Sharmaine is a veteran designer who has worked with brands such as Refinitiv, Rocket Internet, and Changi Airport. She is passionate about creating intelligent, meaningful solutions. She sees beyond the surface to capture actionable insights and is meticulous in developing intuitive, thoughtful products for users and businesses. Leveraging her diverse experience from agencies, start-ups, and enterprises, Sharmaine is adept at deconstructing complexity to create unique and cohesive experiences.
A Carbon Accounting Web Application in the Climate Finance space, co-created and conducted user research with Sustainability Managers that resulted in the Manage product.
Worked on Agile sprints to complete User Stories for the existing Measure product.
Helped to document and create UX artefacts such as CX Map, Personas and worked with the UX/Customer Success team to identify opportunity areas from Customer Feedback.
Technologies: Figma, Miro, Notion
Senior UX Designer
2020 - PRESENT
Designed a market insights SaaS platform for deriving insight from alternative data, working on the ridehailing vertical.
Gained understanding of the problem space through user, competitor, and design research and shared that information with the team to ideate potential avenues for exploration.
Developed user flows and wireframe concepts to facilitate discussion around viability and feasibility of the features.
Produced detailed design specifications per a high-fidelity wireframe concept to fully illustrate the user flow and interactions.
Designed a usability test with Maze Design to help facilitate conversation with customers.
Technologies: Figma, Maze
2014 - PRESENT
Designed a mock mobile app (iOS) concept for an autonomous robot incident management. Worked on the product strategy, feature definition, defining the MVP scope, wrote PRD, defined UAT requirements, and planned and executed user testing interviews.
Developed a mock mobile app (Android) concept that helps asthmatic users monitor their health and environment by using wearable technology. Planned user research, conducted user interviews, worked on wireframes, user flows, and designed prototypes.
Designed a physical board game which emulates the windfalls and downfalls of life helps players become more aware about how they currently make life decisions. I worked on the game mechanics, illustrations, and the design.
Consulted a leading luxury watch magazine and worked on a UX audit, competitor analysis as well as synthesized findings from previously done user interviews to develop a report to inform the redesign of their website.
[Toptal Projects] Design Lead for desktop web and cross-platform native mobile application for HR
2022 - 2022
Redesigned an Internal Behavioural Assessment HR Tool.
Redefined interaction flows for a legacy desktop web and cross-platform native mobile application for employees to give/seek feedback.
Translated data visualisation requirements into designs, fleshing out edge cases and logic.
Technologies: UX Design, Figma, Leadership, Design Leadership, Web App Design, Mobile UX, Prototyping, User Flows, Data Visualization, Enterprise, Mobile
2019 - 2020
Built SentiMine proof-of-concept in four months; an advanced research discovery tool that will go into production in 2021 (a $50 million opportunity). It reduces equity analyst's and portfolio manager's time to insight by 80%. Pending patent for UI.
Received testimonial: "With Bloomberg, it's like using a hammer to crack a nut. SentiMine is a nutcracker.". / "Helps deliver insight within time-pressure environments."
- Head of Equity Investment Strategy of a British Multinational Bank.
Co-tested users through determining the system usability score (SUS), which is assessing the user's ability to comprehend the interface through tasks completed. It scored A-85.5 on usability.
Co-managed a design sprint for the conceptualization of SentiMine with key stakeholders to prioritize features discovered through research performed.
Designed and conceptualized additional product features for a lab project which utilizes knowledge graph technology to expose offshore risk and scores the probability of entities to financial crime.
Developed the concept discovery, desk research, and developed wireframes for a Belt and Road (BRI) infrastructure asset monitoring use case while leveraging geospatial technology.
Conducted user interviews and desk research on a capital markets deal origination hypothesis. Worked on a competitor benchmarking analysis and synthesized research outcomes to inform user intent, needs, and goals for prototyping and sizing efforts.
Planned and conducted user interviews with top senior managers in investment banking, private equity firms, and corporate treasurers from Citigroup, Blackstone, Merrill Lynch, Thomson Reuters, Wall Street Journal, and Societe Generale, and others.
Co-created a Reddit sentiment engine for the lab’s innovation week in three days, demonstrating the correlation of a sub-Reddit’s sentiment to the S&P 500, proving that the data set is a viable source of signal.
Developed an FX Event Impact Monitor's UI/IXD which evaluates abnormal volatility signals and surfaces them on detection which allows users to correlate impact on multiple currency pairs. Leveraging the use of a design system.
Designed the dashboard for a leading airport's incident reporting function as part of their digital transformation efforts. Conducted interviews, gathered requirements, and designed wireframes and interactive prototypes for development hand-off.
Designed a social, civic engagement platform that aimed to democratize the distribution of annual government funding through citizen-led initiatives and projects. Participated in concept discovery to interactive prototype and development hand-off.
Redesigned the UI of a patent discovery platform that supports researchers in their ideation and opportunity-sensing activities by keeping track of the latest technologies being filed for patents, who they are, and the related companies.
Designed the UI for an ERP system for one of the largest tuition centre providers in SEA to help them to scale their operations regionally. Features include complex teacher-student-class management, new student onboarding and customer intelligence.
Developed an experimental initiative, Penny, a financial literacy and edutainment mobile app (iOS) concept for economic improvement. Worked on user research, wireframes, a user flow, and a high-fidelity prototype for concept validation testing.
Designed the academy's website, which enables students to register as a student, pay for courses, view their class schedule, and access learning materials based on their completion stage and receive class announcements.
Managed the design and development functions, driving development efforts for the academy.
Received testimonial: "... a huge team player; she's nurturing, motivating and resourceful .. her creativity and analytical mind always shine through, she constantly takes the initiative to bounce off our ideas and point out great suggestions."
Received testimonial: "... she has top-notch design skills, and always comes through with these special talents of hers whenever we have new projects in our fast-paced working environment! I am excited for whoever gets to work with her next!"
Built out a product extension for a AI-powered financial planning and CRM web app through constant stakeholder co-creation sessions from ideation to development stages. Developed user flows and high-fidelity interactive prototypes.
Led the design team to do a UI audit in view of creating a design system, conducted design critiques to collectively improve on existing components.
Drove the implementation of the redesigned components into the product’s existing UI/UX, addressing potential UX implications and working with the team to correct problematic user flows.
Represented the UX team in client requirements gathering sessions to understand and document workflow processes to generate UX artifacts such as personas and user workflow diagrams.
Collaborated with the design team to redesign an experimental mobile App (iOS) concept which enables financial advisors to assess a client’s risk tolerance.
Planned, designed, developed, and launched an edtech P2P marketplace website and mobile app (iOS/Android) in seven months. Additionally, I architected and designed three other platforms (main platform, expert platform, and administration platform).
Oversaw the creative direction of the Sapio brand, its multimedia campaigns, pitch decks, and collaterals that captured high-profile expert leads from companies such as Google and Airbnb, which contributed to securing $1.2 million in the seed round.
Managed the design team focused on developing, designing, and producing cross-channel campaigns, including logos, branding guidelines, and marketing campaign collateral.
Facilitated the product launch while collaborating cross-functionally to bring the roadshow live. The guerrilla methods employed for the creative direction brought local media attention and stirred conversation around jobless university graduates.
Delivered within the established budget and scheduling parameters for the product's soft and hard launch creative development. Collaborated with the leadership team on the GTM strategy.
Supervised web and mobile development sprints, working closely with the engineering team to ensure clear requirements and deliver the websites and apps on time. Participated in user acceptance testing sessions and ensured accurate UI.
Testimonial: "On her own, she is extremely capable and resourceful, a miracle worker. Her spirit of excellence inspires me to do the same for my work. She constantly pushes herself to do better work and is never afraid to charter unknown waters."
Received testimonial: "She is also instrumental in guiding and developing junior designers on the team."
Received the following testimonial from the COO: "Very reliable, detail-oriented, and takes great ownership of her work—within and beyond her job scope. You can trust that she will complete the job on time and to very high standards."
Delivered consistently in a high-pressure environment with 10-11 deliverables per day, servicing the APAC region.
Rebranded an associated law firm in Ulaanbaatar; designed a brand suite for physical and digital marketing collateral along with a brand guide.
Designed pitches, brochures, presentations, infographics, and online and offline event campaigns globally.
Received testimonial: "Sharmaine has demonstrated exceptional time management skills in a high-pressure environment and consistently delivers fantastic work. Sharmaine is adept at explaining and executing design concepts in line with the firm's market strategy."
Supervised and mentored the local team, partnering cross-functionally to streamline design-marketing processes, managing and monitoring the in/outflow of work, which averaged 50 tickets at any given point of time for a team of six designers.
Developed seasonal marketing campaigns to create micro-sites, marketing emails, collateral for the corporate partnership team, and worked on the eCommerce mobile app's launch campaign.
Boosted product sales by 6-18% through A/B testing campaigns, GDNs, and email marketing templates in collaboration with growth/marketing managers.
Aligned the team around the design guidelines to ensure consistency across campaigns.
Received testimonial: "A very talented and versatile designer, technically strong, and most importantly for the role, very business-savvy. She always had a positive attitude at work, was a strong team player, always proactive, and very responsible-an asset to any team!"