Ruby Henderson, Designer in Berlin, Germany
Ruby Henderson

Designer in Berlin, Germany

Member since August 15, 2022
Ruby is an Irish graphic designer and art director with a multi-disciplinary skill set and eight years of experience. She specializes in brand identity systems, creative direction, print, typography, and illustration. Ruby started her career journey in an award-winning design studio, WorkGroup. From there, she moved to Berlin and began working at an edtech startup Babbel. For the past two years, she has been freelancing in various sectors, including fashion, finance, music, and beverages.
Ruby is now available for hire


Digital Design


  • Graphic Designer and Art Director

    2020 - PRESENT
    • Offered comprehensive brand strategy, including market research and analysis of competitors and target audience, creation of personas, business naming, and definition of brand values.
    • Worked in contemporary visual design, brand, print, digital, brand architecture, SoMe, display, and CRM channels.
    • Provided full suite service for a variety of sectors, including fashion, finance, climate, dance, music, and beverages.
    • Acquired experience with Adobe Creative Cloud software, Sketch, Figma, Procreate, Cinema 4D, and Principle.
    • Used multiple tools like Adobe, Slack, Google Slides, Webflow, Keynote, and Miro.
    • Seasoned my ability to communicate professionally, effectively, and empathetically with clients, stakeholders, and designers.
    • Managed complex design projects and timelines with an organized delivery. I am process-oriented and collaborative; driven with care to quality.
    • Gained extensive experience in retouching and image manipulation.
    Technologies: Adobe, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Figma, Art Direction, Digital Art, Procreate, Slack, Miro, Google Slides, Keynote Templates, Webflow
  • Art Director

    2018 - 2020
    • Managed global over 10 markets media campaigns, liaising with the creative director, stakeholders, country managers, and graphic designers.
    • Introduced design systems that enabled streamlined workflow and faster output. Created Jira forms to assist stakeholders in writing briefs.
    • Created master systems and templates for SoMe, CRM, and YouTube.
    • Elevated brand coherency and consistency by updating and refining brand assets.
    • Created the identity for the B2B sub-brand Babbel for Business.
    • Managed and cocreated three global campaigns, including managing a small team of designers.
    • Collaborated with copywriters and videographers on campaign concepts and activation ideas and with actors, set designers, and directors on the video production set.
    • Analyzed market research and implemented the results to ensure that each campaign was tailored to the relative geo.
    • Commended for project manager style in approach to planning projects and scope.
    Technologies: Sketch, Adobe Illustrator, Adobe Photoshop, Figma, Adobe InDesign, Jira


  • Bachelor's Degree in Graphic Design
    2010 - 2014
    Institute of Art, Design, and Technology - Dublin, Ireland



Berlin, Germany

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