Eric Garrison, Marketing Expert in Portland, OR, United States
Eric is currently unavailable

Eric Garrison

Bio

Eric is a senior marketing technologist and revenue architect with over 20 years of experience guiding digital transformation and media strategy for complex brands. He specializes in auditing digital ecosystems to recommend high-impact ad platforms, influencers, and MarTech marketing channels (Google, Meta, etc). Eric partners with leadership to define rigorous KPI frameworks and attribution models that eliminate wasted spend and validate ROI across the entire customer journey.

Project Highlights

J Winery Brand Relaunch
Relaunched J Vineyards to have a digital-first strategy, enabling national brand awareness.
Digital Marketing Strategy and Lead Generation
Designed and led digital marketing strategy and lead generation efforts for a $30 million educational resource company, enabling major brand rankings for highly competitive search terms.

Expertise

  • Digital Advertising
  • Digital Strategy
  • Facebook Ads
  • Google SEO
  • Lead Generation
  • Marketing Operations
  • Media Buying
  • Paid Media Strategy

Work Experience

Senior Manager, Marketing Technology

2019 - PRESENT
SawStop
  • Collaborated with influencers to create a new video that generated over 20 million views on YouTube.
  • Improved organic search engine traffic to achieve top rankings for top industry terms.
  • Managed ad campaigns that drove growth with top affinity channels and influencers.

Associate Digital Marketing Strategy Manager

2014 - 2018
E. & J. Gallo Winery
  • Set up a digital direct-to-consumer (DTC) program, establishing omnichannel marketing programs across digital channels for seven Gallo super premium brands.
  • Grew eCommerce revenues by double digits year over year for six major brands.
  • Streamlined operations, standardized digital marketing communication programs, and created responsive email templates for seven tasting rooms.
  • Established the search marketing program for the entire winery.

Director of Marketing

2011 - 2014
Cruiser Customizing
  • Credited with improving conversion rates from email campaigns by 100% and establishing a content marketing program.
  • Innovated customer retention strategies that included a loyalty program that generated over $1 million in revenue and retargeting campaigns that yielded over $300,000 in recurring revenue.
  • Instituted an SEO program that doubled revenue YOY and restored compliance with Google guidelines to regain website traffic.

Director of Marketing

2007 - 2011
Unitek
  • Managed quality improvements, saving over $120,000 annually in marketing expenses and improving lead generation by 50% in the renewable energy program without increasing costs.
  • Established an SEO program, recruiting and training in-house content and link acquisition experts.
  • Streamlined operations and implemented pay-per-click marketing best practices.
  • Improved the conversion rate by 200% through aggressive A/B testing.

Project History

Edna Valley Website Redesign

https://www.ednavalleyvineyard.com/

Set up a responsive website, enabling it to rank for highly coveted search engine terms.

I designed a new website to align national brand and winery sales channels, which improved search engine rankings and doubled online sales. I also created new email templates to align with brand standards and optimized DTC sales channels.

J Winery Brand Relaunch

https://www.jwine.com/

Relaunched J Vineyards to have a digital-first strategy, enabling national brand awareness.

I relaunched J Vineyards from a localized presence in Sonoma, California, and helped it become a national authority of North Coast Pinot Noir. I set up a thematic calendar that aligned all brand communications between tasting rooms and CPG sales.

Digital Marketing Strategy and Lead Generation

https://www.unitekcollege.edu/

Designed and led digital marketing strategy and lead generation efforts for a $30 million educational resource company, enabling major brand rankings for highly competitive search terms.

I designed and led Unitek’s digital marketing strategy and lead generation efforts. I also supervised small onsite and remote teams for marketing implementation and web development while tracking and determining the program’s effectiveness.

Education

1998 - 2002

Bachelor's Degree in Communications

Sonoma State University - Rohnert Park, California, United States

Skills

Core

Google Ads, Digital Marketing, Digital Advertising, Lead Generation, Ad Campaigns, Digital Marketing Strategy, Marketing, Paid Advertising, Audience Targeting, Search Engine Optimization (SEO), SEO Tools, Search Engine Marketing (SEM), Campaign Management, Keyword Research, Marketing Operations, Google SEO, Influencer Marketing, Brand Marketing, Media Buying, Marketing Strategy, Customer Segmentation, SEO Audits, Facebook Ads, Facebook Marketing, Social Media Marketing (SMM), Digital Campaigns, Social Media Advertising

Business Models

B2C, Business to Consumer (B2C), Business to Business to Consumer (B2B2C)

Platforms & Tools

Bing Ads

Other

Paid Search, Key Performance Indicators (KPIs), Website Traffic, Consulting, Marketing Channel Strategy, Growth Strategy, Paid Media Strategy, Direct to Consumer (D2C), Strategy, Consumer Packaged Goods (CPG), Digital Strategy, Website Management, Website Redesign, eCommerce, Cross-functional Team Leadership, Digital Transformation, Data-driven Marketing

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