Yvette Solorzano
Designer
Location
New York, NY, United States
Toptal Member Since
March 30, 2017
Yvette "Yves" is an experienced product designer with an engineering background and a focus on design systems and product strategy, with sharp skills in visual design and solving complex problems. She has a minimal and clean design aesthetic while pushing the boundaries of creativity and innovation.
Yvette is available for hire
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Work Experience
2017 - PRESENT
UI/UX Designer
Impact Datasource
- Redesigned the current website.
- Implemented experience optimization.
- Designed a wizard tool.
- Built a multitier categorization module for payment purposes.
Technologies: InVision, Sketch
2017 - PRESENT
Lead Designer
Omega Grid
- Worked on concept discovery.
- Designed the dashboard.
- Implemented experience optimization.
Technologies: InVision, Sketch
2017 - 2017
Website Designer | HTML/CSS Developer
Gallery KBNY
- Redesigned the website.
- Customized the HTML/CSS on Squarespace.
Technologies: Squarespace
2017 - 2017
App Designer
Blikkee
- Redesigned the current app.
- Created the business card design.
- Implemented experience optimization.
- Handled the rebranding.
Technologies: InVision, Sketch
2017 - 2017
UI/UX Designer | HTML/CSS Developer
CFX Trading
- Redesigned the current website—managing the HTML/CSS.
- Designed and optimized a wizard onboarding tool—managing the HTML/CSS.
- Worked on marketing and branding techniques.
Technologies: CSS, HTML, InVision, Sketch
2017 - 2017
App Designer
yaBeam
- Redesigned the wireframes made for a location-based services app.
- Added and changed screens.
- Optimized the user experience.
Technologies: InVision, Sketch
2017 - 2017
Lead Designer
Grati
- Created a tipping web app design for hotels to use.
- Designed a company website to market the web app.
- Worked on E2E product design.
- Conducted competitive research.
Technologies: InVision, Sketch
2017 - 2017
UI Designer
Walgreens
- Converted the in-house design team from Photoshop to Sketch—specifically the recreation of all elements from the style guide. Coded a tutorial website walk-through, and is currently in charge of support.
- Created a new beauty experience for luxury brands to live on while maintaining the Walgreens brand and style. Walgreens purchased Beauty.com and some of the luxury brands which were sold through that site were hesitant to convert over because they felt they would cheapen their brand name. By leveraging new acquisitions like Beauty.com, helped grow total market share to ~20%.
- Redesigned the package tracking experience for when a customer orders an item online.
- Designed an informative and science-friendly landing page for skin ID—a project where we partnered with high stakeholders.
- Assisted in the ideation and brainstorming sessions for recreation of our coupon and weekly ad experience. This project included collaboration from preliminary user testing feedback, a large UX team, higher-up management, the mobile-app team, and other designers. The challenge was to find a design that satisfied all.
Technologies: Zeplin, InVision, Sketch
2016 - 2017
Website Designer | HTML/CSS Developer
The Posy
- Designed a customized Squarespace website for a flower company.
Technologies: Squarespace
2016 - 2016
Social Media Content Creator
Better Air
- Created campaigns and content to aid in a social media outreach.
Technologies: Sketch
2016 - 2016
Lead Designer | HTML/CSS Developer
Price.com
- Designed and developed the beta version of the comparison shopping platform for both iOS and Android. Chosen in 2016 Google I/O's featured apps, specifically because of the impressive design turnaround.
- Created five design for the app and coded the HTML/CSS to reflect each version.
- Designed the analytics dashboard for large stakeholders, and coded the HTML/CSS to reflect it.
- Created the design for an internal admin tool to manage content.
- Crafted the designs for email newsletters and updates; coded the HTML/CSS to reflect it.
- Devised the taxonomy design and back-end architecture used to organize the product catalog.
- Developed and designed the company information website.
Technologies: InVision, Sketch
2015 - 2016
Website and Branding Designer | HTML/CSS Developer
The Clear Cut
- Helped ideate a solution for a gemologist who wished to increase awareness to her business.
- Created the identity.
- Customized the HTML/CSS on a Squarespace website.
Technologies: Sketch, Squarespace
2014 - 2016
Designer | Marketing Lead
6ix
- Designed the branding.
- Created the UX/UI design.
- Led the marketing and research efforts.
- Designed the logo.
Technologies: Sketch, Adobe Photoshop
2009 - 2012
Creative
FSView & Florida Flambeau
- Designed for the independent student newspaper of Florida State University which was the winner of an ACP and ADDY design awards.
- Worked on the web editing, newspaper layouts, ad designs, and branding.
Technologies: Flash, Adobe Photoshop, Adobe InDesign
Education
2009 - 2013
Bachelor's Degree in Electrical Engineering with a focus on Computers (Software and Hardware)
Florida State University - Tallahassee, FL, USA
Experience
User Testing - 6 yearsProduct Design - 6 yearsUX Design - 6 yearsUI Design - 6 yearsPrototyping - 6 yearsDesign Systems - 3 yearsProduct Strategy - 3 yearsFigma - 1 yearTools
FigmaLocation
