Zack Baumel

Designer in Washington, DC, United States

Member since May 6, 2019

Zack is a senior UX/UI designer and Webflow developer with more than a decade of experience in the field. He has designed applications and developed websites for companies like Marriott, Caterpillar, and hundreds of startup/small business clients through platforms like Toptal. A life-long artist and musician, Zack seeks opportunities to shape the world by providing thorough, intelligent design solutions for companies that create a positive impact in their communities.

Web UX Web UI Web Design UX Sketching Mobile UI Mobile App Design Mobile App UI Mobile App UX Wireframing Sitemaps User Flows Journey Mapping User Journey Maps UX Research User Experience (UX)Show more

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Portfolio

Digital Design

Purq Publishing Platform
- Web UX
- App UX
- Mobile UX
- Dashboard Design
- App UI
- Web UI
- Mobile UI
- User Experience (UX)
- Mobile UI Design
- Mobile App UX
- UX Roadmaps
- User Testing
- Remote User Testing
- Web Development
- B2C
- Branding
- UX Branding
- UIKit
- Style Guides
- UI Components
- Illustration
- Photoshop CC
- Sketch
- Zeplin
- InVision
- Marvel
- Figma
- HTML
- CSS
- Wireframing
- User Stories
- Journey Mapping
- User Personas
- Empathy Mapping
- UX Research
- Product Design
- Project Management
- Mobile/Web Project Management
- Digital Publishing
- Leadership
- UX Leadership
- Design Leadership
- Sitemaps
- Visual Design
- Low-fidelity Mockups
- Low-fidelity Prototypes
- High-fidelity Mockups
- High-fidelity Prototypes
- Mobile Prototypes
- Animation
- Logo Design
- Mobile UX Design
- User Interface (UI)
Website Design, Development, and Branding
- Web UX
- Mobile UX
- Web UI
- Mobile UI
- Mobile UI Design
- UX Design
- Responsive Design
- Responsive UI
- Responsive UX Design
- Webflow
- Webflow CMS
- Sketch
- Figma
- Web Development
- Website Redesigns
- Website CMS
- InVision
- Visual Design
- Wireframing
- Icon Design
- Iconography
- Hand Lettering
- Hand Drawing
- Branding
- Brand Design
- Brand Development
- Brand Identity
- Graphic Design
- Illustration
- Photography
- DSLR Photography
- Image Manipulation
- Photoshop CC
- Mobile UX Design
Mobile Ordering Platform
- App UI
- App UX
- App Design
- Web App UX
- Web App UI
- Web App Design
- Mobile App UI
- Mobile App UX
- Web & Mobile Applications
- Mobile App Design
- Branding
- UX Design
- Product Design
- B2B
- B2C
- Leadership
- UX Leadership
- Design Direction
- Art Direction
- Creative Direction
- Sketch
- Photoshop CC
- Illustration
- UX Roadmaps
- InVision
- Startups
- Startup Consultation
- Early-stage Startups
- Web Development
- User Testing
- Remote User Testing
- Visual Design
- Low-fidelity Mockups
- High-fidelity Mockups
- High-fidelity Prototypes
- Interactive Prototypes
- UX Prototyping
- Animation
- Logo Design
Enterprise Identity Verification and Access Platform
- App UX
- Web App UX
- App UI
- Web App UI
- Dashboard Design
- Mobile UX
- Mobile UX Design
- Mobile App UX
- Mobile UI
- Mobile App UI
- Mobile App Design
- Platform Design
- Web Platforms
- Mobile Platforms
- Accessible Design
- Visual Identity
- Brand Identity
- UX Design
- iOS UX Design
- iOS UI Design
- Android UI Design
- UI Components
- Lean UX
- Agile
- Agile UX
- HTML
- HTML5
- UX Pattern Design
- Journey Mapping
- User Personas
- UX Research
- Empathy Mapping
- Product Delivery
- Project Design
- Interactive UX
- Interaction Design (IxD)
- Leadership
- Design Leadership
- User Stories
- Jira
- Trello
- Wireframing
- After Effects CC
- Adobe After Effects
- Adobe Photoshop
- Adobe Illustrator
- Sketch
- Rapid Sketching
- Mobile Prototypes
- Animated Prototypes
- UX Prototyping
- Interactive Prototypes
- High-fidelity Mockups
- High-fidelity Prototypes
- Internet of Things (IoT)
- MicroStrategy
- CSS
UX Audit and VIsual Design
- App UX
- App UI
- Mobile Apps
- Mobile App Design
- Mobile App Testing
- Mobile App UI
- Mobile App UX
- UX Audits
- UI Audits
- UX Tools
- UX Design
- UI Design
- Mobile UI Design
- iOS UI Design
- Mobile UI
- Android UI Design
- Visual Design
- High-fidelity Mockups
- High-fidelity Prototypes
- Audits
- SEO Audits
- Consulting
- Web Consulting
- Design Consultation
- User Experience (UX)
- Sketch
- Photoshop CC
- Photoshop Design
- Adobe
- Adobe Photoshop
- Adobe Illustrator
- Figma
- Miro
- RealtimeBoard
- Trello
- Mobile Prototypes
Sketches and Renderings
- Sketching
- Rapid Sketching
- UX Sketching
- Concept Sketching
- Live Sketching
- Sketch
- SketchUp
- SketchUp Pro
- Google SketchUp
- Tablet Design
- Adobe Photoshop
- Adobe Illustrator
- Wacom
- Wacom Cintiq
- iPad
- Marker Rendering
- Rendering
- 3D Rendering
- Product Rendering
- Realistic Rendering
- Landscape Rendering
- Hand Rendering
- V-Ray Renderer
- Rhino
- Rhinoceros
- Rhinoceros 3D
- 3ds Max
- 3D Studio Max
- Realistic Design
- Drawing
- Line Drawing
- Pencil Drawing
- Technical Drawing
- Landscape Design
- Environment Design
- Environmental Graphics
- Environmental Design
- Space Planning
- Interior Design
- Interior 3D Modeling
- 3D Interior Design
- Cars
- Car Interiors
- Industrial Design
- Product Management
- Product Design
Webflow Lead Generation Website
- Webflow
- Webflow CMS
- Web UX
- Web Design
- UX Research
- UX Design
- Mobile UX Design

Employment

Senior UX/UI Design Consultant
2019 - PRESENT
Caterpillar
- Audited existing web assets to identify UX gaps and opportunities for improvement.
- Designed the UX/UI for new website features; collaborated with multiple teams to conceptualize, refine, and deliver assets for production development.
- Updated and managed a comprehensive design system with 1,000+ styles and components.
- Identified opportunities to improve UX through research and user testing.
Technologies: Web UI, Web UX, App UI, UX, Webflow CMS, Webflow, Miro, Figma, Google Drive, InVision, Sketch
Owner/Designer
2015 - PRESENT
ZB Design Freelance
- Designed solutions for clients all over the world.
Technologies: Microsoft Excel, User Testing, PHP, Marvel, Graphic Design, Style Guides, Sketching, Branding, Illustration, Adobe Illustrator, Adobe After Effects, Adobe Photoshop, Firebase, Angular, Node.js, React, CSS, HTML, Figma, Sketch, InVision
Co-founder and UX Design Director
2016 - 2018
PURQ
- User-tested and interviewed over 300 restaurant and small businesses owners in DC over a period of 6 months to identify gaps in their marketing practices.
- Identified key frustrations, points of friction, inefficiencies, and desires of small business owners regarding their marketing strategies and campaigns.
- Designed prototypes, MVP, and production assets for a complex community-based web application serving small businesses and their customers.
- Developed and Launched websites and marketing campaigns with over 200 small businesses using the platform in 2017. Over 3.6 million impressions and a nearly 6% conversion rate on the content provided information and feedback to inform design/development decisions.
- Implemented design thinking, circular design, community design, and accessibility into a range of apps and web apps that were used by over 160,000 people in 2 years. Managed 6 developers across 3 products and launched with 200+ small businesses in DC.
Technologies: Microsoft Excel, User Testing, PHP, Marvel, Graphic Design, Style Guides, Sketching, Branding, Illustration, Adobe Illustrator, Adobe After Effects, Adobe Photoshop, Firebase, Angular, Node.js, React, CSS, HTML, Figma, Sketch, InVision
Senior Lead UX/UI Designer and Brand Designer
2015 - 2017
Basket Savings
- Onboarded and researched a complex ecosystem of multiple products storing and displaying over 80 million retail products across thousands of grocery stores in 100+ markets in the USA.
- Developed new branding, hand illustrations, animations, brand briefs, marketing strategies, customer profiles, personas, empathy maps, data analysis, data synthesis, and user testing protocols.
- Designed prototypes, UX/UI, wireframes, animations, InVision demos, and production development specifications using Sketch, Photoshop, After Effects, and Invision.
- Designed complex and accessible onboarding for 150,000 active users across a wide range of demographic and intentions.
- Designed visual design, UI assets, mobile iOS designs, and screens for various devices to serve millions of data points to hundreds of thousands of users across the country.
Technologies: Microsoft Excel, User Testing, PHP, Marvel, Graphic Design, Style Guides, Sketching, Branding, Illustration, Adobe Illustrator, Adobe After Effects, Adobe Photoshop, Firebase, Angular, Node.js, React, CSS, HTML, Figma, Sketch, InVision
Co-founder and UX Design Director
2014 - 2016
TableServ
- Managed information architecture for a complex platform helping restaurants and hotels reduce friction in the food/beverage ordering and payment processes.
- Interviewed and user-tested over 100 restaurant owners and hotel managers, identifying frustrations and inefficiencies in their POS and order management processes.
- Designed a mobile-based POS eco-system with multiple end users, helping streamline restaurant and hotel event operations while giving guests convenient ordering and payment options in the palm of their hands.
- Designed complex wireframes for iOS mobile devices, Android, iPad tablets, desktops, and large screens, creating a circular network of interfaces that facilitated enhanced entertainment experiences.
- User tested, validated, and iterated product based on live feedback loops and pilot programs with Marriott hotels, Hilton hotels, and several restaurants in CA and MD.
Technologies: User Journey Maps, Desktop, Android, iOS, React, CSS, HTML, Branding, Illustration, Animation, Adobe After Effects, User Testing, Wireframing, Sketching, Adobe Illustrator, Adobe Photoshop, Axure, Marvel, InVision, Figma, Sketch
Senior Lead UX/UI Designer
2012 - 2015
Microstrategy
- Designed platforms, mobile applications, and UX strategies for enterprises in government, military, hospitality, retail, CPG, first response, big data, and security companies. Designed everything from mobile apps that passively open doors to multi-factor authentication for thousands of college students.
- Designed big data dashboards and analytics applications that helped large enterprises see the big picture.
- Designed physical devices and user-tested products that helped enterprise employees open doors remotely.
- Designed solutions and developed user-testing and UX strategies for large scale identity verification applications. Client examples included the NYC Metro, Marriott Hotels, Capital One Bank, Georgetown University, and many more.
- Designed brand initiatives, developed brand identities, managed style libraries, and built and websites for our product marketing departments.
Technologies: Marvel, Adobe Photoshop, Axure, Wireframing, User Testing, Adobe Premiere Pro, Adobe After Effects, Rhinoceros 3D, 3D, Rhino, AutoCAD, CSS, HTML, Webflow, Adobe, InVision, Sketch
Lead UX/UI and Brand Designer
2010 - 2012
Suitelinq
- Designed a platform for hotel guests to experience their property.
Technologies: Microsoft Excel, User Testing, PHP, Marvel, Graphic Design, Style Guides, Sketching, Branding, Illustration, Adobe Illustrator, Adobe After Effects, Adobe Photoshop, Firebase, Angular, Node.js, React, CSS, HTML, Figma, Sketch, InVision
Production Designer
2009 - 2010
Signs Now
- Managed multiple clients and project such as billboards, blimp designs, vehicle wraps, and more.
Technologies: CorelDRAW, Adobe Illustrator, Adobe Photoshop

Education

Bachelor of Science degree in Industrial Design
2005 - 2009
The Art Institute - Philadelphia, PA

Experience

UX Design10 years
Mobile UX10 years
Visual Design10 years
Mobile App Design10 years
Web Design10 years
UI Design10 years
Sketch6 years
Webflow5 years

Tools

Sketch

Location

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Designer in Washington, DC, United States

Portfolio

Employment

Senior UX/UI Design Consultant

Owner/Designer

Co-founder and UX Design Director

Senior Lead UX/UI Designer and Brand Designer

Co-founder and UX Design Director

Senior Lead UX/UI Designer

Lead UX/UI and Brand Designer

Production Designer

Education

Experience

Tools

Location