Anastasia Photiou
Verified Expert in Marketing
Marketing Expert
London, United Kingdom
Toptal member since August 23, 2024
Anastasia is a marketing expert with a design background who has worked in the exciting London startup landscape and corporate environments in the UK and internationally. Her broad background covers rebranding, marketing management, and graphic design. Anastasia thrives at the intersection of creative branding and marketing and is committed to delivering innovative and intelligent solutions through marketing initiatives.
Project Highlights
Expertise
- Adobe
- Branding
- Campaign Planning
- Digital Marketing
- Graphic Design
- Pay-per-Click (PPC)
- Social Media
- Website Design
Work Experience
Marketing Manager
Cognatio Solutions
- Led website rebranding, increasing visitors by 6,810% and LinkedIn following by 89% in one year.
- Earned a TIARA Awards finalist nomination for the marketing and growth role within the company.
- Improved SEO and marketing skills, boosting social media engagement by 30% in one year through organic strategies.
- Managed paid ads, achieving 11,4551 views with a 66.8% view rate and converting 14.8% viewers into leads.
- Trained the sales team to build strategic relationships, increasing their social media engagement by 30,000% in one year.
Marketing and Creative Director
Self-employed
- Increased website traffic by 1,257% and unique visitors by 900% within one year.
- Created branded content and marketing blogs, boosting social media following, virality, and engagement by 4,700%.
- Achieved industry recognition, including a feature on International Women's Day, leading to a 1,519% increase in sales valuation within a year.
Illustrator and Graphic Designer
Self-employed
- Delivered impactful social messages through illustrations, earning a nomination for the Cyprus National Children's Book Illustration Awards 2022 for "When the Impossible Becomes Possible."
- Illustrated and designed the layout for "When the Impossible Becomes Possible," raising EUR 35,000 and obtaining over 20,000 sales and two republications in Greek and English.
- Secured sponsorship from the Cyprus High Commission and the Bank of Cyprus to distribute "Managing Breast Cancer" free of charge to healthcare facilities in Greece and Cyprus.
Digital Marketing Manager
Sheridan Maine
- Developed and implemented pay-per-click advertisements on Meta Ads, increasing job applications by 331% in one month, obtaining three placements, and achieving a 1,000% ROI.
- Improved email delivery rates by optimizing conversion points, resolving issues, and ensuring GDPR compliance.
- Led a charity event to raise funds for Breast Cancer Now among company clients.
Marketing Executive
Stix Mindfulness
- Planned strategic marketing campaigns for a crowdfunding launch, exceeding financial targets within 30 days.
- Negotiated with niche influencers globally, securing collaborations that led to a product feature in a UK children's magazine.
- Upscaled graphic design and marketing skills through courses, enhancing email, posts, and blog designs and boosting UK and US reach.
Project History
Marketing and Design Projects
Led the design of multiple social media campaigns, websites, publications, white papers, presentations, and other business collateral and case studies.
My marketing and designer portfolio includes projects I have worked on, from concept design to implementation. It spans extensive work on social media campaigns, publications, online and offline marketing, email marketing, and web design.
Web Design for Cognatio Solutions
https://www.cognatiosolutions.com/Collaborated closely with the sales team at Cognatio Solutions to create a variety of impactful B2B and B2C decks using Adobe Illustrator, Adobe InDesign, and other graphic design software.
As the lead designer for Cognatio Solutions’ website, I worked with the sales team and full-stack developers to create a website with a job board, blog, services page, lead-capturing pop-ups, careers pages, and case studies. I was crucial in driving the brand’s refresh, successfully rolling out a new coherent visual web design infrastructure with testimonials, social media content, and diagrams. Because of my efforts, the company was nominated as a finalist at the prestigious TIARA Awards in the “Scale-up Recruitment Company of the Year” category.
Social Media Management for Cognatio Solutions and BAW Dance
Handled marketing and design for all social media accounts within Cognatio Solutions and BAW Dance.
During my time at Cognatio Solutions, I was also responsible for the consistency and quality of the content across the company’s online presence. This included all the company pages and websites and all the online pages of the company employees. My work created the coherent and consistent image that the brand required to showcase its professionalism and expertise for all employees worldwide.
Education
Master's Degree in Children’s Literature and Illustration
Goldsmiths University of London - London, UK
Bachelor's Degree in Computer Graphics
Bournemouth University - Bournemouth, UK
Certifications
Level 6 CIM Diploma in Professional and Digital Marketing
Chartered Institute of Marketing (CIM)
Skills
Core
Email Marketing, Content, Social Media, Branding, Copywriting, Marketing, Digital Marketing, Organic Social Media, Blogging, Digital Marketing Strategy, Lead Generation, Market Research & Analysis, Social Media Marketing (SMM), B2C Marketing, Social Media Management, Content Marketing, Pay-per-Click (PPC), SEO Tools, Google SEO, Sales, A/B Testing, Ad Campaigns, LinkedIn Ads, LinkedIn Marketing, Organic SEO, SEO Content, Product Marketing, Campaign Management, Paid Advertising, Writing & Editing, Digital Campaigns, Email Campaigns, Campaign Strategy, AI Marketing, WordPress SEO, Drip Marketing
Platforms & Tools
Adobe Illustrator, Adobe InDesign, Google Ad Manager, Adobe Photoshop, Mailchimp, LinkedIn Profiles, Yoast SEO, HubSpot, Zoho, Linkedln
Business Models
B2B, B2C, SaaS Product Marketing, SaaS
Other
Adobe, Graphic Design, Event Marketing, Advertising Copy, Digital Media, Design, Logo Design, Illustration, Teaching, Events, Event Management, Google Docs, Meta Ads, Case Studies, Website Performance, Campaign Planning, Rebranding, Organic Content Marketing, Blogs, Blog Posting, Startups, Web Design, Customer Acquisition, Content Management, WordPress, Website Design, Videography, Video Animation, Graphics, Art, Event Planning, Advertising, Storytelling, Digital Storyboards, Promotion, Story Mapping, Visual Storytelling, Website Traffic, Analytics, Conversion, Testimonial Videos, Semrush, Partnerships, B2B Marketing, Publishing, Growth Marketing, Web UI, Web UX, Sales Funnel, B2B Lead Generation, 3D Graphics, Programming, Mathematics, Sociology, Social, Eventbrite, Virtual Events, Photography, Customer Data, Customer Insights, Website Migration, Corporate Websites, Website Builders, Website Management, Training, Video Editing, SEO Copywriting, Campaigns, SaaS Sales, Recruitment, Sales Training, Websites, WordPress Design, Email, Drip Email, Drip Campaigns, Social Ad Design
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