Courtney Scioli
Verified Expert in Marketing
Marketing Expert
Houston, TX, United States
Toptal member since August 27, 2024
Courtney is an experienced, data-driven, and results-oriented marketing expert with 15+ years of experience in marketing, retail, eCommerce, B2C, B2B, SaaS, mobile apps, and startups. She specializes in digital, brand, growth, and creative efforts and is a genuine leader with experience managing international teams. Courtney has been key in growing and scaling various brands, including ClassPass, RewardStyle, LIKEtoKNOW.it, Bumble, Instacart, Alto, and Golf Live.
Project Highlights
Expertise
- App Growth
- Branding
- Digital Marketing
- Fractional CMO
- Growth Strategy
- Influencer Marketing
- Product Launch
- Product Marketing
Work Experience
Marketing Consultant | Fractional CMO
CS Advising & Consulting
- Advised app, retail, and tech startups on branding and marketing growth strategies.
- Handled growth strategies, marketing plans, product marketing, SaaS, subscription models, product marketing and launches, mobile apps, and eCommerce sales.
- Engaged with clients such as TrustGrade, Golf Live, JJwinks, JJweddings, Gatherings by CP, Curated Paperie, Cosmic, Alto, and Ark7.
Senior Marketing Consultant & Strategist (Contract)
Instacart
- Strategized, conceptualized, drove, and executed new marketing initiatives for consumer, B2B, and ads marketing teams. Developed a CPG co-marketing process for Instacart- and CPG-led campaigns.
- Led paid and organic marketing channel teams to execute campaigns through seasonal and co-marketing. Collaborated cross-functionally across sales, sales ops, engineering, accounting, and legal teams to see through various layers of marketing tactics.
- Assisted in initial research and the launch of a new beauty vertical category across Instacart as a product marketer.
- Drove $5+ million in CPG partner sponsorships over six months by developing and executing seasonal campaigns across key calendar moments such as the Super Bowl, Mother's Day, Father's Day, Pet Month, Back to School, Summer, and Halloween.
- Created a co-marketing partnerships strategy and process to incorporate CPGs across Instacart marketing campaigns. Designed a new revenue driver by bringing in millions of dollars in sponsorships to previously unmonetized campaigns.
- Secured past, current, and upcoming campaigns with top-of-industry and emerging CPG partners through team collaboration.
Head of Marketing
Brixos
- Led all marketing, branding, client services, sales, and company operations, working alongside and reporting to the CEO and founder.
- Strategized, developed, implemented, and executed the launch of Brixos and app.brixos.com.
- Created the go-to-market strategy for Houston, the company's first market, and successfully launched in Austin and Dallas within three months of company inception.
- Developed the lead generation strategy, sales pipeline, and customer journey.
- Closed $1.3 million in total project revenue within one year of company launch.
- Owned the entire B2B and B2C marketing strategy, including digital, content, paid media, inbound, and referral. Created and saw through all brand elements.
- Collaborated daily with the project and design teams to enhance the client experience and increase the sales close rate.
- Managed all agencies and independent contractors who performed work on behalf of Brixos.
- Used industry and company data to determine key target markets and client KPIs.
- Oversaw all technology and CRM development. Worked directly with the accounting, HR, and legal teams to develop all internal company policies and processes.
Regional Field Marketing Manager
Bumble
- Led localized marketing teams and all field marketing efforts across 15 cities throughout the US.
- Oversaw and assisted in the development of marketing initiatives to delegate responsibilities to team members across the US.
- Recruited and onboarded local field marketing leads in new target cities.
- Managed the allocated marketing budget for sponsorships, partnerships, and stunts.
- Introduced Bumble, Bumble BFF, and Bumble Bizz to the Houston market while building brand awareness and recognition.
- Utilized localized guerrilla marketing tactics to spread the mission and awareness of Bumble while reaching set company download goals.
- Brainstormed, promoted, executed, and reported on four events monthly. Developed relationships with key partners in Houston to utilize as support for events, partnerships, and media opportunities.
- Leveraged market research to determine monthly and quarterly OKRs.
Project History
Instacart Super Bowl and Playoffs 2024
https://www.instacart.com/store/hub/thebiggame/Led and executed a CPG-funded co-marketing campaign for Instacart's seasonal Super Bowl and Playoffs campaign.
Golf Live Mobile App Product Launch
http://golfliveapp.com/Launched Golf Live as the leading and most innovative golf instruction technology on the market.
Complete Company Rebrand
https://www.safe2save.org/Worked with SAFE 2 SAVE to completely rebrand their entire company, including all company assets and processes.
Skills
Core
Digital Marketing, Branding, Product Marketing, Influencer Marketing, B2C Marketing, Marketing Strategy, Content Marketing, Content Marketing Strategy, SEO Content, Social Media Content, Copywriting, Writing & Editing, Go-to-market Strategy, Growth Hacking, Digital Marketing Best Practices, Content Creation, Lead Generation, Performance Marketing, Paid Advertising, Marketing, Brand Marketing, Social Media, Content, Digital Marketing Strategy
Business Models
B2B, Business to Business (B2B), SaaS Product Marketing, B2C
Platforms & Tools
Salesforce Marketing Cloud, HubSpot, HubSpot Marketing Hub, Klaviyo
Other
Fractional CMO, Product Launch, App Growth, Growth Strategy, Client Services, B2B Marketing, B2B Partnerships, Client Management, Client Relationship Management, Email Content, Digital Agencies, Web Content, Growth Marketing, Business Development, Campaigns, Marketing Plans, Startups, Brand Building, AI Content Creation, AI-based Content SEO, Google, Google Sheets, Slack, Microsoft Excel, Zoom, Google Docs, Apps, Mobile App Design, Website Design, Website Audits, Client Presentations, Marketing Channel Strategy, Website Traffic, Sales Growth, Operations, Business Operations, Guerrilla Marketing, Localization, Localization Marketing, Localization Strategy, Team Building, Distributed Team Management, Media, Partnerships, Strategic Partnerships, Blog Posting, Creative Briefs, Creative Strategy, Brand Partnership, Leadership, Multichannel Campaign Management, Mobile Apps, Email
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring