Abdelrahman Elsaghier
Verified Expert in Marketing
Marketing Expert
Dubai, United Arab Emirates
Toptal member since November 3, 2025
Abdelrahman is a seasoned growth and performance marketing strategist. He has spent over a decade assisting more than 100 brands across the MENA region in scaling their profits. Abdelrahman combines data-driven decision-making with creative strategy to deliver impactful campaigns that convert, retain, and drive real business growth.
Project Highlights
Expertise
- Creative Advertising
- Growth Hacking
- Growth Strategy
- Media Production
- Paid Media
- Performance Metrics
- Print Production
- Social Media
Work Experience
Founder and Growth Manager
UP Digital Labs
- Built a full-service digital marketing agency from the ground up, scaling it to seven figures in annual sales with a net profit margin of over 30%.
- Managed performance marketing campaigns exceeding EGP 10 million in ad spend across Meta, Google, and TikTok, driving measurable ROI for clients in real estate, fashion, and SaaS sectors.
- Headed a cross-functional team of media buyers, content creators, and account managers to deliver consistent 100–400% growth results for retained clients.
- Spearheaded new productized services and sub-brands, including UP Films, SalesFlow, and UP Automate, expanding the company's offering across marketing, production, and automation.
- Secured and managed partnerships with clients across Egypt, the UAE, and KSA, achieving over US $1 million in client-attributed sales within six months.
- Implemented an internal operational framework that reduced project turnaround time by 40% while maintaining service quality and client retention.
- Managed the full business development and planning cycle.
- Worked hand in hand with clients' marketing managers to achieve their business and growth goals from planning to execution.
Digital Marketing Manager
Skyloov Property Portal
- Developed and executed 360-degree digital marketing strategies across Meta, Google, and TikTok Ads, increasing qualified leads by 150% within three months.
- Built detailed performance dashboards and reporting systems that enabled real-time campaign monitoring and faster decision-making.
- Managed and executed real estate property shoots and media production.
- Oversaw a team of three members in the marketing team and four sales members.
- Launched multi-channel campaigns that increased property inquiries by 220% and reduced CPL by 35% through precise audience targeting.
- Collaborated with the product and sales teams to align acquisition funnels, improving lead-to-sale conversion rates by 25%.
- Established a content and creative testing framework that improved engagement rates and brand visibility across GCC markets.
Digital Performance Manager
PM Digital Agency
- Managed multi-million advertising budgets across the GCC, overseeing end-to-end media planning, execution, and optimization for diverse industries, including real estate, automotive, and retail.
- Led cross-functional campaign teams from concept to reporting, ensuring flawless execution of large-scale digital campaigns across multiple markets.
- Collaborated directly with client-side marketing managers to align performance strategies with business goals, achieving up to six times ROAS and consistent month-over-month growth.
- Developed data-driven media strategies leveraging Meta, Google, and TikTok Ads to maximize conversions and reduce CAC by over 30% across key campaigns.
- Generated thousands of leads monthly for our clients.
- Delivered measurable results under tight timelines, including generating 880 qualified leads within eight hours for a GCC-based real estate client.
- Collaborated with startups operating under tight budgets, optimizing ad spend efficiency and driving maximum ROI with limited resources through smart targeting and creative testing.
- Implemented advanced tracking and attribution systems to improve transparency, optimize budget allocation, and enhance performance reporting accuracy.
Project History
Real Estate Media Buying
- **880 ** — Real Estate Leads in 8 Hours
- 25% — Marketing Qualified Leads
The client was hosting a major real estate event in Egypt and needed to generate high-quality leads in a very short timeframe. With only a few hours before launch and strict CPL targets, the goal was to fill the event pipeline fast while ensuring the leads were verified and sales-ready.
I developed and executed a comprehensive performance campaign from scratch, starting with data-driven audience segmentation and high-converting ad creatives. Using Meta Ads Manager, I ran multiple campaign variations from three different pages, targeting different buyer personas and cities across Egypt, while closely monitoring performance and applying real-time optimization to scale the best-performing ad sets.
Generated 880 qualified leads in eight hours with a cost per lead (CPL) 45% below industry average and 25% marketing qualified leads (MQLs), filling the event pipeline and positioning the client among Egypt’s top-performing real estate exhibitors.
Fashion Campaign from Zero to Hero
- 45% — Revenue Growth
- 10 Times — Return on Ad Spent
The brand required a high-impact fashion campaign to enhance its image and improve its eCommerce performance. Previous visuals lacked consistency and didn’t reflect the premium positioning needed to stand out in both local and international markets.
I led and managed a 25-person production crew, overseeing the full shoot from concept to post-production. The campaign was executed with a clear storytelling direction, styled to align with global fashion standards. Through meticulous creative direction, coordination, and quality control, the shoot achieved editorial-level results that resonated with target audiences.
Featured in Roidx Magazine Paris and other global outlets, boosted brand visibility, and drove a 45% eCommerce revenue increase, establishing the brand as a leading emerging fashion label in the region.
Edtech Regional Expansion
- Over 1,000 — Students
- SAR 1 Million — in Revenue
- SAR 15 — Average Cost per Lead
- 10% — Average Conversion Rate
The client aimed to expand their high-ticket presentation skills course into the Saudi market, a region with distinct cultural nuances and lower trust in online education. The main challenge was to localize the brand and generate qualified enrollments at scale.
I led the complete go-to-market strategy for expanding a high-ticket presentation skills course into Saudi Arabia, overseeing market research, audience segmentation, and competitor analysis. I developed localized messaging, landing pages, and Arabic ad creatives, ensuring cultural alignment and high engagement. I also managed LinkedIn and Meta campaigns with conversion-optimized funnels and A/B-tested copy, building brand trust and driving consistent, qualified leads in a premium niche.
Expanded the brand into Saudi Arabia, achieving over 1,000 student enrollments and a strong market presence within two years, demonstrating the scalability and demand for high-ticket educational programs in the GCC region.
300% eCommerce Growth for Fashion Retail
- EGP 16 Milion — in Revenue
- 6Times — ROAS
- 300% — eCommerce Growth in 1 Year
Despite being one of Egypt’s most established fashion brands, with over 30 years in the market and 80 physical stores, the brand struggled to translate its retail success into eCommerce performance. Online sales were stagnant, creatives were outdated, and digital campaigns lacked structure and scalability.
I led a comprehensive digital transformation for the brand’s online presence, beginning with a creative overhaul to modernize its visual identity and advertising communication. I restructured the Shopify store for faster navigation, mobile optimization, and improved conversion tracking. Then, I developed a comprehensive media plan that covered Meta and Google Ads, utilizing segmented audience funnels and data-driven retargeting to optimize sales efficiency and scale profitably.
Generated over EGP 16 million in eCommerce sales, marking a 300% increase from the previous year, with sixfold average ROAS, reviving online performance and positioning the brand as a leading digital player in Egypt’s fashion retail industry.
Education
Bachelor's Degree in Marketing
Future University in Egypt (FUE) | University of Cincinnati (UC) - Cairo, Egypt
Skills
Core
Growth Hacking, Social Media, Media Buying, Google Ads, Creative Advertising, Paid Advertising, Digital Marketing, Lead Generation, LinkedIn Marketing, Marketing Automation, LinkedIn Ads, Digital Marketing Strategy, TikTok Ads, Pay-per-Click (PPC), Marketing Operations, Funnel Marketing, Go-to-market (GTM) Strategies, Facebook Ads, Affiliate Marketing, A/B Testing, B2C Marketing, Digital Marketing Best Practices, Performance Marketing, Marketing Strategy, Product Marketing, Marketing Analytics, Campaign Management, YouTube Ads, Ad Campaigns, Conversion Rate Optimization (CRO), Social Media Management, Brand Strategy, Search Engine Marketing (SEM), Audience Targeting, Social Media Advertising, Chief Marketing Officer (CMO), Display Advertising, Content Creation, Social Media Marketing (SMM), Search Engine Optimization (SEO), Brand Marketing, Branding, Landing Pages, Email Marketing, SEO Audits, App Store Optimization (ASO), Copywriting
Platforms & Tools
Facebook Ads Manager, Instagram Ads, Google Analytics, TikTok, Bing Ads, Looker Studio, Klaviyo
Business Models
B2B, Business to Business (B2B), SaaS, SaaS Product Marketing
Other
Paid Media, Graphic Design, Meta Ads, Performance Metrics, Growth Strategy, Zapier, Shopify, Analytics, B2B Marketing, Client Management, Marketing Management, Brand Development, B2B Lead Generation, Go-to-market Execution, Customer Acquisition, Product Launch, Growth Marketing, impact.com, Affiliate Programs, Creative Testing, Brand Building, Customer Acquisition Cost (CAC), Conversion Rate, Key Performance Indicators (KPIs), Direct to Consumer (D2C), Performance Optimization, Dashboards, AI Content Creation, Fractional CMO, Real Estate, Paid Search, eCommerce, eCommerce Marketing, eCommerce Strategy, Launch Strategy, Market Fit, Mobile Apps, Mobile User Acquisition, B2B Partnerships, Business Development, Business Partnerships, Partnerships, Loyalty Programs/CRM, Key Performance Metrics, Facebook, Instagram, Real Estate Marketing, Revenue Growth, ROI, Lifecycle Marketing, Multichannel Campaign Management, Media Production, Print Production, Media Planning, Automation, Website Design, Brand Design, Apps, Affiliate Management, Data Analysis, TikTok Shop, Videos, YouTube, CapCut, Product Strategy, Airtable, WordPress Design, Generative Engine Optimization (GEO)
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