Courtney Scioli
Verified Expert in Marketing
Marketing Expert
Houston, TX, United States
Toptal member since August 27, 2024
Courtney is an experienced, data-driven, and results-oriented marketing expert with 15+ years of experience in marketing, retail, eCommerce, B2C, B2B, SaaS, mobile apps, and startups. She specializes in digital, brand, growth, and creative efforts and is a genuine leader with experience managing international teams. Courtney has been key in growing and scaling various brands, including ClassPass, RewardStyle, LIKEtoKNOW.it, Bumble, Instacart, Alto, and Golf Live.
Project Highlights
Expertise
- App Growth
- Branding
- Digital Marketing
- Fractional CMO
- Growth Strategy
- Influencer Marketing
- Product Launch
- Product Marketing
Work Experience
Marketing Consultant | Fractional CMO
CS Advising & Consulting
- Advised app, retail, and tech startups on branding and marketing growth strategies.
- Handled growth strategies, marketing plans, product marketing, SaaS, subscription models, product marketing and launches, mobile apps, and eCommerce sales.
- Engaged with clients such as TrustGrade, Golf Live, JJwinks, JJweddings, Gatherings by CP, Curated Paperie, Cosmic, Alto, and Ark7.
Senior Marketing Consultant & Strategist (Contract)
Instacart
- Strategized, conceptualized, drove, and executed new marketing initiatives for consumer, B2B, and ads marketing teams. Developed a CPG co-marketing process for Instacart- and CPG-led campaigns.
- Led paid and organic marketing channel teams to execute campaigns through seasonal and co-marketing. Collaborated cross-functionally across sales, sales ops, engineering, accounting, and legal teams to see through various layers of marketing tactics.
- Assisted in initial research and the launch of a new beauty vertical category across Instacart as a product marketer.
- Drove $5+ million in CPG partner sponsorships over six months by developing and executing seasonal campaigns across key calendar moments such as the Super Bowl, Mother's Day, Father's Day, Pet Month, Back to School, Summer, and Halloween.
- Created a co-marketing partnerships strategy and process to incorporate CPGs across Instacart marketing campaigns. Designed a new revenue driver by bringing in millions of dollars in sponsorships to previously unmonetized campaigns.
- Secured past, current, and upcoming campaigns with top-of-industry and emerging CPG partners through team collaboration.
Head of Marketing
Brixos
- Led all marketing, branding, client services, sales, and company operations, working alongside and reporting to the CEO and founder.
- Strategized, developed, implemented, and executed the launch of Brixos and app.brixos.com.
- Created the go-to-market strategy for Houston, the company's first market, and successfully launched in Austin and Dallas within three months of company inception.
- Developed the lead generation strategy, sales pipeline, and customer journey.
- Closed $1.3 million in total project revenue within one year of company launch.
- Owned the entire B2B and B2C marketing strategy, including digital, content, paid media, inbound, and referral. Created and saw through all brand elements.
- Collaborated daily with the project and design teams to enhance the client experience and increase the sales close rate.
- Managed all agencies and independent contractors who performed work on behalf of Brixos.
- Used industry and company data to determine key target markets and client KPIs.
- Oversaw all technology and CRM development. Worked directly with the accounting, HR, and legal teams to develop all internal company policies and processes.
Regional Field Marketing Manager
Bumble
- Led localized marketing teams and all field marketing efforts across 15 cities throughout the US.
- Oversaw and assisted in the development of marketing initiatives to delegate responsibilities to team members across the US.
- Recruited and onboarded local field marketing leads in new target cities.
- Managed the allocated marketing budget for sponsorships, partnerships, and stunts.
- Introduced Bumble, Bumble BFF, and Bumble Bizz to the Houston market while building brand awareness and recognition.
- Utilized localized guerrilla marketing tactics to spread the mission and awareness of Bumble while reaching set company download goals.
- Brainstormed, promoted, executed, and reported on four events monthly. Developed relationships with key partners in Houston to utilize as support for events, partnerships, and media opportunities.
- Leveraged market research to determine monthly and quarterly OKRs.
Project History
Instacart Super Bowl and Playoffs 2024
https://www.instacart.com/store/hub/thebiggame/Led and executed a CPG-funded co-marketing campaign for Instacart's seasonal Super Bowl and Playoffs campaign.
I was selected to lead the 2024 Super Bowl and Playoffs campaign for Instacart. Campaign channels included the app, website, blog, social media, partnerships, influencers, media, and beyond. I secured CPG partnerships with Pepsi, ABI, and Smirnoff, opening up millions of dollars in funding for the campaign. As the lead product marketer, I oversaw the campaign concept, creative direction, and strategic channel placements.
Golf Live Mobile App Product Launch
Launched Golf Live as the leading and most innovative golf instruction technology on the market.
I collaborated with the Golf Live team to create branding, messaging, and all company marketing assets. I developed a 360-marketing plan to launch Golf Live for players and coaches in April 2022, and we rapidly acquired an impressive number of new users and golf coaches. I continued to work with the company on mobile app updates, website updates, social media, email marketing, and all other channel assets.
Complete Company Rebrand
https://www.safe2save.org/Worked with SAFE 2 SAVE to completely rebrand their entire company, including all company assets and processes.
I joined the SAFE 2 SAVE team as the director of brand and marketing to lead all brand and marketing efforts. I rebranded the entire company from logo, tagline, and messaging to the mission and all brand assets. I also oversaw the app and website redesign and created social, PR, media, and email strategies. I designed and executed B2B marketing efforts—resulting in 4x user growth in nine months compared to the company’s 5-year lifetime.
Education
Bachelor's Degree in Public Relations
Texas Tech University - Lubbock, TX, USA
Skills
Core
Digital Marketing, Branding, Product Marketing, Influencer Marketing, B2C Marketing, Brand Marketing, Marketing Strategy, Digital Marketing Strategy, Content Marketing, Content Marketing Strategy, SEO Content, Social Media Content, Copywriting, Writing & Editing, Go-to-market (GTM) Strategy, Growth Hacking, Digital Marketing Best Practices, Content Creation, Lead Generation, Performance Marketing, Strategic Marketing, Conversion Rate Optimization (CRO), Brand Strategy, Google Ads, Email Marketing, Social Media Marketing (SMM), Marketing Analytics, Search Engine Optimization (SEO), LinkedIn Ads, Omnichannel Marketing, Social Media Advertising, Marketing Leadership, Search Engine Marketing (SEM), Chief Marketing Officer (CMO), App Store Optimization (ASO), Inbound Marketing, Organic Social Media, Content Strategy, Marketing Campaigns, A/B Testing, Funnel Optimization, Audience Targeting, LinkedIn Marketing, Marketing Collateral Development, Mobile Marketing, Social Media Management, Paid Advertising, Funnel Marketing, Display Advertising, Marketing, Social Media, Content, Public Relations (PR)
Platforms & Tools
Google Ad Manager, TikTok, YouTube Shorts, Instagram Ads, HubSpot, Salesforce Marketing Cloud, HubSpot Marketing Hub, Klaviyo
Business Models
B2B, B2C, Business to Business (B2B), SaaS Product Marketing, Business to Consumer (B2C), B2B2C
Other
Fractional CMO, Product Launch, App Growth, Growth Strategy, Client Services, B2B Marketing, B2B Partnerships, Client Management, Client Relationship Management, Apps, Creative Strategy, Email Content, Digital Agencies, Web Content, Growth Marketing, Business Development, Campaigns, Marketing Plans, Startups, Brand Building, Brand Management, Business Modeling, Meta Ads, eCommerce Marketing, AI Social Media Content Creation, Customer Acquisition, eCommerce, Lifetime Value (LTV), PPC Campaign Management, Buyer Personas, Brand Guidelines, Marketing Management, Vendor Management, Account Management, Brand Identity, Startup Marketing, Mobile User Acquisition, App Installation, B2B Lead Generation, Go-to-market Optimization, Go-to-market Plans, Consulting, Outbound Marketing, Direct to Consumer (D2C), Drip Campaigns, Customer Relationship Management (CRM), D2C Branding Strategy, Lifecycle Marketing, Subscriptions, Subscription Pricing, Go-to-market Execution, Digital PR, Brand Positioning, Microcopy, Team Leadership, Shopify, Sales Leadership, Startup Consulting, Minimum Viable Product (MVP), Storytelling, Qualitative Research, Google Slides, Research, Quantitative Research, Influencers, YouTube, Instagram, Agency Relationship Management (ARM), Digital Strategy, Early-stage Startups, Partnership Management, Pricing Strategy, CRM, AI Content Creation, AI-based Content SEO, Direct Mail, CTV Ads, Google, Google Sheets, Slack, Microsoft Excel, Zoom, Google Docs, Mobile App Design, Website Design, Website Audits, Client Presentations, Marketing Channel Strategy, Website Traffic, Sales Growth, Operations, Business Operations, Guerrilla Marketing, Localization, Localization Marketing, Localization Strategy, Team Building, Distributed Team Management, Media, Partnerships, Strategic Partnerships, Blog Posting, Creative Briefs, Brand Partnership, Leadership, Multichannel Campaign Management, Mobile Apps, Email, Business
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