Yvette Solorzano, Designer in New York, NY, United States
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Yvette Solorzano

Verified Expert  in Design


New York, NY, United States
Toptal Member Since
March 30, 2017

Yvette "Yves" is an experienced product designer with an engineering background and a focus on design systems and product strategy, with sharp skills in visual design and solving complex problems. She has a minimal and clean design aesthetic while pushing the boundaries of creativity and innovation.


Work Experience

UI/UX Designer

2017 - PRESENT
Impact Datasource
  • Redesigned the current website.
  • Implemented experience optimization.
  • Designed a wizard tool.
  • Built a multitier categorization module for payment purposes.
Technologies: InVision, Sketch

Lead Designer

2017 - PRESENT
Omega Grid
  • Worked on concept discovery.
  • Designed the dashboard.
  • Implemented experience optimization.
Technologies: InVision, Sketch

Website Designer | HTML/CSS Developer

2017 - 2017
Gallery KBNY
  • Redesigned the website.
  • Customized the HTML/CSS on Squarespace.
Technologies: Squarespace

App Designer

2017 - 2017
  • Redesigned the current app.
  • Created the business card design.
  • Implemented experience optimization.
  • Handled the rebranding.
Technologies: InVision, Sketch

UI/UX Designer | HTML/CSS Developer

2017 - 2017
CFX Trading
  • Redesigned the current website—managing the HTML/CSS.
  • Designed and optimized a wizard onboarding tool—managing the HTML/CSS.
  • Worked on marketing and branding techniques.
Technologies: CSS, HTML, InVision, Sketch

App Designer

2017 - 2017
  • Redesigned the wireframes made for a location-based services app.
  • Added and changed screens.
  • Optimized the user experience.
Technologies: InVision, Sketch

Lead Designer

2017 - 2017
  • Created a tipping web app design for hotels to use.
  • Designed a company website to market the web app.
  • Worked on E2E product design.
  • Conducted competitive research.
Technologies: InVision, Sketch

UI Designer

2017 - 2017
  • Converted the in-house design team from Photoshop to Sketch—specifically the recreation of all elements from the style guide. Coded a tutorial website walk-through, and is currently in charge of support.
  • Created a new beauty experience for luxury brands to live on while maintaining the Walgreens brand and style. Walgreens purchased Beauty.com and some of the luxury brands which were sold through that site were hesitant to convert over because they felt they would cheapen their brand name. By leveraging new acquisitions like Beauty.com, helped grow total market share to ~20%.
  • Redesigned the package tracking experience for when a customer orders an item online.
  • Designed an informative and science-friendly landing page for skin ID—a project where we partnered with high stakeholders.
  • Assisted in the ideation and brainstorming sessions for recreation of our coupon and weekly ad experience. This project included collaboration from preliminary user testing feedback, a large UX team, higher-up management, the mobile-app team, and other designers. The challenge was to find a design that satisfied all.
Technologies: Zeplin, InVision, Sketch

Website Designer | HTML/CSS Developer

2016 - 2017
The Posy
  • Designed a customized Squarespace website for a flower company.
Technologies: Squarespace

Social Media Content Creator

2016 - 2016
Better Air
  • Created campaigns and content to aid in a social media outreach.
Technologies: Sketch

Lead Designer | HTML/CSS Developer

2016 - 2016
  • Designed and developed the beta version of the comparison shopping platform for both iOS and Android. Chosen in 2016 Google I/O's featured apps, specifically because of the impressive design turnaround.
  • Created five design for the app and coded the HTML/CSS to reflect each version.
  • Designed the analytics dashboard for large stakeholders, and coded the HTML/CSS to reflect it.
  • Created the design for an internal admin tool to manage content.
  • Crafted the designs for email newsletters and updates; coded the HTML/CSS to reflect it.
  • Devised the taxonomy design and back-end architecture used to organize the product catalog.
  • Developed and designed the company information website.
Technologies: InVision, Sketch

Website and Branding Designer | HTML/CSS Developer

2015 - 2016
The Clear Cut
  • Helped ideate a solution for a gemologist who wished to increase awareness to her business.
  • Created the identity.
  • Customized the HTML/CSS on a Squarespace website.
Technologies: Sketch, Squarespace

Designer | Marketing Lead

2014 - 2016
  • Designed the branding.
  • Created the UX/UI design.
  • Led the marketing and research efforts.
  • Designed the logo.
Technologies: Sketch, Adobe Photoshop


2009 - 2012
FSView & Florida Flambeau
  • Designed for the independent student newspaper of Florida State University which was the winner of an ACP and ADDY design awards.
  • Worked on the web editing, newspaper layouts, ad designs, and branding.
Technologies: Flash, Adobe Photoshop, Adobe InDesign
2009 - 2013

Bachelor's Degree in Electrical Engineering with a focus on Computers (Software and Hardware)

Florida State University - Tallahassee, FL, USA


Sketch, Figma




User Experience (UX), Prototyping, Product Design, UX Design, User Interface (UI), Web Design, Visual Design, Blockchain, Design Systems, User Testing, Product Strategy, UI Design

Collaboration That Works

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