Ulisses Guimaraes
Verified Expert in Design
Designer
Los Angeles, CA, United States
Toptal member since May 29, 2020
Ulisses is a senior product designer with 10+ years of experience delivering impactful, user-centered solutions that drive engagement and conversion. Collaborating with cross-functional teams, he crafts strategic designs prioritizing customer journeys and intuitive interfaces. Passionate about solving complex challenges, he creates seamless, innovative interactions. Looking ahead, he leverages emerging trends like AI to enhance user experiences and drive meaningful business outcomes.
Portfolio
Work Experience
Senior Product Designer
Scorpion Design
- Spearheaded the design and development of the Scorpion Platform’s Communication Suite, connecting SMBs to customers via advanced AI tools and multi-platform integration.
- Designed key features, including the Scorpion Connect AI Assistant, incorporating cutting-edge AI to streamline communication processes.
- Led UX efforts to unify and simplify interactions across Facebook Messenger, Angi, and Thumbtack, creating a seamless and intuitive user experience.
- Established and implemented the company’s first official UX process, driving alignment across design, engineering, and product teams to prioritize user-centered design.
- Delivered measurable improvements in user engagement and platform adoption through iterative design and usability testing.
Senior Product Visual Designer
The Walt Disney Company
- Designed and launched new features, including the “Tokens Program,” for DisneyNOW apps on mobile, web, and TV for both iOS and Android.
- Catered to the evolving needs of both child and adult users, the products' experiences followed user-centric design (UCD) principles and included illustrations, motion graphics, and sound.
- Ran quick prototypes, conducted usability tests, and collaborated closely with product managers, engineers, and marketing teams to develop and implement design assets.
- Updated and maintained design libraries using Sketch and Abstract.
- Produced new and simplified master directories, symbols, and components for DisneyNOW’s design system.
Senior UX/UI Designer
ChezMana, Inc.
- Led the visual design of web and mobile applications for ChezMana’s MVP, instituting a user-centric design approach.
- Created and established ChezMana's brand identity, integrating it into the product's interface.
- Created UX workflows, personas, and visual language.
- Set up pattern libraries and a flexible design system to accommodate future technological demands.
- Collaborated with product managers and developers following Agile methodology.
Art Director, Digital Marketing Creative
NBCUniversal
- Created the design interface for the NBC digital web experience applying structured and methodical design principles.
- Led the brand and visual design team of up to 12 designers dedicated to creating and producing well-crafted branded digital assets for 40+ shows for NBC.com, NBC mobile apps (NBC, SNL, The Voice), OTT devices, and social.
- Established the NBC digital brand with digital marketing campaigns—CRM email newsletters and digital ads—to drive consumer awareness to SNL 40 app, resulting in 1.4 million downloads in the first three months after launch.
- Led the app campaign for top-tier shows from the NBC portfolio—This Is Us, Hairspray Live!, and The Good Place—to conduct asset A/B testing on digital and social platforms.
- Established and developed bi-coastal team structure, strategies, and processes to facilitate communication and workflow within multiple NBC Entertainment digital design teams.
Education
Bachelor's Degree in Interactive Digital Media
Academy of Art University - San Francisco, California, United States
Certifications
Google UX Design
Coursera
Skills
Tools
Adobe Photoshop, Sketch, Photoshop CC, InDesign CC, Adobe CC, AI Tools, Zeplin, Jira, InVision, Confluence, Adobe InDesign, Microsoft Office, Sketch Plugins, UI Grid, Figma Plugins, Miro, Adobe, Figma Slides
Platforms
Figma, Webflow, MacOS, Android, Android TV, Mobile, Web, Lyssna
Languages
Visual Design Language, HTML
Industry Expertise
Marketing, Games
Other
User Experience (UX), UI Design, User Interface (UI), Branding, Prototyping, Web UX, App UX, Apple TV UI, Web UI, Mobile UI, Design Systems, UI Pattern Library, Pattern Libraries, User Flows, tvOS UI, SaaS Design, UX Design, B2B, Product Design, SaaS, Responsive Web Apps, Mobile App Design, Web App Design, Direct to Consumer (D2C), Responsive Web Design (RWD), Web Design, Business to Business (B2B), Enterprise Design, MVP Design, Complex Application User Interfaces (UI), User-centered Design (UCD), Web App UI, Web App UX, Web Applications, Complex Web Systems, Dashboards, User Testing, Artificial Intelligence (AI), User Research, Dashboard Design, Abstracts, Token Design, Motion Graphics, UI Motion, Rewards Programs, UI Branding, App UI, Mobile App UI, Mobile UX, Visual Design, Design Language, Component Libraries, UI Components, Symbols, Libraries, UI Libraries, UI Style Guides, UX Documentation, Search, Search Engines, UX Branding, Style Guides, Interaction Design (IxD), Video Streaming, Video on Demand (VOD), Interactive Design, Wireframing, Animated GIFs, User Engagement, User Onboarding, Onboarding, Trivia, Videos, Voice Over, Interactive UI, Interactive Tools, Motion Design, Illustration, Great Question, AI Communication, AR Interfaces, Web UX Design, Communication Design, Desktop App Design, UX Research
Experience
- UX Design - 12 years
- Product Design - 12 years
- User Interface (UI) - 12 years
- UI Components - 7 years
- Design Systems - 7 years
- SaaS - 7 years
- Figma - 5 years
- AI Communication - 2 years
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