AI Image-making
Work Experience
Art Director | Agile Project Manager | Scrum Master
Freelance
- Developed a comprehensive brand strategy, including market research, competitor and target audience analysis, persona creation, business naming, and brand value identification.
- Utilized agile project management with the Scrum framework. Boosted team velocity by 25% within the 1st month.
- Worked in contemporary visual design, brand, print, digital, brand architecture, SoMe, display, and CRM channels.
- Managed complex design projects and timelines with great emphasis on speed, organized processes, and timely delivery.
- Provided a full-suite service for a variety of sectors, including edtech, fashion, finance, climate, dance, music, and beverages.
- Gained proficiency with design tools such as Adobe Creative Cloud, Sketch, Figma, Procreate, Cinema 4D, Webflow, and Principle.
- Gained experience with collaborative tools such as Slack, Google Slides, Jira, Keynote, and Miro.
- Commended for my ability to communicate professionally, effectively, and empathetically with clients, stakeholders, and designers.
- Gained extensive experience in retouching and image manipulation.
- Handled process optimization through strategy sessions and agile coaching.
Art Director
Babbel
- Managed global over 10 markets media campaigns, liaising with the creative director, stakeholders, country managers, and graphic designers.
- Introduced design systems that enabled streamlined workflow and faster output. Created Jira forms to assist stakeholders in writing briefs.
- Created master systems and templates for SoMe, CRM, and YouTube.
- Elevated brand coherency and consistency by updating and refining brand assets.
- Created the identity for the B2B sub-brand Babbel for Business.
- Managed and cocreated three global campaigns, including managing a small team of designers.
- Collaborated with copywriters and videographers on campaign concepts and activation ideas and with actors, set designers, and directors on the video production set.
- Analyzed market research and implemented the results to ensure that each campaign was tailored to the relative geo.
- Commended for project manager style in approach to planning projects and scope.
Graphic Designer
WorkGroup
- Developed a multidisciplinary skillset with disciplines, including brand identities, web UI and UX, illustration, motion, 3D modeling, editorial, print, packaging, and environmental graphics.
- Entrusted with meeting clients, hiring staff, and managing projects independently.
- Managed and prioritized multiple projects with design specifications and budget restrictions.
- Ensured projects were completed to the highest standard and always on schedule.
- Received a nomination in the ICAD Poster design category.
- Contributed to bespoke illustrations on several projects like book covers, brand illustrations, and editorials.
- Pursued and completed a self-directed course in 3D modeling and visualization, the fruits of which were incorporated into live projects.
- Collaborated with web developers, print houses, and signage suppliers.
Education
Bachelor's Degree in Graphic Design
Institute of Art, Design, and Technology - Dublin, Ireland
Certifications
Scrum Master Certification
Scrum.org
Skills
Tools
Sketch, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Jira, Adobe, Procreate, Slack, Miro, Google Slides, Illustrator CC, Apple Keynote, Photoshop CC, Adobe Experience Design (XD), Sketch 2, InDesign CC, Photo Editors
Industry Expertise
Education, Food & Beverage, Advertising, Marketing, Architecture
Platforms
Figma, Webflow, Webflow CMS
Other
Branding, Print Design, Poster Design, Package Design, Illustration, Booklet Design, Cover Design, CD Covers, Typography, Pitch Decks, Logo Design, Social Media, Brand Guidelines, Brand Strategy, Print Production, Signage Design, Textile Surface Design, Digital Art, Keynote Templates, Campaign Design, eCommerce, Art, Brand Identity, Calm Design, Fintech, Venture Capital, Ad Campaigns, Web Illustration, Vector Illustration, Ad Posters, Culture, Out-of-home (OOH) Marketing, Out-of-home (OOH) Advertising, Instagram, Social Media Design, Clean Design, Climate Change, Ideation, Copywriting, Environment, Language Learning, Languages, Landing Page Design, Social Media Campaigns, Edtech Design, Packaging, Envelope Design, Product Branding, Iconography, Print, Posters, Fashion Design, Lookbook Design, T-shirt Design, Billboard Design, Promotional Leaflets & Flyers, Advertising Design, Marketing Design, Digital Marketing Design, Marketing Campaign Design, Print Marketing Design, Social Media Covers, Menu Design, Banner Design, Web Banner Design, Brand Design, Design, Icon Design, Visual Design, Graphic Design, Business Card Design, Strategy, Logotype, Brand Books, Marketing Materials, Digital Ad Design, Presentation Design, Project Management, Consulting, Web Design, Web UI Design, Environmental Design, Book Design & Illustration, Art Direction, Festivals, Clothing, Environmental, Social, and Governance (ESG), Home Textile Design, Interior Design, Textiles, Photoshoot Production, Image Retouching, Content Marketing, UI Design, Scrum Master, Agile Project Management, Certified ScrumMaster (CSM), AI Art Visualization, AI Design, AI Image-making, AI Content Creation, AI Art Direction, Home, Home Decor, Furniture, Fixtures, & Equipment (FF&E), Photography, Flyer Design, Postcard Design, Websites
Experience
- Illustration - 12 years
- Marketing Materials - 10 years
- Branding - 10 years
- Project Management - 10 years
- Print Design - 8 years
- Web Design - 8 years
- Art Direction - 7 years
- Scrum Master - 2 years
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