Bianca Nunes

• +3x — Live Attendance During Product Launch
• 50% — Increase in Social Media Engagement
• 25% — Increase in Sales, Reaching Full Cohort Capacity

A recurring digital education launch was plateauing on the metrics that drive revenue: live launch attendance, social engagement, and conversion. The challenge was to lift engagement across the funnel and turn it into measurable sales, without simply spending more on traffic.

I led the strategy across the full launch funnel, reworking how the audience was engaged from pre-launch through the live events. This meant restructuring the content and touchpoints to drive people to the lives, tightening the relationship flow to keep the audience warm, and aligning social, messaging, and the launch calendar around the moments that mattered most for conversion.

I tripled live launch attendance and lifted social engagement by 50%, driving a 25% sales increase. Demand exceeded the cohort’s full capacity, requiring a late cohort to be opened to accommodate everyone, turning engagement into measurable revenue.

• 40% — Reduction in Lead Response
• 60% — Increase in Sales Conversion with Structured Lead Tracking

The company was running a R$100 million-a-year operation entirely on spreadsheets, with marketing and sales working off disconnected, manually updated files. There was no single source of truth for lead data, no real-time visibility into the funnel, and no structured way to track retention or churn.

I guided the implementation of the company’s first CRM, migrating the entire revenue operation from spreadsheets to a structured platform for 43 marketing and 14 sales team members. I designed the lead lifecycle, built automations, and relationship flows. I created real-time dashboards for retention, conversion, and churn, along with SOPs that got sales and marketing working from the same clean data. To validate the new system under real pressure, I ran an R$10 million product launch entirely within the CRM.

The CRM became the backbone of the company’s revenue engine, replacing fragmented spreadsheets with a single source of truth and real-time funnel visibility. A R$10 million launch ran within it, proving a scalable, automated foundation for growth.

• 15% — Increase in Conversion vs. Previous Format
• 40% — Growth in Leads Captured per Launch

Course and mentoring launches ran ad hoc, with no structured project department and no standardized funnel. Each launch was handled differently, with inconsistent scheduling, onboarding, and team handoffs, making results hard to predict and replicate. Marketing and sales worked without a shared view of the funnel, so lead capture underperformed and conversion data rarely translated into action.

I structured the projects department from the ground up and implemented the operational workflows behind every launch. I established standards for schedule management, cross-functional integration, and student onboarding; redesigned the funnel to capture and nurture leads more effectively; and deployed dashboards to track traffic, conversion, engagement, and NPS. This gave marketing and sales a single, shared view of the funnel and coordinated internal teams and freelancers to keep messaging, timing, and delivery aligned across concurrent launches.

I grew leads captured per launch by 40% and conversion by 15% vs. the previous format, turning ad hoc launches into a repeatable process. Marketing and sales aligned on shared metrics, with real-time dashboards giving leadership visibility.