Tola is available for hire
Hire TolaTola Salau
Verified Expert in Design
Designer
Location
London, United Kingdom
Toptal Member Since
September 9, 2022
Tola is a designer currently working at a leading design agency with experience within startups and government. Throughout her career, she embraced several projects; she was the lead designer on an AI-driven analytics tool for marketers and created UI designs for a new smartwatch. Helping teams create human-centered products that delight customers and optimize the user experience is what drives Tola's designs.
Work Experience
Founder and Product Designer
2023 - PRESENT
ZYNA Studio
- Developed an innovative edtech website to enhance the learning experience for students and educators, prioritizing user-friendly design and accessibility.
- Crafted a visually captivating and user-centric eCommerce platform for a premium beard and hair oil brand, focusing on product presentation and a seamless shopping experience.
- Orchestrated the conceptualization and design of a cutting-edge mobile app strategically crafted to elevate user experiences and simplify the exploration of London's diverse activities.
- Collaborated closely with the NGO team to ensure the website reflected their core values and objectives, resulting in a cohesive online presence that resonates with supporters.
- Designed and developed a visually captivating and user-friendly website, incorporating intuitive navigation and compelling storytelling to engage stakeholders and donors effectively.
Technologies: Figma, Miro, Holistic Wellness, Health & Wellness, Webflow, Landing Page Designer
UX Designer
2022 - PRESENT
The Marketing Practice
- Created eye-catching and functional digital design concepts across various platforms to strengthen the company brand and identity.
- Developed personas and user scenarios, created site maps, and documented interaction specs.
- Took responsibility for UX design decisions for multinational companies to create visually stimulating designs.
- Used and contributed to style guides and other design documentation to maintain coherent information and interaction design patterns.
Technologies: Figma, Miro, Product Design, Visual Design, User Research, Analysis, UX Design, UI Design, Strategy, Wireframing, Digital Design, Web UX Design, Design, User Experience (UX), Web Template Design, Responsive Web Design (RWD), Websites, User Flows, Heuristics, Usability Heuristics, UX Audits, Heuristic Analysis, Layout, Professional Services, Advertising, Landing Page Designer
UX Consultant
2020 - 2022
Capgemini
- Led UX research and strategy focusing on competitors and the current market for a healthcare app. This assignment resulted in a partnership with a prominent UK healthcare provider.
- Took responsibility for the UI design of a health and wellbeing app, which marries smartwatch data with a bespoke coaching service for corporate employees.
- Spearheaded user research for two projects within a UK Government division, Conducted user interviews, and engaged with stakeholders to create user needs that fed into the design of an application.
Technologies: Miro, Figma, Excel 365, Wireframing, Visual Design, User Research, Analysis, UX Design, UI Design, Strategy, Product Design, User Experience (UX), Responsive Web Design (RWD), Dashboard Design, B2C, Data Visualization, Dashboards, Webflow, Professional Services
UX/UI Designer
2020 - 2021
Arima & Co
- Led the user experience of the product. Worked closely with directors and stakeholders to understand business objectives, determine project goals and define a strategic design direction.
- Utilized diverse research techniques and online or published data collection tools to amass critical information or statistics, supporting business objectives.
- Defined and drove user-centered features of the new product and translated these into product specifications.
- Managed and solely created the complete design of the tool and outlined future features through detailed and comprehensive information architecture.
Technologies: Figma, Zoom, Product Design, Visual Design, User Research, Analysis, UX Design, UI Design, Strategy, Wireframing, Digital Design, UX Prototyping, App UX, Design, User Experience (UX), Dashboard Design, Design Leadership, B2C, Branding, Responsive Web Apps, Landing Page Designer
Education
2016 - 2020
Master's Degree in Engineering
University of Warwick - Coventry, United Kingdom
Certifications
APRIL 2021 - PRESENT
Professional Product Owner I (PSPO I)
Scrum.org
AUGUST 2019 - PRESENT
User Experience Design
Udemy
Experience
Tools
Collaboration That Works
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