Ulisses Guimaraes

Designer in Los Angeles, CA, United States

Member since May 29, 2020

Ulisses is a senior visual designer with experience in product design and digital marketing. He is skilled in optimizing user engagement and creating out-of-the-box solutions in first-class web and mobile applications for world-known brands such as NBCUniversal, The Walt Disney Company, FOX Networks, and Samsung. His expertise includes brand strategies, user experience, and user interface solutions for mobile and TV apps, games, and social media.

Web UI User Flows Web UX UI Pattern Library App UX Mobile UI tvOS UI Photoshop CC InDesign CC Sketch UI Motion UI Branding App UI Mobile App UI User Experience (UX)Show more

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Portfolio

Digital Design

DisneyNOW Tokens
- Token Design
- Motion Graphics
- UI Motion
- User Interface (UI)
- Rewards Programs
- UI Branding
- App UI
- tvOS UI
- Android
- Android TV
- Mobile
- Mobile App UI
- Mobile UX
- User Experience (UX)
- Visual Design
- Design Language
- UI Pattern Library
- Component Libraries
- UI Components
- Illustration
NBC Web Experience
- Web
- Web UI
- Web UX
- Visual Design Language
- Pattern Libraries
- UI Pattern Library
- UI Style Guides
- Component Libraries
- Photoshop CC
- UX Documentation
FOX ShowRunner
- Web UX
- UI Grid
- Video Streaming
- Video on Demand (VOD)
- Marketing
- Branding
- UI Components
- Interactive Design
- Interaction Design (IxD)
- Wireframing
- Prototyping
- Animated GIFs
- InVision
- Sketch
- User Engagement
- User Onboarding
- Onboarding
DisneyNOW Design System
- Component Libraries
- Symbols
- Abstracts
- Pattern Libraries
- UI Pattern Library
- Design Systems
- UI Design
- Design Language
- Visual Design Language
- Sketch
- Sketch Plugins
- Libraries
- UI Libraries
ChezMana, Inc. Web Experience MVP
- Search
- Search Engines
- Web UI
- UI Components
- User Interface (UI)
- Branding
- UX Branding
- Design Systems
- Pattern Libraries
- Style Guides
- Component Libraries
- Visual Design
- Visual Design Language
- Interaction Design (IxD)
DisneyNOW Quiz
- Games
- Trivia
- Videos
- App UX
- App UI
- Voice Over
- Interactive UI
- Interactive Tools
- Interactive Design
- Rewards Programs
- UI Motion
- Motion Design

Employment

Senior Product Visual Designer
2018 - 2020
The Walt Disney Company
- Designed and launched new features, including the “Tokens Program,” for DisneyNOW apps on mobile, web, and TV for both iOS and Android. Catering to the evolving needs of both child and adult users, the products’ experiences followed user-centric design principles (UCD) and included illustrations, motion graphics, and sound.
- Ran quick prototypes and conducted usability tests.
- Collaborated closely with product managers, engineers, and marketing teams to develop and implement design assets.
- Updated and maintained design libraries using Sketch and Abstract.
- Produced new and simplified master directories, symbols, and components for DisneyNOW’s design system.
Technologies: Confluence, Adobe Photoshop, Jira, InVision, Zeplin, Abstracts, Sketch
Senior UX/UI Designer
2017 - 2018
ChezMana, Inc.
- Led the visual design of web and mobile applications for ChezMana’s MVP, instituting a user-centric design approach.
- Drove brand identity and UX vision.
- Created UX workflows, personas, and visual language.
- Set up pattern libraries and a flexible design system to accommodate future technological demands.
- Collaborated with product managers and developers following Agile methodology.
Technologies: Confluence, Jira, Adobe InDesign, Adobe Photoshop, Sketch
Art Director, Digital Marketing Creative
2004 - 2017
NBCUniversal
- Created the design interface for the NBC digital web experience applying structured and methodical design principles.
- Led the brand and visual design team of up to 12 designers dedicated to creating and producing well-crafted branded digital assets for 40+ shows for NBC.com, NBC mobile apps (NBC, SNL, The Voice), OTT devices, and social.
- Established the NBC digital brand with digital marketing campaigns—CRM email newsletters and digital ads—to drive consumer awareness to SNL 40 app, resulting in 1.4 million downloads in the first three months after launch.
- Led the app campaign for top-tier shows from the NBC portfolio—This Is Us, Hairspray Live!, and The Good Place—to conduct asset A/B testing on digital and social platforms.
- Established and developed bi-coastal team structure, strategies, and processes to facilitate communication and workflow within multiple NBC Entertainment digital design teams.
Technologies: Microsoft Office, Confluence, Jira, Adobe InDesign, Adobe Photoshop

Education

Bachelor's Degree in Interactive Digital Media
1996 - 1999
Academy of Art University - San Francisco, California

Experience

Web UI15 years
Photoshop CC15 years
Design Systems7 years
Web UX7 years
Mobile UI4 years
Sketch4 years
App UX4 years
Zeplin3 years

Tools

Location

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