Pradeep Reddy Baddam, Finance Expert in London, United Kingdom
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Pradeep Reddy Baddam

Verified Expert  in Finance

Finance Expert

Location
London, United Kingdom
Toptal Member Since
May 24, 2023

With 10+ years of finance experience, Pradeep excels in evaluating and investing in global private businesses. As a former chief executive and senior investment director, he was actively involved in deal analysis, deal execution, capital raising, investor relations, corporate finance, and FP&A. His strengths lie in due diligence, financial modeling, and strong connections in global capital markets. Pradeep also holds a master's in finance from London Business School and is a CFA charterholder.

Financial ForecastingGrowth StrategyPricing ConsultingManagement ConsultingMarket SegmentationMarket Research AnalystSmall Business ConsultantsExcel ExpertStartup ConsultingCash Flow ConsultantCorporate Finance ConsultantInvestment AnalysisInvestment StrategyPitch Deck ConsultantBusiness Plan ConsultingTrade FinanceStructured FinanceCommercial Banking

Career Highlights

Executive Director
Kinetic Asset Management
Senior Investment Director
Orfium
Head of Investments
Bella Figura Music

Education Highlights

Master's Degree
London Business School

Certification Highlights

Chartered Financial Analyst (CFA)
CFA Institute

Case Studies

Work Experience

Executive Director

2022 - 2023
Kinetic Asset Management
  • Established an external asset manager in London to handle high net worth and institutional capital through separately managed accounts, and we're acquiring direct FCA MiFID manager authorization.
  • Secured a seed capital of $10 million for business operations and had a pipeline of over $700 million for assets under management.
  • Negotiated favorable terms with large custody banks with multiple booking centers to benefit clients.
  • Designed and implemented a flexible and robust Cayman Island corporate structure for the company, enabling seamless expansion and operations across multiple jurisdictions. I leveraged LibreOffice and Microsoft tools.
  • Prepared the company's regulatory business plan, financial forecast, and FP&A. Involved in FCA discussions as senior management functions one and three.
Focus areas: Wealth Management, FCA Registration, Budget Modeling, Client Relations, Investor Relations, Financial Modeling, Fundraising, CEO, Microsoft Excel, Investments, Valuation, Vendor Selection, Private Banking, Sovereign Wealth Funds (SWFs), Due Diligence, Deal Analysis, Three-statement Modeling, Cash Flow, Revenue & Expense Projections, Startups, Budgeting, Fundraising Strategy, Pitch Deck Consultant, Fundraising Consultant, Company Strategy, Business Models, Cash Flow Modeling, Growth Strategy, Go-to-market Strategy, Business Planning, Fund Management, Term Sheet Advisory, Pricing Models, Management Consulting, Five-year Projections, Storytelling, Business Analysis, Microsoft PowerPoint, RiskMetrics, Financials, Market Segmentation, Market Research Analyst, Excel 365, Financial Forecasting, Small Business Consultants, Profitability Optimization, Internal Financial Reporting, Investment Strategy, Alternative Investments, Family Office, Investment Manager, Investment Committee Advisory, Excel Expert, Investment Portfolio Management, Investment Banking, Private Placements, Private Placement Marketing, Private Equity Consultant, Institutional Investors, United Kingdom, Startup Consulting, Visual Storytelling, Business Model Strategy, Short-term Investments, Business Modeling, Capitalization Tables, Angel/Seed Funding, IRR, Discounted Cash Flow (DCF), Monthly Close Process, Market Research & Analysis, Analysis, Markets, Financial Markets, Capital Markets, Growth Capital Raising, Asset Allocation, Equity Offerings, Part-time CFO, Venture Funding, Debt Financing, Strategy, Business Development, Valuation Modeling, M&A (Sell-side), Business Consulting, Transaction Comparables, Process Design, Cash Flow Consultant, Business Strategy, Asset Management, Profit & Loss (P&L), Board Decks, Objectives & Key Results (OKRs), Annual Planning, Crisis Management, Investment Return Scenario Analysis, Return Analysis, Business Evaluation, LibreOffice, ROI, Sales Forecasting, Demand Planning, Data Modeling, Business Intelligence (BI), Business Partnerships

Senior Investment Director

2021 - 2023
Orfium
  • Secured a substantial $42 million equity investment from an institutional investor on the East Coast after preparing a detailed financial model to position Orfium as a desirable investment opportunity.
  • Built strong connections with high-profile private equity (PE) firms and growth equity investors by engaging with 100+ investors, including prominent PEs, and leading growth equity firms to secure investments for Orfium.
  • Engaged and gained deep experience in all aspects of the investment process, including market research, deal screening, legal negotiations, financial modeling, and due diligence.
  • Played a key role in Orfium's successful fundraising efforts, demonstrating a combination of commercial and analytical skills.
  • Supported and executed M&A processes, including review of opportunities, market sizing, market research, valuation, and financial due diligence.
  • Closed a $35 million deal that solidified Orfium's position in the content monetization space by conducting due diligence on target to facilitate an M&A transaction between Orfium and Soundmouse.
  • Conducted full-blown due diligence and spearheaded the acquisition of a Japanese company to establish Orfium's presence in Japan, providing a low-cost and straightforward entry into one of the world's most challenging media markets.
  • Arranged $50+ million in line of credit facilities from various global lenders while negotiating favorable terms for the company.
Focus areas: Mergers & Acquisitions (M&A), Fundraising, Investment Analysis, Due Diligence, Investor Relations, Financial Modeling, Forecasting, Budget Modeling, Key Performance Indicators (KPIs), Pricing, Startup Funding, Startups, Financial Planning & Analysis (FP&A), M&A Strategy, M&A Modeling, Treasury, Corporate Finance, Microsoft Excel, Valuation, Investments, Investor Presentations, M&A Valuation (DCF), M&A Due Diligence (Financial), Deal Analysis, Three-statement Modeling, Cash Flow, Revenue & Expense Projections, Budgeting, Pro Forma Financial Statements, Business Plan Consulting, Fundraising Strategy, Pitch Deck Consultant, Fundraising Consultant, Financing, Company Strategy, Cash Flow Management, Business Models, Cash Flow Modeling, Growth Strategy, Go-to-market Strategy, Business Planning, Pitch Decks, Venture Capital, Financial Model Auditing, Sensitivity Analysis, Term Sheet Advisory, Pricing Models, Pricing Consulting, SaaS, Management Consulting, Five-year Projections, Storytelling, Business Analysis, Microsoft PowerPoint, Software, RiskMetrics, M&A (Buy-side), Waterfall Methodology, Financials, Economic Analysis, Accounting, Enterprise SaaS, Pricing Strategy, Market Segmentation, Market Research Analyst, Competitor Analysis & Profiling, Data Analysis, Excel 365, Financial Forecasting, Technology, Small Business Consultants, Profitability Optimization, B2B, Variance Reporting, Financial Reporting Dashboards, Internal Financial Reporting, Financial Reporting, Interim CFO, Employee Stock Options, Shares, Investment Strategy, Investment Manager, Excel Expert, Investment Portfolio Management, Growth Equity, Private Equity Secondaries, Private Company Valuation, Private Placements, Private Placement Marketing, Private Equity Consultant, Institutional Investors, Debt, United Kingdom, Total Addressable Market (TAM), Startup Consulting, Visual Storytelling, Business Model Strategy, Short-term Investments, Consolidated Reporting, Enterprise Software, Subscriptions, Business Modeling, Capitalization Tables, IRR, Discounted Cash Flow (DCF), Monthly Close Process, Business to Consumer (B2C), B2C, Music, Music Publishing, Music Production, Market Research & Analysis, Subscription Pricing, Analysis, Financial Markets, Capital Markets, Research, Growth Capital Raising, Software as a Service (SaaS), Equity Offerings, Convertible Notes, Part-time CFO, Request for Proposal (RFP), Venture Funding, Convertible Debt, Debt Financing, Strategy, Loans & Lending, Valuation Modeling, Equity Valuation, M&A (Sell-side), Business Consulting, Transaction Comparables, Business to Business to Consumer (B2B2C), Process Design, Cash Flow Consultant, Business Strategy, Profit & Loss (P&L), Board Decks, Objectives & Key Results (OKRs), Annual Planning, Crisis Management, Investment Return Scenario Analysis, Return Analysis, Content Creation, Content Writing, Business Evaluation, Acquisitions, ROI, Sales Forecasting, Demand Planning, Data Modeling, Business Analytics, Business Intelligence (BI), Business Partnerships, Joint Venture Development

Head of Investments

2020 - 2021
Bella Figura Music
  • Valued 60+ music assets across different genres and prepared relevant valuation methodologies and analysis of investment returns, capital requirements, and cash flows.
  • Developed an innovative music copyrights evaluation prototype model that transforms how music copyrights are evaluated.
  • Presented the technology-related uplift that forms the core of the fund's investment thesis to prominent global asset managers. This pitch played a crucial role in securing term sheets and, eventually, raising capital from several of these managers.
  • Assessed various fee and fund structures to ensure a win-win for investors and the founding team and pitched these proposals to the investors.
Focus areas: Financial Modeling, Investment Analysis, Fundraising, Fund Structure, Commercials, Investor Presentations, Investor Relations, Financial Planning & Analysis (FP&A), Startups, Finance Director, Valuation, DCF Valuation, Private Capital Markets, Investments, Microsoft Excel, Investment Thesis, Capital Raising, Deal Analysis, Deal Execution, Due Diligence, Three-statement Modeling, Cash Flow, Revenue & Expense Projections, Forecasting, Budgeting, Pro Forma Financial Statements, Business Plan Consulting, Fundraising Strategy, Pitch Deck Consultant, Fundraising Consultant, Financing, Company Strategy, Cash Flow Management, Business Models, Cash Flow Modeling, Growth Strategy, Go-to-market Strategy, Business Planning, Pitch Decks, Fund Management, Financial Model Auditing, Sensitivity Analysis, Credit Analysis, Term Sheet Advisory, Pricing Models, Pricing Consulting, Management Consulting, Waterfall Modeling, Five-year Projections, Storytelling, Business Analysis, Microsoft PowerPoint, RiskMetrics, Waterfall Methodology, Financials, Economic Analysis, Accounting, Market Segmentation, Market Research Analyst, Competitor Analysis & Profiling, Data Analysis, Excel 365, Financial Forecasting, Small Business Consultants, Profitability Optimization, Startup Funding Consultant, Variance Reporting, Financial Reporting Dashboards, Internal Financial Reporting, Leveraged Buyout (LBO), Financial Reporting, Interim CFO, Employee Stock Options, Shares, Investment Strategy, Alternative Investments, Investment Manager, Excel Expert, Investment Portfolio Management, Growth Equity, Private Equity Secondaries, Private Company Valuation, Private Placements, Private Placement Marketing, Private Equity Consultant, Institutional Investors, Distressed/Special Situations, Debt, United Kingdom, Total Addressable Market (TAM), Startup Consulting, Visual Storytelling, Business Model Strategy, Short-term Investments, Consolidated Reporting, Business Modeling, Capitalization Tables, Angel/Seed Funding, IRR, Discounted Cash Flow (DCF), Monthly Close Process, Music, Music Publishing, Music Production, Market Research & Analysis, Subscription Pricing, Analysis, Financial Markets, Capital Markets, Research, Growth Capital Raising, Equity Offerings, Small Business Management, Convertible Notes, Part-time CFO, Angel Investing, Request for Proposal (RFP), Venture Funding, Convertible Debt, Debt Financing, Strategy, Business Development, Loans & Lending, VentureXpert, Valuation Modeling, Equity Valuation, M&A (Sell-side), Business Consulting, Transaction Comparables, Process Design, Cash Flow Consultant, Business Strategy, Profit & Loss (P&L), Board Decks, Objectives & Key Results (OKRs), Annual Planning, Crisis Management, Investment Return Scenario Analysis, Return Analysis, Corporate Finance Consultant, Content Creation, Content Writing, Investment Research, Business Evaluation, ROI, Sales Forecasting, Demand Planning, Data Modeling, Business Analytics, Business Intelligence (BI), CIM, Confidential Information Memorandum (CIM), Business Partnerships, Joint Venture Development

Senior Research Associate

2018 - 2018
Arga Investment Management
  • Identified and presented investment theses on global equities, demonstrating strong research skills and utilizing a fundamental bottom-up value-oriented approach.
  • Developed detailed financial forecasts and valuation models to evaluate the intrinsic value of a business.
  • Conducted thorough evaluations of the intrinsic values of multiple businesses while identifying promising investment opportunities across diverse sectors and countries.
Focus areas: Equity Research, Equity Research Analysis, Investments, Valuation, Value Investing, DCF Modeling, DCF Valuation, Financial Modeling, Forecasting, Investment Analysis, Investment Thesis, Equity, Investment Ideas, Microsoft Excel, Due Diligence, Deal Analysis, Three-statement Modeling, Cash Flow, Revenue & Expense Projections, Pro Forma Financial Statements, Cash Flow Management, Business Models, Cash Flow Modeling, Financial Model Auditing, Sensitivity Analysis, Credit Analysis, Pricing Models, Pricing Consulting, Waterfall Modeling, Five-year Projections, Business Analysis, Microsoft PowerPoint, RiskMetrics, M&A (Buy-side), Waterfall Methodology, Financials, Project Finance, Economic Analysis, Accounting, Market Segmentation, Market Research Analyst, Competitor Analysis & Profiling, Data Analysis, Excel 365, Variance Reporting, Financial Reporting Dashboards, Internal Financial Reporting, Financial Reporting, Trade Finance, Investment Strategy, Investment Manager, Excel Expert, Private Company Valuation, Distressed/Special Situations, Total Addressable Market (TAM), Visual Storytelling, Business Model Strategy, Short-term Investments, Consolidated Reporting, Business Modeling, Capitalization Tables, Credit Risk, Stock Analysis, Stock Trading, Stock Market, Value Analysis, Stock Price Analysis, IRR, Infrastructure, Discounted Cash Flow (DCF), Public Companies, Market Research & Analysis, Analysis, Equity Markets, Markets, Financial Markets, Capital Markets, Research, Growth Capital Raising, Entertainment & Leisure, Hospitality, Software as a Service (SaaS), Enterprise SaaS, Healthcare IT, Healthcare, Psychology & Mental Health, Holistic Wellness, Health & Wellness, Consumer Packaged Goods (CPG), Energy Storage, Energy, Convertible Notes, Debt Financing, Strategy, Valuation Modeling, Equity Valuation, Business Consulting, Pharmaceuticals, Transaction Comparables, Cash Flow Consultant, For-profit Education, Middle East, Business Strategy, Profit & Loss (P&L), Objectives & Key Results (OKRs), Investment Return Scenario Analysis, Return Analysis, Corporate Finance Consultant, Logistics & Supply Chain, Fixed Income, Content Creation, Content Writing, Investment Research, Business Evaluation, ROI, Sales Forecasting, Demand Planning, Data Modeling, Business Analytics, Business Intelligence (BI), CIM, Confidential Information Memorandum (CIM), Business Partnerships, Joint Venture Development

Relationship Manager

2015 - 2018
ICICI Bank
  • Demonstrated expertise in representing the bank in significant corporate relationships, generating more than $4.5 million in income from $150 million in loans.
  • Executed a $60 million structured deal and syndicated a $300 million credit line for a subsidiary of a South Korean chaebol.
  • Conducted comprehensive financial and industry due diligence to evaluate the credit and risk profile of originators, leading to the successful structuring of appropriate financial products.
  • Played a critical role in negotiating commercials and liaising with various control groups such as credit risk, legal, and operations to ensure seamless transactions.
  • Identified inconsistencies in a significant relationship worth approximately $100 million and alerted senior management to facilitate a successful exit strategy.
Focus areas: Financial Modeling, Financial Analysis, Term Sheets, Client Relations, Contract Negotiation, Deal Sourcing, Deal Structuring, Deal Analysis, Microsoft Excel, Structured Finance, Financing, Commercial Banking, Commercial Finance, Due Diligence, Three-statement Modeling, Cash Flow, Revenue & Expense Projections, Forecasting, Financial Model Auditing, Sensitivity Analysis, Credit Analysis, Pricing Models, Pricing Consulting, Waterfall Modeling, Five-year Projections, Business Analysis, Microsoft PowerPoint, Waterfall Methodology, Financials, Project Finance, Economic Analysis, Accounting, Infrastructure, Excel 365, Financial Forecasting, Variance Reporting, Financial Reporting Dashboards, Internal Financial Reporting, Manufacturing, Trade Finance, Excel Expert, Investment Banking, Corporate Restructuring, Business Modeling, Capitalization Tables, Credit Risk, Stock Analysis, Stock Trading, Stock Market, Value Analysis, Stock Price Analysis, IRR, Discounted Cash Flow (DCF), Public Companies, Market Research & Analysis, Analysis, Financial Markets, Capital Markets, Research, Entertainment & Leisure, Hospitality, Healthcare, Psychology & Mental Health, Holistic Wellness, Health & Wellness, Consumer Packaged Goods (CPG), Energy Storage, Energy, Education, Edtech Design, Request for Proposal (RFP), Debt Financing, Loans & Lending, Valuation Modeling, Business Consulting, Pharmaceuticals, Transaction Comparables, Cash Flow Consultant, Consumer Lending, Business Strategy, Profit & Loss (P&L), Logistics & Supply Chain, Cost Reduction & Optimization, Control & Cost Analysis, Restaurant Operations, Food Delivery Services, Education Technology (Edtech), Content Writing, Investment Research, Debt Analysis, Business Evaluation, ROI, Sales Forecasting, Demand Planning, Data Modeling, Business Analytics, CIM, Confidential Information Memorandum (CIM), Business Partnerships, Joint Venture Development

Research Analyst

2010 - 2013
Hyundai Motor Company
  • Established a software automotive electronics division with a team of five employees that has now grown to 100.
  • Oversaw a team of four in designing an audio, video, and navigation system for Hyundai's luxury cars, contributing to the brand's reputation for quality and innovation.
  • Developed and implemented cutting-edge features and software specifications for the first navigation development by any automotive original equipment manufacturer in India.
Focus areas: Modeling, Functional Specifications, Autonomous Navigation, Coding, Excel 365, Manufacturing, Consumer Products, Automotive, Content Creation
2018 - 2019

Master's Degree in Finance

London Business School - London, UK

2013 - 2015

Master of Business Administration (MBA) in Finance

Indian Institute of Foreign Trade - Delhi, India

JUNE 2020 - PRESENT

Chartered Financial Analyst (CFA)

CFA Institute

JUNE 2017 - PRESENT

Financial Risk Manager (FRM)

Global Association of Risk Professionals

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