Chris Bobcean

• 88% to 92% — Occupancy Increased
• $950,000 — Marketing Spend Reduced

ROCO Real Estate managed a portfolio of approximately 100 multifamily properties and was investing nearly $1.4 million annually in advertising. Despite the significant investment, occupancy rates remained below expectations, and leadership questioned the return on their marketing spend.

Through a comprehensive review of marketing performance, property operations, and lead management processes, I identified the primary issue that the onsite personnel were not salespeople and didn’t act as such. To address personnel challenges, I implemented one of the industry’s first AI-powered appointment-setting programs, which automatically engaged website and phone leads, answered questions, and encouraged prospects to schedule tours.

The combined strategy improved portfolio occupancy from 88% to 92% and increased the number of appointments. At the same time, annual advertising spend was reduced from $1.4 million to $950,000.

• **30% ** — Increase in Revenue

When the director of public events left the Cultural Intelligence Center, a leadership gap emerged within a key revenue-generating business unit. At the same time, the company faced the challenge of selling Cultural Intelligence (CQ) Certification in a market where many prospects were unfamiliar with the concept and its business value.

I redesigned the certification microsite and customer journey, making it easier for prospects to learn about and purchase certification. I also planned and promoted a networking event in Chicago with only six months of lead time and led a company-wide Cyber Monday campaign. Using email marketing, strategic discounts, upsell campaigns, and our network of certified facilitators, I focused on educating the market and positioning our certification as the industry-leading solution.

I covered the costs of the Chicago networking event and achieved a record-breaking quarter in certification revenue. Cyber Monday promotion was the largest single-day revenue generator in company history. I improved website engagement metrics.

• 10% — Increase in Organic Traffic

My objective was to quickly establish a scalable sales and marketing foundation to support business growth, improve market visibility, strengthen sales enablement, and generate new opportunities across industries beyond the company’s traditional customer base.

Over five months, I led the completion and relaunch of the corporate website, developed and implemented an SEO and content marketing strategy, and created a library of sales enablement assets, including product flyers, presentations, and custom product videos tailored to strategic sales pursuits. In parallel, I onboarded two new members to the sales and marketing team, established documented sales and marketing processes aligned with ISO requirements, and prepared the company’s first integrated lead generation campaign to support future pipeline growth.

I secured a new customer relationship expected to represent approximately 5% of the company’s total annual revenue, increased organic search traffic by 10%, and established repeatable, ISO-compliant sales and marketing processes.