Tola Salau
Verified Expert in Design
Designer
London, United Kingdom
Toptal member since September 9, 2022
Tola is a designer currently working at a leading design agency with experience within startups and government. Throughout her career, she embraced several projects; she was the lead designer on an AI-driven analytics tool for marketers and created UI designs for a new smartwatch. Helping teams create human-centered products that delight customers and optimize the user experience is what drives Tola's designs.
Portfolio
Manual
Onfido Redesign
Work Experience
Product Designer
Michelin
- Led design initiatives for innovative products such as smart predictive tire technology, driver behavior analytics, and insights reporting for a global fleet management platform.
- Developed a scalable design system that improved consistency across mobile and web platforms, significantly enhancing user experience and reducing design-production cycles.
- Collaborated with product managers, engineers, and stakeholders to deliver user-friendly interfaces for complex datasets, driving user engagement and satisfaction.
- Presented design solutions to executive leadership, advocating for data-driven UX improvements that align with business objectives.
Product Designer
Self-employed
- Developed an innovative edtech website to enhance the learning experience for students and educators, prioritizing user-friendly design and accessibility.
- Crafted a visually captivating and user-centric eCommerce platform for a premium beard and hair oil brand, focusing on product presentation and a seamless shopping experience.
- Orchestrated the conceptualization and design of a cutting-edge mobile app strategically crafted to elevate user experiences and simplify the exploration of London's diverse activities.
- Collaborated closely with the NGO team to ensure the website reflected their core values and objectives, resulting in a cohesive online presence that resonates with supporters.
- Designed and developed a visually captivating and user-friendly website, incorporating intuitive navigation and compelling storytelling to engage stakeholders and donors effectively.
UX Designer
The Marketing Practice
- Created eye-catching and functional digital design concepts across various platforms to strengthen the company brand and identity.
- Developed personas and user scenarios, created site maps, and documented interaction specs.
- Took responsibility for UX design decisions for multinational companies to create visually stimulating designs.
- Used and contributed to style guides and other design documentation to maintain coherent information and interaction design patterns.
Product Designer
Manual
- Designed an intuitive UI for the men’s health platform, particularly for the hair transplant service, enabling users to navigate complex medical information effortlessly.
- Collaborated closely with the marketing and product teams to ensure consistent brand identity across digital materials.
- Collaborated with product managers, engineers, and stakeholders to deliver user-friendly interfaces, driving understanding, user engagement, and satisfaction.
UX Consultant
Capgemini
- Led UX research and strategy focusing on competitors and the current market for a healthcare app. This assignment resulted in a partnership with a prominent UK healthcare provider.
- Took responsibility for the UI design of a health and wellbeing app, which marries smartwatch data with a bespoke coaching service for corporate employees.
- Spearheaded user research for two projects within a UK Government division, Conducted user interviews, and engaged with stakeholders to create user needs that fed into the design of an application.
UX/UI Designer
Arima & Co
- Led the user experience of the product. Worked closely with directors and stakeholders to understand business objectives, determine project goals and define a strategic design direction.
- Utilized diverse research techniques and online or published data collection tools to amass critical information or statistics, supporting business objectives.
- Defined and drove user-centered features of the new product and translated these into product specifications.
- Managed and solely created the complete design of the tool and outlined future features through detailed and comprehensive information architecture.
Education
Master's Degree in Engineering
University of Warwick - Coventry, United Kingdom
Certifications
Professional Product Owner I (PSPO I)
Scrum.org
User Experience Design
Udemy
Skills
Tools
Miro, Zoom, Wix, Adobe InDesign, Adobe Experience Design (XD)
Platforms
Figma, Web, Microsoft, iOS, Webflow, Shopify, WordPress
Industry Expertise
Professional Services, Health & Wellness, Advertising
Other
User Research, UX Design, UI Design, Agile, Wireframing, UX Prototyping, App UX, Web UX Design, Design, User Experience (UX), User Interface (UI), Apps, UX Research, Market Research, Product Design, Web App Design, Visual Design, Content Management Systems (CMS), Web Design, Product Pages, Mobile App Design, Mobile Design, Responsive Web Design (RWD), User Flows, B2C, Heuristics, Data Visualization, Dashboards, Responsive Web Apps, UX Audits, Layout, Landing Page Design, Edtech Design, Mobile Applications, ADA Compliance, Accessibility, Web Accessibility, Product Growth, Prototyping, Design Systems, SaaS, Mobile UI, Web Applications, Iterative Design, User Interviews, User-centered Design (UCD), Artificial Intelligence (AI), Analysis, Strategy, Agile Sprints, Digital Design, Digital Magazines, Print, eCommerce, Visual Art, Magazines, Magazine Layout Design, Graphics, Marketing Technology (MarTech), Brand Design, Pop Culture, Theater & Performing Arts, Healthcare Services, Web Template Design, Websites, Dashboard Design, Design Leadership, Rapid Prototyping, Usability Heuristics, Branding, Adult Education, Finance, Heuristic Analysis, Holistic Wellness, Excel 365, Web Marketing, HubSpot, System UI
Experience
- Product Design - 5 years
- Mobile App Design - 4 years
- Figma - 3 years
- UX Design - 3 years
- Wireframing - 3 years
- UI Design - 2 years
- Digital Design - 2 years
- Analysis - 2 years
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