Allison James
Verified Expert in Marketing
Digital Marketing Expert
Miami, FL, United States
Toptal member since August 21, 2024
Allison has over 10 years of experience in the startup and hospitality industries. Known for her operational efficiency and data-driven approach, she consistently delivers impactful results and thrives in fast-paced, high-growth environments. Allison is passionate about learning, team collaboration, and building organizations from the ground up, making her an invaluable asset in dynamic settings.
Expertise
- B2B Marketing
- Budgeting
- Communication
- Demand Generation
- Event Marketing
- Marketing
- Marketing Strategy
- Strategic Planning & Execution
Work Experience
Team Manager, WW Demand Generation
HashiCorp
- Launched the first marketing business operations team for worldwide field marketing.
- Headed the planning and enablement for the demand generation team, consisting of more than 65 members.
- Onboarded and led the implementation of OKRs via the WorkBoard platform.
Marketing and Partnerships Manager
WeWork
- Executed over 300 experiential marketing events across multiple regions in the US and Canada through B2B events and conferences, launch events, open houses, exclusive experiences, field activations, partnered programs, and panel sessions.
- Generated over 14 thousand leads, influencing over $8.3 million in revenue in 2018. Created over $13 million in pipeline opportunities across consumer, MLB, and enterprise segments in 2019.
- Oversaw the newly created new markets team, which focused solely on new city launches.
Project History
HashiCorp Zero Trust Security Day in Houston
Headed the planning and execution of the Zero Trust Security Day in Houston with HashiCorp co-founder Armon Dadgar.
As part of our regional field marketing plan, we hosted about 50 technical decision-makers from priority accounts in the Houston region. I partnered with sales representatives and coordinated outreach, invites, and follow-ups with invitees. For the day of execution, I orchestrated offsite meetings with our CTO and account executives and organized the whole event.
WorkBoard Launch at HashiCorp
Oversaw the launch of the WorkBoard platform to the entire demand generation team.
Our new platform, WorkBoard, was designed to track and monitor OKRs for the teams. I spearheaded the implementation and training of the demand generation team, including creating and planning the OKRs.
Scorecard Planning for Marketing Team
Created and forecasted key performance indicators for the marketing team.
As chief of staff, I created the marketing team’s topline and secondary scorecard, including pipeline and revenue. Utilizing historical data and our proposed budget, I aligned our goals with targets and set up attainment tracking by the marketing function.
Education
Bachelor's Degree in Communications
Florida International University - Miami, FL, United States
Skills
Core
Marketing, Marketing Strategy, Go-to-market (GTM) Strategy, Public Relations (PR), Marketing Operations, Paid Advertising, B2C Marketing, Account-based Marketing (ABM)
Platforms & Tools
Marketo, HubSpot, Asana
Business Models
SaaS
Other
Communication, B2B Marketing, Event Marketing, Event Management, Event Planning, Demand Generation, Strategic Planning & Execution, Business Operations, Budgeting, Planning, Enablement, Salesforce Sales Cloud, Project Management
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