Anurag Pareek

• 45,200 — Microsoft Copilot Citations in Six Months
• 9 — Average Pages Cited
• 17,800 — Citations in the Last Three Months

I built a Canadian taxation micro-SaaS product from scratch, so it started with no pages, no rankings, and zero AI citations. I built it for Google search, and Microsoft Copilot started citing its pages before I had any deliberate AI search plan. The challenge was to work out why, and turn it into something I could repeat.

I built the site with technical SEO and clearly structured pages: [what the pages had, from the list in chat]. Once Copilot began citing it, I used the AI Performance report in Bing Webmaster Tools to see which pages it cited and for which topics, and wrote those patterns down as a repeatable AEO process.

Bing Webmaster Tools recorded 45,200+ Microsoft Copilot citations from May to October 2026, with nine pages cited on average and 17,800 citations in the last three months. Page structure decides whether AI has something to quote.

• 208 — First-Page Keyword Rankings
• 12.1x — Estimated Organic Traffic Value
• 1,037 — Total Ranking Keywords
• 9.8x — Growth in Estimated Monthly Search Impressions

A Canadian MSP was formed by merging five telecom, networking, and cybersecurity businesses. The new brand had almost no organic presence, and an unrelated tech company with the same name owned its branded search results. Service pages were thin and slow, with no topical structure.

Entity work came first: organization, location, and service schema plus consistent brand references, so Google could separate the MSP from the company sharing its name. I split the site into telecom, managed network, and cybersecurity silos, fixed page speed, and mapped commercial keywords to service pages. I ran English and French Canadian SEO with hreflang, three bottom-of-funnel articles a month, location pages, and digital PR.

From January 2021 to July 2023 (Ahrefs), first-page rankings grew from 7 to 208 and ranking keywords from 25 to 1,037. Estimated traffic value grew 12.1x, faster than traffic at 6.9x, pointing to more commercial rankings.

• 45.3% — Increase in Search Impressions
• 21.4% — Increase in Organic Clicks
• 24.3% — Improvement in Average Search Position

A North American PropTech SaaS outgrew its country-specific domain as it planned a second market. The product sat between software categories, so its own wording did not match buyer searches, and several features and audiences had no landing page.

I set the migration requirements for a geographically neutral domain: one-to-one URL mapping, 301 redirects, sitemaps, a new Search Console property, Change of Address, and 404 monitoring. A regional subdirectory with hreflang carried local terms and pricing. I mapped search demand feature by feature, then added feature and ICP landing pages, 12 articles, three guest posts, and 300 business citations.

From October 2025 to January 2026 versus February to May 2026 (GSC), impressions rose 45.3%, clicks rose 21.4%, and average position improved from 18.95 to 14.35, with the new market appearing in country data.

• 581.1% — Increase in Top-10 Keywords
• 1,839 — Total Ranking Keywords
• 189 — Top-3 Keyword Rankings
• 100+ — Programmatic Facility Pages Launched

A Canadian telecom provider helps families receive calls from people in correctional facilities. Customers searched by facility name, but the plain HTML site covered the service on one national page and left pricing, activation, and coverage questions unanswered.

I moved the site to WordPress and built programmatic SEO around one pattern: the calling problem plus a facility name. 100+ facility pages across eight provinces each carried facility details, the local rate center, and per-minute pricing, keeping them clear of doorway page rules. Province hubs linked every page, and outreach in related niches built links.

From September 2016 to April 2018 (Ahrefs), top-10 keywords grew from 127 to 865, total ranking keywords from 324 to 1,839, and top-3 keywords from 33 to 189. Programmatic pages work when each one answers a real search.

• 16.5% — Increase in Organic Clicks
• 23.8% — Improvement in Average Search Position
• 11.9% — Increase in Search Impressions
• 75+ — Technical Glossary Terms Planned

A global thermal engineering manufacturer sells to engineers who search by application and process, but its site was organized by product range. Commercial pages were thin, categories competed for the same intent, and duplicate and legacy URLs added technical debt.

I mapped duplicate and legacy URLs and set redirect, sitemap, and indexation requirements for the developer. I rebuilt the architecture around industry and application pairs such as plastic injection and electronics cooling, planned a 75+ term glossary, ran 16 engineer-reviewed articles over four months, and wrote custom schema tied to Wikidata entities.

From September to December 2025 versus January to April 2026 (GSC), clicks rose 16.5%, impressions rose 11.9%, and average position improved from 22.7 to 17.3, so the site ranked higher as it reached more searches.

• 47.69% — Increase in Tracked Leads
• 24.76% — Increase in Organic Sessions

A 70-year-old coatings manufacturer with 300+ products sells mostly to contractors, who search by job and surface. Its WooCommerce site followed the internal catalog, images slowed pages, Google crawled variant and cart URLs, and several searched-for categories had no page.

I worked with the developer on a CDN and image compression, specified which URL types to remove from the index, and defined structured data for cure time, coverage, VOC content, and application temperature. I added landing pages for searched-for categories such as anti-graffiti and fire retardant coatings, wrote content briefs, and planned monthly link building.

From August to November 2023 versus December 2023 to March 2024 (GA4), organic sessions rose 24.76% and tracked leads 47.69% in the client’s slow season, with leads per 1,000 visits rising from about 5 to 6.