Damon Scott

• $30 Million — Annual Revenue Reached
• 4.3x — Revenue Growth Multiple

PVBS needed to strengthen its market position, build scalable marketing and sales capabilities, and accelerate growth in the competitive B2B software market serving government contractors. Achieving its growth objectives required clearer differentiation, stronger demand generation, and better alignment between marketing and sales.

As VP of Marketing, I built and led integrated marketing and inside sales functions, including the company’s first inside sales team. I transformed the brand, strengthened product positioning, developed GTM strategies, and executed demand generation campaigns across digital, content, partner, and direct channels to accelerate pipeline development and customer acquisition.

Established scalable marketing and inside sales capabilities, strengthened market positioning, and contributed to annual revenue growth from approximately $7M to $30M before the company’s acquisition by XTIVIA.

• $24 Million — Revenue Generated
• $18 Million — Pipeline Gap Closed

Verizon Business Group faced an estimated $18 million gap in its enterprise sales pipeline. The organization needed a targeted, financially justified marketing strategy to accelerate qualified opportunities, strengthen sales engagement, and close the pipeline gap.

I developed a targeted enterprise marketing strategy to address the pipeline shortfall, integrating market intelligence, account targeting, demand generation, and projected financial returns. I built the business case, modeled expected ROI, and presented the initiative to three leadership teams, securing approval for implementation.

Following approval and execution, the initiative generated approximately $24M in revenue and closed the $18M pipeline gap, validating the marketing strategy, financial modeling, and business case I developed.

• 7 Years — Account Engagement Gap Overcome
• $10M+ — New Sales Opportunity Created

TTEC had been unable to establish substantive sales engagement with a major healthcare account for seven years. Traditional outreach had failed to advance the relationship, creating a need for a more targeted, relevant approach to engage decision-makers and uncover new business opportunities.

I developed an account-based marketing strategy focused on re-engaging the account through targeted messaging, personalized content, and coordinated sales outreach. By aligning marketing with the account’s business priorities and the sales team’s objectives, I created a more relevant approach to reaching stakeholders and advancing conversations.

Re-established meaningful sales engagement after seven years and generated a new sales opportunity valued in the low eight figures, demonstrating the commercial potential of targeted ABM and stronger marketing-sales alignment.

• 340 — Reseller Partners Acquired
• 2,000%+ — Projected Marketing ROI

Network Solutions sought to expand its hosting business through indirect sales channels but lacked a structured reseller program, partner acquisition strategy, and enablement infrastructure. The challenge was to build a scalable channel capable of recruiting, supporting, and growing a nationwide reseller network.

I designed and launched an end-to-end reseller program, developing the GTM strategy, partner recruitment model, MDF incentives, and revenue projections. I integrated telemarketing, search marketing, demand generation, and partner enablement into a coordinated acquisition strategy, supported by a dedicated reseller portal.

The program acquired 340 reseller partners and projected marketing ROI exceeding 2,000% for key campaigns. Recognized internally as one of Network Solutions’ most successful launches, it established a scalable channel for continued growth.

• 4 — Acquired Companies Integrated
• $95 Million — Annual Revenue Reached

TechTeam Government Solutions had acquired four businesses with distinct brands, capabilities, and market identities. Limited awareness of its combined strengths hindered positioning and growth in competitive government and defense markets.

I developed a unified brand and market positioning strategy across cybersecurity, networking, contact center, and R&D operations. I built marketing capabilities, aligned messaging and business development, and established executive thought leadership to strengthen credibility in government markets.

Unified four acquired businesses under one market strategy and strengthened the company’s competitive positioning, supporting revenue growth from approximately $28M to $95M before its acquisition by Jacobs.