Ulisses Guimaraes, Designer in Los Angeles, CA, United States
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Ulisses Guimaraes

Verified Expert  in Design

Bio

Ulisses is a senior product designer with 10+ years of experience delivering impactful, user-centered solutions that drive engagement and conversion. Collaborating with cross-functional teams, he crafts strategic designs prioritizing customer journeys and intuitive interfaces. Passionate about solving complex challenges, he creates seamless, innovative interactions. Looking ahead, he leverages emerging trends like AI to enhance user experiences and drive meaningful business outcomes.

Portfolio

Work Experience

Senior Product Designer

2020 - 2024
Scorpion Design
  • Spearheaded the design and development of the Scorpion Platform’s Communication Suite, connecting SMBs to customers via advanced AI tools and multi-platform integration.
  • Designed key features, including the Scorpion Connect AI Assistant, incorporating cutting-edge AI to streamline communication processes.
  • Led UX efforts to unify and simplify interactions across Facebook Messenger, Angi, and Thumbtack, creating a seamless and intuitive user experience.
  • Established and implemented the company’s first official UX process, driving alignment across design, engineering, and product teams to prioritize user-centered design.
  • Delivered measurable improvements in user engagement and platform adoption through iterative design and usability testing.
Technologies: Adobe CC, Figma, Figma Slides, Miro, Great Question, B2B, Product Design, SaaS, User Experience (UX), UI Design, User Interface (UI), Responsive Web Apps, UX Design, Mobile App Design, User Research, Web App Design, Responsive Web Design (RWD), Web Design, Business to Business (B2B), Enterprise Design, Complex Application User Interfaces (UI), User-centered Design (UCD), Web App UI, Web App UX, Web Applications, AI Tools, Complex Web Systems, Dashboards

Senior Product Visual Designer

2018 - 2020
The Walt Disney Company
  • Designed and launched new features, including the “Tokens Program,” for DisneyNOW apps on mobile, web, and TV for both iOS and Android.
  • Catered to the evolving needs of both child and adult users, the products' experiences followed user-centric design (UCD) principles and included illustrations, motion graphics, and sound.
  • Ran quick prototypes, conducted usability tests, and collaborated closely with product managers, engineers, and marketing teams to develop and implement design assets.
  • Updated and maintained design libraries using Sketch and Abstract.
  • Produced new and simplified master directories, symbols, and components for DisneyNOW’s design system.
Technologies: Confluence, Adobe Photoshop, Jira, InVision, Zeplin, Abstracts, Sketch, Figma, Product Design, User Experience (UX), UI Design, User Interface (UI), Responsive Web Apps, UX Design, Mobile App Design, Web App Design, Direct to Consumer (D2C), Responsive Web Design (RWD), Web Design, Enterprise Design, Complex Application User Interfaces (UI), User-centered Design (UCD), Web App UI, Web App UX, Web Applications, Complex Web Systems, Dashboards

Senior UX/UI Designer

2017 - 2018
ChezMana, Inc.
  • Led the visual design of web and mobile applications for ChezMana’s MVP, instituting a user-centric design approach.
  • Created and established ChezMana's brand identity, integrating it into the product's interface.
  • Created UX workflows, personas, and visual language.
  • Set up pattern libraries and a flexible design system to accommodate future technological demands.
  • Collaborated with product managers and developers following Agile methodology.
Technologies: Confluence, Jira, Adobe InDesign, Adobe Photoshop, Sketch, B2B, Product Design, SaaS, User Experience (UX), UI Design, User Interface (UI), Responsive Web Apps, UX Design, Mobile App Design, User Research, Web App Design, Direct to Consumer (D2C), Responsive Web Design (RWD), Web Design, Enterprise Design, Complex Application User Interfaces (UI), User-centered Design (UCD), Web App UI, Web App UX, Web Applications, Complex Web Systems, Dashboards

Art Director, Digital Marketing Creative

2004 - 2017
NBCUniversal
  • Created the design interface for the NBC digital web experience applying structured and methodical design principles.
  • Led the brand and visual design team of up to 12 designers dedicated to creating and producing well-crafted branded digital assets for 40+ shows for NBC.com, NBC mobile apps (NBC, SNL, The Voice), OTT devices, and social.
  • Established the NBC digital brand with digital marketing campaigns—CRM email newsletters and digital ads—to drive consumer awareness to SNL 40 app, resulting in 1.4 million downloads in the first three months after launch.
  • Led the app campaign for top-tier shows from the NBC portfolio—This Is Us, Hairspray Live!, and The Good Place—to conduct asset A/B testing on digital and social platforms.
  • Established and developed bi-coastal team structure, strategies, and processes to facilitate communication and workflow within multiple NBC Entertainment digital design teams.
Technologies: Microsoft Office, Confluence, Jira, Adobe InDesign, Adobe Photoshop, Product Design, User Experience (UX), UI Design, User Interface (UI), Responsive Web Apps, UX Design, Mobile App Design, Web App Design, Direct to Consumer (D2C), Branding, Responsive Web Design (RWD), Web Design, Adobe CC, Enterprise Design, Complex Application User Interfaces (UI), User-centered Design (UCD), Web App UI, Web App UX, Web Applications, Complex Web Systems, Dashboards

Education

1996 - 1999

Bachelor's Degree in Interactive Digital Media

Academy of Art University - San Francisco, California, United States

Certifications

DECEMBER 2021 - PRESENT

Google UX Design

Coursera

Skills

Tools

Adobe Photoshop, Sketch, Photoshop CC, InDesign CC, Figma, Adobe CC, AI Tools, Zeplin, Jira, InVision, Confluence, Adobe InDesign, Microsoft Office, Sketch Plugins, UI Grid, Figma Plugins, Miro, Adobe

Platforms

Webflow, MacOS, Android, Android TV, Mobile, Web, Lyssna

Languages

Visual Design Language, HTML

Industry Expertise

Marketing, Games

Other

User Experience (UX), UI Design, User Interface (UI), Branding, Prototyping, Web UX, App UX, Apple TV UI, Web UI, Mobile UI, Design Systems, UI Pattern Library, Pattern Libraries, User Flows, tvOS UI, SaaS Design, UX Design, B2B, Product Design, SaaS, Responsive Web Apps, Mobile App Design, Web App Design, Direct to Consumer (D2C), Responsive Web Design (RWD), Web Design, Business to Business (B2B), Enterprise Design, MVP Design, Complex Application User Interfaces (UI), User-centered Design (UCD), Web App UI, Web App UX, Web Applications, Complex Web Systems, Dashboards, User Testing, Artificial Intelligence (AI), User Research, Dashboard Design, Abstracts, Token Design, Motion Graphics, UI Motion, Rewards Programs, UI Branding, App UI, Mobile App UI, Mobile UX, Visual Design, Design Language, Component Libraries, UI Components, Symbols, Libraries, UI Libraries, UI Style Guides, UX Documentation, Search, Search Engines, UX Branding, Style Guides, Interaction Design (IxD), Video Streaming, Video on Demand (VOD), Interactive Design, Wireframing, Animated GIFs, User Engagement, User Onboarding, Onboarding, Trivia, Videos, Voice Over, Interactive UI, Interactive Tools, Motion Design, Illustration, Great Question, AI Communication, AR Interfaces, Web UX Design, Figma Slides, Communication Design, Desktop App Design, UX Research

Experience

  • UX Design - 12 years
  • Product Design - 12 years
  • User Interface (UI) - 12 years
  • UI Components - 7 years
  • Design Systems - 7 years
  • SaaS - 7 years
  • Figma - 5 years
  • AI Communication - 2 years

Tools

  • Figma
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