Curtis Young

Fixxr is an online platform that connects customers with expert mechanics in their area. Fixxr expert mechanics come to customers’ homes or offices.

I led the platform’s product development and created visibility among users.

As the recent head of digital marketing analytics at Standard Bank, I refined my analytical skills to uncover opportunities through data management and analytics. My focus was on driving data-informed decisions, enhancing customer experiences, and creating sustainable value. This role emphasized the importance of data-driven strategies and their transformative impact on digital and marketing initiatives.

I spearheaded the implementation of martech capabilities to enhance customer engagement for Africa’s 1st tokenized bond offering. My role focused on leveraging CRO strategies and web personalization to create a tailored user experience.

I started by analyzing user behavior and identifying key touchpoints that could influence the decision-making process. Based on these insights, I designed and implemented personalized user journeys within the CRM, ensuring each interaction was relevant and value-driven.

By integrating advanced analytics tools and A/B testing, I continuously optimized the web experience, refining messaging, calls for action, and layout to increase engagement. This approach resulted in a significant uplift in conversion rates, driving both user acquisition and retention.

Moreover, I collaborated closely with the marketing and product teams to align the CRO strategies with broader business goals, ensuring a cohesive approach that maximized the bond’s market impact. The successful execution of this project enhanced the user experience and set a new benchmark for digital finance solutions in Africa.