Zack is a senior UX/UI designer with more than a decade of experience designing complex applications for enterprises, startups, small businesses, and agencies around the globe. He loves what he does and takes his work seriously. Zack makes a difference n the world by creating and testing solutions for important challenges. He looks for opportunities to shape the world and continue sharpening his creative and production design methods.
User-tested and interviewed over 300 restaurant and small businesses owners in DC over a period of 6 months to identify gaps in their marketing practices.
Identified key frustrations, points of friction, inefficiencies, and desires of small business owners regarding their marketing strategies and campaigns.
Designed prototypes, MVP, and production assets for a complex community-based web application serving small businesses and their customers.
Developed and Launched websites and marketing campaigns with over 200 small businesses using the platform in 2017. Over 3.6 million impressions and a nearly 6% conversion rate on the content provided information and feedback to inform design/development decisions.
Implemented design thinking, circular design, community design, and accessibility into a range of apps and web apps that were used by over 160,000 people in 2 years. Managed 6 developers across 3 products and launched with 200+ small businesses in DC.
Managed information architecture for a complex platform helping restaurants and hotels reduce friction in the food/beverage ordering and payment processes.
Interviewed and user-tested over 100 restaurant owners and hotel managers, identifying frustrations and inefficiencies in their POS and order management processes.
Designed a mobile-based POS eco-system with multiple end users, helping streamline restaurant and hotel event operations while giving guests convenient ordering and payment options in the palm of their hands.
Designed complex wireframes for iOS mobile devices, Android, iPad tablets, desktops, and large screens, creating a circular network of interfaces that facilitated enhanced entertainment experiences.
User tested, validated, and iterated product based on live feedback loops and pilot programs with Marriott hotels, Hilton hotels, and several restaurants in CA and MD.
Designed platforms, mobile applications, and UX strategies for enterprises in government, military, hospitality, retail, CPG, first response, big data, and security companies. Designed everything from mobile apps that passively open doors to multi-factor authentication for thousands of college students.
Designed big data dashboards and analytics applications that helped large enterprises see the big picture.
Designed physical devices and user-tested products that helped enterprise employees open doors remotely.
Designed solutions and developed user-testing and UX strategies for large scale identity verification applications. Client examples included the NYC Metro, Marriott Hotels, Capital One Bank, Georgetown University, and many more.
Designed brand initiatives, developed brand identities, managed style libraries, and built and websites for our product marketing departments.
Technologies: Sketch, InVision, Adobe, Webflow, HTML, CSS, Autocad, Rhino 3D, After Effects, Premiere Pro, User Testing, Wireframes, Axure, Photoshop, Marvel
Lead UX/UI and Brand Designer
2010 - 2012
Designed a platform for hotel guests to experience their property.