Aoun Zia
Verified Expert in Marketing
Marketing Expert
Dubai, United Arab Emirates
Toptal member since January 13, 2026
Aoun is a chartered marketer with over 10 years of experience in driving 360-degree global marketing strategies. As a full-stack leader, he specializes in go-to-market execution, brand positioning, social media architecture, and full-funnel growth. He combines traditional marketing excellence with modern AI workflows to scale cross-channel campaigns. Aoun not only builds strategy but also executes the assets and systems needed to turn complex business objectives into tangible outcomes.
Project Highlights
Expertise
- Answer Engine Optimization (AEO)
- Content Creation
- Email Marketing
- Generative Engine Optimization (GEO)
- Marketing Strategy
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Social Media Management
Work Experience
Head of Marketing
BTL Studio
- Architected custom SEO tools to automate content workflows. This streamlined production provided a distinct technical advantage and drove a 40% increase in lead sign-ups.
- Directed advanced AI content production using cutting-edge tools. This modernized the marketing stack and perfectly positioned the brand for future generative engine optimization (GEO).
- Led cross-channel go-to-market strategy for B2B and B2C product launches. Successfully reduced customer acquisition cost (CAC) by 30% while securing major corporate accounts.
- Engineered comprehensive brand positioning and visual identity systems. Translated complex corporate objectives into clear consumer narratives that increased market share across diverse industries.
- Scaled high-velocity social media architectures and organic community building. Designed paid and organic matrices that drove high brand engagement and accelerated full-funnel conversions.
- Managed performance marketing and paid media deployments. Optimized ad spend across digital touchpoints to maximize ROI, bypass traditional agency bottlenecks, and scale rapid customer acquisition.
- Oversaw end-to-end creative direction and high-fidelity asset production. Built reusable templates and visual guidelines that ensured strict brand consistency across all global touchpoints.
- Designed automated lifecycle marketing and CRM strategies. Built retention loops and personalized email campaigns that improved customer lifetime value (LTV) and minimized audience churn.
- Led internal change management and executive communications. Translated complex technical rollouts into clear presentation decks to ensure seamless adoption of new workflows by global teams.
- Orchestrated 360-degree omnichannel campaigns bridging digital and traditional touchpoints. Aligned PR, experiential, and digital marketing to deliver unified, high-impact brand experiences.
International Marketing Manager
J&C Joel
- Directed a comprehensive technical SEO overhaul using data-driven optimization. This initiative drove a 50% boost in organic website traffic and significantly enhanced global domain authority.
- Managed cross-regional marketing and creative teams across the UK and the Middle East. Ensured all content, SEO, and messaging consistently met rigorous global brand standards and objectives.
- Executed high-impact multi-channel marketing strategies bridging digital and traditional touchpoints. This cohesive global approach successfully increased international brand awareness by 30%.
- Architected go-to-market strategies blending traditional marketing fundamentals with modern AI workflows. This dual approach accelerated product launches and reduced time to market across diverse industries.
- Scaled high-velocity organic social media architectures and community building initiatives. Designed paid and organic matrices that drove deep brand engagement and accelerated full funnel conversions.
- Led performance marketing and paid media deployments. Optimized global ad spend across digital touchpoints to maximize ROI, bypass traditional agency bottlenecks, and scale rapid customer acquisition.
- Engineered comprehensive brand positioning and visual identity systems. Translated complex corporate objectives into clear consumer narratives that successfully captured market share and elevated brand equity.
- Oversaw end-to-end creative direction and high-fidelity asset production. Built reusable design templates and visual guidelines, ensuring strict brand consistency across all consumer and B2B touchpoints.
- Designed automated lifecycle marketing and CRM retention strategies. Built personalized email campaigns and retention loops that improved customer lifetime value and minimized audience churn.
- Orchestrated comprehensive omnichannel campaigns aligning PR, experiential events, and digital marketing. Delivered unified and high-impact brand experiences that resonated deeply with international audiences.
Social Media and SEO Manager
Cooterking
- Engineered SEO and PPC workflows for a major Web3 and fintech platform integrating crypto and global health initiatives. This US market strategy boosted organic traffic by 50% and achieved a 20% increase in ROI.
- Directed end-to-end promotional campaigns for a World Health Organization aligned NFT and crypto project. This cohesive Web3 strategy drove over 20,000 monthly website visits and grew the core social following by 40%.
- Spearheaded Web3 content strategies for a hybrid fintech and health ecosystem. This targeted, data-backed approach increased audience engagement by 30% and boosted qualified crypto and NFT leads by 25% within six months.
- Architected complete go-to-market strategies for major product launches. Blended traditional marketing fundamentals with modern acquisition models to capture market share and accelerate time to market.
- Developed comprehensive brand positioning and visual identity systems. Translated complex corporate objectives into clear, compelling consumer narratives that elevated brand equity across all sectors.
- Designed automated lifecycle marketing and CRM retention strategies. Built personalized email workflows that improved customer lifetime value and minimized churn for major corporate accounts.
- Integrated advanced AI tools and prompt engineering into global marketing workflows. This modernization eliminated external agency bottlenecks, scaled rapid asset production, and ensured strict brand consistency.
- Orchestrated global omnichannel campaigns that aligned PR, digital marketing, and experiential events. This unified approach delivered high-impact brand experiences that resonated deeply with diverse audiences.
- Led conversion rate optimization initiatives across digital and lead generation platforms. Analyzed user behavior to refine UI/UX, streamlining the consumer journey and maximizing full funnel sales conversions.
- Managed high-level marketing budgets and comprehensive performance reporting. Leveraged predictive data modeling to optimize multi-channel ad spend, ensuring maximum ROI across all active platforms.
Project History
Answer and Generative Engine Optimization
- 45% — Share of Voice in Google AI Overviews (AIOs)
- 20% — Increase in LLM Brand Citations (across Gemini/ChatGPT)
- 2.5x — Lift in “Zero-Click” Answer Box Visibility
The client had strong SEO performance but was barely appearing in AI-generated answers, featured snippets, and voice search results. Their content was not structured in a way that AI systems could easily understand or quote, which resulted in them losing visibility in zero-click searches.
I reworked key pages to focus on clear answers, natural language, and strong topical context. The content was rewritten to match how people actually ask questions, while adding structured data and improving internal linking to enable AI systems to extract and trust the information easily.
The client began appearing in AI-generated answers and featured snippets for key queries. Organic visibility and qualified traffic increased, engagement improved, and the brand gained stronger authority in conversational and zero-click search.
Data-driven Social Media Growth
- 40% — Engagement Rate Increase
- 35% — Growth in Follower Count
- 25% — Improvement in Campaign ROI
The client struggled to grow engagement and reach despite frequent postings. Their content strategy lacked consistency, audience targeting was weak, and performance insights were scattered, making it hard to optimize campaigns effectively.
I developed a data-driven social media strategy that incorporated audience segmentation, content calendars, and analytics dashboards. Posts were optimized for engagement, platform trends, and timing, while campaigns were continuously refined based on performance metrics.
Engagement rates increased by over 40% and follower growth accelerated across key platforms. Posts reached a broader, more relevant audience, campaign ROI improved, and the client gained a more substantial and consistent social media presence.
Search Boost: SEO Optimization for Organic Growth
- 50% — Increase in Organic Traffic
- 40% — Growth in Keyword Rankings
- 30% — Increase in Qualified Leads
The client’s website was ranking on lower pages for high-value keywords, limiting organic traffic. Technical SEO issues, slow page speed, and poorly optimized product content were hindering visibility and reducing the number of qualified leads.
I conducted a full SEO audit, fixed technical issues, optimized on-page content, and built a targeted backlink strategy. Keywords were prioritized for search intent, meta descriptions and headings were rewritten, and internal linking was improved to boost crawlability and rankings.
Organic traffic increased by 50%, and the client saw a higher number of qualified leads from search. Website performance improved, bounce rates dropped, and the brand gained stronger authority in its niche.
Education
Master's Degree in M-CIM
Chartered Institute of Marketing, UK - United Kingdom
Certifications
Artificial Intelligence and Machine Learning in Business
Alison, UK
ISO 9001-2015 Quality Management System (QMS)
Alison, UK
Skills
Core
Search Engine Optimization (SEO), Generative Artificial Intelligence (GenAI), Social Media Management, Content Creation, Email Marketing, Marketing Strategy, Search Engine Marketing (SEM), Social Media, Social Media Design, Social Media Content, Social Media Marketing (SMM), SEO Audits, SEO Content, Content Marketing, Advertising Campaigns, Copywriting, Go-to-market (GTM) Strategies, Marketing Collateral Development, Product Marketing, Content Marketing Strategy, Marketing, Marketing Campaigns, Content Strategy, Writing & Editing, Marketing Analytics, Cold Emailing, Email Campaigns, Digital Marketing, Social Media Strategy, Social Media Analytics, Marketing Operations, Google Ads, Lead Generation, Paid Advertising, Conversion Rate Optimization (CRO), Narrative Writing, Facebook Ads, Google Tag Manager, Performance Marketing, Google SEO, On-page SEO, Organic SEO, Link Building, Chief Marketing Officer (CMO), Digital Marketing Strategy, Omnichannel Marketing, Marketing Leadership, TikTok Ads, Channel Strategy, Pay-per-Click (PPC), Funnel Optimization, Landing Pages, Audience Engagement, LinkedIn Marketing, Organic Social Media, Brand Marketing, Campaign Management, Product Positioning, Public Relations (PR), Community Management, Off-page SEO, Scriptwriting, Local SEO, Growth Hacking, WordPress SEO, Brand Strategy, Branding, Audience Targeting, A/B Testing, Influencer Marketing, Marketing Communications (MarCom), Account-based Marketing (ABM), Marketing Automation, Funnel Marketing, Marketing Technology (MarTech), Google Paid Ads, Campaign Strategy, Ad Campaigns, Affiliate Marketing, TikTok Marketing, Blogging, Content, Agile, AI Marketing, Social Media Advertising, Backlinks, Digital Advertising, Social Media Posting, Marketing Research & Analysis, Market Research & Analysis, Content Operations, Metadata, Email Marketing Automation, SEO Marketing, Keyword Research, Customer Experience (CX) Design, App Store Optimization (ASO), Media Buying, Email Automation, YouTube Ads, B2C Marketing, SEO Backlinking, SEO Tools, Creative Advertising, LinkedIn Ads, ISO 9001-2015
Platforms & Tools
Ahrefs, Google Analytics 4 (GA4), Marketing Platforms, Google Analytics, Bing Ads, Performance Max, Instagram Ads, YouTube Shorts, Adobe Creative Suite, Content Management Systems (CMS), Klaviyo, Linkedln, Claude, Google My Business, TikTok, Canva, Meta Platform, Adobe Experience Manager (AEM), Marketo, Pardot, Salesforce Pardot, Facebook Ads Manager, Google Business Profile, CRM Systems, Screaming Frog, HubSpot, Mailchimp, Yoast SEO, Google Ads Editor
Business Models
SaaS Product Marketing, B2B, SaaS, Business to Business (B2B), B2C, Business to Consumer (B2C), Software as a Service (SaaS)
Technical
Google Search Console, HTML, JavaScript, CSS, Web3
Other
Generative Engine Optimization (GEO), Process Optimization, Team Management, AI Social Media Content Creation, Artificial Intelligence (AI), AI Prompts, Large Language Models (LLMs), AI-based Content SEO, SEO with AI, Animation, Video Animation, Content Writing, Social Media Content Writing, B2B Marketing, Sales Enablement, Article Writing, Blog Posting, Blogs, Data Analysis, Data Analytics (Marketing), Cold Outreach, Email Outreach, Cold Email Marketing, Email Content, Financial Services, Google Merchant Center, Project Management, Workflow Automation & System Integration, Go-to-market Plans, Positioning, Logistics, Meta Ads, Paid Media, Search Engines, Technical SEO, Fractional CMO, Marketing Consulting, Sales Leadership, Product Management, Amazon, Direct to Consumer (D2C), Pricing Strategy, Retail Sales, Shopify, eCommerce, SEO Copywriting, Go-to-market Execution, Startup Marketing, Growth Strategy, Minimum Viable Product (MVP), Product Launch, Storytelling, Data Tracking, Event Tracking, Marketing Attribution, PostHog, Business Development, Growth Marketing, Partnerships, Startups, Ad Optimization, Community Development, Symprosys, Product Feed Management, Shopify Apps & Integrations, Shopify SEO, Shopping Feeds Optimization, Content Research, Visual Design, X (formerly Twitter), YouTube, Algorithms, Video Editing, YouTube Marketing, Automation, Channel Management, Video Marketing, YouTube Editing, AI Content Creation, X (formerly Twitter) Account Management, Podcast Marketing, Adobe Premiere Pro, Community Growth, Final Cut Pro, YouTube Growth Manager, Marketing Channel Strategy, Google AdSense, Campaign Design, SEO Consultant, AIOSEO, Finance, Insurance, Travel, Launch Strategy, Branded Content, Outbound Marketing, General Data Protection Regulation (GDPR), Web Development, Marketing Agencies, Web Design, Agency, Digital Transformation, Community Outreach, Digital PR, Media Relations, Reddit, Video Scripts, YouTube Channel Management, YouTube SEO, Programmatic SEO, Product Research, Performance Metrics, Retargeting Pixels, Enterprise Resource Planning (ERP), Market Research, Qualtrics, Survey Development & Analysis, Surveys, Business Analysis, Business Analytics, Dashboards, Advertising Copy, Newsletters, eCommerce SEO, Squarespace, WordPress, Data Analytics, UX Writing, Seos, D2C Branding Strategy, Sales & Channel Enablement, Corporate Branding, Banking & Finance, Blockchain, Fintech, Go-to-market Optimization, Lifecycle Marketing, Shopify Marketing, Reddit Marketing, Creative Operations & Leadership, Global Digital Marketing Strategy, Content Distribution Strategy, Influencers, Multichannel Content Strategy, User Experience (UX), Search Engine Development, Technical Support, Web Search, Reporting & Dashboards, Customer Relationship Management (CRM), Data Visualization, Looker, Website Optimization, TikTok Shop, Promotional Videos, Event Marketing, Trade Shows, Cross-functional Collaboration, Social Media Video Marketing, APIs, Revenue Operations (RevOps), Consulting, LinkedIn Sales Navigator, CRM, MarTech Solutions, Facebook, Instagram, Organic Content Marketing, Brand Guidelines, Fashion, Healthcare, Brand Awareness, Advertising, Stakeholder Management, Design, Creative Strategy, Gaming, Communication Management, Case Studies, CRM Implementation, HubSpot CRM, Implementation Project Management, Implementation, Social Listening, Mobile User Acquisition, Videos, CapCut, Real Estate Marketing, Campaigns, Media Planning, Social Media Copywriting, User Behavioral Analytics (UBA), Adjust, Advanced Measurement Approach (AMA), Attribution Accuracy, Attribution Modeling, Mobile Apps, Multi-touch Attribution, Zendesk, Brand Voice, Digital Asset Management, Taxonomy, White Papers, Content Management, Conversion, Adobe Workfront, Registration & Sign-up, Web Content, Webinars, Zapier, Concepting, Creative Concept Development, Creative Writing, Research, Go-to-market (GTM) Planning, Vendor Management, CX Strategy, Loyalty Programs, Nonprofits, Organizational Structure, Outreach, Outreach Strategy, Investments, Private Equity, Freemium Model, Subscriptions, AI-generated Video, Agentic AI, Customer Acquisition Cost (CAC), PPC Campaign Management, Zoho CRM, Real Estate, Website Management, Affiliate Management, Affiliate Programs, User-generated Content (UGC), Google Local Services Ads, Localization Marketing, Data-driven Marketing, 360 Campaigns, Creative Thinking, Customer Research, Website Audits, ClickFunnels, Communication, Lead Qualification, Lifetime Value (LTV), Reporting, Revenue Management, Schema Markup, Webflow, Change Management, Customer Experience Strategy, Voice of the Customer (VoC), LinkedIn, Partnership Marketing, AI Algorithms, AI Automation, AI Consulting, Content Calendar Management, Product Strategy, Brand Positioning, Community, Health & Wellness, Nutrition & Supplements, Documentation, Key Performance Indicators (KPIs), Manuals & Documentation, Messaging, User Onboarding, User Retention, Early-stage Startups, Gaming Platforms, Content Optimization, Digital Strategy, AI-enabled Search, Audits, Roadmaps, GoHighLevel, Semrush, Answer Engine Optimization (AEO), Quality Management Systems (QMS), Internal Audits, AI Strategy & ROI Mapping, Responsible AI, Schemas, Landing Page Optimization, Paid Acquisition, Customer Acquisition, Startup Consulting, Personal Finance, Ethics, Compliance, Agentic Workflow Integration, Decision Intelligence (DI), Machine Learning, Chartered Marketer
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