Yvette Solorzano, Designer in New York, NY, United States

Yvette Solorzano


New York, NY, United States
Toptal Member Since
March 30, 2017

Yvette "Yves" is an experienced product designer with an engineering background and a focus on design systems and product strategy, with sharp skills in visual design and solving complex problems. She has a minimal and clean design aesthetic while pushing the boundaries of creativity and innovation.

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Work Experience

2017 - PRESENT

UI/UX Designer

Impact Datasource
  • Redesigned the current website.
  • Implemented experience optimization.
  • Designed a wizard tool.
  • Built a multitier categorization module for payment purposes.
Technologies: InVision, Sketch
2017 - PRESENT

Lead Designer

Omega Grid
  • Worked on concept discovery.
  • Designed the dashboard.
  • Implemented experience optimization.
Technologies: InVision, Sketch
2017 - 2017

Website Designer | HTML/CSS Developer

Gallery KBNY
  • Redesigned the website.
  • Customized the HTML/CSS on Squarespace.
Technologies: Squarespace
2017 - 2017

App Designer

  • Redesigned the current app.
  • Created the business card design.
  • Implemented experience optimization.
  • Handled the rebranding.
Technologies: InVision, Sketch
2017 - 2017

UI/UX Designer | HTML/CSS Developer

CFX Trading
  • Redesigned the current website—managing the HTML/CSS.
  • Designed and optimized a wizard onboarding tool—managing the HTML/CSS.
  • Worked on marketing and branding techniques.
Technologies: CSS, HTML, InVision, Sketch
2017 - 2017

App Designer

  • Redesigned the wireframes made for a location-based services app.
  • Added and changed screens.
  • Optimized the user experience.
Technologies: InVision, Sketch
2017 - 2017

Lead Designer

  • Created a tipping web app design for hotels to use.
  • Designed a company website to market the web app.
  • Worked on E2E product design.
  • Conducted competitive research.
Technologies: InVision, Sketch
2017 - 2017

UI Designer

  • Converted the in-house design team from Photoshop to Sketch—specifically the recreation of all elements from the style guide. Coded a tutorial website walk-through, and is currently in charge of support.
  • Created a new beauty experience for luxury brands to live on while maintaining the Walgreens brand and style. Walgreens purchased Beauty.com and some of the luxury brands which were sold through that site were hesitant to convert over because they felt they would cheapen their brand name. By leveraging new acquisitions like Beauty.com, helped grow total market share to ~20%.
  • Redesigned the package tracking experience for when a customer orders an item online.
  • Designed an informative and science-friendly landing page for skin ID—a project where we partnered with high stakeholders.
  • Assisted in the ideation and brainstorming sessions for recreation of our coupon and weekly ad experience. This project included collaboration from preliminary user testing feedback, a large UX team, higher-up management, the mobile-app team, and other designers. The challenge was to find a design that satisfied all.
Technologies: Zeplin, InVision, Sketch
2016 - 2017

Website Designer | HTML/CSS Developer

The Posy
  • Designed a customized Squarespace website for a flower company.
Technologies: Squarespace
2016 - 2016

Social Media Content Creator

Better Air
  • Created campaigns and content to aid in a social media outreach.
Technologies: Sketch
2016 - 2016

Lead Designer | HTML/CSS Developer

  • Designed and developed the beta version of the comparison shopping platform for both iOS and Android. Chosen in 2016 Google I/O's featured apps, specifically because of the impressive design turnaround.
  • Created five design for the app and coded the HTML/CSS to reflect each version.
  • Designed the analytics dashboard for large stakeholders, and coded the HTML/CSS to reflect it.
  • Created the design for an internal admin tool to manage content.
  • Crafted the designs for email newsletters and updates; coded the HTML/CSS to reflect it.
  • Devised the taxonomy design and back-end architecture used to organize the product catalog.
  • Developed and designed the company information website.
Technologies: InVision, Sketch
2015 - 2016

Website and Branding Designer | HTML/CSS Developer

The Clear Cut
  • Helped ideate a solution for a gemologist who wished to increase awareness to her business.
  • Created the identity.
  • Customized the HTML/CSS on a Squarespace website.
Technologies: Sketch, Squarespace
2014 - 2016

Designer | Marketing Lead

  • Designed the branding.
  • Created the UX/UI design.
  • Led the marketing and research efforts.
  • Designed the logo.
Technologies: Sketch, Adobe Photoshop
2009 - 2012


FSView & Florida Flambeau
  • Designed for the independent student newspaper of Florida State University which was the winner of an ACP and ADDY design awards.
  • Worked on the web editing, newspaper layouts, ad designs, and branding.
Technologies: Flash, Adobe Photoshop, Adobe InDesign


2009 - 2013

Bachelor's Degree in Electrical Engineering with a focus on Computers (Software and Hardware)

Florida State University - Tallahassee, FL, USA