Sharmaine Tan, Designer in Singapore, Singapore
Sharmaine Tan

Designer in Singapore, Singapore

Member since February 8, 2019
Sharmaine is a veteran designer who has worked with brands such as Refinitiv, Rocket Internet, and Changi Airport. She is passionate about creating intelligent, meaningful solutions. She sees beyond the surface to capture actionable insights and is meticulous in developing intuitive, thoughtful products for users and businesses. Leveraging her diverse experience from agencies, start-ups, and enterprises, Sharmaine is adept at deconstructing complexity to create unique and cohesive experiences.
Sharmaine is now available for hire

Portfolio

Digital Design

Employment

  • Senior UX Designer

    2020 - PRESENT
    Toptal Client
    • Designed a market insights SaaS platform for deriving insight from alternative data, working on the ridehailing vertical.
    • Gained understanding of the problem space through user, competitor, and design research and shared that information with the team to ideate potential avenues for exploration.
    • Developed user flows and wireframe concepts to facilitate discussion around viability and feasibility of the features.
    • Produced detailed design specifications per a high-fidelity wireframe concept to fully illustrate the user flow and interactions.
    • Designed a usability test with Maze Design to help facilitate conversation with customers.
    Technologies: Figma, Maze
  • UX/UI/Product Design

    2014 - PRESENT
    Freelance/Self-initiated
    • Designed a mock mobile app (iOS) concept for an autonomous robot incident management. Worked on the product strategy, feature definition, defining the MVP scope, wrote PRD, defined UAT requirements, and planned and executed user testing interviews.
    • Developed a mock mobile app (Android) concept that helps asthmatic users monitor their health and environment by using wearable technology. Planned user research, conducted user interviews, worked on wireframes, user flows, and designed prototypes.
    • Designed a physical board game which emulates the windfalls and downfalls of life helps players become more aware about how they currently make life decisions. I worked on the game mechanics, illustrations, and the design.
    • Consulted a leading luxury watch magazine and worked on a UX audit, competitor analysis as well as synthesized findings from previously done user interviews to develop a report to inform the redesign of their website.
    Technologies: InVision, Sketch, Adobe InDesign, Adobe Photoshop, Adobe Illustrator

Education

  • Bacherlor of Arts degree (Hons. First Class) in Graphic Design
    2013 - 2014
    University of the West of England - Bristol, United Kingdom
  • Advanced Diploma in Visual Communication (Graphic Design)
    2009 - 2011
    First Media Design School - Singapore

Certifications

  • UX Certificate
    AUGUST 2020 - PRESENT
    Nielsen Norman Group
  • Product Management Nanodegree
    JUNE 2020 - PRESENT
    Udacity
  • UX/UI Intensive
    JANUARY 2017 - PRESENT
    DesignLab
  • Master Class in Strategic Design Management
    AUGUST 2016 - PRESENT
    DesignSingapore Council and VHM Design Futures
  • The Power of Infographics by Juan Velasco
    JANUARY 2015 - PRESENT
    Gestalten and Methodology
  • User Experience Lab
    AUGUST 2014 - PRESENT
    Hyper Island

Experience

Location

Singapore, Singapore

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