Ruby Henderson

Designer in Berlin, Germany

Member since August 15, 2022

Ruby is an Irish graphic designer and art director with a multi-disciplinary skill set and eight years of experience. She specializes in brand identity systems, creative direction, print, typography, and illustration. Ruby started her career journey in an award-winning design studio, WorkGroup. From there, she moved to Berlin and began working at an edtech startup Babbel. For the past two years, she has been freelancing in various sectors, including fashion, finance, music, and beverages.

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Portfolio

Digital Design

Brand Identity Suite for S.Fairweather
- eCommerce
- Art
- Home Decor
- Branding
- Fashion Styling
- Brand Identity
- Calm Design
- Furniture, Fixtures, & Equipment (FF&E)
- Fashion Design
- Home Textile Design
- Interior Design
- Logo Design
- Lookbook Design
Brand Identity Suite for Foreword
- Branding
- Logo Design
- Fintech
- Brand Identity
- Venture Capital
- Landing Page Design
- T-shirt Design
Campaign and Identity Design for Open House Dublin
- Festivals
- Ad Campaigns
- Campaign Design
- Web Illustration
- Vector Illustration
- Branding
- Poster Design
- Culture
- Out-of-home (OOH) Marketing
- Out-of-home (OOH) Advertising
- Social Media
- Landing Page Design
- Architecture
- Billboard Design
- Promotional Leaflets & Flyers
Branding and Instagram Template for Studio Safa
- eCommerce
- Clothing
- Instagram
- Social Media Design
- Branding
- Brand Identity
- Clean Design
- Fashion Design
- Textiles
Sex Sense | Sex Ed for Teens
- Education
- Branding
- Iconography
- Illustration
- Web Design
- Edtech
- Public Health
- Print
- Posters
- ESG
- Youth
Campaign Design for Plastic Seas
- Climate Change
- Campaign Design
- Out-of-home (OOH) Marketing
- Illustration
- Ideation
- Copywriting
- Environment
- ESG
- Social Media
- Art Direction
Babbel as A Gift Campaign
- Language Learning
- Languages
- Ad Campaigns
- Campaign Design
- Out-of-home (OOH) Marketing
- Out-of-home (OOH) Advertising
- Social Media
- Social Media Design
- Landing Page Design
- Social Media Campaigns
- Babel
- Edtech
- Photoshoot Production
- Image Retouching
- Photo Editors
Branding and Packaging for Crybaby Cocktails
- Packaging
- Envelope Design
- Branding
- Food & Beverage
- Illustration
- Playful
Packaging Design for Premium Coffee Brand 3fe
- Print
- Packaging
- Food & Beverage

Employment

Graphic Designer and Art Director
2020 - PRESENT
Freelance
- Offered comprehensive brand strategy, including market research and analysis of competitors and target audience, creation of personas, business naming, and definition of brand values.
- Worked in contemporary visual design, brand, print, digital, brand architecture, SoMe, display, and CRM channels.
- Provided full suite service for a variety of sectors, including fashion, finance, climate, dance, music, and beverages.
- Acquired experience with Adobe Creative Cloud software, Sketch, Figma, Procreate, Cinema 4D, and Principle.
- Used multiple tools like Adobe, Slack, Google Slides, Webflow, Keynote, and Miro.
- Seasoned my ability to communicate professionally, effectively, and empathetically with clients, stakeholders, and designers.
- Managed complex design projects and timelines with an organized delivery. I am process-oriented and collaborative; driven with care to quality.
- Gained extensive experience in retouching and image manipulation.
Technologies: Adobe, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Figma, Art Direction, Digital Art, Procreate, Slack, Miro, Google Slides, Keynote Templates, Webflow
Art Director
2018 - 2020
Babbel
- Managed global over 10 markets media campaigns, liaising with the creative director, stakeholders, country managers, and graphic designers.
- Introduced design systems that enabled streamlined workflow and faster output. Created Jira forms to assist stakeholders in writing briefs.
- Created master systems and templates for SoMe, CRM, and YouTube.
- Elevated brand coherency and consistency by updating and refining brand assets.
- Created the identity for the B2B sub-brand Babbel for Business.
- Managed and cocreated three global campaigns, including managing a small team of designers.
- Collaborated with copywriters and videographers on campaign concepts and activation ideas and with actors, set designers, and directors on the video production set.
- Analyzed market research and implemented the results to ensure that each campaign was tailored to the relative geo.
- Commended for project manager style in approach to planning projects and scope.
Technologies: Sketch, Adobe Illustrator, Adobe Photoshop, Figma, Adobe InDesign, Jira
Graphic Designer
2015 - 2017
WorkGroup
- Developed a multidisciplinary skillset with disciplines, including brand identities, web UI and UX, illustration, motion, 3D modeling, editorial, print, packaging, and environmental graphics.
- Entrusted with meeting clients, hiring staff, and managing projects independently.
- Managed and prioritized multiple projects with design specifications and budget restrictions.
- Ensured projects were completed to the highest standard and always on schedule.
- Received a nomination in the ICAD Poster design category.
- Bespoke illustrations on several projects like book covers, brand illustrations, and editorial.
- Pursued and completed a self-directed course in 3D modeling and visualization, the fruits of which were incorporated into live projects.
- Collaborated with web developers, print houses, and signage suppliers.
Technologies: Adobe, Illustrator CC, Adobe Illustrator, Adobe InDesign, Apple Keynote, Photoshop CC, Adobe Photoshop

Education

Bachelor's Degree in Graphic Design
2010 - 2014
Institute of Art, Design, and Technology - Dublin, Ireland

Experience

Illustration12 years
Branding10 years
Web Design8 years
Campaign Design8 years
Print Design8 years
Package Design8 years
Book Design & Illustration8 years
Art Direction5 years

Location

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Designer in Berlin, Germany

Portfolio

Employment

Graphic Designer and Art Director

Art Director

Graphic Designer

Education

Experience

Location